Working Women’s Day: Meet 3-Day Coach Heather


Coach Heather with her 2017 Michigan 3-Day coaching team

Today is International Women’s Day, and we are so honored to have so many amazing women working for Susan G. Komen and our 3-Day team. Everyone works hard every day to reach Komen’s Bold Goal, and to create the best 3-Day experience for our participants each year. No one knows that dedication and drive better than our local coaching teams!

On this International Women’s Day, we salute all our coaches, including our Programs & Local Events Coach for Michigan and Philadelphia, Coach Heather. She walked her first 3-Day in 2015 in Michigan and was immediately hooked! By 2017, she had joined our full-time 3-Day team and knew she would be forever changed by our family.


Coach Heather (at left) with Coach Gayla

“The people……my co-workers, the walkers, the crew… are my favorite part of my job. Truly, being among all the awesome people involved in the 3-Day makes my heart so full! To think that even a year ago, folks who are now so special to me were completely unknown, is insane.

What I feel on the event is indescribable! To witness such concern, compassion, love, and support for other human beings is incredible. I am blessed to be able to do this every day.”

And she truly is working every day. Being a 3-Day Programs & Local Events Coach is a year-round job that includes everything from recruiting new walkers, assisting participants with fundraising and training, as well as taking part in walker meetings and training walks. They also partner with local businesses, community groups, large 3-Day teams and other groups to provide support and excitement on the 3-Day.


This 24/7 commitment means Heather is an expert at training and fundraising, too! Her fundraising advice is simple but effective.

“Ask, ask, ask. Honestly, the worst someone can say is ‘No,’ but they usually say ‘Yes!’ If they don’t respond, ask again, and if they still haven’t responded as you get close to the 3-Day, ask one more time. Often, people have every intention of donating, but time gets away from them. A little reminder usually is appreciated.”

She also recommends using social media to spread your story. The more your donors can relate to you and your goals, the more likely they are to donate to help you make a difference. This also applies to potential new teammates! She says educating your friends, family, co-workers, even your neighbors can be a great thing when you’re looking for to expand your team.

“Be encouraging, positive, and assure potential new team members: Yes, you can walk those 60 miles! Haven’t most first-time walkers felt the same way? It’s the opportunity to be part of something incredible!”

So, join Heather and be part of something incredible in 2018. She can’t wait to welcome all the participants! She knows, and deeply appreciates, the impact that all our 3-Day participants make.

“Every day someone’s mom, daughter, wife, sister, best friend, aunt, granddaughter could hear the words ‘You have breast cancer.’ When I see little girls cheering on our walkers on the 3-Day, I hope that all the efforts put forth today will lead to a breast cancer-free world for them.”

Heather won’t stop working until that hope becomes a reality. She knows you won’t stop working either.

3-Day Quick Hitting Fundraising Tips


We are officially less than 24 weeks out from our first 3-Day of the year. 2018 is flying by, and if you haven’t started your fundraising yet, now is the time!

To make it easy for you to kick-off, or really jump start your efforts, we polled our resources – from our website to our coaches and beyondto find the best ideas for you.

Your first stop should be our Donations 101 page on! There you’ll find donation forms, frequently asked questions, and help fundraising “The 3-Day Way.” It’s a gold mine of information!


From there, you can head to the Fundraising Idea Library, where you can search for ideas based around events, holidays and more! All of these ideas were submitted by past 3-Day participants. If you have any awesome ideas of your own, please enter them into the library. It’s a great place to find the best approach for you.

Another collaborative community is our 3-Day Message Boards, where you can post and chat with other walkers nationwide. This is a favorite spot of our coaches!

If you’re more of an in-person brainstormer, ask teammates or other walkers! Here’s a super simple tip from one of our participants, too! Kathleen B. sent us this idea on Facebook: Fill a leftover 20-ounce bottle full of dimes and you’ll have almost exactly $100. Post about it on social media, and ask people to save their dimes for you to help change a life!


We also have tips from some of our coaches. They’ve been working to help participants reach their goals for years, and all these ladies have walked in the 3-Day themselves, as well!

Coach Tisho, Fundraising & Support Coach, Twin Cities & Philadelphia:

For repeat walkers, look at who donated to you in previous years and send them an ask again. In your Participant Center, in the Email and Contacts section, you can send an email to a specific group. The group “Past Donors Who Have Not Donated This time” is automatically in there for you. If you can’t find the list of your past donors in your Participant Center, your coach can pull it for you. Another unrelated tip is that if you’re planning to do any sort of event that involves a raffle/bingo/auction it’s a good idea to check on the local jurisdiction requirements before you get too far in the planning phase. Sometimes you have to request or purchase a permit for those events so that’s good to know earlier rather than later.

Coach Susan, Fundraising & Support Coach, Atlanta:

I do all my fundraising on Facebook! It’s my favorite! I like to set a goal, then divide it by my number of Facebook friends so set a specific request. So, I let people know that if only 10 of my friends contribute today, I will have raised X amount of money or be X percent of the way to my goal.

I also challenge my Facebook friends! By using phrases like, “I want to raise $100 today, who will be my first donor?” you create urgency and remind people to donate. Once someone makes a donation, tag them in a thank you post on Facebook. This pushes your post to the top of your friends’ feeds, and your donors’ feeds as well, creating excitement.


Coach Gayla, Programs & Local Events Coach, Seattle & Dallas:

It helps me to think of it in steps!

  1. Pick your goal ($2,300 or more!) and spread it in to equal payments.
  2. For example, think about asking 23 people to donate $100 each or 100 people to donate $23 each. It makes the bigger goal seem a lot more manageable.
  3. Choose a deadline, like a holiday, birthday or when training begins!
  4. Send a personal request to individual donors detailing the following:
    1. What you’re doing: EX: “I’m walking 60 miles in 3 days to end breast cancer.”
    2. Why you’re doing it: Think about who or what gave you goose bumps when you signed up to walk. Tell your personal story and share the meaningful reason.
  5. Ask for a specific amount: “Will you please donate $100 by May 12th? I need 23 people to donate $100 each by May 12th to reach my goal.”
  6. Include a link to your page and remind people that it’s tax deductible!

Or, print your donation form from your personal fundraising page. Then, attach it to a personalized donation request letter along with a self-addressed stamped envelope back to your house. You can even make a copy of the donor’s check and the donation form and mail it to Komen’s address on the form. Make it as easy as possible for your potential donors!

What are your top fundraising tips? Do you have any simple steps to reach your donors? Tell us in the comments!

Coaches’ Corner: New Year’s Resolution Check-In

January is over, and we are one month into the New Year. How are your New Year’s Resolutions coming along? Sometimes it takes a few tries for a new habit to stick, or to reach a big goal, but that’s okay! Trying is important too, and when you can check a resolution off your list, you’ll feel even prouder if it’s something you really worked for.

We asked some of our coaches what they wanted to accomplish this year, and how they are putting in the work. Read below to see what some of them want to accomplish in 2018… and give them some encouragement! Then, add your own resolutions below in the comments…


Stephanie Mayer – Programs & Local Events Coach, Twin Cities and Atlanta (middle)

Read more.

I would like to dive into the book series “Me Before You,” “Me After You” and “Still Me.”

I do enjoy reading but sadly I have let life get in the way. I need to take more time to “unplug” and unwind with a good book even if it’s just a few pages a night!


Amy Schwager — Crew and Volunteer Coordinator, San Diego (at right)

Our team each decided to choose one word to guide us this year, personally or professional.

I cheated a little, and chose two: “Love Better.”

If I love better, then my marriage, my children, family, friendships, crew program, community, body, mind, and spirit will all benefit and be better.


Staci Roos — Fundraising and Support Coach, San Diego

Live more purposefully!

I have focused on trying to make choices and plan ahead to accomplish the things I know I want in life.


Heather Snyder — Programs and Local Events Coach, Michigan and Philadelphia

Mine is to take better care of myself — physically and mentally.

I’m knocking the physical part out of the park! I’m loving going to the gym 3 to 4 times a week, but I’m still working on the mental part.


Marianne Masterson —Programs and Local Events Coach, San Diego

I used to read ALL the time. Then Facebook on my phone happened. A few months ago, I realized that I’m spending my time in the evening scrolling through Facebook instead of reading books. As a result, reading has become almost non-existent in my life, which makes me sad because it’s one of my most favorite things to do.

So, this year I have resolved to read more. One book down so far for this new year, hoping that many more are to follow!

What are your New Year’s Resolutions? Comment below, and share them with us!