Working Women’s Day: Meet 3-Day Coach Heather


Coach Heather with her 2017 Michigan 3-Day coaching team

Today is International Women’s Day, and we are so honored to have so many amazing women working for Susan G. Komen and our 3-Day team. Everyone works hard every day to reach Komen’s Bold Goal, and to create the best 3-Day experience for our participants each year. No one knows that dedication and drive better than our local coaching teams!

On this International Women’s Day, we salute all our coaches, including our Programs & Local Events Coach for Michigan and Philadelphia, Coach Heather. She walked her first 3-Day in 2015 in Michigan and was immediately hooked! By 2017, she had joined our full-time 3-Day team and knew she would be forever changed by our family.


Coach Heather (at left) with Coach Gayla

“The people……my co-workers, the walkers, the crew… are my favorite part of my job. Truly, being among all the awesome people involved in the 3-Day makes my heart so full! To think that even a year ago, folks who are now so special to me were completely unknown, is insane.

What I feel on the event is indescribable! To witness such concern, compassion, love, and support for other human beings is incredible. I am blessed to be able to do this every day.”

And she truly is working every day. Being a 3-Day Programs & Local Events Coach is a year-round job that includes everything from recruiting new walkers, assisting participants with fundraising and training, as well as taking part in walker meetings and training walks. They also partner with local businesses, community groups, large 3-Day teams and other groups to provide support and excitement on the 3-Day.


This 24/7 commitment means Heather is an expert at training and fundraising, too! Her fundraising advice is simple but effective.

“Ask, ask, ask. Honestly, the worst someone can say is ‘No,’ but they usually say ‘Yes!’ If they don’t respond, ask again, and if they still haven’t responded as you get close to the 3-Day, ask one more time. Often, people have every intention of donating, but time gets away from them. A little reminder usually is appreciated.”

She also recommends using social media to spread your story. The more your donors can relate to you and your goals, the more likely they are to donate to help you make a difference. This also applies to potential new teammates! She says educating your friends, family, co-workers, even your neighbors can be a great thing when you’re looking for to expand your team.

“Be encouraging, positive, and assure potential new team members: Yes, you can walk those 60 miles! Haven’t most first-time walkers felt the same way? It’s the opportunity to be part of something incredible!”

So, join Heather and be part of something incredible in 2018. She can’t wait to welcome all the participants! She knows, and deeply appreciates, the impact that all our 3-Day participants make.

“Every day someone’s mom, daughter, wife, sister, best friend, aunt, granddaughter could hear the words ‘You have breast cancer.’ When I see little girls cheering on our walkers on the 3-Day, I hope that all the efforts put forth today will lead to a breast cancer-free world for them.”

Heather won’t stop working until that hope becomes a reality. She knows you won’t stop working either.

Tales from a Slumber Party Tent: Kendall C., San Diego 3-Day Walker


Glamping is a huge part of the 3-Day experience, and our fields of pink tents are always a welcome sight for participants after a long day out on the 3-Day trail. Last year, though, participants had the opportunity to upgrade their glamping experience even further with our Slumber Party tents! Complete with air mattresses, a friendly doormat, camp chairs and more, they were a special reward for those who had recruited two new walkers to our pink family.

And they’ll be back in 2018! Open to walkers and crew, if you recruit two new 3-Day walkers by May 31, you can have a big pink slumber party on-event! You and your pals can celebrate your 60-mile journey in a Slumber Party Tent, a large tent that sleeps up to 4, complete with air mattresses, sheets, pillows, camp chairs and a phone charger. We can promise it will be tons of fun, especially because you’ll have your friends with you on the walk. Don’t take our word for it though! Kendall C., who walked her first 3-Day last year, got the luxury of spending her weekend in the Slumber Party Tent with her teammates from The Divine Sisters of the Ta-Ta Sisterhood…and she’s already trying to recruit friends for 2018 so she can be back in that tent again in November!

“I’m always telling people how much I loved it and how it’s an experience I will never forget. Actually, one of the best in my life!”

Part of that was thanks to her team, who recruited her as part of their neighborhood team. Kendall walked for her three friends who have all been diagnosed with breast cancer, but didn’t know when she signed up that she would be sleeping in the Slumber Party Tent. Talk about an extra perk!


“The tent was SO much larger than we anticipated and the air mattresses and pillows were such a treat to have! I also couldn’t believe there were chairs, which we loved having at the end of the day to relax in. We also would bring all our chairs together to hang out in the evening before bed. I also remember a welcome doormat, and a little table complete with a fake succulent! I mean, that is glamping in my book and I’ll take it any day! To top it all off, there was a cell phone charger we ALL got to use, even at the same time. We were so, so happy to have the Slumber Party tent and it completely made our camping experience perfect!”

Kendall says all the special touches made the experience all the more enjoyable, and encourages everyone to recruit and try to earn their own Slumber Party Tent experience this year. It brought her team even closer together, especially as they decorated the larger tent. Her tent won the decoration contest for its “All I Want for Christmas is a Cure” theme, which Kendall is still glowing with pride over.

tent II
“When else can you decorate a tent while camping with your girlfriends?! It even heightened the excitement we already had for the walk. We put tons of Christmas lights on it and you could probably see our tent from a mile away! Once we had our theme, “All I Want for Christmas is a Cure,” we could not stop buying pink Christmas decorations. We had pink stockings (with our names in glitter of course), pink garland, pink Christmas trees, and I even wrapped presents in pink paper! It was really fun to come up with all the ideas with my tent mates too.”

Her enthusiasm for all things 3-Day extends beyond her decorating success last year, and right into her training and recruiting goals for this year as well.

The Divine Divas of the Ta-Ta Sisterhood
“I am still riding on the high from last year’s walk! It completely exceeded my expectations in every way. The training brought an entire new group of friends my way and I looked forward to every training walk with them. I loved feeling a part of something and felt like I was making a difference! I was raising awareness and fundraising at the same time and that felt good.

The walk itself was also so much fun! The 3-Day crew took such amazing care of us and we always had everything we needed. Whether it was food or drink, help from the medics, our amazing tents, and they even hosted an amazing family night. I really loved every minute and once I start telling somebody about my experience, I just can’t stop!”

Want to join Kendall in 2018? Register now…and then get recruiting! Go to for all the details and get the Recruitment ID you need to recruit two friends to walk 60 miles with you by May 31st, and you could be enjoying your very own Slumber Party Tent!

Black History Month Highlight: Margie W., Atlanta 3-Day Walker


Meet “Miss Pink” – Margie W., who represents the 3-Day all year long; not just in her pink wardrobe, but in her sparkling enthusiasm. She has participated in fourteen 3-Day events since 2005, raised more than $32,000 (not including all the donations she has made to teammates over the years), and promotes the 3-Day spirit in every step of her life, not just those she takes on her yearly 60-mile journey.

Margie told us her story, her goal, and why it’s so important for the African American community to participate in the 3-Day. As we celebrate Black History Month, we also celebrate Margie and her vital message.


Because she lost her favorite cousin to breast cancer, and because her sister is now a more than twenty-year survivor of the disease, Margie encourages everyone she knows to be on the lookout for early signs of breast cancer, to get their mammograms, and work to make every difference that they can.

“As an African American woman, it is so important to me to walk.”

And walk she does! When the 3-Day came to Atlanta in 2005, Margie says she was “over the rainbow” about making that sixty-mile journey. She has walked in other breast cancer walks, and has walked the 3-Day in other cities, but she keeps coming back to the 3-Day.

“When I started, I told myself I was only going to walk three years and I was going to be out of there. But I became addicted! I keep telling my donors it’s going to be my last year, but then every year, I call them again and say, “I lied. I’m walking again!”


At almost 67 years old, she has been walking through knee pain for the last few years, but is going through treatment to try and walk this year if she can. But no matter what, she will crew. And she’s already begun fundraising!

“I already have $600 in my book. I am always raising money! That way, I can be there no matter what!”

For people who need help hitting their fundraising goals, Margie has plenty of ideas, but her #1 tip is simple: Just ask.

“ASK. ASK. ASK. I keep donation letters at work, in my car, in my purse. Anytime someone tells me I look pretty in my pink, I ask them! I’m always ready. I take whatever they give me. I could be in line at the grocery store, and if someone says something about all my pink, I tell them about the 3-Day.

I also used the 3-Day app last year. I sent out no letters, but I used the app and I was amazed! My thing is, you cannot just sign up, and throw fundraising on the back burner. You have not because you ask not. Ask!”

Her team, Tutu’s for Tatas, has also used fashion shows and a “Breast Cancer Mustang” event to help raise money. They were one of the first teams in 3-Day history to hit the million-dollar mark, and that’s thanks to dedicated fundraisers like Margie.


She always donates to her teammates and fellow walkers who are struggling to meet their goals, and accepts any donation, no matter how small. That includes donations that are less than a dollar!

“The smallest donation I ever had was 37 cents. I was on a 12-mile training walk, and I stopped to use the bathroom. A little girl named Megan stopped and talked to me, and I told her I was walking for breast cancer. And she gave me thirty-seven cents, so I wrote a check for that thirty-seven cents and sent it in.”

To her, every cent, and every step makes a difference. Because she knows that all that work goes to helping people in need.

“It’s about seeing the symptoms, getting your mammograms. [..] There is a lot of help here! There are so many charities and help. That’s why people like me walk so hard and work and fundraise!”

She says that, “by the grace of god, I’m not a survivor, but I am a supporter” and she wants to support Komen’s Bold Goal as long as she can.

So, if you see her in Atlanta this year, give Miss Pink a big hug, and thank her for all her hard work.