Easy Ways to Spread the 3-Day Spirit This Giving Season

After Giving Tuesday, we have officially kicked off the holiday season! This is a time for joy and family, and of course, giving to those in need. The Giving Season is when our hearts and minds are most with those in need, and when we work together to make a difference in their lives. That work includes fundraising to support Komen’s investments in cutting-edge research that will lead to new, more effective treatments, working in communities across the country to ensure all people can access the care they need, and mobilizing passionate supporters to make certain the voice of the breast cancer community is heard by policymakers.

These efforts can be as big or as small you like, and we are here to help make things as easy as possible. There are simple ways to spread the 3-Day love throughout the next few weeks, starting TODAY! Let’s get started…

Sign a friend up for the 3-Day TODAY

What better way to celebrate the Giving Season than with some giving of your own? Today (December 5) is the last day of our current registration discount, so you can register yourself or your future teammates for the 3-Day for only $35 – and you don’t even need a code! It will only take a few minutes and is budget-friendly for everyone on your list.

Whether you want to bring a new friend into our 3-Day Pink Bubble, or help someone you love return to our family, you know that the 3-Day will bring nothing but smiles and joy from the moment you register to those final steps across the finish line.

Remind everyone of the 3-Day’s impact

Your efforts this year, and in years past, have made a real difference in the fight against breast cancer. From your teammates to your donors and your supporters, everyone should know that the accomplishments they helped you achieve this year have made an impact.

You can check out our Facebook page to see how much the 3-Day in your city raised, and then let everyone know how that money was used! The 3-Day also has infographics and videos that explain how donations are aiding in the fight against breast cancer.

These infographics can be printed out and included in your fundraising letter, or you can link right to them if you prefer to send out fundraising emails. You can also link to any of the videos from our YouTube channel!

These explanations and inspirational messages will help thank your family and friends for your support, encourage your donors to continue to give, and provide inspiration throughout the holiday season.

Gather your family close

And that doesn’t just mean your biological family! The 3-Day family extends beyond that. It extends beyond your teammates and even your donors. Every one of us has to work together to expand our networks and spread the impact of the 3-Day. Celebrate the family you have, and the family you have built, by drawing them close and celebrating the end of another amazing year.

Have an all-pink holiday bash to thank everyone who has made your 3-Day journey possible this year! Think holiday cookies, your favorite 3-Day music, and maybe even a sing along with some of our 3-Day carols 😊 You’ll spread that holiday spirit in no time!

Youth Corps Rock Star: Rosie from the New England 3-Day

Our 3-Day Youth Corps are a truly special group of young people. They work so hard during our 3-Day weekends to support both walkers and crew members, and that doesn’t even include all the work they do throughout the year to fundraise for the 3-Day. We are honored to have all of them as a part of our pink bubble.

One amazing new addition to our Youth Corps is Rosie Warfield, who raised nearly $5,000 as a member of the New England 3-Day this year. She fundraised tirelessly, posting videos on social media and holding a fundraising paint night for the 3-Day.

Rosie’s paternal grandmother died of breast cancer when she was only 12. Since then, Rosie and her whole family has increased their dedication to Susan G. Komen. That dedication came to fruition this year on the New England 3-Day.

We talked to Rosie and her mom Maggie about what the 3-Day means to their family and even got some fundraising tips from Rosie!

Tell us about your family’s connection with the 3-Day.

Maggie: My mother and I did our first Boston 3-Day in the summer of 2004. Rosie was only 15 months old. That previous December, my mom’s best friend Madelyn had passed away from a recurrence of breast cancer and while she was dying, my mom got a breast cancer diagnosis.

This is how we got involved! In the ten years that the 3-Day was in Boston, my mom and I walked twice and then crewed the remainder of the years. Rosie always wanted to be part of the Youth Corps in New England but didn’t have the chance until this year.

Rosie’s “why” for raising money is so BIG to her because breast cancer has affected both of her grandmothers.

What are some of your best fundraising tips?

Maggie: Rosie performed Live Videos on my Facebook page to entice my friends to donate. In person, she was passionate in fundraising for the cures! She connected with a friend of mine who offered to host a paint night for her, too. She then contacted her friends, and we posted more on social media.

Rosie: I set up an event on Facebook to advertise my paint night and invited all my friends. The woman that offered to do this gave over 50% of the paint night proceeds to the 3-Day. I also asked for raffle items from friends and family and received a few items to raffle off.

I sold raffle tickets to people that could not attend the fundraiser. I filled out their tickets and placed them in the buckets.

I also found a venue to have this paint night and the woman who owned the place sold all of her jewelry for $7 apiece and 100% of the proceeds went to the cause. It was a very successful and fun event!

What’s your advice for first-time Youth Corps members?

Rosie: My advice is to set lofty goals and use your voice! Most adults won’t say no to kids raising money for this cause! Passion for the cause truly brings the money in the door! I try to keep the 3-Day spirit alive in many ways. During the month of October, I wear something pink every single day. Many teachers and students have asked me about it, and I told them it was for breast cancer awareness.

What are some of Rosie’s best memories from the 3-Day?

Maggie and Rosie: One of the most impactful moments for her was when she reached the finish line, and all of the walkers were coming in. With all the energy they had to spare, the whole Youth Corps cheered them on across the finish line.

She loved walking walkers across the bridge near the Boston Children’s Museum towards the end of the weekend. She also loved getting to know them and chatting with them.

Her favorite cheer was the Betty Crocker one and “No skates, no scooters, we’re walking for our hooters!”

Maggie: Rosie loved the 3-Day and her energy and enthusiasm was contagious! She was befriended by a group of walkers who simply adored her. She truly believes that everyone deserves a lifetime. She was so emotional when she went into the remembrance tent. She told me after that breast cancer has taken way too many women. She will keep fighting for a cure. Rosie puts her heart and soul into whatever she does.

What does “commitment” mean to Rosie and your family?

Maggie: Commitment to Rosie and our family means never giving up in the face of adversity. We are committed to a life without breast cancer! She always loved her quiet one-on-one time with her grandmother Warfield watching TV and cuddling. She also loved the trips we took with Grandma Warfield even when she was battling cancer. She loves spending time with her Grammy especially walking around shopping, going to theater, or just plain hanging with Grammy.

We are honored to have giving and committed children like Rosie in our Youth Corps family. Thank you to everyone who has served, or will continue to serve on the Youth Corps. You are the sunshine in our 3-Day world!

3-Day Fall Fundraising Ideas

There are only a few months left in the year, but we also still have three more 3-Days ahead of us. So, let’s get to work! Don’t let the change of season slow your fundraising mojo…instead, use this time of year to reinvigorate your goals and dedication. It’s the perfect time to test out new fundraising strategies, and perfect classic tactics to make the most of all the 3-Day tools at your disposal.

Check in with your 2019 goals: If you set goals at the start of this year, now is the time to check in and see what progress you have made. We are officially in our final quarter of not only the year, but the decade! This makes it the perfect opportunity to check in with yourself, and see not only where you can go, but to acknowledge all the amazing work you have done so far.

Make sure your Personal Page is up to date: Your personal page is the simplest way for potential donors to learn your 3-Day story, and to directly donate to you. Make sure it reflects exactly who you are and shows why you walk!

This is especially important because its super easy to send donation emails from your Participant Center, and then any emails you send from that platform will automatically include the direct link to your personal page. Since most donations to 3-Day participants are made online, you will want to make your page impactful and inspiring.

You should also make sure your personal page is public so that donors can find you in the search results on the 3-Day website.

Lastly, you can use the blog function on your personal fundraising page to keep your supporters updated on your progress as you fundraise and train. You can also use this to countdown to your 3-Day and remind people to donate!

Remind past donors: Use email, social media, and in-person reminders to keep the 3-Day top of mind for all your friends and family. This is especially important for people who have donated before. Past donors, on average, give 38% more than donors who are giving for the first time. If you use your Participant Center to send emails, at the “Set Recipients” step, select Group>Past Donors to send your email too all of your past donors at once.

Don’t forget recurring payments: One way you can work with donors is to remind them of the easy way you can set up recurring payments. If someone can donate $25 to you this month, take that next step and see if they are willing to donate $25 a month for the rest of the year. By taking advantage of the monthly recurring payment option, you have the potential to turn a $25 donation into a $75 or $150 donation.

To make a monthly recurring donation, you just have to donate online at The3Day.org like normal, then select the number of payments (two, three or four monthly payments of $25 or more) you want to make!

Always be ready: You never know when someone might want to know more about the 3-Day! Just in case, make several copies of your personal donation form (you can find it in your Participant Center and at The3Day.org/DonationForm) and 3-Day informational business cards (you can find these at The3Day.org/Cards).

You can also check out The3Day.org/Fundraising for more printable tools, like 3-Day posters you can put up at work.

It’s all about the app! Add the 3-Day Fundraise app to your phone so you can continue to fundraise from anywhere…even on the go. The app is free, and you can use it to ask for donations, track fundraising, and send thank you messages to your donors. It also syncs up to your social media, and you can easily find it in your app store if you search for “Susan G. Komen 3-Day Fundraise.”

Make the most of your resources: There are so many tools out there to help you hit your fundraising goals! Make sure to watch our fundraising webinars at The3Day.org/FundraisingWebinar for quick, successful tips from coaches and fellow participants. And speaking of coaches, don’t forget about them either! Call your coach at 800-996-3DAY if you are feeling stuck. They have been in your shoes before and are always here to help.

Remember that every minute counts: There’s no bad time to send a fundraising reminder, even if it’s right before you start your 60-mile journey! Send one final email in the week leading up to your walk to pick up any last-minute donations. You never know who might help in those last few days!

 

What are your fall fundraising plans? Or your tips to make the most of the last few weeks of fundraising? Tell us