Valentine’s Day Fundraising Ideas

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Valentine’s Day is next week, and we can’t wait to see how all our 3-Dayers spread the love! From sweethearts to Galentines and beyond, it’s the perfect time to show everyone just how much you care. It’s also a wonderful opportunity for your donors to show YOU a little 3-Day love, so here are some unique ways to ask for a donation. Valentine’s Day can be a fun holiday to start or reinvigorate your 2018 fundraising with easy ideas like these…

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Valentine Donor Letters

This is the easiest and most simple way to start your Valentine’s Day fundraising. Pick your favorite Valentine (you can buy whole packs of them on a budget) and include your next donor outreach inside a “love letter”. Explain why you care about the 3-Day, how it brings happiness and joy to your life, and encourage your friends and family to donate in 2018. By adding a more personal touch, and showing the emotion behind why you walk, you can bring people into the pink bubble just by sending some snail mail.

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Appeal to their Sweet Tooth

Candy and other sweets go on super sale the day after Valentine’s Day (sometimes even the day of), so take advantage of this chance  to make or buy tasty treats at a bargain. Pick up a range of goodies, and make gift bags to deliver to your friends and neighbors. It gives a personal touch, will have them feeling sweet inside and out, and you can attach a quick donation reminder to the treat!

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Throw a Galentine’s or (Guy’entine’s) Party

If you’re single this holiday, or just want to give your pals some extra love, celebrate with a party on February 13th. That’s the official Galentine’s Day holiday, and you can plan a fun night for yourself, your team, and all your favorite people.

If you’re part of a team, invite all of them to bring their best friends over for a night in with romantic movies, house made snacks and lots of fun times celebrating each other. Then, remind your friends to donate to your pink family — or join it — this year. You can accept donations that night, and send your guests away with information about how to donate and join the 3-Day.

You can do the same thing if you’re walking alone — just cast a wider net for your invites.

Also, be sure to remind your friends that if they sign up before February 20th, they can take $20 off their registration fee!

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Use Flower Power

Just like candy, many florists put flowers on sale after the Valentine’s Day rush. If you call ahead, and work with your local flower shops, you might be able to get options at an even bigger discount, or for free. There are often leftover buds and stems from bouquets, or whole arrangements that don’t get picked up. See if the shops will donate flowers directly to you, for you to use for your fundraising efforts. Then, deliver them to potential donors with donation forms, or let donors “send” them to loved ones, with you playing the mail carrier.

How will you be celebrating the love-filled holiday? Tell us in the comments!

And don’t forget, if you haven’t signed up for the 3-Day yet, now is the perfect time! Through February 20th, you can take $20 off your registration fee with no code needed.

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Holiday Fundraising Ideas

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The holiday season is in full swing and 2017 is almost over to boot! Let’s use these last few days of the year to get into a festive fundraising spirit. Giving, both to charity as well as to family and friends, is on everyone’s mind. So, it’s the perfect time to encourage your potential donors to help a good cause, and support family and friends like you! How can you give your fundraising efforts the holiday treatment this year? We have some easy ideas!

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A simple trick is just to check out the 3-Day website! We have special holiday card inserts that can help you to ask for donations in lieu of gifts this year. They’re easy to download, for both walkers and crew, making it a snap to mail them out, or leave them by the fireside for Santa to see.

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You can also include these inserts in your holiday cards! It you’re going to be mailing out a family photo, season’s greeting or year-end wrap-up to far off family, add the insert in to your card! Or, make your cards personalized with details of what you raised in 2017, and your goals for the coming year. Letting this year’s donors know how much their contribution meant will help motivate them to donate again.

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If you want to spread the 3-Day spirit through song, go caroling for a cause! Put a twist on traditional canning, and recruit your team to sing door to door for donations. This gives a wonderful personal touch, is a fun team activity, and will surely put a smile on peoples’ faces.

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If you’re in a warmer climate, or just love the chilly winter temperatures, host a holiday training walk! Have donors sponsor different miles or milestones along the walk, then hit the trails! This is also a great activity for a team, and you can dress in your holiday best to really stand out while you step into the holiday season.

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One of the biggest holiday traditions for most families is to partake in lots of feasts and treats this time of year. So, while you’re making your usual holiday cookies, cakes and other sweets, put a 3-Day spin on them! Add touches of pink frosting or sprinkles, and include donation information alongside your treat. Who could say “no” to desserts for a good cause?

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To really end the year on a high note, remind your potential donors of your goals on the last day of 2017. December 31st is historically one of the biggest days of the year for online giving to charities, and it also boasts the highest average donation amount! That makes it the perfect time to ask donors to make one final contribution for the year. It will help you end this amazing year on a high note, and set you up for an even better 2018!

Susan G. Komen 3-Day Fundraising Dollars: See Your Impact Locally with Our Infographics

In 2016 Susan G. Komen announced a Bold Goal to reduce the number of current breast cancer deaths in the United States by 50% by the year 2026. That means that each dollar raised, and each step walked in the 3-Day is working towards that Bold Goal.

Dollars raised by 3-Day participants also go towards funding local research grants community health programs. This year, Komen announced $30.7 million in research funding for 98 research grants nationwide, which will predominantly focus on discovering new treatments, as well as improving our understanding of the most lethal forms of breast cancer. These grants and research are critical in helping us move closer to achieving Komen’s Bold Goal.

To fully understand your direct impact in our work, Komen released the direct impact that local research dollars has in all our local 3-Day markets. Last year, fundraising dollars contributed to the  160 total research grants in the state of Pennsylvania, and funded 186 career investigators in California.

To see the direct impact of the 3-Day in 2017, and all your hard work, look up your home state in the infographics below. These are also great informational resources to share with potential donors, or to send to donors from this year’s walks to show them just how much their support means.

Michigan

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Minnesota

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Pennsylvania

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Washington

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Georgia

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Texas

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California

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How have you seen fundraising dollars at work in your local market? Tell us in the comments!