Tag Archives: Social Media

How to Use Social Media in Your Fundraising

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Social media is a part of most of our lives, and while we love all the fun connectivity social media allows, it can also be a useful tool. It makes fundraising simple! Use it to kick start, finish or follow up on your fundraising goals with a whole lot of likes ? Here are easy ways to use social media in your fundraising.

Holiday or Event: A great place to start on social media is to ask friends to donate a specific amount by a certain date. Be it for your birthday, another holiday, or even an important date for you, like your first team training walk, setting a deadline creates a sense of urgency. Remember, don’t use the pre-provided Facebook “Donate” button, but instead, link to your own personal fundraising page. This will ensure that all donations go right to you!

  • Sample Post: My birthday is coming up and I want to celebrate by raising $300 for the 3-Day! I need 10 friends to donate $30 each to hit my goal. Won’t you help me make my birthday, and 3-Day, wish come true?

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Use Instagram: Post about your 3-Day goals on your Instagram account. They say a picture’s worth a thousand words, and this is the perfect way to prove it. By showing your training walks, fundraising efforts and even photos from past walks, you will personalize your journey. Then, link to your fundraising page in your bio. If you need post ideas, follow us on Instagram for inspiration!

3-Day Challenge: Have your friends “challenge” their friends to donate. Once one friend donates to you, ask them to update their Facebook status and challenge a few more of your mutual friends to donate as well.

  • Sample Post: I donated to Lisa’s 3-Day journey, and now I’m challenging Maria, Liz and Sarah to do the same! Let’s make a difference in the fight against breast cancer together!

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Facebook App: If you want to really boost your fundraising efforts, add the 3-Day Facebook app to your Facebook page and use it to post regularly. Your posts will automatically include a link directly to your fundraising page! It makes it all so easy.

Time-Based Challenge: Like setting a goal around a holiday, you can make your own social media finish line! Set a challenge for yourself where you will do something crazy/silly/adventurous if your fundraising goal is met by a certain date. You can also get your whole team in on the action!

  • Sample Ideas: Jumping into your family pool in all your 3-Day gear, doing a trick on the trampoline, making a team human pyramid, or singing a song in your funniest 3-Day garb.

Fundraising Widget: Get a 3-Day fundraising widget at The3Day.org/Widgets and add it to your email signature or personal blog. That way, every time someone gets an email from you, even if it’s not about the 3-Day, they’ll be reminded of your goals.

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Facebook Photos: Change your Facebook profile or cover photo to a 3-Day image. Get one at The3Day.org/Logos (make sure you’re logged in) or on the Inspiration Gallery on our blog! Then ask for donations in your status updates, and the caption of your photo.

Tap Your Team: You can also use your team to help you with any and all of these ideas! Do a team challenge to hit a fundraising goal by your first team training walk, take a team photo for your profile or cover photo, or just use them for inspiration for new social media ideas.

How do you use social media in your fundraising efforts? Tell us in the comments!

What You Can Find on the 3-Day YouTube Channel

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If a picture can say a thousand words, imagine how much a video can tell us! When it comes to the 3-Day, we take videos on event, at training walks and beyond to help preserve that unique 3-Day experience long after you have crossed the finish line and headed home.

As the 2018 event season draws closer and you really dig in to your training and fundraising goals, it’s important to remember back to the 3-Day bubble and the Susan G. Komen family. Immersing yourself in those memories and happy times will give you an extra boost as you set out on your next training walk, and put passion into your latest round of fundraising letters. If you’re new to the 3-Day, our videos can give you a sneak peek of what’s to come.

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If you need help reconnecting with your big pink family, you need look no further than our 3-Day YouTube page! The collection of videos will bring a smile to your face and resolve to your heart.

We have 3-Day commercials from as far back as 2014, which give a beautiful look at 3-Days past: https://www.youtube.com/watch?v=adn9xG8AvLw

There are also stories of inspiration from past walkers that give a voice to many of the reasons why we walk: https://www.youtube.com/playlist?list=PLZ0ttoG6MrV__XCdonsoPuO1dPO0hCvZ9

If you need fundraising tips and tricks, we have that too! https://www.youtube.com/watch?v=f0UQ0VtK4NI&t=1s

Are you walking in a new city this year? Or just want to feel some hometown love for your own city? Meet our event cities! https://www.youtube.com/watch?v=7b9_5-PliJg&list=PLZ0ttoG6MrV87Wpt1xM7SFyMGb47FfAQl

A great way to encourage donors to support your 3-Day goals is to let them know where their money is going! We have a series of videos of doctors, researchers and others who have directly benefitted from the money raised on the 3-Day. Include this link in a fundraising email or share on your social media: https://www.youtube.com/watch?v=dh8Vb_YDOs8&list=PLZ0ttoG6MrV-zDdlXSyOobTWqZu7Pfo47

You can also thank your past donors by sharing one of the post-event recap videos from this past year!

And if you want to pull at the heart strings, or need a more emotional reminder of the gravity of our cause, watch “I Carry Your Heart, by the Susan G. Komen 3-Day Community” – but have the tissues ready! https://www.youtube.com/watch?v=ncbKJPkhDlU

What are some of your videos on our YouTube channel? How have you used our videos in your fundraising efforts or at a team meeting? Tell us in the comments!

 

Ways to Support Your 3-Dayer on Event

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Our first 3-Day of 2017 is just a few weeks away and that means 3-Dayers across the country have been ramping up their fundraising and training for their last big push. They can’t do it alone though!

If you are local in any of our event cities, please come out and cheer for your 3-Day walkers and teams along the event route! Our “Walker Stalkers,” or 3-Day supporters mean everything to our whole 3-Day family! Stand along the sidewalk, outside your home or even favorite restaurant, and let the walkers know how much their steps mean to you. You can also join some of our favorite, and famous, cheering stations along the route.

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If you aren’t able to be physically present for the event, don’t worry! There are plenty of ways to show your love. For example, you can still send your 3-Dayer words of support and encouragement with snail mail sent directly to their tent on event.

In a world of texts and emails, a letter, card or note is a personal and emotional way to connect with your 3-Dayer while they walk those 60 miles.

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Does your 3-Dayer have a sweet tooth? You can now also send Sweet Treats to your favorite 3-Dayers walking in Michigan!

If you have a walker in our other 3-Day event cities, you will be able to send them Sweet Treats starting on the following dates:

It will be the perfect dessert to end each of their long days of walking.

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Last but not least, you can send them social media love! We will be sharing live videos, photos, interviews, announcements and more throughout every one of the 3-Days so show your love with likes, comments and more!

Keep an eye out for Facebook Live videos, as well as photos on our Instagram and updates from our Twitter feed. You might see the familiar face of your favorite 3-Dayer!

How do you support your 3-Dayers? Tell us in the comments!