Use These 5 Social Media Tips to Boost Your 3-Day Fundraising

Social media is one of the most powerful tools you can use to support your Susan G. Komen 3-Day® fundraising efforts. From sharing your personal story to posting training updates and fundraising milestones, the content you create has the power to inspire donations and connect others to your journey.

No matter which social media platform you prefer, posting consistently can help keep your supporter engaged every step of the way.

Share Your Story

One of the most impactful things you can post on social media is your personal connection to the 3-Day and breast cancer. Whether you’re a breast cancer survivor, caregiver, supporter, family member or friend, sharing why this cause matters to you can inspire others to donate. Post a favorite photo, create a short video or write a heartfelt caption and explain why you’re participating in the 3-Day and what your fundraising efforts mean to you.

Go Live on Social Media

Going live on social media may sound intimidating, but all you have to do is be yourself to connect with your supporters in real time. Grab your phone, get comfortable and start talking about why the 3-Day is special to you. When people join, you can even ask them to donate on the spot and share your QR code or fundraising link.

Instagram Stories and Reels

Stories and reels are great tools for sharing quick updates. Post frequent updates on your 3-Day fundraising goal, training clips and other moments to keep your audience involved in your journey. You can link to your fundraising page through the features button to direct people to make a donation.

Launch a “Tag & Donate” Campaign

Encourage your followers to donate and tag three friends to do the same. This creates a fun, interactive chain effect that can multiply your reach and fundraising efforts. You can keep it simple with a small, suggested donation amount. This is a good way to help expand your reach. Don’t forget to link to your fundraising page or share your QR code!

Thank Your Donors Publicly

A thank-you can go a long way. Consider posting fundraising updates that recognize and celebrate your donors. Public appreciation helps supporters feel appreciated and can inspire others to join in and donate as well.

Social media has the power to create incredible momentum for your 3-Day fundraising goals. Whether you’re sharing a training update, a fundraising milestone, a throwback photo from your first Pink Bubble experience, every post helps others understand why the 3-Day is so important. You never know who your story might inspire.

Training Walk Tours on Instagram Stories

Want to see where other people in our 3-Day family do their training walks? Check out some of our Instagram Story highlights to see where our walkers go in sunny Hawaii, scenic Alaska, and historic Washington, D.C. We even have a new surprise coming up next week in the Southwest.

These special members of the 3-Day family let us walk with them along coastal trails, on sandy beaches, by murals and memorials, and everywhere in-between.

Don’t miss these highlight reels of some of their favorite spots—some famously known to tourists and some that are special and off the beaten path. You can see even more photos and videos if you scroll back in our feed to their takeover days.

Adventure through Alaska with Alaska Julie!

Say “Aloha” to Linda in Hawaii!

Buzz around Washington, D.C. with Kathleen!

Where should we travel next? Check back next week for an adventure to the American Southwest! If you want to show us where you do your training walks and volunteer to be featured on our Instagram feed, send us an email at coaches@the3day.org.

How to Use Social Media in Your Fundraising

Social media is a part of most of our lives, and while we love all the fun connectivity social media allows, it can also be a useful tool. It makes fundraising simple! Use it to kick start, finish or follow up on your fundraising goals with a whole lot of likes ? Here are easy ways to use social media in your fundraising.

Holiday or Event: A great place to start on social media is to ask friends to donate a specific amount by a certain date. Be it for your birthday, another holiday, or even an important date for you, like your first team training walk, setting a deadline creates a sense of urgency. Remember, don’t use the pre-provided Facebook “Donate” button, but instead, link to your own personal fundraising page. This will ensure that all donations go right to you!

Sample Post: My birthday is coming up and I want to celebrate by raising $300 for the 3-Day! I need 10 friends to donate $30 each to hit my goal. Won’t you help me make my birthday, and 3-Day, wish come true?

Use Instagram: Post about your 3-Day goals on your Instagram account. They say a picture’s worth a thousand words, and this is the perfect way to prove it. By showing your training walks, fundraising efforts and even photos from past walks, you will personalize your journey. Then, link to your fundraising page in your bio. If you need post ideas, follow us on Instagram for inspiration!

3-Day Challenge: Have your friends “challenge” their friends to donate. Once one friend donates to you, ask them to update their Facebook status and challenge a few more of your mutual friends to donate as well.

Sample Post: I donated to Lisa’s 3-Day journey, and now I’m challenging Maria, Liz and Sarah to do the same! Let’s make a difference in the fight against breast cancer together!

Facebook App: If you want to really boost your fundraising efforts, add the 3-Day Facebook app to your Facebook page and use it to post regularly. Your posts will automatically include a link directly to your fundraising page! It makes it all so easy.

Time-Based Challenge: Like setting a goal around a holiday, you can make your own social media finish line! Set a challenge for yourself where you will do something crazy/silly/adventurous if your fundraising goal is met by a certain date. You can also get your whole team in on the action!

Sample Ideas: Jumping into your family pool in all your 3-Day gear, doing a trick on the trampoline, making a team human pyramid, or singing a song in your funniest 3-Day garb.

Fundraising Widget: Get a 3-Day fundraising widget at The3Day.org/Widgets and add it to your email signature or personal blog. That way, every time someone gets an email from you, even if it’s not about the 3-Day, they’ll be reminded of your goals.

Facebook Photos: Change your Facebook profile or cover photo to a 3-Day image. Get one at The3Day.org/Logos (make sure you’re logged in) or on the Inspiration Gallery on our blog! Then ask for donations in your status updates, and the caption of your photo.

Tap Your Team: You can also use your team to help you with any and all of these ideas! Do a team challenge to hit a fundraising goal by your first team training walk, take a team photo for your profile or cover photo, or just use them for inspiration for new social media ideas.

How do you use social media in your fundraising efforts? Tell us in the comments!

The 3-Day Blog

Tag Archives: Instagram

Training Walk Tours on Instagram Stories