3-Day Fundraising with Facebook: A Step-by-Step Guide to Setting Up Your Facebook Fundraiser

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October is Breast Cancer Awareness Month, making it the perfect time to re-commit to your Susan G. Komen 3-Day® objectives for this year or the next. If you still have last-minute training walks to get in, make the most of these fall weeks before winter hits. And if fundraising is a challenge, there’s one simple trick you can try this month, right from your couch! If you haven’t yet tried Fundraising with Facebook, now is the time to give it a go.

Why?

Well, for starters, did you know that almost 55% of 3-Day walkers have already set up their Facebook Fundraisers? And, those people have raised an average of $700 more than people who haven’t given Facebook Fundraising a try. The power of this online fundraiser is reason enough to be active on Facebook!

It’s also very easy, and you can set it up while you watch a scary Halloween movie or relax after a long day at work. With a few quick clicks from your 3-Day Participant Center, you can set up your Facebook Fundraiser and start inviting all your family and friends to support you and be a part of your journey.

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Need help starting your very first Facebook Fundraiser? Coach Gayla is here to help! She has broken down the process (which you can do from your phone or computer), step by step:

  • Go to The3Day.org.
  • At the top right-hand side, click LogIn and enter your username and password.
  • The next screen that opens will be your Participant Center Homepage.

In the middle of the page you’ll see the blue section with the headline, “Reach your goal faster, raise money directly on Facebook.”

  • Click the white button, “Connect Fundraiser to Facebook.”
  • If you are not currently logged in to Facebook, you will be asked to log in. If you are already logged in to Facebook, you will automatically be taken there.
  • Your Facebook Fundraiser is now live, connecting your 3-Day fundraising to your Facebook profile.
  • Edit your fundraiser by changing the generic 3-Day picture to your own photo. Click the small camera button on the bottom right to edit.
  • Edit the text to personalize it and tell your story.
  • Click the blue “Invite” button and invite ALL your Facebook friends to your fundraiser. If you do not invite anyone, no one will see it!
  • You can then enter a specific fundraising request as a Facebook post. For example, “I’m walking 60 miles in 3 days and raising $2,300 to end breast cancer. I need 23 friends to donate $100 each to reach my goal. Can I count on you for a donation?”

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Your Facebook Fundraiser is now ready to start helping you reach your fundraising goals!

Once your fundraiser is posted, keep an eye on it and watch your total grow! Be sure to thank your donors within your fundraiser each time you get a donation. You can also tag your donors and publicly thank them on your Facebook page.  You should also post pictures of your training and other fundraising efforts to solidify your commitment to the cause and inspire your donors to continue to give.

If you have any questions about setting up a Facebook Fundraiser, or need other tips and tricks, reach out to your local coaches. They can assist you through the step by step process. They’re here to help you reach, and exceed, your goals for your 3-Day!

 

Hot Take: Fundraising Friday Ideas for Summertime

Summer Fridays are full of sun, fun, and now…3-Day fundraising, too! As our 2019 3-Days get closer and closer, the weekends are perfect to make the most of your time and do some serious 3-Day fundraising. To get you started, we have simple ideas that are perfect for this summer season of fun and will also make a big difference in achieving your fundraising goals!

Facebook Live Your Training Walk

Now that you can connect your fundraising page to a Facebook Fundraiser and raise money through your profile, it’s time to make the most of this social media platform. Once you have set up your Facebook fundraising link on your profile, do a live training walk where you broadcast the start or finish of your walk. Stretch or show your planned route while you talk about why you’re walking and what the 3-Day means to you. Then direct people back to your page to donate!

Do a Summer Fundraising Challenge

Summer just started, so you have plenty of time to start a fundraising challenge. Give yourself a goal for the next week or month of summer, then promote the heck out of it! On social media, in your email signature, with signs in your front yard, at your cubicle at work, with a poster in your car window. No place is a bad place to promote the 3-Day and let people know how they can help you reach your summer fundraising goal.

You can also participate in our fundraising challenge, going on right now! From now to July 8, all dollars raised through the Susan G. Komen 3-Day® will directly fund the national Komen Treatment Assistance Program. Too many women and men don’t get the breast cancer treatment they need because of financial hardship. That’s where the Treatment Assistance Program comes in. It helps those facing financial challenges by providing limited financial assistance, education and support to eligible low-income, under-insured people undergoing treatment for breast cancer. We have already raised over $250,000 for the national Komen Treatment Assistance Program in just a few days of fundraising!

Charity Chores

This one is a no brainer all year long, but especially so in summer. There are so many outdoor chores to be taken advantage of during the warmer months, and all you have to do is volunteer your time. Put the word out in your neighborhood and community that you will do household and yard chores for free, but that you would love and encourage donations to your 3-Day goal instead.

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Football Tournament

Football season is coming up in the Fall! But if you have friends and family who just can’t wait for pre-season to start, take advantage of their fandom! Arrange a weekend football game (or tournament!) and encourage players to donate to the 3-Day. Whoever is the winning team will have their names featured on one of your outfits on the 3-Day so you can keep that team spirit going!

Ice Cream Social or BBQ Contest

The summer is all about eating outside, and that means its barbecue and ice cream season. Let’s make the most of it! Ask a local restaurant or grocery store to donate supplies and host an outdoor party for all your friends and family. Ask for donations, and use this as a team building opportunity to recruit people to join you on the 3-Day.

Dance-Off in the Park

There is so much dancing on the 3-Day, and there should be more dancing in our everyday life! Have all your 3-Day teammates get together, bringing their friends and family to the park for a big pink dance party in the sunshine. Have people send you their favorite dancing tunes, which will make for one great training playlist. Then, encourage all your dancers to donate to your 3-Day cause.

What are your summer fundraising ideas? Tell us in the comments!

Fundraising Friday: Make the Most of the Holiday Giving Season

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2018 is ending, and this means Giving Season is upon us! It’s that time of the year between Thanksgiving and New Year’s Day, which is the perfect time to get a jump start on your 2019 fundraising. People are in the holiday spirit and will likely want to support causes that mean something to them and their loved ones.

So, let’s get fundraising!

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First things first, we need to talk about snail mail. Everyone loves getting traditional mail, and with an influx of holiday cards and packages coming their way, they’ll be checking their mailbox more now than ever. That is perfect timing because December is “Write a Friend Month” and December 7th is “National Letter Writing Day.” Hand-written fundraising letters are more personal than emails and are also harder to miss. Send letters to your past donors, family and friends to let them know you’re participating in the 3-Day in 2019 and that you’d love their support!

This is an especially important time to reach out to past donors. Keeping up that regular contact with loyal donors demonstrates your need for their continued support.

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It also gives you the chance to show them how their past donation made a difference. Check out our Facebook albums to see how much the 3-Day in your city raised, and let your donors know how that money was used! The 3-Day also has lots of infographics that explain how their donations, past and present, are aiding in the fight against breast cancer.

These facts and figures can be printed out and included in your fundraising letter, or you can link right to them if you prefer to send out fundraising emails. Emails also give you an easy way to attach photos of you from the 3-Day or even videos from the event! Those visuals will help keep your donors engaged.

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Speaking of engagement, you’ve got to engage with people on multiple fronts! The holidays can be a busy time for everyone, so don’t be surprised if donors miss one of your emails or forget to donate. So, cover all your bases just in case. Aside from emails and letters, you can also list your fundraising link in your email signature, post it on your social media or even post a reminder sign at your desk or cubicle. That way, no one can forget the 3-Day!

If you really want to get in the holiday spirit, host a “12 Days of the 3-Day” with daily posts on social media letting people know different facts about the 3-Day for 12 straight days. Use each post as an opportunity to spread the word about the 3-Day, and link to your fundraising page!

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After it’s all over, celebrate a Giving Season that has helped us take steps towards Susan G. Komen’s Bold Goal. Host an appreciation party in January for everyone who donates before the end of 2018! You can use this as an added incentive to get donations through the end of the year, and as a way to thank your donors! Give back to those who have given generously to you.

Happy Holidays!