12 Days of Hope: Creative Ways to Support Breast Cancer Awareness This Holiday Season

From delicious treats and family traditions to twinkly lights and falling snow, the holidays are a great time to kick back and enjoy the small things in life. As we gather around the fireplace and cozy up to our favorite films, we must always remember that we can take small actions each day in the fight against breast cancer. We must continue to advocate, raise awareness, and garner donations to aid in treatment and advance research until we finally create the ultimate holiday present: a world without breast cancer. That being said, it’s no easy feat to blend holiday spirit with support for breast cancer awareness. To help, follow along on our Twelve Days of Hope which are full of creative ways to support the Susan G. Komen® mission this holiday season.

Day 1 — Share a Survivor’s Story: Encourage your supporters to share an inspiring story of a breast cancer survivor on social media or in their holiday newsletters to spread hope and awareness.

Day 2 — Organize a Holiday Walk: Host a two-mile holiday themed walk either in person or virtually and invite those around you to remind them why we walk while repping their favorite holiday apparel.

Day 3 — Donate in Honor of a Loved One: Suggest giving the gift of a donation in someone’s name and provide customizable e-cards for that special acknowledgment.

Day 4 — Pink Holiday Sweater Day: Have fun with a virtual “Ugly Pink Sweater” contest. Encourage participants to post pictures in their pink sweaters to help spread awareness.

Day 5 — Raise Awareness with Holiday Cards: Share your holiday greetings and include a short note about the importance of early detection or research and include a blurb about the Susan G. Komen 3-Day® to encourage donations during the season of giving.

Day 6 — Breast Cancer Awareness Gift Wrapping Service: Organize a gift-wrapping service at your local mall, home, or a holiday market and collect donations for your services.

Day 7 — Pink-Themed Cookie Exchange: Host a virtual or in-person pink cookie exchange. Make a contest for the best breast cookie to spread awareness and encourage donations in a fun, seasonal way.

Day 8 — Sponsor a Thriver’s Holiday: Share stories of breast cancer survivors, encouraging supporters to send thoughtful holiday messages or care packages to someone actively going through treatment.

Day 9 — Decorate for the Cures: Grab a gingerbread house and some pink icing to create the ultimate Komen 3-Day gingerbread house. Share photos on social media to spread awareness.

Day 10 — Share the Pink Bubble: As we all know, the Pink Bubble goes far beyond those 60 miles. From a quick smile to a grand act of kindness, spread positivity and community in any way you can.

Day 11 — Pink Tree of Hope: Encourage supporters to create their own pink “Tree of Hope” at home or online, decorating it with messages of hope, awareness facts, and ribbons in honor of loved ones.

Day 12 — New Year’s Resolutions for Awareness: Inspire readers to set a resolution to promote breast cancer awareness throughout the year. Offer ideas like hosting educational events or encouraging friends and family to get screened.

As we soak up the last bit of 2024, remember all you have accomplished and the difference that you are making in the fight against breast cancer. We can’t wait to see you next year at the 2025 3-Day®!

San Diego Milestone Award Winner: Stephen Y.

Meet Stephen Y., our 2024 San Diego 3-Day Milestone Award Winner!

Over the past 13 years, Stephen has participated in 37 Susan G. Komen 3-Day® events, raising a lifetime total of more than $152,000 and promises to walk until we find the cures. Following his wife Karen’s breast cancer diagnosis in 2005, he began participating in the Komen 3-Day as a crew member while she walked. As her disease progressed and Karen was unable to walk, Stephen stepped into her shoes, vowing to his wife that he would never miss an event.

“Our cousin Stephen is a remarkable individual, embodying strength and resilience in the face of profound loss. He has participated in the 3-Day® since 2011 to raise funds for cancer research. He always says that he doesn’t want anyone else to suffer the pain and grief that his family did. Stephen is driven by the memory of his beloved wife, Karen, who bravely battled breast cancer. With each step, he carries her spirit, honoring her legacy and raising awareness for a cause that is deeply personal to him.

His passion is palpable, always seen with a determined smile and a heart full of purpose as he reaches out to encourage others. He connects with fellow participants, sharing stories of love and loss, creating a supportive community. Through fundraising efforts and outreach, he spreads hope and inspires others to join the fight against cancer. His journey is not just about walking; it’s a heartfelt tribute to the love he and Karen shared along with their three children. It is a testament to his commitment to make a difference in the lives of those affected by cancer. He is a beacon of hope, reminding everyone around him of the power of love and perseverance.” —Alyse, David, Shayna, Marc, Ethan, Bella & Haley

What was your inspiration to do your first Susan G. Komen 3-Day?

My wife started walking when she got cancer the first time. When she got cancer the second time and could not walk, I said, “I’ll do your walk to keep the continuity going.” So that was my first walk in 2011 to keep her legacy alive while she was back in treatment, going through chemo.

What has brought you back to the 3-Day year after year?

There are multiple reasons in addition to my wife, but, certainly, the Pink Bubble is part of what brings me back. What my family went through and lives on a day-to-day basis is really horrible, and I really feel like nobody else should have to go through this. I have the power to do something about it, or I have the power to say somebody should do something about it. So instead of saying somebody should do something about it, I get out and do what I can.

Nobody should live with this disease. It’s really horrible. And, also, what if my daughter were to get breast cancer and I wasn’t doing something about it? I can’t say I’m doing everything, because everything’s too strong of a word, but I feel like I’m doing my share, and if everybody does their share, I think we’ll get where we need to go.

What is the secret to your 3-Day fundraising success?

Ask everybody in sight. I keep little cards in my wallet because you never know who you’ll run into. You hand them a card, and they might or might not make a donation. It turns into a conversation, and I turn it around and say, hey, I’m doing this. Maybe you’d like to join me on a walk or make a donation. When you get a donation, great, when you don’t, oh, well. But, even if I don’t get a donation, I’ve done something to increase awareness.

I also sell See’s Candy and I practically fund one walk with them, so selling some kind of a product is helpful. Match partners are really helpful, and I also have some very generous donors.

What is the best advice you would give to anyone walking the 3-Day?

You have to get past your first walk to really enjoy it, because the first time out, you’re like, “What did I get myself into?” But you need to enjoy the people you’re with. It’s about sharing stories; it’s about recognizing we’re all there for a similar reason or cause. We’re all in this fight together so it’s important to listen to what everybody else has to say.

Make sure you train. I do way better when I train, and I wear sandals. It’s important to find what’s right for you. You have to walk your own walk; don’t try to walk somebody else’s walk. If you try to walk somebody else’s walk for 60 miles, you’ll be hurting.

It’s a wonderful thing when you happen to find somebody you’re very compatible with, walking speed, style, conversationally and you guys could just go on for hours. That’s a wonderful thing that happens sometimes, but you just got to do your own walk. You got to breathe.

What are the most important lessons you’ve learned on the 3-Day?

I learned that we’re not all alone out there. When you or someone you love gets cancer, you feel like you’re the only one. When disaster strikes, you always feel like you’re the only person this has ever happened to. But at the 3-Day you learn that you’re not really so alone.

What’s a fun fact about you?

When Karen and I dated I mailed her a card every single day. It didn’t start in the very beginning, but at some given point in the relationship, we lived an hour plus apart by car, so I used to just go to the store and buy a stack of thinking of you cards or something to that effect. Because the post office is closed one day a week, she might have got two some days, none some days, but the goal was for her to get one card a day. I have a box somewhere in my house of all those cards. Every day, now, I wear a bracelet that holds Karen’s ashes and a necklace that contains a piece of jewelry I bought her in the early stages of dating. The piece that belonged to her says “It’s Magic” and, when I gave it to her, I had no idea that her late father was an amateur magician, so it was extra special to her.

Also, I love to go water skiing. My family and I go to the lake one week a year and use the boat; I just think about how many smiles we get out of that one week. I also grew up sailing and I taught woodshop for years.

“From my perspective as Stephen’s coach for many years, many of us can only hope to be loved and cherished as much as Stephen loves and cherishes Karen.” —Coach Staci

Dallas/Fort Worth Crew Impact Award Winner: Barbara J.

Meet Barbara J., our 2024 Dallas/Fort Worth 3-Day Crew Impact Award Winner!

Since her first Susan G. Komen 3-Day® 14 years ago, Barbara has participated 21 times and has raised a lifetime total of nearly $3,000. Since 2007, she has served as Medical Crew and Medical Crew Captain in Denver, Chicago, Seattle, and Dallas/Fort Worth, bringing a fierce attitude and color-coded schedule each time.

“Barb has been volunteering at the Komen 3-Day since before I knew her. In fact, the first time I heard about the 3-Day® was when she told me about this awesome event she volunteered at every year. She invited me to join her volunteering at the 3-Day the next year. That was 2008, and I have volunteered with her ever since. Her passion and dedication to the mission of helping eliminate breast cancer and helping people in general is infectious. I often marvel at the energy and passion she puts into making sure all our walkers are safe and able to participate to the fullest. She is just amazing, and I thought that even before I married her.” —Dr. Curtis J.

What was your inspiration to do your first 3-Day???

My mom found her insurance policy falling short when she was diagnosed with breast cancer. Grants from Susan G. Komen funded the organizations that facilitated her mastectomy and care.

What has brought you back to the 3-Day year after year?

I came in 2007 to do the 3-Day once at the insistence of my late husband, who was ill himself at the time with cancer, to pay back that “debt.” So many treatments cross over from one cancer to another and several of his treatments were brought about through breast cancer research. He passed away six weeks after that event, and the love I found there coupled with the memories of that first time helped sustain me in the following times. I come back to continue to pass on that love.

What is your favorite aspect of crewing the 3-Day?

For me, the 3-Day is a series of core memory events that help me remember why I became a nurse. Outside the daily travails of clinical nursing, the 3-Day is a time to give someone else a core memory.

What is your best advice to anyone crewing the 3-Day?

Breathe and enjoy every moment, even when you are exhausted. Look at the participants’ faces; it’s all there.

What’s a fun fact about you?

When I was in college, my grandmother would tell me she was helping with the “little neighbor girl,” but I don’t ever recall Gramma telling me her name. During my first time at the Seattle 3-Day, I became close to a social worker assigned to my crew. A year later, after trying to figure out why we felt so familiar to each other, we discovered that she was the “little neighbor girl,” brought together divinely by my Gramma. That same Seattle event is also where I met one of my besties, who absolutely did not like me upon our first meeting. We laugh about that to this day.

“Barb is an overall kind human. She is fiercely protective of those she adopts into her family and would do anything for them. As a captain she is detail oriented, approachable and makes a mean colorful schedule. I have been blessed to have known her for many years and have had some awesome experiences with her.” — Clay R.

Congratulations Barbara!