Meet Northern Nippys, Twin Cities 3-Day Team

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Twin Cities 3-Dayers take their walking and training seriously all year long, even in the dead of winter temperatures. Minnesota’s freezing temperatures bring teams together early in their 3-Day journey, whether that team is two people or 32 strong. One team, The Northern Nippys, has been both a duo and an army of more than 30 people, and through the years they have become a Twin Cities 3-Day staple thanks to creative fundraising and boundless recruitment energy.

This year, the Nippys, led by Team Captain Laura Lamson, are aiming to raise $100,000 as a team of at least 40 people, and already have 39 team members behind that goal.

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“I’d always dreamed of a big team! And then a friend of mine signed up and she said, “If we have ten, then we should go for 15!” And I said, “Why don’t we go for 20?” Lamson explained.

“It turned into such a positive peer pressure situation from there and escalated up, and that was the year we had 32 people. It was just amazing! A lot more work, but a lot more fun came with it. After that the numbers changed, but this year is my 10th year walking and my friend’s 10th year as a survivor, so we have vowed to raise $100,000.”

Such a bold goal means recruiting new team members, hosting many group meetings for support, and a whole lot of fundraising.

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Recruiting was the easy part for Lamson, who welcomes anyone and everyone onto the Nippys. A few team members signed up immediately after the 2016 3-Day finished, and more soon followed thanks to word-of-mouth through various friend groups, and social media promotion.

A good support system is key for any team, especially one with lots of new members, and the Nippys have it in spades.

“We have team meet and greets to make it fun! I make a video from all of last year’s photos to give them a feel for the 3-Day and make them comfortable right from the start,” Lamson says. “Then, we talk about why you’re walking and who we’re walking for, and just keep it positive! We do ongoing team meetings and brain storming, and see what we can do for fundraising and support. We also have our team Facebook page for people to ask questions, and share ideas or tips from past walks.”

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For veteran walkers like Lamson and a few of the other team members, that means sharing everything from their packing list to their fundraising letters.

Even with a large team, fundraising can be a daunting task, especially for new walkers with a big goal.

“So many of my walkers are intimidated by [fundraising] but I tell them that on average you need about 50 people to donate.”

Getting those donations just depends on what each walker is comfortable with. Lamson has developed a list of more than 500 people she mails letters to each year, and continually reminds new teammates that “it doesn’t hurt to ask.”

The team also runs one fundraiser with a local restaurant and another with a local bowling alley, distributing the proceeds throughout team members who need an extra boost towards their goal. In the past, the team has also done garage sales, dog washes and more.

“Every little thing we do brings fun and brings us together. The more we do, the more it makes us unified as a family.”

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This feeling of family culminates every year on the 3-Day itself.

“You are just in this happy little mode no matter what happens,” Lamson recounts. “It’s how we all wish the world would be. It’s just the kindness and generosity that comes out in everyone, and you feel like a family. The more years I walked, the more I knew how important this was. One in eight women are affected and I’ve got to walk for them! You get on the 3-Day high and it’s too fun to walk away from the little 3-Day bubble.”

So every year, the Northern Nippys come back for more of that family love from their team, and their whole Twin Cities community. This year they have a big goal to achieve, but luckily, they also have each other to help them on their journey.

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Time Tested Tips from 3-Day Team Captains: Part 1

Whether you’re a super solo walker or part of a team, there’s no doubt that you’ll have an amazing time on the Susan G. Komen 3-Day®. But if you are looking to captain a team, a handful of our top Komen 3-Day team captains from last year have shared their advice for leading a  team to success. Check out what 3-Day® team captains Mary and Roxanne have to say about recruiting new teammates, keeping team members motivated to fundraise and train and engaging with their teams at all points along the way.

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Team: No Walker Left Behind (Dallas/Fort Worth)

To recruit new walkers: Have a friendly get together with photos of past events. Put your walking pack, the pins you earned and your fun Komen 3-Day costume on display. Talk about why you do the 3-Day.

To encourage and retain long-time participants: Do something in the off-season. Short walks are a good time to ask potential team members to come out. Keep your training going and register for some fun runs as a team. Keep in touch with your team members; send Christmas and birthday cards.

During the event: Keep track of your team. Eat dinner together, check their tents, show you care. After the event, have an end-of-season get together with family members.

Training: Vary the time and place to keep things interesting, and to figure out what works best for your team members. Get some local running stores to provide water and a restroom stop. Keep the training walks as simple as possible with easy-to-follow directions or maps. Make sure everyone is walking at a comfortable pace and not having to keep up with fast walkers or having to hang back with slower walkers. Ask the faster walkers to sign off when they arrive at the finish if you are not there yet, and be sure you are waiting at the finish for the slower walkers.

Fundraising: When your team members get close to the $2,300 mark, encourage them to raise their goal to $3,000. Ask crew members to help with fundraising efforts to help walkers.

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Team: OB Walkers (San Diego)

If you have a small team of family and friends, it is important to keep in touch and help everyone stay motivated, especially if you have team members who live far apart.

Fundraising: Group fundraisers can be a lot of fun, but they can also be a lot of work, so it is important to delegate tasks to each team member. Realize that the bigger the “team” participation is in a fundraising event, the less each person can realize from the effort. So make it simple. Always decide first and foremost: What will our potential donors like to do, and what will bring them all together to support our team so that we can raise the most amount of money? This sounds simple but can get lost in the excitement to create a special event.

There are plenty of shops, markets and service providers that will donate to your event, so have each person ask five locations for food, raffle items or a donated space. Each team member should have a personal list of friends, family, co-workers and providers that they can draw from as donors. Even if you are a family team, each of you brings a different list of contacts into the mix.

Start fundraising now! November seems like a long way off, but training season starts in June (for our participation in the San Diego event) and you don’t want to spend precious weekend training time on fundraisers. I found it useful to tell donors that my participation is a HUGE commitment but I don’t tell them exactly when the walk is – not for a while, anyway. When you tell your prospective donors in February that you are walking in November, they think they have all the time in the world. So set mini goals and email donors, “My goal this week/month/day is to raise $X.” Set a high personal goal of $5,000 or $7,000 and tell your donors that goal, not that you have to raise $2,300 to walk. This way you will exceed your $2,300 goal more easily.

Training: Training is vital, not only to having fun on the event but also as a way to bond and meet new friends. Get out and try different training walks to see if they are a good fit for you and your team. Short walks can be team-only events where you can share information and ideas, but going out with a larger group for a training walk enhances the experience. If you are new to the 3-Day, training walks are a terrific place to get information about the event, gear, hydration, nutrition and stretching.

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