Fundraising Friday: Make the Most of the Holiday Giving Season

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2018 is ending, and this means Giving Season is upon us! It’s that time of the year between Thanksgiving and New Year’s Day, which is the perfect time to get a jump start on your 2019 fundraising. People are in the holiday spirit and will likely want to support causes that mean something to them and their loved ones.

So, let’s get fundraising!

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First things first, we need to talk about snail mail. Everyone loves getting traditional mail, and with an influx of holiday cards and packages coming their way, they’ll be checking their mailbox more now than ever. That is perfect timing because December is “Write a Friend Month” and December 7th is “National Letter Writing Day.” Hand-written fundraising letters are more personal than emails and are also harder to miss. Send letters to your past donors, family and friends to let them know you’re participating in the 3-Day in 2019 and that you’d love their support!

This is an especially important time to reach out to past donors. Keeping up that regular contact with loyal donors demonstrates your need for their continued support.

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It also gives you the chance to show them how their past donation made a difference. Check out our Facebook albums to see how much the 3-Day in your city raised, and let your donors know how that money was used! The 3-Day also has lots of infographics that explain how their donations, past and present, are aiding in the fight against breast cancer.

These facts and figures can be printed out and included in your fundraising letter, or you can link right to them if you prefer to send out fundraising emails. Emails also give you an easy way to attach photos of you from the 3-Day or even videos from the event! Those visuals will help keep your donors engaged.

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Speaking of engagement, you’ve got to engage with people on multiple fronts! The holidays can be a busy time for everyone, so don’t be surprised if donors miss one of your emails or forget to donate. So, cover all your bases just in case. Aside from emails and letters, you can also list your fundraising link in your email signature, post it on your social media or even post a reminder sign at your desk or cubicle. That way, no one can forget the 3-Day!

If you really want to get in the holiday spirit, host a “12 Days of the 3-Day” with daily posts on social media letting people know different facts about the 3-Day for 12 straight days. Use each post as an opportunity to spread the word about the 3-Day, and link to your fundraising page!

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After it’s all over, celebrate a Giving Season that has helped us take steps towards Susan G. Komen’s Bold Goal. Host an appreciation party in January for everyone who donates before the end of 2018! You can use this as an added incentive to get donations through the end of the year, and as a way to thank your donors! Give back to those who have given generously to you.

Happy Holidays!

 

December 1 is #GivingTuesday – Give Some Love to the 3-Day

This week marks the countdown to one of the busiest weekends of the year. On Thursday, families and friends will join to celebrate Thanksgiving. But just when the leftover turkey is packed up and the dishes are all (well, mostly) cleaned, here comes the shopping frenzy known as Black Friday, followed by the continued retail bustle on Saturday and Sunday. After that is Cyber Monday, the day when millions of consumers get out of the stores and on to their computers to find online deals and discounts. All told, American consumers spend billions of dollars getting a jump on holiday shopping.

But then, as the dust settles from the busy retail weekend, we have the breath of fresh air known as #GivingTuesday.

The website for #GivingTuesday (yes, the hashtag is part of the day’s name) shares this description of the holiday: “Now in its fourth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Observed on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources.”

The 3-Day = Giving

Here at the Susan G. Komen 3-Day®, we witness our participants’ dedication to giving. Every year, thousands of Komen 3-Day walkers and crew members give their energy, time, passion, emotion, and in some cases, even their toenails in a truly extraordinary effort to put an end to breast cancer.IMG_7506

And then there are the tens of thousands of 3-Day® donors who give their hard-earned dollars to fund Susan G. Komen®’s critical mission programs of research, community health, education, public policy and global initiatives.

Here are a few ways that the 3-Day community can make the most of #GivingTuesday:

  • Make the Commitment – If you haven’t already, register to walk the 3-Day in 2016. Registration for all 2016 3-Day events is open, and if you register by December 9, registration is just $35.IMG_8162
  • Make a Big Push for Donations – For those of you already registered for a 2016 3-Day event, use #GivingTuesday to make a big push for donations. Social media will be bustling with #GivingTuesday activity on December 1, so to help your efforts stand out, we’ve made some inspiring graphics for the 3-Day. You are welcome and encouraged to download and share these images next Tuesday. 3Day_2015_SocialMedia_Holidays_GivingTuesday_001_B 3Day_2015_SocialMedia_Holidays_GivingTuesday_002_B 3Day_2015_SocialMedia_Holidays_GivingTuesday_003_B 3Day_2015_SocialMedia_Holidays_GivingTuesday_004_B 3Day_2015_SocialMedia_Holidays_GivingTuesday_005_B
  • Make Yourself Seen – #GivingTuesday is promoted as a social media-driven day of charitable giving, so posts on Facebook, Twitter and Instagram will be your go-to methods of reaching people on December 1. This is not a day to be shy on social media; go ahead and post frequently without worrying about being “pushy.” This will be a day when people want to give; use our tools (and the quote photos above) to make yourself and your 3-Day fundraising stand out. Go to The3Day.org/Widgets to add the 3-Day app to your Facebook page, and check out our suggested messages for social media at The3Day.org/Social.
  • Make it Easy – Remember, the easiest way for donors to give to your 3-Day fundraising efforts is online, and the easiest way for them to find YOU is through your personal URL (the web address that will point donors directly to your personal fundraising page). Need help setting up your personal URL? Click here for a handy how-to, or call the 3-Day coaches at 800-996-3DAY for help.

We’re eager to see how you make #GivingTuesday a remarkable day for the 3-Day! Be sure to share your stories with us on social media, and don’t forget to tag us with #The3Day in your posts.

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