How to Use Social Media to Fundraise for the Susan G. Komen 3-Day

Fundraising for breast cancer through social media is an incredibly powerful method. With millions of people connecting daily on platforms like Facebook and Instagram, you can tap into these networks to raise awareness, inspire support, and meet (and hopefully exceed!) your fundraising goals. Here’s how to get started and make the most of social media’s potential.

The Importance of Building Community Through Social Media

Beyond the technical aspects of setting up a fundraiser, social media is an invaluable tool for building a supportive and engaged community around your cause. Here’s how it helps:

Create a Sense of Belonging

Social media platforms allow you to connect with people who care about breast cancer awareness, whether they’re survivors, current patients, or supporters. By sharing your story, updates, and educational content, you create a sense of shared purpose that motivates people to act. When followers see others contributing, they feel a part of something bigger, which encourages more involvement.

Offer Real-Time Updates

Platforms like Instagram and Facebook allow for instant updates, so you can share real-time progress on your fundraising efforts. People feel more connected when they can see immediate impacts, whether it’s reaching a new milestone or hearing from someone directly impacted by the cause.

Amplify Your Reach

Social media allows your message to spread far beyond your immediate network. When someone donates or shares your post, their friends and followers see it too, creating a ripple effect. This amplification is invaluable, especially when working toward a fundraising goal.

Foster Meaningful Engagement

Through comments, messages, and shares, you can interact with your audience, answer questions, and deepen the relationship between your cause and your supporters. This dialogue not only helps raise funds but also builds long-term relationships that continue beyond the current campaign.

The Technical Side: How to Set Up Fundraisers on Social Media

Social media platforms make it easier than ever to set up and manage fundraisers. Here’s a guide to using Facebook for your breast cancer fundraising efforts:

Facebook Fundraisers

Facebook has built-in fundraising tools that allow you to directly raise money for your chosen cause. Here’s how to set one up:

Step 1: Log in at The3Day.org to go to your Participant Center.

Step 2: Look for the big blue box that says “Raise Money Directly on Facebook” and click the link to edit your fundraiser content. As default, your Facebook fundraiser will have the same content as your personal 3-Day fundraising page, but you can customize it during this step.

Step 3: Click “Save and Connect Fundraiser to Facebook.”

Read our Facebook Fundraiser FAQ here.

Instagram Fundraisers

Though Instagram has a direct donation feature, this WILL NOT link to your 3-Day fundraising account. Instead, add your personal 3-Day fundraising link to your Instagram bio and share it via stories.

Content Strategies

Content is the heart of your social media fundraising efforts. Whether it’s a compelling story, an eye-catching image, or an engaging video, what you share can inspire people to act. Authentic, well-crafted content helps build trust and foster emotional connections with your audience. Consider sharing personal experiences, facts about breast cancer, and updates on your progress to keep your supporters engaged. Use a mix of formats like posts, videos, Instagram Stories, and Reels to create dynamic content that raises awareness and encourages donations. The more authentic and creative your content, the better it will resonate with your audience and motivate them to contribute.

Instagram Stories and Reels are quick, engaging ways to share your message and reach a wider audience.

Stories

Post frequent updates to show the progress of your fundraiser and add fun elements like polls, questions, or countdowns. You can even directly link your fundraising page on your stories through the features button on the top of the page.

Reels

Create short, inspiring videos explaining why breast cancer fundraising is important. These can feature personal testimonials, stats about breast cancer, or behind-the-scenes content of you organizing the fundraiser.

Creative Ideas for Social Media Fundraising

To make your social media breast cancer fundraiser stand out, it’s important to think creatively. Here are some ideas to help engage your followers and encourage donations:

Personal Storytelling

Nothing resonates more than personal stories. Whether you’re a survivor, a friend, or a family member, sharing your personal connection to breast cancer can deeply move others to donate. Use captions, videos, or Instagram Live sessions to tell your story and explain why fundraising for breast cancer is important to you.

Host a Live Fundraising Event

Leverage Facebook Live or Instagram Live to host a real-time event. This could be a virtual workout class, a cooking tutorial, or a Q&A with a breast cancer survivor or medical professional. During the event, remind viewers to donate using a link to your personal page and encourage them to share it with others.

Create a Challenge

Social media thrives on challenges! Create a breast cancer awareness challenge, like posting a pink-themed photo or doing 30 push-ups a day for a week and ask participants to donate or share the challenge to raise awareness. Use hashtags like #BreastCancerChallenge or #PinkChallenge to unify posts and grow momentum.

Launch a “Tag and Donate” Campaign

Encourage your followers to donate and tag three friends to do the same. This creates a fun, interactive chain effect that can multiply your reach and fundraising efforts.

Incorporate Milestones

Set fundraising milestones and offer rewards or incentives when they’re met. For example, promise to cook meals for a homeless shelter, dye your hair pink, or walk a certain number of miles if you hit a fundraising target. Sharing this on social media can motivate people to contribute just to see you reach that goal.

Thank Your Donors Publicly
Post regular updates thanking and tagging your donors. Everyone appreciates a thank you, and the public recognition will inspire the friends and followers who have not given you a donation yet to give, so they can get that recognition, too!

Social media fundraising is an effective way to support breast cancer awareness and raise funds for research and patient care. By understanding the technical aspects of setting up fundraisers, fostering a sense of community, and using creative ideas to engage your audience, you can leverage the power of social media to make a meaningful impact in the fight against breast cancer.

Get started today and inspire others to join the cause by sharing your story, connecting with your network, and spreading hope and support.

Sidewalks to Science: Getting to Know Dr. Paula D. Bos, Ph.D. at Virginia Commonwealth University School of Medicine

With lab colleagues at VCU

Dedicating her life to finding a cure for breast cancer, Dr. Paula D. Bos is driven to help Komen meet our Bold Goal of reducing the current number of breast cancer deaths in the U.S. by 50% by 2026. As an Assistant Professor of Pathology, she and members of her lab are dedicated to developing new treatment options for breast cancer patients with metastatic brain tumors.

In this month’s Sidewalks to Science blog, we will get to know Dr. Bos a little better.

When I’m not in the lab I…

Enjoy the outdoors with my daughter and husband.
Love reading and baking with my daughter.
Am an enthusiastic follower of my daughter’s soccer team. As a native Argentinian, I am very passionate about soccer.

Family Picture at the beach

What I do…targeting immune cells to treat brain metastases.

Although metastatic breast cancer has spread to another part of the body, it’s still considered and treated as breast cancer. Breast cancer that has spread to the brain is treated with breast cancer drugs, rather than treatments for a cancer that began in the brain. However, treatments that work for the primary breast tumor are often ineffective at treating the metastatic brain tumor. Current treatment strategies for brain metastasis, which include surgery and radiation, only offer some improvements for most patients. Therefore, I want to improve the options available to breast cancer patients that have developed brain metastases.

I am investigating how a type of immune cell called a regulatory T (Treg) cell helps breast cancer cells that have spread to the brain grow and survive. Tregs can be found in primary and metastatic breast tumors and correlate with poor patient prognosis. A normal function for Tregs is controlling immune responses, and researchers have shown these cells have the ability to suppress the immune system response against cancer. With my Komen funding, I’m studying how Treg cells support brain metastases. I’m trying to develop a treatment strategy to disrupt the support of breast cancer cells that have metastasized to the brain that could be used in patients.

Breast cancer…touches the lives of so many.

My aunt is a 12-year breast cancer survivor, and other types of cancers have taken dear family members and friends.

Working with patients…motivates my research strategy.

Through my research, I have met and come to admire an incredible group of advocates. Their strength and tireless efforts to bring awareness and increase funding for breast cancer research are a constant incentive to intensify our research efforts.

Dr. Paula Bos

People with breast cancer should…participate in clinical trials!

With new technologies available, science is progressing at a fast pace. We have seen major improvements in the treatment of cancer, especially with the immune system checkpoint blocking antibodies. Breast cancer has yet seen the benefit seen by other cancers, but several approaches are at the clinical trial stage.

Komen is…about patient advocacy!

I have always been motivated to do research to answer pressing clinical needs, but since I started working with patient advocates a few years ago, I now have a better understanding of where the priorities are. Involving advocates allows us to know we are on the right track to discover something of value to the patient community.

“Research is a challenging, expensive, and time-consuming activity. Knowing that patient advocates agree with the goals of our research is reassuring that we are on the right track to discover something of value.”

You can support Dr. Bos and her research by donating directly to her grant here.

If you or a loved one needs information or resources about clinical trials, call our Clinical Trial Information Helpline at 1-877 GO KOMEN (1-877- 465- 6636) or email clinicaltrialinfo@komen.org.

The helpline offers breast cancer clinical trial education and support, such as:

Knowing when to consider a trial
How to find a trial
How to decide which trial is best
What to expect during a trial
Information about clinical trial resources

Congratulations to the 2018 Seattle 3-Day Milestone Award Winner, Nancy Schulman

Please join us in congratulating our 2018 Seattle Milestone Award Winner; Nancy Schulman! The Susan G. Komen 3-Day® Milestone Award is given at each event to a walker or crew member who has an outstanding history of participation in the Komen 3-Day. At the Seattle 3-Day camp show, we presented Nancy with this special honor.

We learned just how much the 3-Day means to Nancy when we spoke directly to her…

What was your inspiration to do your first 3-Day?

My sister, Susan, invited me to walk the 3-day with her in 2006. She had walked for the first time the previous year and had described the experience as ‘the world as she wished it could be every day’ – full of kindness, compassion and everyone looking out for each other. That really resonated. I had recently lost a close friend to this disease. Gail was 30 when diagnosed (her newborn wouldn’t nurse on the breast that had cancer). She had no family history of this disease and was 43 years young when she died.

So when my sister asked me to join her, I was motivated to walk in memory of my friend Gail, and in gratitude of my own health as my 50^th birthday approached. From that very first year, my sisters, Ellie and Joni, along with my husband, Joel, and son, Logan, were incredible Walker Stalkers along the route – encouraging and cheering on the sea of pink. Other family members join in each year when they can. Team White Butterflies had begun.

Team Pin

What has brought you back year after year?

Seattle will be my 13^th walk. Many things have kept me coming back to the pink bubble for the past 12 years, including: the caring community of walkers, crew, safety, medical, and staff – all working together to end breast cancers’ devastation; my son, who at the age of 6 challenged me to keep walking until he was old enough to walk with me (I did and 2018 will mark his third year as a walker); the diagnoses a few years ago of a cherished childhood friend and, last year, my beloved sister-in- law; the 4^th/5^thgrade Junior White Butterflies our team has inspired; the butterfly wings that I wear at every walk, made by my sister Ellie, that carry the names of my donors and their loved ones; the firsthand knowledge that the money I help raise is making a difference – and the opportunity to see my fantastic husband in a pink wig and tutu!

What is the secret to your 3-Day fundraising success?

I don’t have any secrets to fundraising – I just ask. I ask anyone and everyone. And then I ask again. But that’s now – my first year I was incredibly intimidated by the idea of asking people for money. But to my surprise, I was able to raise more than the minimum.

My donors wanted to support finding a cure and shared stories about their families, friends or coworkers affected by breast cancer. So, the next year, I felt bolder and my reach widened. And, now I am admittedly greedy for this cause. It’s not personal if someone doesn’t make a donation. I also accept words of encouragement and a wave if they see me training around town. But if you don’t ask, it will always be a no.

While I have been known to stand outside a grocery with a donation box, and post fliers around town, I do most of my fundraising by email. After my initial letter, usually in late spring, I send out short training updates about once a month, a little more frequently as the date approaches. The updates are key because with each one, my donations spike. We all need reminders. And, I follow up with genuinely grateful thank yous. After the event, I send out a final thank you and recap.

I also wear my 3-Day shirts often and wear my White Butterflies team pin daily. If anyone comments on my pin or my shirt, they are rewarded with a smile and one of my 3Day business cards. By the way, the pins will be sold in Seattle for $10 along with cool knitted nipple hats made by a close friend. See, I told you I was greedy!

What is your best advice to anyone walking the 3-Day?

My best advice is to make the effort to meet and talk to your fellow 3-Dayers. Listen to their stories. Share yours. Laugh, cry, sing, dance. Have fun. It’s not a race, so enjoy the journey. It’s a journey of hope and inspiration through some pretty incredible cityscapes. You will make amazing friends along the way that I guarantee you will take with you when the 3-Day is over. Oh yeah, also train beforehand and stretch often on route. I change socks and underwear at lunch. (Doesn’t last long, but you sure feel refreshed!)

What is a fun fact about you?

I love to read, listen to audiobooks and narrated books on tape to the blind for over a decade. I love it!

What are the most important lessons you’ve learned on the 3-Day?

A single step will bring you closer to your goal, so keep moving forward with perseverance and determination. You can’t always tell when your actions, kind word or helping hand will inspire or change a life. So be there – show up – and spread kindness. I can’t change the pain of those words, “You have breast cancer,” but I know I am helping to make detection more accessible and treatment more tolerable and successful by raising money for, and walking in, the Susan G Komen 3-Day. That is why I can’t walk away.