Susan G. Komen 3-Day Impact Forums

This past year was an amazing Susan G. Komen 3-Day® season for me. I completed my first full year as 3-Day Specialist for Susan G. Komen®, walked in my very first Komen 3-Day in San Diego with my mom, and had a chance to interact and foster relationships with many participants throughout the 2016 events.

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Over the past two months, I had the honor of speaking at the Komen Impact Forums that were held in our seven host cities: Dallas/Fort Worth, Michigan, Twin Cities, Atlanta, Philadelphia, San Diego and Seattle. I know not everyone was able to attend, so I wanted to share some of the most important information that was presented at the forums as well as point you to a recorded version of the presentation here.

Hopefully you have heard of the Bold Goal announced by Komen. The goal is to reduce the current number of breast cancer deaths by 50% in the U.S. by 2026. This can’t be accomplished without you, and our 2017 Komen Impact Forums were a chance for us to share the details of the Bold Goal and how everyone (Komen Headquarters, Affiliates, 3-Day® participants, Race for the Cure® participants) is needed to make that goal a reality.

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It’s clear that the 3-Day family is More Than Pink™. This means that while today, pink equals awareness, tomorrow, More Than Pink equals action. You are not a group to get lost in a crowd of pink and you all do one of the biggest things you can do in the fight against breast cancer. You all are much more than just a color; you are the most dedicated, passionate and loyal group of supporters in the Komen community. From fundraising, training, advocating and educating, the 3-Day community does incredible work for Komen year-round and truly embodies what it means to make an impact and to be More Than Pink.

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As mentioned last year, we are committed to transparency and working to give you the details you need. We want to provide you with better insight into how Komen is working toward our mission and what our plans are for the future.

Here are the steps we’re taking toward that goal:

  • We’ve updated some easy reference toolsyou can use for fundraising, to show your donors and supporters how their dollars go to work, and to answer the hard questions they have about Komen. These pieces are posted here. This page is also home to our Komen Mission Webinars as well as additional resources regarding Komen.
  • We are continuing to meet with the advisory council of 3-Day participants from each host city as well as participants from across the country. We just made our selections for the 2017/2018 council and had our first meeting at the beginning of April. This group is comprised of participants with varying perspectives and participation experiences. This is our way of giving the 3-Day community a voice.
  • We’ve expanded our mission resources to connect the 3-Day community directly with our researchers. This includes our Sidewalks to Science bi-monthly webinar and blog series. There is a face and story behind every part of the community, especially research, and we want to connect you to it!

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Those of you who have been with the 3-Day for years have seen the series grow and change—expanding and then contracting, both in participation and fundraising. We know you’re concerned. We’ve heard your worries. We, too, want to reverse the trend and see the 3-Day begin to grow again. We have been exploring various avenues to make that happen and are always adapting and changing our methods to make sure we are seeing results.

This isn’t going to happen through traditional advertising. Major media buys just don’t make sense in this climate and with the people we’re trying to reach. We looked very closely and strategically at the best way to bring participants to the 3-Day and while TV and radio ads have worked in the past—maybe some of you first heard about the 3-Day on TV—they simply aren’t working anymore. The biggest piece of this is that traditional advertising is expensive and unadaptable. We want to invest in ways that make sense financially and can adapt to the people we need to reach.

To that end, we’ve been investing in you, our 3-Day family. We turned our focus toward the future and continuing off the momentum of our 150th 3-Day Celebration from 2016, we’re now celebrating the 3-Day’s 15th Anniversary. We are continuing with various travel/referral programs that motivate and reward you, the folks that keep coming back every year. But I also want to mention that we haven’t given up on advertising; we’ve simply changed our strategy. This year, we are investing in some digital/social media marketing to help reach audiences we’ve never reached before. This form of advertising is much more cost-effective, trackable and adaptable (meaning we can change the ad quickly if it isn’t yielding results, something TV can’t do). We are committed to trying several methods until we get results.

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We all want the same thing—more people, more money raised, and more impact, so that one day no one else dies from breast cancer. We at Komen are prepared to dig deep to support you. The 3-Day is on its way to raising 1 billion dollars—and we still believe we can reach that mark by 2020. We will never give up!

I thoroughly enjoyed the chance to connect with so many 3-Day participants over the last couple of months. It’s always great when I have the chance to see you in person outside of the event season. Thank you all for your hard work and dedication to this mission and for being More Than Pink.

– Amber Livingston, 3-Day Specialist

Susan G. Komen 3-Day: March Fundraising Calendar

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Happy March to one and all! The 3-Day Series starts less than six months from now, which means it is time to kick fundraising into high gear. No matter where you are in your fundraising efforts, there is still plenty of time to grow your goals, or help your friends and team members grow theirs. With that in mind, we are starting a monthly blog post with new, creative fundraising ideas to keep your efforts fresh and fun each month.

There are lots of holidays and other events happening in March, so get ready to be inspired!

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March is Women’s History Month, Craft Month, and Nutrition Month, among others, and there are plenty of fun ways to use those holidays to your advantage:

  • We have tons of fun craft ideas on our Pinterest page that you can use to raise funds.
  • Or host a craft night for your team to bond, exchange ideas and have a little fun!
  • Nutrition Month is the perfect time to amp up your training by asking for donations for every mile you walk this month, with proceeds going towards your fundraising.

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March 15th also marks six months to the start of the Seattle 3-Day, so if you’re walking in that event, it’s the perfect time to remind friends and family to donate to your goal.

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Other key days this month include

  • March 1: Peanut Butter Lover’s Day: Unofficially known as Grahamwich Day in the 3-Day family! Volunteer to make school lunches for donations, and be sure to include a PB&J sandwich.
  • March 9: Popcorn Lover’s Day: Host a movie night, complete with popcorn bar, and ask attendees for donations! You can create fun flavored popcorn with sea salt, cinnamon and sugar, BBQ rub and more.
  • March 12: Daylight Savings Time: We may gain more sunshine hours, but we still “lose” an hour in the day. Ask for donations of $23 (or $230!) for the 23 hours in that sunshiney spring day.
  • March 17: St. Patrick’s Day: We will be sharing festive fundraising ideas specific to the holiday, but feel free to get creative on your own!
  • March 21: First Day of Spring: Here’s a challenge from us! For every $50 you raise “spring” over something and take a video, making your jumps taller and taller each time. Start with small jumps like a shoe box, then work your way up to “springing” on your bed. Just be sure to leap safely!
  • March 23: Puppy Day: Have a furry friend? Hold a puppy kissing booth! Even if you don’t own your own pup, you can offer dog walking services or make homemade dog treats for donations.
  • March 26: Make Up Your Own Holiday Day: Celebrate your team, your cause, or anything you love most, and ask your friends and family to share the love with a donation.

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What are your fundraising goals for March? How will you work to achieve them? Share here to brainstorm with fellow walkers or reach out to your local coach for more ideas!

Susan G. Komen 3-Day Impact Forum: A Look Into 2016

Last year was an incredible 3-Day season for me. I completed my first full year as 3-Day Program Manager and had a chance to interact directly with many participants on the events and build some personal relationships.

Last night, I had the privilege of attending the first-ever Komen Impact Forum, held at Komen’s headquarters in Dallas with more than 120 3-Day participants. We’ll be holding Impact Forums in nine other cities during the next month. I know not everyone will be able to attend, so I wanted to share some of the most important discussions we had yesterday.IMG_9198

It’s clear to me that the 3-Day family is strong. You are the most passionate, dedicated and loyal group of individuals in the Susan G. Komen community. Year round, you are fundraising, training, advocating and educating—doing incredible work for Komen and our shared mission to end breast cancer forever.

You have remained steadfast in your support, even as fundraising has been getting harder and you’ve been left unarmed to answer questions you may have been getting from your donors about Komen.

Komen’s leadership team is committed to providing the transparency you’ve told us is lacking. We want to provide you with better insight into how Komen is working toward our mission and what our plans are for the future.

Here are the first steps we’re taking toward that goal:

  • We’re developing some easy reference tools you can use for fundraising, to show your donors and supporters how their dollars go to work, and to answer the hard questions they have about Komen. These pieces will be posted at The3Day.org/Komen in late January. There are already many great informational links on that page, and we will continue to add to them as the year continues and we hear more from you about what you need.
  • We’re forming an advisory council of 3-Day participants from each region of the country, a team with varying perspectives and participation experience. We want to give the 3-Day community a voice to help us at Komen do a better job of supporting you.
  • We’re reaching out, via email and in person, to connect directly with more 3-Day participants. We also want to give you regular updates on research programs as well as personal stories from the researchers your dollars are supporting. There is a face and story behind every part of the Komen community and we want you to connect with it!

Those of you who have been with the 3-Day since 2003 have seen the series grow and change—expanding and then contracting, both in participation and fundraising. We know you’re concerned. We’ve heard your worries. We, too, want to reverse the trend and see the 3-Day begin to grow again. Our big goal is to double the size of the program. This would put us on track toward a bright and powerful future.

This isn’t going to happen through advertising. Major media buys just don’t make sense in this climate and with the people we’re trying to reach. We looked very closely and strategically at the best way to bring participants to the 3-Day and while TV and radio ads have worked in the past—maybe some of you first heard about the 3-Day on TV—they simply aren’t working anymore.

Instead, we’re investing in you, our 3-Day family. We’re turning our focus toward the future and an awesome milestone we’re on the verge of celebrating: Our 150th walk! We’re kicking off the 2016 season with our 150th 3-Day in Michigan, and continuing the party across seven cities for thousands of past 3-Day participants. To commemorate this anniversary, we’re finding new ways to make it easier to reconnect with our community and also share it with others. Stay tuned—in the first week of February we’ll be announcing two unique programs, here on the blog and also on the 3-Day website.

We all want the same thing—more people, more money raised, and more impact, so that one day no one else has to die from breast cancer. We at Komen are prepared to dig deep to support you. The 3-Day is on its way to raising 1 billion dollars—and we believe we can reach that mark by 2020. We will never give up!

It was great to connect with so many 3-Day participants in Dallas last night, and I look forward to talking with many more of you across the country in the weeks and months to come. It’s inspiring, humbling and heartwarming to be able to talk to you in person. I’m looking forward to seeing you soon, whether it’s at an Impact Forum, at some other gathering, or on a 3-Day event later this year.

– Chrissy Mathews, 3-Day Program Manager

RSVP for a Komen Impact Forum near you:

Wednesday, January 20, Troy, MI
Thursday, January 21, St. Paul, MN
Tuesday, January 26, Bellevue, WA
Thursday, January 28, San Diego, CA
Tuesday, February 2, Dunwoody, GA
Wednesday, February 3, Tampa, FL
Tuesday, February 9, Philadelphia, PA
Thursday, February 11, Arlington, VA
Tuesday, February 16, Phoenix, AZ