What is the Pink Bubble?

When you step into the Susan G. Komen 3-Day® you’re immersed in the Pink Bubble, a place where everyone is in this together. For those familiar, simply hearing this term may bring about a plethora of warm feelings; but what is it really? The Pink Bubble is not tangible but is what we call the Komen 3-Day community and the environment at the event. It’s a place where everyone is generous, selfless, and willing to give the shirt off their back to anyone who needs it. It’s a place where strangers become best friends in a matter of minutes and where you can fall to your knees crying, assured that you will be met where you are. The Pink Bubble is something that you can’t quite understand until you’ve experienced it for yourself, but once you do, you will never look back.

We asked 3-Day® walkers to explain the Pink Bubble to someone who has never experienced it. Here’s what they said:

“The Pink Bubble is unique. It is a place where everyone is welcome, [and] friends are all around you. You are supported in every step you take or in the steps you cannot take. There is no judgement, only love and support. I have met so many people and made so many friends. [The 3-Day] is a weekend that fills my heart in ways I have never experienced before. It is very emotional yet makes me more determined every year to end breast cancer.” —Laura P.

“It’s an aura of positivity from an unfortunate [disease] that brought us together. The [Pink Bubble] gives me space to reflect on the journey I’ve been on and the road ahead.” —Sherrylyn R.

“It’s like a sisterhood of people who want to end breast cancer. [It] seems like everyone knows someone or has fought [breast cancer] themselves and this is a bond among us. I know what it’s like when you’re undergoing or only a few years out of treatment and you come across someone who has made it through to the other side. Now I can be that person to others.” —Elissa R.

“The Pink Bubble is a combination of your best summer camp experience mixed with your best volunteer/charitable experience combined [with] lots of emotions.” —Robert C.

“The feelings and emotions that hit you every time you enter the Pink Bubble can be a little overwhelming, especially your first time. Those feelings and emotions and the stories you hear are also incredibly inspiring. You meet people who are walking with cancer, walking for those dear family members and friends who can’t, or are walking with the angels they have gained along the way. There is laughter, hugs, tears and reflection and all that inspires me every time to want to continue to do this again and again.” —Jenn H.

“The Pink Bubble is hard to describe. You walk into the ballroom and just see the sea of people all there [walking and crewing] to support survivors, thrivers, and [in honor of] family and friends that could not. Everyone has a smile and supportive word, and it is so infectious.” —Debra E.

“Inspiring. It is such a positive (often funny!) community of people that come together and accept you as you are. I was sad to enter back into the real world after the [3-Day] was over, but I try to carry a little bit of the Pink Bubble with me wherever I go now.” —Jennie S.

“Ah the Pink Bubble, it’s a unique, special group you get to join and forever be a part of once you start your 3-Day journey. It’s filled with love, hope, tears of joy and tears of sadness but it surrounds you with love. You’ll laugh, you’ll cry, you’ll have an experience you never imagined having. You will meet new friends and grow closer to those you already know.” —Marla R.

How would you describe the Pink Bubble?

Cynthia S. Recounts her Battle with Breast Cancer and First Time at the Susan G. Komen 3-Day®

By Cynthia S., 3-Day Walker

I had always taken my breast health seriously. On my father’s side of the family my great grandmother, grandmother and great aunt were all diagnosed with breast cancer in their fifties. Mammograms started yearly at age forty for me. I realized the importance of these screenings as I was called back at different times for more images to be taken to ensure all was clear. This was comforting to me as I knew mammograms worked and I was being checked over carefully for anything that could look suspicious.

One year after the extra images were taken it came to be known that I had atypical cells that needed to be removed through surgery as they could potentially turn into cancer cells. I continued to follow through diligently every year with my mammogram hopeful that I would continue to get that letter in the mail that everything looks good and no abnormalities.

In July of 2011, I received a call that I needed to go in for a biopsy. Then after a few days of anxious waiting I was told that I had breast cancer. I still remember the words ringing in my ears as I was listening to my trusted gynecologist on the other end of the line. Soon after that day we were on our family vacation at the lake with our three young daughters and both sets of our parents. My husband and I would go into town each day because of the limited cell service and make several phone calls to make sure I had all the necessary appointments in line for when we returned home. It was not until after we knew exactly what the prognosis was that we explained what was going on to our children.

I was diagnosed with invasive ducal carcinoma of the left breast. My oncologist recommended I get the BRCA gene test urgently because of my family history and having three daughters. He also recommended a new cutting-edge test at that time called Oncotype DX to determine my treatment plan after surgery. In the end those tests suggested the most effective path for my treatment, two surgeries, and a lumpectomy. My treatment plan included six weeks of radiation, oral medication for five years, and six infusion treatments of Zometa for the strengthening of my bones.

During this challenging time, I felt so much support and love from my family, friends, and community. I had a friend tell me, “The good thing that will come out of this difficult experience is the outpouring of those who want to help and be there for you in any way they can.” She continued with, “There will be people you may not even know, but they will come, and your life will be different because of their kindness and encouraging words.”

This past September, I participated in the Susan G. Komen Chicago 3-Day with two of my three daughters, Lauren and Bella. My youngest, Sophia, is still in college and cheered us on as we trained and prepared for the special weekend. I had been wanting to participate in the Komen 3-Day and this seemed to be the perfect opportunity as the stars aligned to join the Pink Bubble for the weekend to raise money, share experiences, and meet new friends and support each other. My middle daughter, Bella, spoke at the event as a co-survivor, which brought tears to my heart. Looking back, you are very scared as an adult, but in a child’s eyes nothing is scarier than the unknown and having a mom with cancer. She and her sister connected with the other co-survivors that weekend which was comforting in so many ways for them.

It’s hard to describe the special weekend in the Pink Bubble as you have so many emotions. You laugh, cry, give hugs and smiles, you learn of other people’s stories and the importance of this community of people coming together for a special cause. My girls and I were honored to be there amongst such strong warriors. As you walk the route you are taken by the hand the hand the whole way by either a car driving by honking [and cheering] “Let’s go!” or several of the volunteers meeting you at each stop dressed in fun pink attire. At times we were even greeted by complete strangers that want to encourage you and give you candy or fun tattoos! We really enjoyed the photo opportunities along the way! Super fun and such a great memory! This is an experience like no other and we are all doing it together for the fight to end breast cancer!

Fundraising Tips Straight from the Top

Fundraising is a vital part of the Susan G. Komen 3-Day® that sometimes involves a whirlwind of emotions. It can be daunting to set goals, determine how to start, what methods to use, or even who to ask. To help you out, we’ve teamed up with some of our Top Fundraisers from 2023 to share all the wisdom that’s boosted them straight to the top of the leaderboards. From simple emails to elaborate golf outings, these trailblazers share the methods that have propelled them to the summit of fundraising excellence. They’ll spill the beans on what works best for them and reveal their tips and tricks to help you achieve your fundraising goals this year.

Laura P.: Top Fundraiser ? New England: $50,000+

For the past three years, Laura has been walking the Komen 3-Day in honor of her mom and best friend who have both battled breast cancer. Determined to prevent herself and her nieces from having to combat this tremendous disease, she takes fundraising very seriously. She raises most of her money through word of mouth, Facebook, and email, including updating the signature on her work email to include the link to her fundraising page. Laura acknowledges that fundraising can seem formidable, but notes that, from her experience, many people want to donate, especially when someone they know is doing something big like the 3-Day®.

“Tell everyone what you are doing, don’t be shy. When I send out the email, I include all the people who previously donated, all my friends, some co-workers, and I have included my parents’ friends too. I have been amazed at how many people have been touched by breast cancer or support me due to my mother.” Laura also emphasizes the value of reminder emails and asking people about their company’s matching gift policy. Her brother’s company does a double match one day a year, so he always donates on that day, and a friend of hers works at a company that always does a double match. “It is amazing when you can turn a $50 donation into $150 or $100 into $300.”

She also emphasizes the importance of sending out thank you notes to everyone who donated. After the walk, she sends a card with pictures from the walk as a wonderful way of including her donors in the Pink Bubble. Laura looks forward to walking again in the 2024 Denver 3-Day as a 1-Day walker. “Breast cancer has had such a negative impact on my life, but Susan G. Komen® has had such a positive impact. I feel as if I can make a difference, because of Komen.”

Cynthia S.: Top Fundraiser – Chicago: $36,000+

As a breast cancer survivor and first-time walker, Cynthia kicked off her 3-Day journey with a goal of raising $10,000 to help find the cures for breast cancer. However, her fundraising efforts took her to unexpected levels as she and her two daughters collectively raised $43,000. Her approach included sending letters, emails and text messages to friends, family, and business acquaintances. She happily shared her story and explained the 3-Day to anyone who asked for more information on the cause. Upon receiving donations, Cynthia sent out a handwritten thank you letter to each donor to let them know how much she appreciated their support in continuing the fight to end breast cancer. Whenever she hit a milestone or was close to achieving a goal, Cynthia’s husband encouraged her to push further and reach out to more acquaintances who she had not initially contacted. In fact, Cynthia and her husband increased her goal 4 or 5 times before settling at $36,000.

Prior to this effort, Cynthia had never fundraised for any organization. In fact, at the start she was shy about asking friends and family for donations. “I found that sending emails and text messages after I verbally let people know I was walking 60 miles over three days to raise money for [the cures] kind of opened the door for them to give. It was an amazing and uplifting experience to receive daily notifications from the 3-Day that a donation had been made and that alone made me want to reach out to even more potential donors! The realization that people were so happy to help made me even more excited about reaching my goals and beyond. Trust me, if I can do this anyone can! Taking the first step to commit is all it takes. From there the adrenaline will propel you to your fundraising goals, as well as to the finish line!”

Stephanie C.: Top Fundraiser San Diego – $64,000+

Stephanie first participated in the 3-Day in 2006 in Philadelphia with the attitude “Try something once. If you don’t like it, you never have to do it again.” Fifteen events later, she continues to show up to the 3-Day and raise funds as people she is close to continue to go through cancer treatment. “This disease touches so many people and many are silent about it. Being open about raising money for the cause and committing to the walk are ways you can help others talk about and participate in helping others in the journey to recovery,” she shared.

Year after year, Stephanie puts on a golf outing to raise money for the 3-Day, and each year it grows. She has many repeat supporters whom she sets out to make feel important before, during and after the event. She describes her donors as the backbone of the 3-Day, the true heroes who make it all possible. Her advice to first-time walkers is to start fundraising as soon as possible. Don’t be afraid to ask for donations. “It’s not about the big donations,” she shared, “it is about all the small ones. Use your networks ? tap into your friends to tap into their friends.” She also recommends creating a revenue stream that gives something back to the donor, like her annual golf outing.

She looks forward to walking again in the 2024 Dallas/Fort Worth 3-Day with her friends, including a survivor she met in 2021, and her sister who has joined her in walking the past few years. She sets out to match or exceed the amount she raised in 2023. In closing, she advises “It takes a village! Whether you are a top fundraiser or working hard to hit your minimum requirement ? it takes all of us to provide Komen the opportunity to put our money to good work.”