Give a Year-End Bump to Your 3-Day Fundraising

There’s no mistaking that December is one of the busiest months of the year for most people. And it’s perfectly reasonable to assume that many Susan G. Komen 3-Day® participants are focusing on things other than their fundraising efforts for the 2015 Komen 3-Day. That said, there are some easy and efficient ways to give a little nudge to your 3-Day® fundraising this month before we turn over the calendar to 2015.

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Ask! – If we here at the 3-Day sound like a broken record with this piece of fundraising advice, it’s for a very good reason: it works! The single best way for you to receive donations is to ask for them. Simple as that. And December is as good a month as any to ask. You’re likely to be seeing more family and friends in person than in most months, and an in-person ask is the most powerful and effective.

Leverage the Holidays – Everyone is running around like crazy getting their holiday preparations done. If you’re not swamped with holiday to-dos yourself, volunteer to help out your friends and family in return for 3-Day donations. You can offer your services as a babysitter so parents can go shopping or attend holiday parties. You can wrap gifts. If you’ve got a culinary bent, you could prepare food for festivities. Feeling extra handy? Offer to hang holiday lights on houses.

Add an Ask to Your Holiday Cards – If you’re like me, you’ve got a list as long as your arm of loved ones who will be getting your family’s Christmas card this year. Did you know that the 3-Day has these handy inserts (for walkers and crew), which you can print out and include with your holiday cards? You’re sending love and good cheer to all those people anyway, so why not let them know that you’ve also committed to hope and change in the new year by walking in the 3-Day, and ask for their support?2015_SGK_Holiday-Card-Insert_Walker_fp 2015_SGK_Holiday-Card-Insert_Crew_fp

Offer a Friendly Tax Reminder – Most people are already aware, but it never hurts to remind your supporters that any charitable donations made in calendar year 2014 will be tax deductible in 2015. In fact, research has shown that more online charitable donations are made on December 31 than any other day of the year. If your donors give one more time before the clock strikes midnight on New Year’s Eve, it will end up benefitting not only the fight against breast cancer, but potentially their 2015 tax return too! You can even turn it into a fun “Countdown to the Cure” gimmick on the 31st; each hour, post a challenge on Facebook or Twitter asking your friends to get their donations in before the ball drops.

Keep Your Expectations Realistic – It’s possible that your 3-Day fundraising may get a little bit (or a lot) neglected in December, and that’s totally fine and understandable. If you’re able to get just one donation this month, it’s one donation more than you had, and one step closer to your goal. We know that, no matter what, you’ll be ready to hit the ground running (well, walking, but walking with purpose!) in 2015.

What are your best year-end fundraising strategies?

 

The 2014 Susan G. Komen 3-Day Series, By the Numbers

Seven locations. 420 miles. More than 8,500 walkers, 2,000+ crew members, and countless lives touched. Let’s look at our 2014 Susan G. Komen 3-Day® Series, by the numbers.

Michigan 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer michiganDonations: $2.4 Million
Walkers: 875
Crew: 350

Twin Cities 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer twin citiesDonations: $2.0 Million
Walkers: 750
Crew: 225

 

Philadelphia 3-DayIMG_2216Donations: $3.8 Million
Walkers: 1,350
Crew: 300

 

Seattle 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer seattleDonations: $2.7 Million
Walkers: 925
Crew: 275

 

Atlanta 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer atlantaDonations: $3.2 Million
Walkers: 1,100
Crew: 300

 

Dallas/Fort Worth 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer dallas fort worthDonations: $3.1 Million
Walkers: 1,150
Crew: 300

 

San Diego 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer san diegoDonations: $6.8 Million
Walkers: 2,400
Crew: 350

 

The fundraising totals listed represent how much was raised by the time each event rolled around, and we’re thrilled that every single Komen 3-Day continued bringing in donation dollars even after the last walker left each Closing Ceremony. With those continued donations, matching gifts and series gifts, the 2014 3-Day® series is on target to exceed $25 million raised toward the fight to end breast cancer.

There’s not a number big enough to calculate our gratitude to you, our 3-Day family, for your part in the fight.

The 2014 Susan G. Komen San Diego 3-Day Wrap-up

The Susan G. Komen 3-Day® in San Diego is one of the longest running Komen 3-Day events, and you can tell that it’s something that the entire community looks forward to all year. Set against the backdrop of the stunning Pacific coastline, the San Diego 3-Day welcomes walkers and crew members from all over the country, as well as countless local supporters, for three days of belief and hope for a world where breast cancer is no more.susan g. komen 3-Day breast cancer walk blog 60 miles san diego

Many walkers and crew awoke in the pre-dawn hours of Friday morning and faced rainy skies and an uncertain start to Day 1. But by the time Dr. Sheri took the stage for an always-inspiring Opening Ceremony, the clouds had lifted and Mother Nature treated us to a spectacular sunrise and a miraculous rainbow over the ocean as 2,400 dedicated women and men walked out of the Del Mar Fairgrounds for the first steps of their 60 mile journey. The first of many cheering stations spanned blocks of Del Mar Village, a neighborhood of pink supporters who come out in force every year. Just before the 5-mile point, walkers began the ascent up the notorious Torrey Pines hill (it’s a good thing this State Nature Reserve is so scenic!). Walkers were treated to a beach-front lunch stop at Kellogg Park. The second half of the Day 1 route boasted even more cheering stations, including the Scripps Oceanographic Institute (and all its many branches), with numerous spots along the way. The Mor Furniture supporters and a group of Wells Fargo employees from who came out from Arizona each had private cheering stations, as did La Valencia Hotel and La Jolla Beach/Tennis Club in La Jolla with their huge balloon arch. Many walkers were treated to smooches from the “Kissing Dog” and more lovely sights (and more hills…) through La Jolla, before the final approach to the 3-Day camp at the waterfront Crown Point Shores park.susan g. komen 3-Day breast cancer walk blog 60 miles san diego susan g. komen 3-Day breast cancer walk blog 60 miles san diego susan g. komen 3-Day breast cancer walk blog 60 miles san diego

The Friday night dining tent was warmed up with high-energy entertainment by walkers/singers Eve and Mattie, followed by the Friday night camp show, where male breast cancer survivor Lee Giller moved the audience with his story. We recognized some outstanding 3-Day participants, including the Milestone Award winner, top training walk leader, and top fundraisers.

Walkers set out along the water from camp on Day 2 under sunny skies and quickly warming temps, and were almost immediately greeted by more enthusiastic public and private cheering stations (are you sensing a theme yet? San Diego loves its cheering stations!) Before long, they were on the rise again, into the hilly Sunset Cliffs neighborhood, where they took in more beautiful views of the Pacific stretching to the horizon. The New Balance cheerleaders welcomed walkers to pit stop at Sunset Elementary School. The Young Survivor Coalition (which included some walker and many cheering supporters) rallied the walkers through their second twenty miles. Lunch was at another spectacular waterfront part at Bonita Cove, and walkers leaving the park were gifted with delightful pink gerbera daisies. The route continued along the boardwalk, with many walkers stopping for the endless photo ops, including a certain pair of bow-tied male dancers just outside pit stop 3. A group of adorable therapy dogs greeted the parade of pink, and as if that weren’t sweet enough, there were free treats of ice cream and fresh-baked cookies at Fanuel Street Park, the location of pit stop 4. The final stretch of Day 2 brought walkers back along Bayside Walk, where a special Youth Corps Alumni cheering station was set up, and into camp.susan g. komen 3-Day breast cancer walk blog 60 miles san diego susan g. komen 3-Day breast cancer walk blog 60 miles san diegosusan g. komen 3-Day breast cancer walk blog 60 miles san diegoSaturday night’s dance party, it seems, made an early preview appearance thanks to the rockin’ live entertainment from cover band Back Stage Pass, which had dozens of folks on their feet in front of the stage. The Saturday camp show featured fun games, moving speeches by young survivor Ann Hattrup, co-survivor/seven-city-walker Stephanie Kohatsu, and the San Diego Youth Corps. And then, of course, came the actual Saturday night dance party, which had the floor and stage packed from start to finish.

Sunday is a highly anticipated Day 3 in San Diego, with the lovely DeAnza Cove as the backdrop for pit stop 1, and the visiting Girl Scouts giving out boxes of Thin Mints was the talk of the morning. It was an endless display of cheering stations, from the MadCaps mother/daughter group before pit 2, to the singing students outside Francis Parker School, so the fun photo props outside Mo’s in Hillcrest. One doozy of a hill climb up Juan St. in Old Town was made easier by multiple cheer spots (fresh free chips and salsa, anyone?) and concluded shortly after at a cozy shaded park for the lunch stop. Even when walkers were still miles out from the finish line, hundreds of family and friends lined the streets at Museum Row and into the downtown area, forming a human chain of spirit and support to energize the weary walkers into the participant finish area.susan g. komen 3-Day breast cancer walk blog 60 miles san diego susan g. komen 3-Day breast cancer walk blog 60 miles san diego susan g. komen 3-Day breast cancer walk blog 60 miles san diego

The setting sun was a multi-colored curtain behind the Closing Ceremony area, where our thousands of walkers, crew members and supporters packed in for the emotional ceremony. Dr. Sheri and our friend Norm Bowling from Susan G. Komen congratulated the San Diego 3-Day family on an amazing $7 million raised.susan g. komen 3-Day breast cancer walk blog 60 miles san diego

The conclusion of the 2014 3-Day season was an emotional one, but as we raised the final flag over San Diego, we were bonded with our 3-Day family in all seven of our cities (and beyond), by the mutual promise that we will never give up until we have defeated breast cancer forever. Thank you, 3-Day walkers and crew!