Fundraising Friday: Make the Most of the Holiday Giving Season

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2018 is ending, and this means Giving Season is upon us! It’s that time of the year between Thanksgiving and New Year’s Day, which is the perfect time to get a jump start on your 2019 fundraising. People are in the holiday spirit and will likely want to support causes that mean something to them and their loved ones.

So, let’s get fundraising!

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First things first, we need to talk about snail mail. Everyone loves getting traditional mail, and with an influx of holiday cards and packages coming their way, they’ll be checking their mailbox more now than ever. That is perfect timing because December is “Write a Friend Month” and December 7th is “National Letter Writing Day.” Hand-written fundraising letters are more personal than emails and are also harder to miss. Send letters to your past donors, family and friends to let them know you’re participating in the 3-Day in 2019 and that you’d love their support!

This is an especially important time to reach out to past donors. Keeping up that regular contact with loyal donors demonstrates your need for their continued support.

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It also gives you the chance to show them how their past donation made a difference. Check out our Facebook albums to see how much the 3-Day in your city raised, and let your donors know how that money was used! The 3-Day also has lots of infographics that explain how their donations, past and present, are aiding in the fight against breast cancer.

These facts and figures can be printed out and included in your fundraising letter, or you can link right to them if you prefer to send out fundraising emails. Emails also give you an easy way to attach photos of you from the 3-Day or even videos from the event! Those visuals will help keep your donors engaged.

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Speaking of engagement, you’ve got to engage with people on multiple fronts! The holidays can be a busy time for everyone, so don’t be surprised if donors miss one of your emails or forget to donate. So, cover all your bases just in case. Aside from emails and letters, you can also list your fundraising link in your email signature, post it on your social media or even post a reminder sign at your desk or cubicle. That way, no one can forget the 3-Day!

If you really want to get in the holiday spirit, host a “12 Days of the 3-Day” with daily posts on social media letting people know different facts about the 3-Day for 12 straight days. Use each post as an opportunity to spread the word about the 3-Day, and link to your fundraising page!

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After it’s all over, celebrate a Giving Season that has helped us take steps towards Susan G. Komen’s Bold Goal. Host an appreciation party in January for everyone who donates before the end of 2018! You can use this as an added incentive to get donations through the end of the year, and as a way to thank your donors! Give back to those who have given generously to you.

Happy Holidays!

 

Fundraising Friday: Plan a 3-Day Spring Scavenger Hunt

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It’s Friday, it’s spring, and (hopefully) the sun is shining! It’s the perfect time to get outside and enjoy nature, all while raising money for the 3-Day of course! With April being Earth Month, and Earth Day coming up on April 22nd, you can take advantage of the Mother Earth-appreciation and host an outdoor Spring Scavenger Hunt this weekend.

If you are part of a team, this is a perfect way to get your teammates together and do something fun, but if you’re a solo walker, you can also reach out to your local coaches and see if you can help plan a larger event for walkers from your area.

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The concept is simple: Meet in a local park or outdoor area, and hand out a list of spring and 3-Day themed items they must find. The catch? They must ask people for help, or ask them for the items directly (no just picking up off the ground!), and every person they talk to must receive a donation form or 3-Day business card.

Letting people know, even strangers, about your local 3-Day and your own personal goals, could result in lots of donations you wouldn’t get otherwise! You never know how someone may have been affected by breast cancer. Also, encourage your participants to stop into local businesses and spots like the library or Town Hall while they’re searching to leave a 3-Day flyer behind. You’ll cover your town in a pretty pink bubble!

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How should you go about planning this event?

First, you’ll need to print donation forms where your participants can fill out their information to get donations, but also print out general “Join Me” 3-Day cards that your scavenger hunters can leave at businesses.

Next, come up with your list of spring items! Some of our ideas are:

  • A pink flower from a local florist
  • A selfie with your local barista
  • A piece of pink ribbon or string
  • A selfie with someone wearing pink
  • A picture of a school or local track/playground area
  • A photo with or of local wildlife (you can include pets if you like – and be mindful not to touch or disturb the animals)
  • A ticket from your local dry cleaners
  • A map of your town and/or local park
  • A picture of a pink house,door, or flower pot
  • A selfie with a local firefighter or policeman

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Then print out your list, and start gathering your friends! Again, working with a local coach might help recruit more 3-Day walkers, but you can also use this as a fun family activity. Getting your loved ones involved in your fundraising will help you raise money, but also connect the people in your life to your 3-Day cause.

What items should we add to the scavenger hunt list? What are your spring fundraising plans? Tell us in the comments!

St. Patrick’s Day Fundraising Ideas

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Top o’ the morning to you, 3-Dayers! St. Patrick’s Day is coming up this weekend, and we want to bring you as much luck as possible for the big day. With that in mind, we have simple fundraising ideas to help you make the most of this holiday! By spreading extra luck and 3-Day love this week, you might just hit your fundraising goal ahead of schedule.

Hold a “Go Green” Bake Sale

Bake sales are always a classic technique, and with the weather getting warmer (hopefully), there are plenty of fun, outdoor spots to hold one! Put a simple twist on favorite treats, like adding green sprinkles to the tops of brownies or dying sugar cookies green. Another fun idea is to dye Rice Krispies treats green and add Lucky Charms to the mix for a little marshmallow fun!

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Use Lucky Local Connections

Work with a local restaurant or coffee shop to have a special on St. Patrick’s Day with proceeds going towards your team! Lots of places will already be running holiday menu items, so capitalize on that to help the 3-Day cause. They might even be willing to re-name a special in the 3-Day’s honor!

Get Social!

Update your Facebook status and ask your friends to send you some “Luck of the Irish” by donating $7 or $70 to you on the holiday. This is perfect for last-minute fundraising efforts, because every donation makes a difference, no matter how small.

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Send donation letters with St. Patrick’s Day jokes

Give your normal donation letters an upgrade by adding holiday stickers, writing or printing your letters in green, and opening with a fun St. Paddy’s Day joke! Need some ideas? We have you covered…

What kind of bow can’t be tied? A rainbow!

What do you call a fake rock in Ireland? A sham-rock

Why do frogs like St. Paddy’s Day? Because they’re always wearing green!

Give St. Patrick’s Day themed manicures for donations

Most people have plenty of manicure tools at home that you might not use, but you certainly can put to good use! Buy a few extra polish colors or nail stickers, and invite your friends over for at-home manicures in exchange for a 3-Day donation. They’ll leave with pretty new nails, you’ll be closer to your fundraising goal, and a fun time will be had by all!

Host an “Over the Rainbow” viewing party

Although “The Wizard of Oz” isn’t typically thought of as a St. Patrick’s Day film, you can still use it to take your friends and family over the rainbow with fun. Have them over for a movie night, and start with a “preview” video of photos from last year’s event, and remind them they can still donate to your cause!

Do you have any fun ideas for a little “Luck o’ the Irish” fundraising? Tell us in the comments!

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