How to Use Social Media in Your Fundraising

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Social media is a part of most of our lives, and while we love all the fun connectivity social media allows, it can also be a useful tool. It makes fundraising simple! Use it to kick start, finish or follow up on your fundraising goals with a whole lot of likes 😊 Here are easy ways to use social media in your fundraising.

Holiday or Event: A great place to start on social media is to ask friends to donate a specific amount by a certain date. Be it for your birthday, another holiday, or even an important date for you, like your first team training walk, setting a deadline creates a sense of urgency. Remember, don’t use the pre-provided Facebook “Donate” button, but instead, link to your own personal fundraising page. This will ensure that all donations go right to you!

  • Sample Post: My birthday is coming up and I want to celebrate by raising $300 for the 3-Day! I need 10 friends to donate $30 each to hit my goal. Won’t you help me make my birthday, and 3-Day, wish come true?

Instagram

Use Instagram: Post about your 3-Day goals on your Instagram account. They say a picture’s worth a thousand words, and this is the perfect way to prove it. By showing your training walks, fundraising efforts and even photos from past walks, you will personalize your journey. Then, link to your fundraising page in your bio. If you need post ideas, follow us on Instagram for inspiration!

3-Day Challenge: Have your friends “challenge” their friends to donate. Once one friend donates to you, ask them to update their Facebook status and challenge a few more of your mutual friends to donate as well.

  • Sample Post: I donated to Lisa’s 3-Day journey, and now I’m challenging Maria, Liz and Sarah to do the same! Let’s make a difference in the fight against breast cancer together!

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Facebook App: If you want to really boost your fundraising efforts, add the 3-Day Facebook app to your Facebook page and use it to post regularly. Your posts will automatically include a link directly to your fundraising page! It makes it all so easy.

Time-Based Challenge: Like setting a goal around a holiday, you can make your own social media finish line! Set a challenge for yourself where you will do something crazy/silly/adventurous if your fundraising goal is met by a certain date. You can also get your whole team in on the action!

  • Sample Ideas: Jumping into your family pool in all your 3-Day gear, doing a trick on the trampoline, making a team human pyramid, or singing a song in your funniest 3-Day garb.

Fundraising Widget: Get a 3-Day fundraising widget at The3Day.org/Widgets and add it to your email signature or personal blog. That way, every time someone gets an email from you, even if it’s not about the 3-Day, they’ll be reminded of your goals.

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Facebook Photos: Change your Facebook profile or cover photo to a 3-Day image. Get one at The3Day.org/Logos (make sure you’re logged in) or on the Inspiration Gallery on our blog! Then ask for donations in your status updates, and the caption of your photo.

Tap Your Team: You can also use your team to help you with any and all of these ideas! Do a team challenge to hit a fundraising goal by your first team training walk, take a team photo for your profile or cover photo, or just use them for inspiration for new social media ideas.

How do you use social media in your fundraising efforts? Tell us in the comments!

One thought on “How to Use Social Media in Your Fundraising

  1. Pingback: April Fundraising Challenge: Raise Funds to Benefit the Susan G. Komen Treatment Assistance Program | The 3-Day Blog

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