My 3-Day Experience: Checking in with Former AVON 39 Walker, Debbie

This year on the 3-Day, we were happy and honored to welcome many past AVON 39 walkers to our pink family. One of those walkers, Debbie S., joined the 2018 San Diego 3-Day and was our Top individual Fundraiser for the event! After raising more than $75,000 as a six-time AVON 39 walker, she raised $32,000 in her first year on the 3-Day.

We were so honored to have this breast cancer survivor and grandmother of two on the 3-Day this year. After her first 60-mile walk, she’s giving us an inside peek at her journey, and her top fundraising tips!

You are a fundraising rock star! What are your favorite fundraising techniques?

I fundraise very simply, yet diligently. I start about six months ahead of the walk. I create a personal email message, which I also used on my participant center page. I include a picture of myself to keep it personal. I sent the email to every email address I have in my contacts, everyone that has ever emailed me, everyone I know, lots of people I do not know; friends, family, friends of friends and family, doctors, work contacts, clients etc. Hundreds of emails!

The first round of emails always gets a good amount of donations and keeps me going. For the next 3-4 months I send out monthly emails to those who have not yet donated. I change the email message up each time, but still keep it very personal. I continue to send my original email to ‘new’ email contacts I have gathered along the way. I ask everyone for their email and ask friends and family to share their email lists.

By September I was sending emails to those remaining donors every other week. Come October I was sending emails every week and took advantage of Breast Cancer Awareness Month. Sometimes I was just sending a picture or a saying or a cartoon and my link to my donation page. It was my goal to stay in their face every time they went to their emails. I figured, the worst thing that could happen is they would just delete or block me! ? No harm! Many thanked me for reminding them, because with all the emails we get, they do get lost and forgotten. I sent emails every week, all the way up until the day of the walk.

I immediately sent every donor a personal thank you email. Also, every once in a while I would update those who already donated on my progress, showing them how much they were a part of raising so much money, which would occasionally make them donate again! I stressed US, and WE, not just me! I showed them what a big part of finding a cure and reaching a goal they were. The fundraising is so fun to me and gives me a great sense of accomplishment! I would wake up every morning and check email immediately to see my donations. The more I got, the more I wanted! I would raise my personal goal accordingly.

I didn’t do anything big or unusual, but I just never stopped asking!

What about training for your 60-mile walk?

As for training, I am a walker by nature. I walk year-round. I started walking diligently 13 years ago, after my cancer diagnosis. It was my escape. I have not stopped walking since. I walk an average of 30 miles a week!

You were also a part of our Opening Ceremony….

The Opening Ceremony was great! Being a part of it was so amazing and special. It was the right length of time and got everyone motivated to get out there and do this! I appreciated the time taken the day before for rehearsal and the time put into making it great!

What were some of your favorite spots along the route?

The route was beautiful! After very chilly mornings, the weather was spectacular, and the views were magnificent. Day 1 had gorgeous ocean views, but every day was beautiful. Having walked in 6 AVON 39 walks in different cities, I must say San Diego blew me away. I have never walked in a city with so much neighborhood support! It was amazing! The crew and residents and businesses were out everywhere! It was a wonderful feeling of love and support, from survivors and women going through treatment thanking us to kids and elderly showing their love!

As a survivor I couldn’t feel more support and love. The crew along the way was great! On Day 1, as it heated up, I took off my long-sleeved shirt. As I was attempting to tie it around my waist, a woman came right over to me and offered to bring it to camp for me. She put it in a bag, wrote my name and phone number on it and delivered it to camp! It seems silly, but so great to not have to walk with a shirt wrapped around you for 20 miles! She even called me later that night to make sure I got it! That’s just how people were! So sweet!

What was it like crossing the finish line?

Crossing the finish line was super special. My son walked the last day with me as a 20-mile walker! I can’t tell you how special that was! We had a great time and as we approached the finish line, my 6-year old granddaughter made a mad dash for me across the field. I picked her up, carried her and the three of us crossed the finish line together! My son said he would love to do it again, maybe all 60 miles, and my granddaughter said she would walk with me in 10 years, when she’s 16! ?

It looks like we have a future 3-Dayer on our hands! Thank you to Debbie, and all our former AVON 39 walkers who made this 3-Day season something truly special!

Congratulations to the 2018 San Diego 3-Day Milestone Award Winner, Sue Cloonan

Sue Cloonan_SD Milestone Award Winner

Please join us in congratulating our 2018 San Diego Milestone Award Winner; Sue Cloonan! The Susan G. Komen 3-Day® Milestone Award is given at each event to a walker or crew member who has an outstanding history of participation in the Komen 3-Day. At the San Diego 3-Day camp show, we presented Sue with this special honor.

Our coaching team was so excited to present this award to Sue, who has maintained a position as a top 10 fundraiser for many years as part of her team, Walking and Wine-ing. She is such an important and beloved part of our 3-Day community, and has raised $153,349 over the course of her 10 events!

Her Aunt Patty says that Sue “is a family oriented person who puts herself out over and over again to help family and friends. A wonderful daughter, sister, wife, mother, grandmother, aunt, niece and friend – we are so lucky to have her in our family. She inspires me and others by her example.”

We then talked to Sue herself, who gave us an inside peak into her love for the 3-Day…

What was your inspiration to do your first 3-Day??

All the people that I’ve met at the golf course where I worked to help find a cure. So many people affected by cancer.

What has brought you back to the 3-Day year after year?

The 3 day is the way the world should be!!!! Everyone supporting everyone!

What is the secret to your 3-Day fundraising success?

An amazing support from my customers, vendors and associates! All donating and supporting for the cause. My event became the event of the year. The spirit, dedication: all for a cause

What is your best advice to anyone walking the 3-Day?

Commit to 2 walks . The first one is amazing and then it becomes more amazing every year.

What’s a fun fact about you?

I love to give hugs and listen to people!!! And I love wine (red especially)

What are the most important lessons you’ve learned on the 3-Day?

ENJOY Every moment! All the supporters, walkers, volunteers.

Congratulations to the 2018 San Diego 3-Day Local Impact Award Winner, Milena Schroeder

Milena Schroder Pic 2.jpg

For the 2018 Susan G. Komen 3-Day® season, we’re pleased to be continuing the Local Impact Award. This award is being given to participants who have been instrumental in strengthening the 3-Day® community throughout the year.

Local Impact Award honorees have gone above and beyond in their efforts leading training walks, attending 3-Day community events, supporting the 3-Day staff year-round at meet-ups and workshops, and in general, making a difference by building lasting relationships and showing commitment to the 3-Day in all they do.

Please join us in congratulating the 2018 San Diego 3-Day Local Impact Award Winner, Milena Schroeder.

Milena Schroeder San Diego Local Impact Winner Pic 1

Milena’s sister Trina says, “Several years ago, my sister convinced me to walk the 3-Day walk with her. I was hesitant, but she was relentless in her decision and wanted to share this journey with me to honor our mother, Riitta, who lost her battle to breast cancer 23 years ago. What began as two sisters joining the 3-Day became a crusade of women who Milena mobilized and inspired to join. Milena’s leadership would continue on through three separate 3-Day walks, countless fundraisers, training walks, and a community of women….. all created through a passionate plea to end breast cancer. Why go small when you can create a band of sisters, a team, to take this cause to the next level? Milena has done just that, and her devotion to this cause is inspiring. I am so thankful to be her sister and her 3-Day teammate.”

Milena tells us more about her More Than Pink way of life…

Milena Schroeder with her sister_San Diego

What was your inspiration to do your first 3-Day???

I lost my mother to breast cancer when she was only 48. She had a long battle and during her fight, I also lost my father to cancer. He passed on when I was 18 and she passed when I was 22. This shaped me in so many ways. I walk for their memory and I also walk for my children and husband. We have 6 children together and my goal is that they never have to experience this loss. This walk brings my parents back to me in a sense each year that I walk and lets my children see and know their grandparents as well as see their mother fight for a cause.

What has brought you back to the 3-Day year after year?

When I first started the walk, I reached out to our neighborhood mom’s Facebook group. I was blown away by the response from the other moms. Our team keeps growing and with our 3rd year, we have formed lasting friendships and amazing memories. Plus, as a team we have raised over $175,000 together. The experience itself is incredible and the beautiful team mates who have all been touched by cancer in some way or form bring me back year after year.

What is the secret to your 3-Day fundraising success?

I ask everyone, and I mean everyone I know! I am always surprised by who ends up donating each year and the connections and ways people have been touched by breast cancer. It seems like there are so many who have had someone in their lives affected by breast cancer. Their stories when they donate always touch my heart

What is your best advice to anyone walking the 3-Day?

Train! You don’t need to over-train but at least get out there and walk for long periods of time. Even those on our team who have done marathons say that walking is a totally different experience for them. Being on your feet for that long is tough and unexpected. Also, enjoy the 3 day and keep your ears, heart, and eyes open. The walk is unlike anything you will ever do again and is such an amazing experience. It’s why I keep coming back year after year.

What’s a fun fact about you?

I have 6 kids! My husband and I have 5 boys and 1 girl and their ages range from 16 down to our 5 year old twin boys. My husband handles all of them with finesse on the weekends as my training ramps up in September, October, and November. Its a total family team effort. We are a loud, crazy, and fun family. I also teach full time and am surrounded by children at all times. I joke that I wake up to children, teach children, carpool and feed children, and with someone always crawling into bed with me, I never am not around children!

What are the most important lessons you’ve learned on the 3-Day?

That the experience is different for everyone and to take the time to hear their stories. The 3-Day is taxing on your body but what I take away each year is what has touched my heart.