3-Day Fundraising with Facebook: A Step-by-Step Guide to Setting Up Your Facebook Fundraiser

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October is Breast Cancer Awareness Month, making it the perfect time to re-commit to your Susan G. Komen 3-Day® objectives for this year or the next. If you still have last-minute training walks to get in, make the most of these fall weeks before winter hits. And if fundraising is a challenge, there’s one simple trick you can try this month, right from your couch! If you haven’t yet tried Fundraising with Facebook, now is the time to give it a go.

Why?

Well, for starters, did you know that almost 55% of 3-Day walkers have already set up their Facebook Fundraisers? And, those people have raised an average of $700 more than people who haven’t given Facebook Fundraising a try. The power of this online fundraiser is reason enough to be active on Facebook!

It’s also very easy, and you can set it up while you watch a scary Halloween movie or relax after a long day at work. With a few quick clicks from your 3-Day Participant Center, you can set up your Facebook Fundraiser and start inviting all your family and friends to support you and be a part of your journey.

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Need help starting your very first Facebook Fundraiser? Coach Gayla is here to help! She has broken down the process (which you can do from your phone or computer), step by step:

  • Go to The3Day.org.
  • At the top right-hand side, click LogIn and enter your username and password.
  • The next screen that opens will be your Participant Center Homepage.

In the middle of the page you’ll see the blue section with the headline, “Reach your goal faster, raise money directly on Facebook.”

  • Click the white button, “Connect Fundraiser to Facebook.”
  • If you are not currently logged in to Facebook, you will be asked to log in. If you are already logged in to Facebook, you will automatically be taken there.
  • Your Facebook Fundraiser is now live, connecting your 3-Day fundraising to your Facebook profile.
  • Edit your fundraiser by changing the generic 3-Day picture to your own photo. Click the small camera button on the bottom right to edit.
  • Edit the text to personalize it and tell your story.
  • Click the blue “Invite” button and invite ALL your Facebook friends to your fundraiser. If you do not invite anyone, no one will see it!
  • You can then enter a specific fundraising request as a Facebook post. For example, “I’m walking 60 miles in 3 days and raising $2,300 to end breast cancer. I need 23 friends to donate $100 each to reach my goal. Can I count on you for a donation?”

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Your Facebook Fundraiser is now ready to start helping you reach your fundraising goals!

Once your fundraiser is posted, keep an eye on it and watch your total grow! Be sure to thank your donors within your fundraiser each time you get a donation. You can also tag your donors and publicly thank them on your Facebook page.  You should also post pictures of your training and other fundraising efforts to solidify your commitment to the cause and inspire your donors to continue to give.

If you have any questions about setting up a Facebook Fundraiser, or need other tips and tricks, reach out to your local coaches. They can assist you through the step by step process. They’re here to help you reach, and exceed, your goals for your 3-Day!

 

How to Use Social Media in Your Fundraising

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Social media is a part of most of our lives, and while we love all the fun connectivity social media allows, it can also be a useful tool. It makes fundraising simple! Use it to kick start, finish or follow up on your fundraising goals with a whole lot of likes 😊 Here are easy ways to use social media in your fundraising.

Holiday or Event: A great place to start on social media is to ask friends to donate a specific amount by a certain date. Be it for your birthday, another holiday, or even an important date for you, like your first team training walk, setting a deadline creates a sense of urgency. Remember, don’t use the pre-provided Facebook “Donate” button, but instead, link to your own personal fundraising page. This will ensure that all donations go right to you!

  • Sample Post: My birthday is coming up and I want to celebrate by raising $300 for the 3-Day! I need 10 friends to donate $30 each to hit my goal. Won’t you help me make my birthday, and 3-Day, wish come true?

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Use Instagram: Post about your 3-Day goals on your Instagram account. They say a picture’s worth a thousand words, and this is the perfect way to prove it. By showing your training walks, fundraising efforts and even photos from past walks, you will personalize your journey. Then, link to your fundraising page in your bio. If you need post ideas, follow us on Instagram for inspiration!

3-Day Challenge: Have your friends “challenge” their friends to donate. Once one friend donates to you, ask them to update their Facebook status and challenge a few more of your mutual friends to donate as well.

  • Sample Post: I donated to Lisa’s 3-Day journey, and now I’m challenging Maria, Liz and Sarah to do the same! Let’s make a difference in the fight against breast cancer together!

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Facebook App: If you want to really boost your fundraising efforts, add the 3-Day Facebook app to your Facebook page and use it to post regularly. Your posts will automatically include a link directly to your fundraising page! It makes it all so easy.

Time-Based Challenge: Like setting a goal around a holiday, you can make your own social media finish line! Set a challenge for yourself where you will do something crazy/silly/adventurous if your fundraising goal is met by a certain date. You can also get your whole team in on the action!

  • Sample Ideas: Jumping into your family pool in all your 3-Day gear, doing a trick on the trampoline, making a team human pyramid, or singing a song in your funniest 3-Day garb.

Fundraising Widget: Get a 3-Day fundraising widget at The3Day.org/Widgets and add it to your email signature or personal blog. That way, every time someone gets an email from you, even if it’s not about the 3-Day, they’ll be reminded of your goals.

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Facebook Photos: Change your Facebook profile or cover photo to a 3-Day image. Get one at The3Day.org/Logos (make sure you’re logged in) or on the Inspiration Gallery on our blog! Then ask for donations in your status updates, and the caption of your photo.

Tap Your Team: You can also use your team to help you with any and all of these ideas! Do a team challenge to hit a fundraising goal by your first team training walk, take a team photo for your profile or cover photo, or just use them for inspiration for new social media ideas.

How do you use social media in your fundraising efforts? Tell us in the comments!