April Fundraising Challenge: Raise Funds to Benefit the Susan G. Komen Treatment Assistance Program

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Throughout the rest of April, we will be running a fundraising challenge to support the Komen Treatment Assistance Program. All dollars raised through the 3-Day from today through the end of the month will provide financial assistance, education and support services to low-income, underinsured or uninsured people undergoing breast cancer treatment as part of the Komen Treatment Assistance Program.

So, we’re challenging YOU to boost your fundraising efforts and help us reach our goal of $500,000 for the Komen Treatment Assistance Program so that we can help more women and men facing breast cancer. Please share the great work we can do through this program with as many donors as possible, and encourage them to help our cause.

Not only will you be reaching your 3-Day fundraising goals, you will be continuing to help people in need.

You already know using tools like email and social media help you earn donations — now, here are a few suggestions on how to fundraise even more. They are simple and effective steps that will make a big difference!

Share as often as possible on all your social media platforms, and be sure to include a link to your fundraising page.
Email your network a minimum of twice, especially remembering to email them in the final days of the challenge so they don’t forget.
As people donate, tag them and thank them on social media, like this: “[Insert Name] just donated on my behalf to the Susan G. Komen Treatment Assistance Program, which helps eligible breast cancer patients who have limited financial resources get the treatment they need. She is providing support to those who need it most. Won’t you join her and donate to the 3-Day today? [link to your personal page].”

If you need help crafting your posts, here are some ideas for Facebook:

Example #1

From April 16 – 30, all the funds I raise for the Susan G. Komen 3-Day will go directly to Komen’s Treatment Assistance Program, which helps eligible breast cancer patients who have limited financial resources get the treatment they need. I’ve challenged myself to raise $500 this week to contribute to an overall goal of $500,000 for the Treatment Assistance Program. Can you help us reach this goal? Donate now!

Example #2

Today I’ve challenged myself to get 10 donations for @The3Day, to help fund Komen’s Treatment Assistance Program as part of a goal to raise $500,000. So far, I have 3 donations (thank you [tag] [Insert Name], [Insert Name], and [Insert Name]!); can you help me get 7 more before the end of the day? Make your donation now! Or if you’ve already donated, please share this request!

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Or, you can use one of these ideas for Twitter:

Example #1:

Today’s Challenge: 10 donations to fund Komen’s Treatment Assistance Program! Donate today: [personal page web address] #The3Day

Example #2:

Support me with a donation: [personal page web address]. All funds raised April 16-30 benefit Komen’s Treatment Assistance Program #The3Day

Example #3:

Donations now through 4/30 to @The3Day benefits @SusanGKomen and their lifesaving Treatment Assistance Program. Support my 60-mile journey: [personal page web address] #The3Day

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We are so excited for this first-ever fundraising challenge and look forward to the possibility of expanding this across multiple 3-Day funded programs in the future!

Good luck and get ready to fundraise! As always, if you need any fundraising support or advice, reach out to our 3-Day Social Media team or your local coaches. We are always here to help!

What You’ll Find on the 3-Day Pinterest Page

Pinterest is a constantly updating source of fun, ideas, and support all year long. As part of our social media community, it’s a platform we love sharing ideas and memories on to keep the 3-Day spirit of love going the whole year long. If you haven’t checked out our Pinterest page, now is the time. Here are just a few of the things you will find on our boards…

Fundraising Ideas

You probably already know that your coaches, fellow teammates, and this blog are great sources of fundraising ideas, but we also have even more fundraising ideas on Pinterest! You can never have too many sources for inspiration, and our Pinterest page is especially great for craft and culinary ideas. Feel free to tag us in your favorite pins on Pinterest as well, to let us know when you see any ideas you love online.

Inspiration

From quotes that will lift you up when you need a motivating boost, to The ABC’s of the 3-Day, if you’re trying to show a future teammate just why this cause means so much to you, we have it on our boards. We work to keep you inspired all year long, because you keep us inspired each and every day!

A Fashion Show

Need ideas for your 3-Day outfits? Want to wear something extra fun on your next training walk? Check out our Best Dressed board for inspiration – and some laughs! There is lots of pink style there to make you smile.

Knowledge

We share Breast Cancer Facts, many of them directly from Susan G. Komen, to keep you informed and provide you with information that you can use in your fundraising letters. There are also facts and infographics about healthy eating, stretching and more, to make sure you are training safely and effectively.

Memories

After every event, we add some of our favorite photos to our Pinterest page, organized by event city. That makes it easy for you to bask in the memories of 3-Days past, and remember the magic of the Pink Bubble. We also have special boards to share The 3-Day Experience and memories of our amazing crew!

What do you want to see more of on the page? Tell us in the comments!

Sidewalks to Science: Getting to know Dr. Carmen Bergom, M.D., Ph.D. at Medical College of Wisconsin

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Dedicating her life to finding a cure for breast cancer, Dr. Carmen Bergom is driven to help Komen meet our Bold Goal of reducing the current number of breast cancer deaths by 50% by 2026. As a radiation oncology physician, she works closely with patients and patient advocates that inspire her to improve breast cancer outcomes through research and clinical care.

In this month’s Sidewalks to Science blog, we will get to know Dr. Bergom a little better.

When I’m not in the lab I…

Love to spend time with my husband and three wonderful daughters, ages 5 to 13
Enjoy spending time on the lake with my family
Love to ski

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What I do… study the tumor cell microenvironment to potentially enhance treatment options

My team studies the environment around the breast cancer tumor cell that influences growth, spread and treatment response. Better understanding these environmental factors could lead to improved targeted treatment options for patients.

Breast cancer is… personal to me, my friends and family

I have a family history of the disease and have witnessed too many loved ones be directly impacted by breast cancer. These experiences led me to become a radiation oncology physician scientist, specifically treating breast cancer patients as well as leading a breast cancer research lab.

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Working with patients… has helped shape my current research program

In my interactions with patients, I would see people who had the same stage, tumor markers and other predictive features, and then have vastly different outcomes from treatments. That’s what made me focus my work on recognizing these non-tumor differentiators, and this research that could lead to more personalized and effective treatments.

People with breast cancer should… ask for help when they need it

Friends, family, support groups and organizations like Komen are always there to help breast cancer patients in need. Using resources to assist with cancer-related challenges may reduce stress and anxiety in some patients, helping to ease an already challenging time.

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Komen is… helping the community

I have a special affinity for organizations like Komen that battle breast cancer on all fronts — advocacy, research, and community — all improving patient outcomes. In addition to participating in the Race for the Cure and local Affiliate fundraisers, I have also had the privilege of giving laboratory tours to patient advocates, helping them see our research at work.

“Like everyone touched by breast cancer, I believe improved outcomes for breast cancer patients cannot be achieved soon enough!”