Hashing Out #Hashtags with #The3Day

Remember the old days, when the pound sign was just a way to indicate a number? How times have changed. These days, that little crisscross symbol has an entirely new function and a new name: a hashtag.

What are Hashtags? – Put simply, hashtags are identifiers that are used to group together posts on social networks (Twitter, Facebook, Instagram) that relate to similar topics. Say you want to go onto Twitter and find/follow all of the posts about the Super Bowl. You can search for #superbowl, and any public posts that include that identifier will show up in your search results. Unlike a full internet search, where you would go to a search engine like Google or Yahoo and search for the term “Super Bowl,” then get links to a bunch of websites, instead, you search for a hashtag within a specific site. The results for #SuperBowl in Twitter will be different than the results in Instagram.

A Secondary (and Less Functional) Use of Hashtags – Incidentally, hashtags have also taken on a secondary purpose: punchline. Often now, you’ll see people post about some topic, then to punctuate the underlying emotion, or add an afterthought or meta commentary about the post, they include a hashtag. For example, you could post a picture of your smiling, food-covered toddler on Instagram with the caption, “We’re pretty sure she liked the spaghetti! #bathtime #laundrytimetoo”. You say something with the post, then add a little extra commentary with hashtags. In cases like this, the intent of the hashtag is not to group your post with other posts of the same topic, but to quickly and succinctly add a funny, poignant or impactful gist to your comment.

The Possibilities are Limitless – Anyone can make a hashtag, but there are a few rules and practices that go along with creating a hashtag: letters and numbers are okay, but no spaces or punctuation (except dashes and underscores); capital letters can be used to show separation between words without affecting the function of the hashtag (i.e., #SesameStreet and #sesamestreet are seen as identical in the eyes of the internet, but the former might look a little nicer); try to keep each hashtag short and to-the-point; using too many hashtags can dilute the impact of your post, so choose wisely. But beyond that, the possible hashtags you could come up with are boundless as the World Wide Web itself.

Soooo…What Does This All Have to Do With the 3-Day? – As you (hopefully) have noticed, the 3-Day has been using hashtags in its posts all year to pinpoint its place in the social media space. Hashtag #The3Day has been all over Twitter, Instagram and Facebook as a way to identify and group together posts about our event—ones that come from us, as well as posts that come from our followers and supporters. Aside from the primary #The3Day hashtag, we also have hashtags for each individual event (#MI3Day, #TC3Day, #PHL3Day, #SEA3Day, #ATL3Day, #DFW3Day and #SD3Day). Hashtags allow you (and us) to easily browse through our social media platforms to find other people who are talking about the 3-Day. Or should we say #The3Day.susan g. komen 3-day breast cancer walk blog hashtag location specific

Instagram Photo Challenges – One specific hashtag-driven activity that the 3-Day has started is an on-event photo challenge for each of the seven 3-Day events. Be sure to check out our Instagram @Komen3Day to play along!

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Join us for a 3-Day Tweet Chat on August 5 – All About Packing!

The very first Susan G. Komen 3-Day® of the year is rapidly approaching, and we’d love to hang out with you on Twitter and chat about packing. What should you bring to the Komen 3-Day? What should you leave at home? Seasoned 3-Day walkers know there are a few secrets to success for packing (like the magic of Ziploc bags!), so let’s share our best tips and strategies for packing your gear (and sticking within that 35-pound limit).

Join us on Tuesday, August 5 at 6:00 p.m. PDT (9:00 p.m. EDT, and 8:00 p.m. CT) for a Tweet Chat all about packing. Never done a Tweet Chat before? That’s okay! Some people call them Twitter Parties or Twitter Meet-Ups, but whatever the name, it works like this:

  1. Sign on to Twitter at 6:00 p.m. PDT (or a few minutes before).
  2. Make sure you’re following @The3Day on Twitter.
  3. On Twitter, search for #The3Day, which is the official hashtag we will use for this Tweet Chat.
  4. You can also use the website com. Sign in, enter the hashtag #The3Day, and you’ll be able to watch and tweet in real-time with us.
  5. We’ll ask some questions to get things started, and we will also share tips and tricks from 3-Day veterans and coaches. This will be a great way to meet your fellow 3-Day participants, ask your questions, and motivate yourself to keep your training on track. Our 3-Day Social Media Team, Alyssa and Erin, can’t wait to tweet with you!

Not on Twitter yet? Here are a few quick tips to get you started:

  • It’s free and easy to join at com.
  • Go to twitter.com/the3day and click “Follow” to make sure our messages show up in your feed.
  • A hashtag is a way to “file” tweets and collect them under a certain topic, so you’ll be able to see everything everyone is tweeting under this hashtag. Just search for #the3day in Twitter and you’ll be able to see everyone’s messages about the 3-Day, not just ours.
  • When writing your own messages, keep in mind that tweets can only be 140 characters at a time, so it’s best to keep things short n’ sweet.

 

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If you can’t make this Tweet Chat, you can always search #The3Day on Twitter to see all of the tweets that came from this Tweet Chat. Do you have any questions? Ask here, and remember, the 3-Day coaches are only a phone call away at 800-996-3DAY!