3-Day Fundraising with Facebook: A Step-by-Step Guide to Setting Up Your Facebook Fundraiser

tim-bennett-OwvRB-M3GwE-unsplash

October is Breast Cancer Awareness Month, making it the perfect time to re-commit to your Susan G. Komen 3-Day® objectives for this year or the next. If you still have last-minute training walks to get in, make the most of these fall weeks before winter hits. And if fundraising is a challenge, there’s one simple trick you can try this month, right from your couch! If you haven’t yet tried Fundraising with Facebook, now is the time to give it a go.

Why?

Well, for starters, did you know that almost 55% of 3-Day walkers have already set up their Facebook Fundraisers? And, those people have raised an average of $700 more than people who haven’t given Facebook Fundraising a try. The power of this online fundraiser is reason enough to be active on Facebook!

It’s also very easy, and you can set it up while you watch a scary Halloween movie or relax after a long day at work. With a few quick clicks from your 3-Day Participant Center, you can set up your Facebook Fundraiser and start inviting all your family and friends to support you and be a part of your journey.

komen pic

Need help starting your very first Facebook Fundraiser? Coach Gayla is here to help! She has broken down the process (which you can do from your phone or computer), step by step:

  • Go to The3Day.org.
  • At the top right-hand side, click LogIn and enter your username and password.
  • The next screen that opens will be your Participant Center Homepage.

In the middle of the page you’ll see the blue section with the headline, “Reach your goal faster, raise money directly on Facebook.”

  • Click the white button, “Connect Fundraiser to Facebook.”
  • If you are not currently logged in to Facebook, you will be asked to log in. If you are already logged in to Facebook, you will automatically be taken there.
  • Your Facebook Fundraiser is now live, connecting your 3-Day fundraising to your Facebook profile.
  • Edit your fundraiser by changing the generic 3-Day picture to your own photo. Click the small camera button on the bottom right to edit.
  • Edit the text to personalize it and tell your story.
  • Click the blue “Invite” button and invite ALL your Facebook friends to your fundraiser. If you do not invite anyone, no one will see it!
  • You can then enter a specific fundraising request as a Facebook post. For example, “I’m walking 60 miles in 3 days and raising $2,300 to end breast cancer. I need 23 friends to donate $100 each to reach my goal. Can I count on you for a donation?”

ParticipantCenter_Facebook

Your Facebook Fundraiser is now ready to start helping you reach your fundraising goals!

Once your fundraiser is posted, keep an eye on it and watch your total grow! Be sure to thank your donors within your fundraiser each time you get a donation. You can also tag your donors and publicly thank them on your Facebook page.  You should also post pictures of your training and other fundraising efforts to solidify your commitment to the cause and inspire your donors to continue to give.

If you have any questions about setting up a Facebook Fundraiser, or need other tips and tricks, reach out to your local coaches. They can assist you through the step by step process. They’re here to help you reach, and exceed, your goals for your 3-Day!

 

Fundraising Friday: Tips to Earn More 3-Day Gear

Throughout the 3-Day, from our route signs to our Bank of America Breakfast of Champions to our Closing Ceremony, we work hard to consistently honor everyone who reaches their fundraising goals. Every dollar you raise makes a huge difference in the fight against breast cancer and every dollar should be celebrated.

To deck you out in 3-Day gear, we have all new 3-Day Rewards in store for you as your reach certain fundraising milestones! What can you look forward to? Well, we have a whole lot of fun…

  • There’s a 6-Pack of Shoelace Tags to add some extra pink fun to your kicks on event. You only have to raise $2,500 to earn these!
  • If you fundraise $3,500, you’ll be awarded festive 3-Day socks that will spice up your next training outfit!
  • A cool 3-Day visor will be yours when you fundraise $5,000 for the 3-Day! What better way to find some shade while you walk, but still leave room for a fun 3-Day hairstyle?
  • When you hit the $7,500 mark, you’ll be rewarded with a 3-Day fleece blanket. It will keep you warm all fall and into the holidays!
  • If you’re a real fundraising superstar and hit the $10,000 mark, you’ll receive a packable pullover! We know many of you travel for the 3-Day, and this jacket will be a lifesaver for you. It conveniently packs into its own zippered front pocket, it’s unisex and water-resistant, PLUS it has a hood with adjustable drawstring. It’s great for training walks and your 60-mile weekend.
  • Aside from rewards for yearly fundraising, we also have rewards based on your lifetime fundraising efforts, including a 3-Day vest for when you raise $50,000 and a travel bag for when you raise $100,000 in your lifetime with the 3-Day. Keep working towards those big goals! Additionally, when you raise $100,000 or more or your team raises $1,000,000 or more, you will become a part of the Susan G. Komen Lifetime Commitment Circle and among other things will be forever-honored with your name or team name on the 3-Day recognition wall in Dallas, TX.

We hope this list adds some extra spark in your fundraising plans for the rest of the year and help to propel you towards whatever your fundraising goal is for the year!

If you haven’t yet, be sure to check out our 2019 3-Day Fundraising Handbook! It is chock full of all kinds of information, fundraising tips and tricks.

It will first walk you through setting your initial goal, and get you jump started with your fundraising outreach. Just getting started can be difficult for some people. Once you’re on a roll, it’s easier to think of fun new ideas or band together with your teammates for a fundraising event. But that first step can be tough. It’s all about the ask.

From helping you brainstorm a list of donors to providing advice from 3-Day mainstays like Coach Gayla, this handbook can be your guide through every step of the process. It also walks you through important support tools like your Participant Center, online fundraising page and our 3-Day app.

Not to mention, this handbook can be useful for your supporters as well! You can learn about the difference that Susan G. Komen is making in local communities. These facts are super helpful in crafting your fundraising letters, or to hand out at team building and fundraising events.

And that’s not even everything! If you’ve never read the Fundraising Handbook before, this should become your go-to as you continue fundraising for the 3-Day. It will help you reach your goals and put you on the path towards earning one of our amazing fundraising rewards as well.

Also, feel free to share your personal fundraising tips in the comments below! There is no such thing as too many ideas!

Hot Take: Fundraising Friday Ideas for Summertime

Summer Fridays are full of sun, fun, and now…3-Day fundraising, too! As our 2019 3-Days get closer and closer, the weekends are perfect to make the most of your time and do some serious 3-Day fundraising. To get you started, we have simple ideas that are perfect for this summer season of fun and will also make a big difference in achieving your fundraising goals!

Facebook Live Your Training Walk

Now that you can connect your fundraising page to a Facebook Fundraiser and raise money through your profile, it’s time to make the most of this social media platform. Once you have set up your Facebook fundraising link on your profile, do a live training walk where you broadcast the start or finish of your walk. Stretch or show your planned route while you talk about why you’re walking and what the 3-Day means to you. Then direct people back to your page to donate!

Do a Summer Fundraising Challenge

Summer just started, so you have plenty of time to start a fundraising challenge. Give yourself a goal for the next week or month of summer, then promote the heck out of it! On social media, in your email signature, with signs in your front yard, at your cubicle at work, with a poster in your car window. No place is a bad place to promote the 3-Day and let people know how they can help you reach your summer fundraising goal.

You can also participate in our fundraising challenge, going on right now! From now to July 8, all dollars raised through the Susan G. Komen 3-Day® will directly fund the national Komen Treatment Assistance Program. Too many women and men don’t get the breast cancer treatment they need because of financial hardship. That’s where the Treatment Assistance Program comes in. It helps those facing financial challenges by providing limited financial assistance, education and support to eligible low-income, under-insured people undergoing treatment for breast cancer. We have already raised over $250,000 for the national Komen Treatment Assistance Program in just a few days of fundraising!

Charity Chores

This one is a no brainer all year long, but especially so in summer. There are so many outdoor chores to be taken advantage of during the warmer months, and all you have to do is volunteer your time. Put the word out in your neighborhood and community that you will do household and yard chores for free, but that you would love and encourage donations to your 3-Day goal instead.

.

Football Tournament

Football season is coming up in the Fall! But if you have friends and family who just can’t wait for pre-season to start, take advantage of their fandom! Arrange a weekend football game (or tournament!) and encourage players to donate to the 3-Day. Whoever is the winning team will have their names featured on one of your outfits on the 3-Day so you can keep that team spirit going!

Ice Cream Social or BBQ Contest

The summer is all about eating outside, and that means its barbecue and ice cream season. Let’s make the most of it! Ask a local restaurant or grocery store to donate supplies and host an outdoor party for all your friends and family. Ask for donations, and use this as a team building opportunity to recruit people to join you on the 3-Day.

Dance-Off in the Park

There is so much dancing on the 3-Day, and there should be more dancing in our everyday life! Have all your 3-Day teammates get together, bringing their friends and family to the park for a big pink dance party in the sunshine. Have people send you their favorite dancing tunes, which will make for one great training playlist. Then, encourage all your dancers to donate to your 3-Day cause.

What are your summer fundraising ideas? Tell us in the comments!