Fundraising Friday: Winter Tips to Heat Up Your Fundraising

Winter is here! There has been quite a bit of snowy and chilly weather across the country of late, and we understand that this can make it difficult to get out of the house for training or fundraising. Don’t worry though, we have you covered! Here are some fun ways to jump start your fundraising…and you don’t even have to leave the cozy indoors to get started!

FROM WORK

Corporate Matching: This one is super simple! Ask your company if they have Corporate Matching Program and take advantage of that if you can. Many of your donors may also work for companies that have a program like this, so their donation could double simply by filling out a form from their Human Resources department and following the steps to submit a matching gift. Remind them to check with their company as well!

Email Chain: Email your department (or whole company!) and ask everyone to forward your fundraising email to 10 more people!

Candy Jar: Put out a jar of candy at your desk at work and ask for a 3-Day donation each time someone takes a piece.

FROM HOME

Adopt a Mile: Cozy up on the couch and send some fundraising emails! Ask donors to adopt a specific mile of your walk at a suggested price. For example, a donor could adopt mile 52 in memory of her mom who lost her battle with breast cancer at 52. Every mile makes a difference after all!

Donation for Days: You’ve made a commitment to the 3-Day. Now, ask friends and family to donate an amount per each day of that 3-Day commitment. Instead of one $25 donation, encourage them to make three $20 donations! Remember, they can pay and donate over the course of multiple months. Having of the option to donate over time is a great way to increase the size of donations (just keep in mind that donations can only be paid over the course of 4 months max).

Take Advantage of Tax Season: Tax season is coming up, so while you’re checking numbers and (hopefully) getting that return…remind your attorney that they can donate to the 3-Day, too. Also, after tax filing, send out a fundraising letter asking people to donate their return money to the 3-day!

Profile Photos: Change your Facebook profile or cover photo to a 3-Day image. Get one at The3Day.org/Logos or pull it from our 3-Day Facebook page. Then ask for donations in your status updates!

TV Show Party: Host a party in celebration of the premiere of your favorite TV show or even the Academy Awards! Serve donated hors d’oeuvres and drinks and make the event as festive as you can. Then, ask for a suggested donation at the door.

Play Tickets: Ask your local playhouse to donate tickets and then auction them off. Better yet, ask them to donate season passes!

FROM THE GYM

Spinning Class: Hit up your spinning class instructor and classmates. Set a goal at the beginning of the class, and if it’s met, everyone donates $1 per mile—or $1 per minute. Or see if you can host a sponsored class, where everyone who comes to ride commits to donating a certain amount to the 3-Day in order to come and ride!

Ask Your Trainer: Ask your yoga instructor, class teacher, or personal trainer for a donation. Or ask if you can post information about the 3-Day at the front of the gym or at check-in so that you can also get potential donations from other class members.

If you want more fundraising ideas, for winter or otherwise, check out our list of 101 Fundraising Ideas perfect for the 3-Day!

My 3-Day Experience: Checking in with Former AVON 39 Walker, Debbie

This year on the 3-Day, we were happy and honored to welcome many past AVON 39 walkers to our pink family. One of those walkers, Debbie S., joined the 2018 San Diego 3-Day and was our Top individual Fundraiser for the event! After raising more than $75,000 as a six-time AVON 39 walker, she raised $32,000 in her first year on the 3-Day.

We were so honored to have this breast cancer survivor and grandmother of two on the 3-Day this year. After her first 60-mile walk, she’s giving us an inside peek at her journey, and her top fundraising tips!

You are a fundraising rock star! What are your favorite fundraising techniques?

I fundraise very simply, yet diligently. I start about six months ahead of the walk. I create a personal email message, which I also used on my participant center page. I include a picture of myself to keep it personal. I sent the email to every email address I have in my contacts, everyone that has ever emailed me, everyone I know, lots of people I do not know; friends, family, friends of friends and family, doctors, work contacts, clients etc. Hundreds of emails!

The first round of emails always gets a good amount of donations and keeps me going. For the next 3-4 months I send out monthly emails to those who have not yet donated. I change the email message up each time, but still keep it very personal. I continue to send my original email to ‘new’ email contacts I have gathered along the way. I ask everyone for their email and ask friends and family to share their email lists.

By September I was sending emails to those remaining donors every other week. Come October I was sending emails every week and took advantage of Breast Cancer Awareness Month. Sometimes I was just sending a picture or a saying or a cartoon and my link to my donation page. It was my goal to stay in their face every time they went to their emails. I figured, the worst thing that could happen is they would just delete or block me! 😀 No harm! Many thanked me for reminding them, because with all the emails we get, they do get lost and forgotten. I sent emails every week, all the way up until the day of the walk.

I immediately sent every donor a personal thank you email. Also, every once in a while I would update those who already donated on my progress, showing them how much they were a part of raising so much money, which would occasionally make them donate again! I stressed US, and WE, not just me! I showed them what a big part of finding a cure and reaching a goal they were. The fundraising is so fun to me and gives me a great sense of accomplishment! I would wake up every morning and check email immediately to see my donations. The more I got, the more I wanted! I would raise my personal goal accordingly.

I didn’t do anything big or unusual, but I just never stopped asking!

What about training for your 60-mile walk?

As for training, I am a walker by nature. I walk year-round. I started walking diligently 13 years ago, after my cancer diagnosis. It was my escape. I have not stopped walking since. I walk an average of 30 miles a week!

You were also a part of our Opening Ceremony….

The Opening Ceremony was great! Being a part of it was so amazing and special. It was the right length of time and got everyone motivated to get out there and do this! I appreciated the time taken the day before for rehearsal and the time put into making it great!

What were some of your favorite spots along the route?

The route was beautiful! After very chilly mornings, the weather was spectacular, and the views were magnificent. Day 1 had gorgeous ocean views, but every day was beautiful. Having walked in 6 AVON 39 walks in different cities, I must say San Diego blew me away. I have never walked in a city with so much neighborhood support! It was amazing! The crew and residents and businesses were out everywhere! It was a wonderful feeling of love and support, from survivors and women going through treatment thanking us to kids and elderly showing their love!

As a survivor I couldn’t feel more support and love. The crew along the way was great! On Day 1, as it heated up, I took off my long-sleeved shirt. As I was attempting to tie it around my waist, a woman came right over to me and offered to bring it to camp for me. She put it in a bag, wrote my name and phone number on it and delivered it to camp! It seems silly, but so great to not have to walk with a shirt wrapped around you for 20 miles! She even called me later that night to make sure I got it! That’s just how people were! So sweet!

What was it like crossing the finish line?

Crossing the finish line was super special. My son walked the last day with me as a 20-mile walker! I can’t tell you how special that was! We had a great time and as we approached the finish line, my 6-year old granddaughter made a mad dash for me across the field. I picked her up, carried her and the three of us crossed the finish line together! My son said he would love to do it again, maybe all 60 miles, and my granddaughter said she would walk with me in 10 years, when she’s 16! 😀

It looks like we have a future 3-Dayer on our hands! Thank you to Debbie, and all our former AVON 39 walkers who made this 3-Day season something truly special!

Fundraising Friday: Make the Most of the Holiday Giving Season

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2018 is ending, and this means Giving Season is upon us! It’s that time of the year between Thanksgiving and New Year’s Day, which is the perfect time to get a jump start on your 2019 fundraising. People are in the holiday spirit and will likely want to support causes that mean something to them and their loved ones.

So, let’s get fundraising!

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First things first, we need to talk about snail mail. Everyone loves getting traditional mail, and with an influx of holiday cards and packages coming their way, they’ll be checking their mailbox more now than ever. That is perfect timing because December is “Write a Friend Month” and December 7th is “National Letter Writing Day.” Hand-written fundraising letters are more personal than emails and are also harder to miss. Send letters to your past donors, family and friends to let them know you’re participating in the 3-Day in 2019 and that you’d love their support!

This is an especially important time to reach out to past donors. Keeping up that regular contact with loyal donors demonstrates your need for their continued support.

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It also gives you the chance to show them how their past donation made a difference. Check out our Facebook albums to see how much the 3-Day in your city raised, and let your donors know how that money was used! The 3-Day also has lots of infographics that explain how their donations, past and present, are aiding in the fight against breast cancer.

These facts and figures can be printed out and included in your fundraising letter, or you can link right to them if you prefer to send out fundraising emails. Emails also give you an easy way to attach photos of you from the 3-Day or even videos from the event! Those visuals will help keep your donors engaged.

3Day Impact

Speaking of engagement, you’ve got to engage with people on multiple fronts! The holidays can be a busy time for everyone, so don’t be surprised if donors miss one of your emails or forget to donate. So, cover all your bases just in case. Aside from emails and letters, you can also list your fundraising link in your email signature, post it on your social media or even post a reminder sign at your desk or cubicle. That way, no one can forget the 3-Day!

If you really want to get in the holiday spirit, host a “12 Days of the 3-Day” with daily posts on social media letting people know different facts about the 3-Day for 12 straight days. Use each post as an opportunity to spread the word about the 3-Day, and link to your fundraising page!

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After it’s all over, celebrate a Giving Season that has helped us take steps towards Susan G. Komen’s Bold Goal. Host an appreciation party in January for everyone who donates before the end of 2018! You can use this as an added incentive to get donations through the end of the year, and as a way to thank your donors! Give back to those who have given generously to you.

Happy Holidays!