Social media is one of the most powerful tools you can use to support your Susan G. Komen 3-Day® fundraising efforts. From sharing your personal story to posting training updates and fundraising milestones, the content you create has the power to inspire donations and connect others to your journey. 

No matter which social media platform you prefer, posting consistently can help keep your supporter engaged every step of the way. 

Share Your Story 

One of the most impactful things you can post on social media is your personal connection to the 3-Day and breast cancer. Whether you’re a breast cancer survivor, caregiver, supporter, family member or friend, sharing why this cause matters to you can inspire others to donate. Post a favorite photo, create a short video or write a heartfelt caption and explain why you’re participating in the 3-Day and what your fundraising efforts mean to you. 

Go Live on Social Media 

Going live on social media may sound intimidating, but all you have to do is be yourself to connect with your supporters in real time. Grab your phone, get comfortable and start talking about why the 3-Day is special to you. When people join, you can even ask them to donate on the spot and share your QR code or fundraising link. 

Instagram Stories and Reels 

Stories and reels are great tools for sharing quick updates. Post frequent updates on your 3-Day fundraising goal, training clips and other moments to keep your audience involved in your journey. You can link to your fundraising page through the features button to direct people to make a donation.  

Launch a “Tag & Donate” Campaign 

Encourage your followers to donate and tag three friends to do the same. This creates a fun, interactive chain effect that can multiply your reach and fundraising efforts. You can keep it simple with a small, suggested donation amount. This is a good way to help expand your reach. Don’t forget to link to your fundraising page or share your QR code! 

Thank Your Donors Publicly  

A thank-you can go a long way. Consider posting fundraising updates that recognize and celebrate your donors. Public appreciation helps supporters feel appreciated and can inspire others to join in and donate as well.  

Social media has the power to create incredible momentum for your 3-Day fundraising goals. Whether you’re sharing a training update, a fundraising milestone, a throwback photo from your first Pink Bubble experience, every post helps others understand why the 3-Day is so important. You never know who your story might inspire.