A to Z of Fundraising for the 3-Day

We know fundraising for the 3-Day can seem like a daunting task, but it doesn’t have to be! You have support from your coaches, our social media community, and other participants…not to mention all the amazing people in your own life. You can do it; we promise!

To get you started, we have some simple ideas that will give your fundraising a jump start. It’s as simple as A, B, C.

  • Ask, ask, ask!
    • This seems simple, but it really does do the trick. Ask everyone and anyone you can think of. Ask them early and ask them often. Ask them and then remind them. Keep asking until you get a “yes” or a “no.” A non-response is not a “no.” Ask them in different ways and with different modes of communication. Just ask!
  • Birthday time
    • Birthday presents are great, but you know what’s even better? Getting 3-Day donations as a birthday present! Instead of presents, ask for donations from your family and loved ones.

  • Corporate Matching
    • Take advantage of corporate matching gift programs. Many of your donors work for companies that have a match program, so their donation could double simply by filling out a form from their HR department. Check out org/Matching for more info!
  • Donate for Days
    • Ask people to donate a certain amount per day or month of your Komen 3-Day commitment. Instead of a $25 donation, encourage them to make three $20 donations over time! Reminding your donors of the option to donate over time is a great way to increase the size of donations. It’s like layaway for a good cause!
  • Everyone is a potential donor
    • Dog walker. Accountant. Dry cleaners. Teacher. Trainer. School nurse. Anyone can be a potential donor! If you’re not sure if you should ask someone, just ask them. It never hurts to ask!
  • Follow the 3-Day blog

  • Gift for any occasion
    • If your birthday isn’t coming up before the 3-Day, don’t stop there! Graduations, promotions, engagements, hitting a fundraising goal, even just surviving the week – any of these are worth celebrating! If you hit a milestone, shoot out an email to your donor list with the good news…and a reminder to donate 😉
  • Host a party – any party!
    • Plan a summer barbecue, a movie night, or Sunday brunch. Just make sure you can throw the party with as much at-home materials as possible, so you can keep your spending to a minimum. Then, invite pals over for the event, and encourage them to donate to your 3-Day cause instead of contributing food or drink to the party. This is also a great way to recruit new team members!
  • Invite donors over
    • Going along with this, you can just cut right to the chase and hold a 3-Day informational event at home. This is great for a team to do together, because it allows you to really tell your 3-Day story and share your motivation with donors in-person.
  • Join us on social media
    • Following the 3-Day on Facebook, Twitter and Instagram will also give you access to fundraising tips! We love tracking the hashtag #FundraisingFriday for tips from across the net.

  • Kids can help too
    • If you have children (or your friends have kids you can recruit), make them a 3-Day task force! They can help with canning, putting fundraising flyers in mailboxes, or planning your next fundraising event. Now that school is out for the summer, it will give them a fun way to pass the time and give back!
  • Local businesses are your friends
    • Ask local businesses to sponsor you! You might be able to hit your fundraising goal with just one donation. Just be sure to give them a thank you and shout out on social media.
  • Make the most of mail (email too)
    • We’ve said it before, and we’ll say it again: Ask more than once! Email is free and direct mail is very cost efficient, so these are the best ways to reach your donors without breaking the bank.

  • National Holidays make a good reminder
    • Don’t forget about Fourth of July, Labor Day weekend, Columbus Day and all those funny, random holidays. If you can think of a funny way to use one of these holidays to get your donors attention, then use it! We love finding funny holidays here.
  • Organize your plan and stick to it
    • Some of our 2018 3-Days are still months away, so it can seem like a far-off deadline. Make yourself a plan and stick to it. Continuous fundraising efforts will have you accumulating donations for months on end.
  • Pancake Breakfasts make fundraising delicious
    • Encourage your place of worship, work, or school to host a pancake breakfast to benefit your 3-Day fundraising. Have all your friends help with the cooking, then ask for a suggested donation amount to join in the fun. Make sure to have plenty of donation forms or 3-Day business cards on hand for the donors who want to give more.

  • Queen (or King) of the 3-Day
    • Not a lot of words start with the letter “Q,” but this one is a fun one! Make a crown, sash, even a fun scepter, and ask for donations to help you become “Queen 3-Day” on event. Then, for every person that donates to your goal, add some more flair to your outfit. Think sparkles, pins, feathers and fun décor! That way, you can also send status emails to your donor list with photos of how your costume is coming along, and reminders to donate.
  • Remind, remind, remind
    • We’re going to keep reminding you to remind your donors 😊 That way you won’t forget to ask, and they won’t forget to donate!
  • Social media is your friend
    • Change your Facebook status to remind people to donate. Send out some tweets. Post photos on Instagram of amazing 3-Day memories. Social media is the perfect, instantaneous way to remind donors just how much the 3-Day means to you. Also, we post fundraising challenges and tips and tricks often on OUR social media, so be sure to follow us!
  • Tribute Donations
    • Encourage your donors to make their donations in “honor of,” “support of,” or “memory of” someone they know who has been affected by breast cancer. This is a great way to let them feel part of your experience.

  • Use your talents
    • Offer any talent or skill you have for a minimum donation; graphic design, massage, hair stylist, photography, sewing, cake decorating, etc. People always need help with random tasks, so you’ll have no shortage of potential donors this way.
  • Voicemail…it’s still a thing
    • Voicemail isn’t used as much as it used to be thanks to texts, but it’s important to leave no stone unturned. Change your voicemail and answering machine messages to announce the fact that you are walking in the 3-Day. This will be news to some and a reminder for all!
  • Walk it out, 3-Day style!
    • Make sure to wear your 3-Day gear whenever you go out on training walks! You never know who will see you and want to donate, so bring those 3-Day business cards with you too if you can.
  • X marks the spot
    • Host a fundraising scavenger hunt! There are tons of ideas online and most of them can be put on for free. Try to incorporate the 3-Day into clues or goals and use it as a fun reminder to your donors.

  • Your workplace can also be your fundraising hotspot
    • Put up a display in the lunch room, break room, or front desk at work (a sign with your picture and a note about what you are doing); be sure to include a jar for donations and a stack of your donation forms.
  • Zone in
    • And stay focused! Fundraising is a long-term game but don’t get discouraged! Here are even more ideas to help you reach your goal. You got this!

What else can we add to this list? Comment below – you just may be the person who inspires someone else to hit their fundraising goal! 😊

Debbie S. is More Than Pink — Meet a Survivor & New 3-Day Walker

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As our 2018 3-Day season draws closer and closer, we are welcoming past AVON 39 walkers into our 3-Day® family. We want to show them the 3-Day love, because they are a wonderful addition to our cause and they are More Than Pink®.

Debbie S., will also be a proud member of our survivor and those living with metastatic breast cancer community when she joins the San Diego 3-Day in November.

Debbie was officially declared cancer-free in 2005, and since then has been an active crusader for a cure for breast cancer, as well as a staunch supporter and inspiration for those undergoing their own treatment.

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She participated in her first AVON 39 while still bald from her own treatment, and has walked in six AVON 39’s since then. She has also spoken at a breast cancer charity event in Los Angeles, A Cause for Entertainment, and was featured in Avon’s commercial last year. To say she lives to be a part of the fight against breast cancer is an understatement.

“It is so important to keep walking and raising funds for research and awareness! This is what is going to ultimately help cure this disease! Everyone knows about the strides that organizations, such as Susan G. Komen and Avon, have made and I am often asked why other cancers don’t do the same things. My answer is always: They should, you should! Raising funds and awareness is the most important thing!”

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That is why Debbie knew she could not hang up her walking shoes in 2018. She had to keep going, and was excited to join the 3-Day family. Her excitement extends towards fundraising, which she says was one of the things that drew her to the 3-Day in the first place.

“I’m actually most excited about raising more money and walking with others who are doing it for the same reasons I am: a cure! I’m always excited to show everyone how you can beat breast cancer and persevere. Nothing can stop us if we are determined!”

She is determined, in fact, to raise $25,000 this year alone, and has already raised almost $3,000 in the first 24 hours after registering. Though she says she began her fundraising journey with “The mentality that the minimum was enough,” she soon realized that “It is never enough! With every walk, my goal is to beat my last walk!”

Debbie Stone

How does she do it? With the same passion and exuberance that has stayed with her throughout her breast cancer journey. She starts via email, sending messages to everyone in her address book (whether she knows them or not!) as well as to any emails she can collect from friends and family. She begins emailing at least six months before her walk, also using social media to kickstart her efforts.

After that, she sends reminder emails to everyone who has not donated on the first of each month. As the event approaches, she will kick it up another notch.

“About two months before the walk, I will start sending it every two weeks. The last month, I will send it every week and eventually daily! I break them all down! They all give! I also upload my letter, with my story, to my personal page for the walk.”

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Simple, but effective, is her approach, and one that has shown great success in the past. This is not just how she approaches fundraising, but how she approaches life in general.

“Being a survivor means everything to me! It means that being strong and having a positive attitude goes a long way! It means I can assure others that they can survive too! Because I am proof!”

If you see Debbie on the 3-Day route in San Diego, say hello and share a hug! She is walking solo this year, but can’t wait to meet new friends and share her story and dream of a world without breast cancer.

Not-to-Miss 3-Day Infographics

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We are now less than six months away from the first 3-Day of 2018, so it’s time to kick your training, recruiting and fundraising into high gear! When you’re reaching out to people for donations, or to asking them to walk with you, it’s natural that people might have questions about the impact of the 3-Day.

Luckily, Susan G. Komen has created new infographics that make it easy to answer these questions, and to learn more about the cause you are working so hard for. You can see the full range of infographics on the 3 Day website, or easily download some of the newest additions below. They show the latest and greatest of all the work the 3-Day does, and how you are helping us reach Komen’s Bold Goal.

These are eye-catching and to-the-point breakdowns to motivate you, and those around you, to continue working and walking towards a cure.

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There is also a “Fast Facts” section right on the Infographics homepage, where you can find quick and easy links to topics like:

  • Early Detection, Diagnostic and Risk Biomarkers
  • Nutrition and Breast Cancer
  • Metastatic Breast Cancer
  • Targeted Therapies
  • and more!

If you want more information about Susan G. Komen and the 3-Day, reach out to your local coaches with questions, or check out the 3-Day website to find answers to Frequently Asked Questions, along with more information about the 3-Day experience.