Susan G. Komen 3-Day Impact Forums

This past year was an amazing Susan G. Komen 3-Day® season for me. I completed my first full year as 3-Day Specialist for Susan G. Komen®, walked in my very first Komen 3-Day in San Diego with my mom, and had a chance to interact and foster relationships with many participants throughout the 2016 events.

Amber

Amber II

Over the past two months, I had the honor of speaking at the Komen Impact Forums that were held in our seven host cities: Dallas/Fort Worth, Michigan, Twin Cities, Atlanta, Philadelphia, San Diego and Seattle. I know not everyone was able to attend, so I wanted to share some of the most important information that was presented at the forums as well as point you to a recorded version of the presentation here.

Hopefully you have heard of the Bold Goal announced by Komen. The goal is to reduce the current number of breast cancer deaths by 50% in the U.S. by 2026. This can’t be accomplished without you, and our 2017 Komen Impact Forums were a chance for us to share the details of the Bold Goal and how everyone (Komen Headquarters, Affiliates, 3-Day® participants, Race for the Cure® participants) is needed to make that goal a reality.

Amber III

It’s clear that the 3-Day family is More Than Pink™. This means that while today, pink equals awareness, tomorrow, More Than Pink equals action. You are not a group to get lost in a crowd of pink and you all do one of the biggest things you can do in the fight against breast cancer. You all are much more than just a color; you are the most dedicated, passionate and loyal group of supporters in the Komen community. From fundraising, training, advocating and educating, the 3-Day community does incredible work for Komen year-round and truly embodies what it means to make an impact and to be More Than Pink.

Amber IV

As mentioned last year, we are committed to transparency and working to give you the details you need. We want to provide you with better insight into how Komen is working toward our mission and what our plans are for the future.

Here are the steps we’re taking toward that goal:

  • We’ve updated some easy reference toolsyou can use for fundraising, to show your donors and supporters how their dollars go to work, and to answer the hard questions they have about Komen. These pieces are posted here. This page is also home to our Komen Mission Webinars as well as additional resources regarding Komen.
  • We are continuing to meet with the advisory council of 3-Day participants from each host city as well as participants from across the country. We just made our selections for the 2017/2018 council and had our first meeting at the beginning of April. This group is comprised of participants with varying perspectives and participation experiences. This is our way of giving the 3-Day community a voice.
  • We’ve expanded our mission resources to connect the 3-Day community directly with our researchers. This includes our Sidewalks to Science bi-monthly webinar and blog series. There is a face and story behind every part of the community, especially research, and we want to connect you to it!

Amber V

Those of you who have been with the 3-Day for years have seen the series grow and change—expanding and then contracting, both in participation and fundraising. We know you’re concerned. We’ve heard your worries. We, too, want to reverse the trend and see the 3-Day begin to grow again. We have been exploring various avenues to make that happen and are always adapting and changing our methods to make sure we are seeing results.

This isn’t going to happen through traditional advertising. Major media buys just don’t make sense in this climate and with the people we’re trying to reach. We looked very closely and strategically at the best way to bring participants to the 3-Day and while TV and radio ads have worked in the past—maybe some of you first heard about the 3-Day on TV—they simply aren’t working anymore. The biggest piece of this is that traditional advertising is expensive and unadaptable. We want to invest in ways that make sense financially and can adapt to the people we need to reach.

To that end, we’ve been investing in you, our 3-Day family. We turned our focus toward the future and continuing off the momentum of our 150th 3-Day Celebration from 2016, we’re now celebrating the 3-Day’s 15th Anniversary. We are continuing with various travel/referral programs that motivate and reward you, the folks that keep coming back every year. But I also want to mention that we haven’t given up on advertising; we’ve simply changed our strategy. This year, we are investing in some digital/social media marketing to help reach audiences we’ve never reached before. This form of advertising is much more cost-effective, trackable and adaptable (meaning we can change the ad quickly if it isn’t yielding results, something TV can’t do). We are committed to trying several methods until we get results.

Amber VI

We all want the same thing—more people, more money raised, and more impact, so that one day no one else dies from breast cancer. We at Komen are prepared to dig deep to support you. The 3-Day is on its way to raising 1 billion dollars—and we still believe we can reach that mark by 2020. We will never give up!

I thoroughly enjoyed the chance to connect with so many 3-Day participants over the last couple of months. It’s always great when I have the chance to see you in person outside of the event season. Thank you all for your hard work and dedication to this mission and for being More Than Pink.

– Amber Livingston, 3-Day Specialist

Susan G. Komen 3-Day: March Fundraising Calendar

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Happy March to one and all! The 3-Day Series starts less than six months from now, which means it is time to kick fundraising into high gear. No matter where you are in your fundraising efforts, there is still plenty of time to grow your goals, or help your friends and team members grow theirs. With that in mind, we are starting a monthly blog post with new, creative fundraising ideas to keep your efforts fresh and fun each month.

There are lots of holidays and other events happening in March, so get ready to be inspired!

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March is Women’s History Month, Craft Month, and Nutrition Month, among others, and there are plenty of fun ways to use those holidays to your advantage:

  • We have tons of fun craft ideas on our Pinterest page that you can use to raise funds.
  • Or host a craft night for your team to bond, exchange ideas and have a little fun!
  • Nutrition Month is the perfect time to amp up your training by asking for donations for every mile you walk this month, with proceeds going towards your fundraising.

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March 15th also marks six months to the start of the Seattle 3-Day, so if you’re walking in that event, it’s the perfect time to remind friends and family to donate to your goal.

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Other key days this month include

  • March 1: Peanut Butter Lover’s Day: Unofficially known as Grahamwich Day in the 3-Day family! Volunteer to make school lunches for donations, and be sure to include a PB&J sandwich.
  • March 9: Popcorn Lover’s Day: Host a movie night, complete with popcorn bar, and ask attendees for donations! You can create fun flavored popcorn with sea salt, cinnamon and sugar, BBQ rub and more.
  • March 12: Daylight Savings Time: We may gain more sunshine hours, but we still “lose” an hour in the day. Ask for donations of $23 (or $230!) for the 23 hours in that sunshiney spring day.
  • March 17: St. Patrick’s Day: We will be sharing festive fundraising ideas specific to the holiday, but feel free to get creative on your own!
  • March 21: First Day of Spring: Here’s a challenge from us! For every $50 you raise “spring” over something and take a video, making your jumps taller and taller each time. Start with small jumps like a shoe box, then work your way up to “springing” on your bed. Just be sure to leap safely!
  • March 23: Puppy Day: Have a furry friend? Hold a puppy kissing booth! Even if you don’t own your own pup, you can offer dog walking services or make homemade dog treats for donations.
  • March 26: Make Up Your Own Holiday Day: Celebrate your team, your cause, or anything you love most, and ask your friends and family to share the love with a donation.

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What are your fundraising goals for March? How will you work to achieve them? Share here to brainstorm with fellow walkers or reach out to your local coach for more ideas!

An Update from Chrissy Mathews at Komen

Both at the Komen Impact Forums and here on the blog, I promised regular updates on the 3-Day program and our work at Komen. Here’s what’s new:

IMPACT FORUMS

We finished up our first ever Komen 3-Day Impact Forums in February. Over the course of four weeks we visited our seven 3-Day cities as well as three former cities (Washington, D.C., Tampa and Phoenix). The forums were hosted by me, other leaders within Komen and our local Affiliates when available. Overall, feedback was very positive. The consistent requests we heard from you across all cities were:

  • More time for Q&A with Komen
  • More information to help your fundraising efforts
  • Regular updates and stories on those served by Komen’s mission

As a result, some of the efforts you will see coming to your inbox over the next few months are:

  • More infographics—These will be focused on local fundraising impact and insights to aid your fundraising efforts. We want to give you hard data on what your donations can fund, for example: $2,300 can provide…, etc.
  • Komen’s annual report—Komen’s fiscal year ends March 31. We are currently finishing up our annual report which we will share with you along with a few quick takeaways to help you better understand where your dollars are going and what progress we have made.
  • Fundraising App—we have started developing a fundraising app for the 3-Day. This app will sync in real time with your 3-Day Participant Center making it easier to fundraise, recruit team members, send thank you notes, update your personal or team page, HALLELUJAH! You’ll be able to easily use your mobile phone to send emails, texts and more to boost your fundraising or build your team.
  • Regular mission updates and insights—We are working closely with our Mission team at the Komen national office to gather regular updates on mission projects (e.g., “the boob spa,” targeted therapies and metastatic research projects as we mentioned at the Impact Forums). These will also include personal commentary and stories from some of our researchers, grantees and staff. Our goal is to make this a monthly communication. More to come…

ADVISORY COUNCIL

Great news! We have formed our first ever Komen 3-Day Participant Advisory Council. The purpose of this group is to provide a collective “voice” of our 3-Day community to provide feedback and insights as we develop plans to enhance on-event experience, participant support, etc. An invitation to apply for the council was sent to everyone who attended an Impact Forum. From there, we reviewed all applications and chose 1–2 people from each 3-Day city. We purposely looked for participants with varying experiences with the 3-Day (walker, crew, new, veteran, big teams, individual participant, etc.) to ensure we had as many perspectives at the table as possible. This council will be hugely instrumental for us to ensure we are addressing your needs, prioritizing appropriately, making the right changes and communicating as effectively as possible for you. Council members will also be a great resource for you to share your insights and needs, knowing those will be brought to the strategy discussions each month.

So, without further ado, I’d like to introduce our 2016 Participant Advisory Council Members:

  • Anthony Anderson, Arizona 3-Day Crew, 10-year participantAnthonyA
  • Gary Bertolini, Michigan 3-Day Crew, Team Ropa Sucia, 8-year participantGary Bertolini
  • Maureen Budach, Twin Cities 3-Day Walker, Team Mickey’s Hope, 10+-year participant
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  • Kerry Calaiaro, Philadelphia 3-Day Walker, Team Best Bosom Buddies, 1-year participantKerry Calaiaro
  • Sylvia Campbell, Tampa Bay 3-Day Walker, Team 211, 10-year participantSylvia Campbell
  • Dottie Cornelius, Seattle 3-Day Walker, Team Island Girls, 7-year participantDottie Cornelius
  • Beth Heyer, Atlanta 3-Day Walker, Team Tits & Giggles, 1-year participant
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  • Melissa Loder, Dallas/Fort Worth 3-Day Walker/Crew, Team Independent, 10+-year participantMelissa Loder
  • Marianne Masterson, San Diego 3-Day Walker, Team STRIDE, 7-year participantMarianne Masterson
  • Charles McCollum, Atlanta 3-Day Crew, Team Badges for Boobies, 5-year participantCharles McCollum
  • Tina McDonough, Seattle 3-Day Walker, Team Valley Girls & Guys, 15-year participantTina McDonough
  • Beth Northman, Michigan 3-Day Walker, Team BC Babes, 10+-year participantBeth Northman
  • Rainy Reinbold, San Diego 3-Day Crew, 10+-year participantLaurie Reinbold
  • Thomas Riggs, Dallas/Fort Worth 3-Day Walker, Team Presbytittyans, 3-year participantThomas Riggs
  • Kim Williams, Twin Cities 3-Day Crew, Team Kindred Spirits, 8-year participantKim Williams
  • Carol Zimmer, Philadelphia 3-Day Walker, Team Girls Gone Walking, 9-year participantCarolZimmer

 

As an example of one the things the council will be involved in: Last week we had the opportunity to visit Seattle to reevaluate routes for this year’s walk. Tina and Dottie were kind enough to join us and share key insights and feedback for each section of the routes on Days 1, 2 and 3. Their insights from a participant perspective were exactly what we needed. We are all very excited about changes to come— we will keep you all informed!

2016 REGISTRATION RESULTS TO DATE

As you know, we launched with two targeted growth strategies for the 3-Day this year: our Reunion for former participants and the Bring Your Besties travel program for new walkers. Both provide a free plane ticket for eligible registrants, as long as the participants meet their $2,300 fundraising requirement.

  • Overall, we have slightly more participants registered than we did at this time last year. However, we are not done. We need to register another 3,000 people between now and May in order to improve on 2015.
    • The Bring your Besties travel offer closes on March 24, so please keep asking your friends and family to register. We want to introduce as many new walkers to the 3-Day as we can. So far, we are bringing more new walkers to the 3-Day than we have in more than three years, so let’s keep going!
  • We still have work to do. I encourage you to continue recruiting and building your teams. If you’ve recruited 1 person that’s AWESOME… now try to get 3-4 people. J My team is growing… Komen staff at the national office and affiliate offices are growing teams too!

At the Impact Forum (and here on the blog), I made the commitment to add a 3-Day city in 2017 if we significantly raise participation in all 3-Day cities. As we stand today, we still have a lot of work to do these next two months, bringing in even more walkers, if we want to add a city next year.

I will have another update for you in the upcoming weeks. Thank you for all you are doing. Together we are making great progress! Let’s keep it up!

Sincerely,

Chrissy