Bring Your Besties to the 3-Day

With Mother’s Day less than a week away, we remember the mothers, sisters, grandmothers and friends lost to breast cancer. We walk in the Susan G. Komen 3-Day® so that our daughters and granddaughters may not have to face this disease.

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In honor of women everywhere this Mother’s Day, we want to help your friends and family experience their very first Komen 3-Day.

The life-changing 3-Day® journey is hard to describe: the community of kindness, strangers who become life-long friends. It’s the “3-Day Bubble,” where for three days the world is as it should be. It’s something that everyone should experience first-hand.

Share this transformative journey with your loved ones. Invite your sister from across the country, your dad back home, your BESTIES a state away. And for each first-time walker you invite, we will cover the travel costs necessary for them to join you!

Invite friends who are brand new to the 3-Day® to register to walk with you by May 9 with the code BYB16 and we’ll fly them to the event and give them a $10 discount off their registration fee. Go to The3Day.org/Bestie for all of the details.

Help us spread the word now. Share it with your friends and your family. Why? Because we walk for them, and we walk for you.

The3Day.org – Same Great Website, Snazzy New Look for 2016

The 3-Day website has a new look for 2016, but all the same great info you’re used to. Whether you’re someone who is interested in learning about the 3-Day, a first-time walker just getting to know us, or a veteran participant coming back for another event, we’ve got what you’re looking for at The3Day.org. We encourage everyone to head over there and click around to explore for yourself, but here’s a little peek at what good stuff you’ll find.

Welcome to Our Home PageThis where The3Day.org begins, and you’ll see right away that we’ve made it easy for you to know where to jump in.home page

Jump on These Amazing Travel OffersOne of the things we’re most excited about this year are the two amazing travel programs we’re offering to bring more walkers—new and old—to the 3-Day! Be sure to click the purple banner across the top of the screen to get details on these offers and see if you or your friends qualify. But do it soon—the travel offers are only available for a limited time! banner

Get the 411 on Our EventsFarther down on the Home page, you’ll be able to navigate right into the event you’re interested in. eventsOn each individual event’s page, there are specific details about that 3-Day location, including an event overview, last year’s map of route highlights, and info about the 3-Day coaches for that particular event. event page

Come Meet Up With Us!If you live near a 3-Day location, you’re encouraged to come mingle with coaches and your fellow 3-Dayers face-to-face. To make those in-person gatherings easy to find, we have a searchable calendar at your fingertips. meet ups

Connect With Us on Social MediaThere are more places than ever for you to link up with the 3-Day in cyberspace. On the Connect page, you can click and be taken right to the 3-Day’s Facebook, Twitter, Instagram, Pinterest and blog sites (well, if you’re reading this, you’re already on the blog site at least J ). connectParticipants, There’s Even MORE for You!If you’re a registered walker or crew member, you have your own Participant Center, a treasure trove of additional information and resources. Log in by clicking the Sign In button on the top right corner of any page of The3Day.org. loginOnce inside your Participant Center, there are loads of tools and tips, so click around and see what you can find. pc

If you’re ever looking for something in particular on The3Day.org and can’t find it, remember that the 3-Day coaches are just a phone call away at 800-996-3DAY, and are always happy to jump online with you and help you get to where you need to be.

Your Dollars at Work: 3-Day Funds and Komen’s Mission Objectives

Participants often ask me how 3-Day funds are put to use. It’s a logical question: If you’re working hard towards raising at least $2,300 each year to walk, you want to know how those dollars get put to work.

If you’ve done the 3-Day before, you’ve probably heard that 25% of the net proceeds goes to local Affiliates to fund community education and treatment assistance programs while 75% of the net proceeds is used by Komen on a national basis to fund research programs and global strategies. But what does that really mean? Here’s some detail to help make this more concrete.3DAY_2016_KomenInfographics_3_fp (002)

First, let me explain how Komen is structured: There is the national office based in Dallas, which receives funding through national partnerships, individual giving, and national programs like the 3-Day. And, there are also more than 100 Komen local offices called Affiliates, that receive funding through local events like the Race for the Cure, sponsorships, etc.

The funds you raise through the 3-Day (managed by our national office) and the Race for the Cure (managed by our local Affiliates) are unique as both programs have global, national and local impact.

At the end of each 3-Day season we total all of the funds raised on a national level to distribute to the national and local mission. So, the 3-Day’s local proceeds (that 25%) are divided at the end of each season among the 7 host city affiliates, so that 3-Day dollars have a direct impact in 3-Day cities. In most 3-Day cities, there is a single affiliate office, but in Dallas and Michigan, there are several who divide the funds to maximize reach and opportunity in their respective service areas.

Why is this important? Susan G. Komen has funded nearly $889 million in research and nearly $2 billion in community grants. Through this, we have made great strides in decreasing mortality rates from breast cancer, increasing 5 year survival rates, and improving access to screening and treatment for countless women and men. It is this combination – a balance between funding community needs and research priorities – that is so important, and a big reason that 3-Day and Race for the Cure funding is so unique.

In the coming year, a few of our primary mission goals are:

  • We are focusing major research efforts on metastatic research, primarily what causes the disease to spread from the breast.
    • Nearly half of Komen’s funding in 2015 went to metastatic research (23 grants, $16 million)
  • We are collaborating with other national and international breast cancer organizations to refine goals and minimize redundancy
  • We are working towards making health resources equally available to all, with a focus on disparities and why the risk of breast cancer is higher amongst African-American women.

Komen President and CEO, Dr. Judy Salerno, said at the Komen Impact Forum in Dallas, “I believe that in a generation we will see more treatments and more cures. You, [our 3-Day community], have been a part of this every step of the way. And we must support you so that we can be successful in achieving this goal.”

We want to make it easier for you to talk with your supporters and donors about Komen’s mission in action. So we’re creating a library of sharable resources on The3Day.org/Komen. The first set is available today: Three infographics talking more about 3-Day funding and our mission in action. (Note: these infographics are in .jpg format below, which you can save to your computer and share on social media. If you would like printable .pdf versions of the infographics, you can find them here.)3DAY_2016_KomenInfographics_33DAY_2016_KomenInfographics_2 3DAY_2016_KomenInfographics_1

Soon, we’ll be sharing more specific details of how each local 3-Day affiliate is putting Komen funds to use in that 3-Day city.

This is just the start of the tools you have told us you need. This will be an on-going project from here forward as your needs change and the 3-Day program begins to grow. As I mentioned in my last blog post, we are forming a 3-Day advisory council (2 participants from each 3-Day city) to help you, the 3-Day family, have a collective voice as we work to meet needs, improve your event experience and grow the 3-Day into the strongest program it can be.

Stay tuned to the blog for more info! Thank you for being you!

– Chrissy Mathews