Fundraising Friday: Winter Tips to Heat Up Your Fundraising

Winter is here! There has been quite a bit of snowy and chilly weather across the country of late, and we understand that this can make it difficult to get out of the house for training or fundraising. Don’t worry though, we have you covered! Here are some fun ways to jump start your fundraising…and you don’t even have to leave the cozy indoors to get started!

FROM WORK

Corporate Matching: This one is super simple! Ask your company if they have Corporate Matching Program and take advantage of that if you can. Many of your donors may also work for companies that have a program like this, so their donation could double simply by filling out a form from their Human Resources department and following the steps to submit a matching gift. Remind them to check with their company as well!

Email Chain: Email your department (or whole company!) and ask everyone to forward your fundraising email to 10 more people!

Candy Jar: Put out a jar of candy at your desk at work and ask for a 3-Day donation each time someone takes a piece.

FROM HOME

Adopt a Mile: Cozy up on the couch and send some fundraising emails! Ask donors to adopt a specific mile of your walk at a suggested price. For example, a donor could adopt mile 52 in memory of her mom who lost her battle with breast cancer at 52. Every mile makes a difference after all!

Donation for Days: You’ve made a commitment to the 3-Day. Now, ask friends and family to donate an amount per each day of that 3-Day commitment. Instead of one $25 donation, encourage them to make three $20 donations! Remember, they can pay and donate over the course of multiple months. Having of the option to donate over time is a great way to increase the size of donations (just keep in mind that donations can only be paid over the course of 4 months max).

Take Advantage of Tax Season: Tax season is coming up, so while you’re checking numbers and (hopefully) getting that return…remind your attorney that they can donate to the 3-Day, too. Also, after tax filing, send out a fundraising letter asking people to donate their return money to the 3-day!

Profile Photos: Change your Facebook profile or cover photo to a 3-Day image. Get one at The3Day.org/Logos or pull it from our 3-Day Facebook page. Then ask for donations in your status updates!

TV Show Party: Host a party in celebration of the premiere of your favorite TV show or even the Academy Awards! Serve donated hors d’oeuvres and drinks and make the event as festive as you can. Then, ask for a suggested donation at the door.

Play Tickets: Ask your local playhouse to donate tickets and then auction them off. Better yet, ask them to donate season passes!

FROM THE GYM

Spinning Class: Hit up your spinning class instructor and classmates. Set a goal at the beginning of the class, and if it’s met, everyone donates $1 per mile—or $1 per minute. Or see if you can host a sponsored class, where everyone who comes to ride commits to donating a certain amount to the 3-Day in order to come and ride!

Ask Your Trainer: Ask your yoga instructor, class teacher, or personal trainer for a donation. Or ask if you can post information about the 3-Day at the front of the gym or at check-in so that you can also get potential donations from other class members.

If you want more fundraising ideas, for winter or otherwise, check out our list of 101 Fundraising Ideas perfect for the 3-Day!

A Daughter’s Love, A Doctor’s Support: Robin Elm’s 3-Day Story

Robin Eggert Elm has been walking the 3-Day since 2002, first with her mom and sister, and now with an ever-growing team. Since that time, she has lost family members, endured hardship, and found a new home in Greensboro, Georgia. She has also made a new friend in her neighbor, Dr. Radha Vemuri, an oncologist who has support her 3-Day journey and many other breast cancer charities and research projects for years. Recently, Dr. Vemuri was diagnosed with brain cancer, prompting Robin to reach out to share his story…and her own…with the 3-Day community.

She says that Dr. Vemuri, or Radha to her, has been a constant source of support for her and her family over the years.

“He’s supported me in my 3-Day walks and he’s shared his commitment with me. He was originally from Kalamazoo, which is about 40 minutes from my parents. In 2017, my mom went in for a chest x-ray as they thought she had pneumonia. Once they began talking about other cancers, I called Radha immediately.”

Robin and her mother (left)

Robin’s mother passed away from meslotheomia in July of that year, after inspiring “dozens of walkers including my sister and me, granddaughters, nieces, cousins, and friends” to join in the 3-Day with her. Robin still walks in her mother’s memory, and with the support of Dr. Vemuri. She shared the story of that journey with us…

And how has Dr. Vemuri supported you and the 3-Day’s mission?

He continually advocates and supports initiatives for breast cancer education.

He says that as a doctor, ‘It is deeply disturbing to me that, in Greene County, more than half the women in the African-American community who are diagnosed with breast cancer will die from breast cancer. The national average for breast cancer mortality is 1-in-5. Our rate is more than twice the national average. That is unacceptable. Through education, screening and getting more women into the healthcare system, we can do much better.’

Radha was also a godsend to our family throughout my mom’s cancer journey. From the early days before her diagnosis through hospice and death, he selflessly gave his time and supported our family.

Why is it so important that people continue to support the 3-Day?

Simply, because we can. I travel all over the country for business. I haven’t met anyone who doesn’t have a breast cancer story. As one of my client’s told me, “I was impressed that you walk, but really didn’t understand it all until my daughter did the walk.” It’s not just writing a donation check. It’s making a commitment. It’s seeing, hearing and experiencing why we need to find a cure.

Tell us some of your fondest 3-Day memories with your family!

The memories are really those of a lifetime. It would be impossible to articulate what our support of Susan G. Komen has meant to our family. We receive so much more than we give. Our entire family, not just the walkers, share their Komen stories. My nieces couldn’t wait until they were old enough to do the walk. When my brother’s triplets were three, they had a lemonade stand “for the cure.” Then, years later when one of their hockey teammate’s mother was diagnosed, they told their story and got everyone to paint pink ribbons on their helmets. My niece started bedazzling bras for all the walkers.  Last year, all the guys also had bedazzled bras. My husband likes telling how his came in handy to hold snacks and a small water bottle. I love our family pictures after closing ceremony with a couple dozen family members in matching shirts who cheered us on.

Some other true highlights were:

  • At the 2014 Twin Cities walk, we walked for a while with a family. The grandmother, who had done many walks, was being pushed in a wheelchair by her 15-year old grandson, Austin. She had walked with her other grandchildren and wanted to live long enough to walk with him. […]  One month to the day later, I lost my own son, also named Austin.
  • In 2015 Atlanta, at lunch on Day 3, my mom started talking to a crew member who had dragonfly earrings as dragonflies are an important symbol to our family, representing the cycle of life and death. My mom told her about the loss of my son. Later at Closing Ceremonies, someone tapped my mom on the shoulder. It was the crew member and her husband. She told my mom that each year she finds ‘her person’ but “I hadn’t found my person on this walk until I met you. I want you to have my earrings.” We still have no idea how she found my mom among that massive crowd! My mom kept the earrings on her nightstand. They remained there until she died. Now, my cousin, a survivor, wears them.
  • Finally, at the San Diego 2017 Opening Ceremonies, we looked up and saw a rainbow and just knew my mom was with us.

As a long-time veteran, what are your top fundraising tips for the 3-Day?

Tell your story. I walk in honor of someone different each year and interview them for my fundraising letter. I try to find honorees who’ve been impacted differently.

One year, I walked for my mom’s friend’s daughter. She was 15 and lost her mom. She told me, “I grew up with breast cancer. I had no one to talk to. No one I knew had a mom with breast cancer.”

Another year, I walked for a local woman I never met. She had contacted a local charity for support.  When I interviewed her, she said, “I never thought this would be me. I work. When I got divorced, I was going through treatment and got dropped from my husband’s insurance. I couldn’t pay my medical expenses and my other bills. I want to fight this, so I can support others.”

In 2018, Robin walked in honor of Dr. Vemuri. She will continue to walk as long as she can, fighting for a cure.

Do you have a 3-Day story like Robin? Do you want to show support for someone who has helped you on your 3-Day journey? Share them with us here!

Fundraising Friday: 3-Day Winter Fundraising Crafts

Happy first day of winter! Though it may have felt like that snowy season for a while, now winter is officially here. It is the perfect time to cozy up and stay home, spending time with your family or taking a relaxing night for yourself. While you’re staying in, get a kick start on your 3-Day fundraising for 2019 with some fun winter crafting! These ideas can be used to thank your donors, celebrate your accomplishment from 2018, and get more donors lined up for the next year.

Make 3-Day-themed holiday cards

If you haven’t sent out your holiday cards yet, don’t worry! There’s still time to print them at home or at your local pharmacy and get them out before the end of the year. But, instead of doing the usual family photo or posed picture, mix it up with a 3-Day photo! It is a huge accomplishment that you can use to highlight your year, and let people know that you’re committing to 60 miles again next year. This is the perfect way to round out your 3-Day year with a celebration you can share with everyone. Whether you make your own cards or go with store-bought, print a 3-Day holiday card insert at The3Day.org/Holiday so you can include a fundraising request along with your holiday greetings.

Pink Winter Window Decor

This is a perfect craft to get the whole family involved in! Create your own 3-Day themed window décor that will cast a festive hue on your holiday season. Follow these simple steps to make your own version of a stained-glass craft.

Start by peeling a sheet of clear contact paper for each person and place the paper sticky-side up on the table. Cut a black frame to the size you want each creation to be and lay it on the contact paper so that it sticks. Then, cut away excess contact paper so that it’s just the frame.

Once the setup is complete, start by placing a paper snowflake, star or other holiday symbol on the frame. You can even do a breast cancer pink ribbon!

Cut out one-inch strips of tissue paper in your favorite shades of pink, white, silver and gold. Then, place the tissue paper on the contact paper one at a time to fill the inside of the frame. It’s okay to cover up the snowflake and the frame edge! The work side is actually the back of the project. Fill it in with all the colors you love then peel a second piece of contact paper and place this sticky-side down on top of the tissue paper pieces. This seals all those little papers firmly in place, so they can’t escape. Flip it over to admire your work!

You can include these with your holiday fundraising letters and/or send them out with your donor thank you letters. Hang one in your window too, so people can see that you’re committed to the 3-Day.

Host a gingerbread house night…

…but with all pink décor! Swap out the normal red and green décor and find as much pink frosting, sprinkles and fun add-ons that you can. Keep any white or more neutral colored decorations that come with the standard gingerbread house kit to round out your options.

Then, invite everyone over! Ask that people pitch in to pay for their gingerbread house kit and let them know that anything extra they want to add in will go towards your 3-Day fundraising. Or, if you’re really in the giving spirit, you can cover the cost of the gingerbread yourself, and have all the proceeds go straight to your 3-Day fundraising.

You can also make it a holiday movie night instead! Ask people for donations to attend and play a winter classic. Just make sure to include a crafts table where your guests can make holiday cards, gift tags and more!

Sparkly pine cone ornaments

These can be left up all winter long! They might start as an ornament for your Christmas tree, but you can also hang them from doorknobs or in your window to add a bit of winter sparkle to your day.

All you need are some pine cones from your yard or local craft store, craft glue like Mod Podge, a paint brush, ribbon and pink glitter! Much of these items are probably already in your house, so this is a great, low cost idea.

Use the paint brush to paint the craft glue onto the pine cone, except at the bottom. Then, place your pine cone on a plate or in a bowl and sprinkle varying shades of pink glitter all over the ornament. Shake the excess glitter off and let it dry. Then, tie a bow on and add your personalized fundraising note. Keep the note short and sweet so you can attach it to the ribbon. This is also a great thank you gift for donors.

What are your favorite crafts for those winter nights? Do you have special holiday crafts that you love? Share them with us in the comments!