Twin Cities 3-Dayers take their walking and training seriously all year long, even in the dead of winter temperatures. Minnesota’s freezing temperatures bring teams together early in their 3-Day journey, whether that team is two people or 32 strong. One team, The Northern Nippys, has been both a duo and an army of more than 30 people, and through the years they have become a Twin Cities 3-Day staple thanks to creative fundraising and boundless recruitment energy.
This year, the Nippys, led by Team Captain Laura Lamson, are aiming to raise $100,000 as a team of at least 40 people, and already have 39 team members behind that goal.
“I’d always dreamed of a big team! And then a friend of mine signed up and she said, “If we have ten, then we should go for 15!” And I said, “Why don’t we go for 20?” Lamson explained.
“It turned into such a positive peer pressure situation from there and escalated up, and that was the year we had 32 people. It was just amazing! A lot more work, but a lot more fun came with it. After that the numbers changed, but this year is my 10th year walking and my friend’s 10th year as a survivor, so we have vowed to raise $100,000.”
Such a bold goal means recruiting new team members, hosting many group meetings for support, and a whole lot of fundraising.
Recruiting was the easy part for Lamson, who welcomes anyone and everyone onto the Nippys. A few team members signed up immediately after the 2016 3-Day finished, and more soon followed thanks to word-of-mouth through various friend groups, and social media promotion.
A good support system is key for any team, especially one with lots of new members, and the Nippys have it in spades.
“We have team meet and greets to make it fun! I make a video from all of last year’s photos to give them a feel for the 3-Day and make them comfortable right from the start,” Lamson says. “Then, we talk about why you’re walking and who we’re walking for, and just keep it positive! We do ongoing team meetings and brain storming, and see what we can do for fundraising and support. We also have our team Facebook page for people to ask questions, and share ideas or tips from past walks.”
For veteran walkers like Lamson and a few of the other team members, that means sharing everything from their packing list to their fundraising letters.
Even with a large team, fundraising can be a daunting task, especially for new walkers with a big goal.
“So many of my walkers are intimidated by [fundraising] but I tell them that on average you need about 50 people to donate.”
Getting those donations just depends on what each walker is comfortable with. Lamson has developed a list of more than 500 people she mails letters to each year, and continually reminds new teammates that “it doesn’t hurt to ask.”
The team also runs one fundraiser with a local restaurant and another with a local bowling alley, distributing the proceeds throughout team members who need an extra boost towards their goal. In the past, the team has also done garage sales, dog washes and more.
“Every little thing we do brings fun and brings us together. The more we do, the more it makes us unified as a family.”
This feeling of family culminates every year on the 3-Day itself.
“You are just in this happy little mode no matter what happens,” Lamson recounts. “It’s how we all wish the world would be. It’s just the kindness and generosity that comes out in everyone, and you feel like a family. The more years I walked, the more I knew how important this was. One in eight women are affected and I’ve got to walk for them! You get on the 3-Day high and it’s too fun to walk away from the little 3-Day bubble.”
So every year, the Northern Nippys come back for more of that family love from their team, and their whole Twin Cities community. This year they have a big goal to achieve, but luckily, they also have each other to help them on their journey.