Fundraising Friday: Make the Most of the Holiday Giving Season

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2018 is ending, and this means Giving Season is upon us! It’s that time of the year between Thanksgiving and New Year’s Day, which is the perfect time to get a jump start on your 2019 fundraising. People are in the holiday spirit and will likely want to support causes that mean something to them and their loved ones.

So, let’s get fundraising!

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First things first, we need to talk about snail mail. Everyone loves getting traditional mail, and with an influx of holiday cards and packages coming their way, they’ll be checking their mailbox more now than ever. That is perfect timing because December is “Write a Friend Month” and December 7th is “National Letter Writing Day.” Hand-written fundraising letters are more personal than emails and are also harder to miss. Send letters to your past donors, family and friends to let them know you’re participating in the 3-Day in 2019 and that you’d love their support!

This is an especially important time to reach out to past donors. Keeping up that regular contact with loyal donors demonstrates your need for their continued support.

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It also gives you the chance to show them how their past donation made a difference. Check out our Facebook albums to see how much the 3-Day in your city raised, and let your donors know how that money was used! The 3-Day also has lots of infographics that explain how their donations, past and present, are aiding in the fight against breast cancer.

These facts and figures can be printed out and included in your fundraising letter, or you can link right to them if you prefer to send out fundraising emails. Emails also give you an easy way to attach photos of you from the 3-Day or even videos from the event! Those visuals will help keep your donors engaged.

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Speaking of engagement, you’ve got to engage with people on multiple fronts! The holidays can be a busy time for everyone, so don’t be surprised if donors miss one of your emails or forget to donate. So, cover all your bases just in case. Aside from emails and letters, you can also list your fundraising link in your email signature, post it on your social media or even post a reminder sign at your desk or cubicle. That way, no one can forget the 3-Day!

If you really want to get in the holiday spirit, host a “12 Days of the 3-Day” with daily posts on social media letting people know different facts about the 3-Day for 12 straight days. Use each post as an opportunity to spread the word about the 3-Day, and link to your fundraising page!

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After it’s all over, celebrate a Giving Season that has helped us take steps towards Susan G. Komen’s Bold Goal. Host an appreciation party in January for everyone who donates before the end of 2018! You can use this as an added incentive to get donations through the end of the year, and as a way to thank your donors! Give back to those who have given generously to you.

Happy Holidays!

 

Congratulations to the 2018 Dallas/Fort-Worth 3-Day Milestone Award Winner, Karen McEnheimer

Karen McEnheimer 2018

Please join us in congratulating our 2018 Dallas/Fort Worth Milestone Award Winner; Karen McEnheimer! The Susan G. Komen 3-Day® Milestone Award is given at each event to a walker or crew member who has an outstanding history of participation in the Komen 3-Day. At the Dallas/Fort Worth 3-Day camp show, we presented Karen with this special honor.

Karen is a part of Team Traveling TaTa’s, and has participated in the 3-Day since 2007. She has walked or crewed in Atlanta, DC, Philadelphia, San Diego, Boston, Twin Cities, Seattle, San Diego, Michigan, and now finally Dallas/Fort Worth. She has raised almost $8,000 for the Dallas/Fort Worth 3-Day this year and has surpassed $101,000 in 18 events so far.

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Her friend Margie Wimbish thinks Karen is “so deserving” of this award.

“She is a fundraising machine. She will stand outside of Wal-Mart in the cold and rain or if it 100 degrees. She is the energizer bunny of fundraising!”

Mary Ripine echoes, and then expands, on this excitement for Karen.

“For Karen, it is not just about the fundraising; it is about the people she meets and their stories. She met a woman who was recently diagnosed while fundraising outside of Wal-Mart. She really connected with her and even shared her information to take the women to her doctor appointments!

One time, Mary had a fundraiser and when Karen saw she had no one to help her, she went home changed into her 3-Day gear and came and helped out for hours and did not take any of the proceeds. To say that Karen is dedicated to the 3-Day, and every member of her 3-Day family, is an understatement.

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After all those kind words, we had to hear from Karen herself.

What was your inspiration to do your first 3-Day?

I was diagnosed with what they thought was a metastasized tumor in my neck, with the primary site in either my bones,my lungs or my breasts. Since breast cancer runs in the family that is where my mind was going. After I awoke from surgery I was told that it was a 4×5 centimeter staph infection and it had diseased my vertebrae. I decided to walk the following year.

I could not imagine going through radiation and chemo. I had to sit at home for 18 weeks on IV antibiotics and that was horrific enough for me. That was in 2007 that I started this journey and one of my sisters was diagnosed in 2008 two weeks before I walked my second walk in Washington, DC. I have been walking 12 years and just completed my 16 and 17th walks and hit my goal of 100 grand this year.

What has brought you back to the 3-Day year after year?

The first time I experienced closing ceremonies and we lifted our right shoe to the survivors I was hooked. I have been to one closing in the Twin Cities where they also get down on one knee while holding their shoe to the survivors.

What is the secret to your 3-Day fundraising success?

I believe in what I am doing and have never been as passionate about anything as I am about this walk and what steps have been made as a result of it. I am grateful today that as a result my sister is a 12 year survivor. Also, I am not afraid to ask anyone for that donation.

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What is your best advice to anyone walking the 3-Day?

Enjoy yourself and take in everything that you can. It truly can make or break your experience. Talk to folks along the way and give them a piece of yourself that they can take home with their memories. I like to do a bit from Mrs. Doubtfire. When someone passes me I give them a very soft pinch on the arm and tell them that it is a Monkey Bite for passing me. I also tell them that it will get harder each time that they pass me. I have been called the Monkey Bite Lady many times and it gives us something to laugh about each time we see each other all weekend.

What’s a fun fact about you?

I have been told countless times that I need to be a stand up comedian. As much of a social butterfly that I am there is one thing that most do not know about me. I have a fear of speaking in front of crowds of people. I clam up! I had to have a fellow walker stand up and hold my hand while I gave a eulogy at a funeral to help support me while I stood there. I love spending time with my grandchildren and riding the motorcycle with my hubby. I will walk as long as these legs and feet will take me.

What are the most important lessons you’ve learned on the 3-Day?

That you should never give up on something when you heart and soul are involved.  Give from your heart and you will receive 10 fold in ways that you could never have imagined.

Congratulations to the 2018 Atlanta 3-Day Milestone Award Winner, Carol Ann Payne-Johnson

Carol Payne Johnson- Atlanta Milestone Winner

Please join us in congratulating our 2018 Atlanta Milestone Award Winner; Carol Ann Payne-Johnson! The Susan G. Komen 3-Day® Milestone Award is given at each event to a walker or crew member who has an outstanding history of participation in the Komen 3-Day. At the Atlanta 3-Day camp show, we presented Carol Ann with this special honor.

Her friend David Schwarz said he has had “the honor of knowing Carol Ann for many years. She has a contagious love of life and endless compassion for others. It is my absolute pleasure to be able to honor her in any way I can, for all she does, especially her daily acts of kindness that most people never see.”

Friend Cathy Dorfman added that, “Carol Ann is AMAZING. Having been diagnosed with stage 2 BC I cannot tell you how much I appreciate her unwavering support and dedication to finding a cure.   It is awe inspiring and the commitment she has made and kept even more so – we need many more like her to defeat this killer.”

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We also heard from Carol Ann in her own words. We she answered our questions, she didn’t know yet that she’d be receiving this award!

What was your inspiration to do your first 3-Day?

I work in our 24- hour prayer room at Johnson Ferry Baptist Church. 19 years ago, in April of 1999, I received 14 requests for prayer from ladies with a breast cancer diagnosis in one day! I just couldn’t get that off my heart and mind, and I prayed about how I might do more – God always answers prayer, and literally, within three days, I had a flyer about the 3- day Avon ( at the time) walk, and signed up to do it.

What brings you back year after year?

I hope to continue walking until breast cancer is eradicated!

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Tell us the secret to your fundraising success! 

I have many corporate clients and friends, and they are very generous because they all have someone they know and love who have or have not survived breast cancer. In my fundraising letter, I always remind them of the latest statistics, and ask them to name someone or more  than one they are donating on behalf of. I then walk with those names on my backpack on pink ribbons, then send the pink ribbon to the person named with a hand-written note. People are very grateful for the personal touch.

Give your best advice to anyone walking 3-Day.

 

Buy good shoes, train, and be prepared to hear stories that will motivate you to walk year after year.

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What’s a fun fact about you?

I have been in 109 countries, and one year, I trained on all seven continents! Plus, I’m a crack shot at archery 😊

What is the most important lesson you’ve learned on 3-Day?

It is a blessing in my own life to serve others this way.   We must all understand how important it is to be kind to others even in an anonymous way, and that every conclusion in research that can save a life is worthwhile.