How to Use Social Media to Fundraise for the Susan G. Komen 3-Day

Fundraising for breast cancer through social media is an incredibly powerful method. With millions of people connecting daily on platforms like Facebook and Instagram, you can tap into these networks to raise awareness, inspire support, and meet (and hopefully exceed!) your fundraising goals. Here’s how to get started and make the most of social media’s potential.

The Importance of Building Community Through Social Media

Beyond the technical aspects of setting up a fundraiser, social media is an invaluable tool for building a supportive and engaged community around your cause. Here’s how it helps:

Create a Sense of Belonging

Social media platforms allow you to connect with people who care about breast cancer awareness, whether they’re survivors, current patients, or supporters. By sharing your story, updates, and educational content, you create a sense of shared purpose that motivates people to act. When followers see others contributing, they feel a part of something bigger, which encourages more involvement.

Offer Real-Time Updates

Platforms like Instagram and Facebook allow for instant updates, so you can share real-time progress on your fundraising efforts. People feel more connected when they can see immediate impacts, whether it’s reaching a new milestone or hearing from someone directly impacted by the cause.

Amplify Your Reach

Social media allows your message to spread far beyond your immediate network. When someone donates or shares your post, their friends and followers see it too, creating a ripple effect. This amplification is invaluable, especially when working toward a fundraising goal.

Foster Meaningful Engagement

Through comments, messages, and shares, you can interact with your audience, answer questions, and deepen the relationship between your cause and your supporters. This dialogue not only helps raise funds but also builds long-term relationships that continue beyond the current campaign.

The Technical Side: How to Set Up Fundraisers on Social Media

Social media platforms make it easier than ever to set up and manage fundraisers. Here’s a guide to using Facebook for your breast cancer fundraising efforts:

Facebook Fundraisers

Facebook has built-in fundraising tools that allow you to directly raise money for your chosen cause. Here’s how to set one up:

Step 1: Log in at The3Day.org to go to your Participant Center.

Step 2: Look for the big blue box that says “Raise Money Directly on Facebook” and click the link to edit your fundraiser content. As default, your Facebook fundraiser will have the same content as your personal 3-Day fundraising page, but you can customize it during this step.

Step 3: Click “Save and Connect Fundraiser to Facebook.”

Read our Facebook Fundraiser FAQ here.

Instagram Fundraisers

Though Instagram has a direct donation feature, this WILL NOT link to your 3-Day fundraising account. Instead, add your personal 3-Day fundraising link to your Instagram bio and share it via stories.

Content Strategies

Content is the heart of your social media fundraising efforts. Whether it’s a compelling story, an eye-catching image, or an engaging video, what you share can inspire people to act. Authentic, well-crafted content helps build trust and foster emotional connections with your audience. Consider sharing personal experiences, facts about breast cancer, and updates on your progress to keep your supporters engaged. Use a mix of formats like posts, videos, Instagram Stories, and Reels to create dynamic content that raises awareness and encourages donations. The more authentic and creative your content, the better it will resonate with your audience and motivate them to contribute.

Instagram Stories and Reels are quick, engaging ways to share your message and reach a wider audience.

Stories

Post frequent updates to show the progress of your fundraiser and add fun elements like polls, questions, or countdowns. You can even directly link your fundraising page on your stories through the features button on the top of the page.

Reels

Create short, inspiring videos explaining why breast cancer fundraising is important. These can feature personal testimonials, stats about breast cancer, or behind-the-scenes content of you organizing the fundraiser.

Creative Ideas for Social Media Fundraising

To make your social media breast cancer fundraiser stand out, it’s important to think creatively. Here are some ideas to help engage your followers and encourage donations:

Personal Storytelling

Nothing resonates more than personal stories. Whether you’re a survivor, a friend, or a family member, sharing your personal connection to breast cancer can deeply move others to donate. Use captions, videos, or Instagram Live sessions to tell your story and explain why fundraising for breast cancer is important to you.

Host a Live Fundraising Event

Leverage Facebook Live or Instagram Live to host a real-time event. This could be a virtual workout class, a cooking tutorial, or a Q&A with a breast cancer survivor or medical professional. During the event, remind viewers to donate using a link to your personal page and encourage them to share it with others.

Create a Challenge

Social media thrives on challenges! Create a breast cancer awareness challenge, like posting a pink-themed photo or doing 30 push-ups a day for a week and ask participants to donate or share the challenge to raise awareness. Use hashtags like #BreastCancerChallenge or #PinkChallenge to unify posts and grow momentum.

Launch a “Tag and Donate” Campaign

Encourage your followers to donate and tag three friends to do the same. This creates a fun, interactive chain effect that can multiply your reach and fundraising efforts.

Incorporate Milestones

Set fundraising milestones and offer rewards or incentives when they’re met. For example, promise to cook meals for a homeless shelter, dye your hair pink, or walk a certain number of miles if you hit a fundraising target. Sharing this on social media can motivate people to contribute just to see you reach that goal.

Thank Your Donors Publicly
Post regular updates thanking and tagging your donors. Everyone appreciates a thank you, and the public recognition will inspire the friends and followers who have not given you a donation yet to give, so they can get that recognition, too!

Social media fundraising is an effective way to support breast cancer awareness and raise funds for research and patient care. By understanding the technical aspects of setting up fundraisers, fostering a sense of community, and using creative ideas to engage your audience, you can leverage the power of social media to make a meaningful impact in the fight against breast cancer.

Get started today and inspire others to join the cause by sharing your story, connecting with your network, and spreading hope and support.

Congratulations to our 2024 San Diego 3-Day Top Fundraisers!

The 2024 Susan G. Komen San Diego 3-Day had 1,850 walkers and 340 crew members who raised $6.4 million in the fight against breast cancer. To wrap up Day 1, our top fundraisers were recognized Friday evening at the Bank of America Celebration of Champions. This year, Bank of America has donated $33,000 to the top fundraisers to jump start their 2025 fundraising efforts. Join us in congratulating these teams and individuals for their incredible achievements and contributions!

We kicked off the celebration by recognizing our crew, who raised a combined total of $121,000 at the 2024 San Diego 3-Day! Our Top Individual Crew Fundraiser, Anna S., raised nearly $11,000 this year at her third event, with her lifetime total surpassing $18,500. She was rewarded with a $500 donation toward her 2025 Susan G. Komen 3-Day® fundraising thanks to our National Presenting Sponsor, Bank of America!

The San Diego 3-Day Youth Corps showed us that it’s never too early to make a difference, surpassing an outstanding $21,000 in the fight against breast cancer. Our Top Three Youth Corps Fundraisers demonstrated their commitment to spreading awareness and raising funds to end this disease once and for all. Talia and Leora Z. tied for first place raising over $1,500 each for their second event and will both receive a Komen 3-Day branded Hydro Flask as a token of our appreciation and to spread awareness wherever they bring it. First-timers Violet and Frankie D. were also recognized for raising over $1,400 and $1,300, respectively. We are constantly blown away by Youth Corps’ commitment to the breast cancer cause.

Next up, the incredible Sweep & Shuttle crew was recognized for the more than $21,700 raised by all 42 members captained by Janet K., Mary M., and Bridget H., making them the Top Crew Fundraising Team.

With our crew recognized, we continued by celebrating our Rookie of the Year, Robert S., who entered the Pink Bubble with gusto, raising more than $17,700 for his first 3-Day®! Bank of America gave him a head start on his 2025 fundraising with a $500 donation! We can’t wait to welcome Robert back to the 3-Day next year when he’ll no longer be a newbie! The crowd applauded for his contributions and tenacity to raise such a tremendous amount of money at his first event. What a way to kick off his Pink Bubble experience!

We then recognized our Top Individual Fundraiser, Rachel B. who raised more than $52,200, contributing to her lifetime total of nearly $369,000 raised in the past 19 years. This year, Rachel’s team of eight, Bouncin’ Buckeyes, was also awarded our Small But Mighty Team Award for raising an incredible $78,500. We’d like to extend our congratulations to the Top 2-Day Walker, Jung C., for raising $7,700 and our top 1-Day Walker, Debra R., for raising $4,000 at the San Diego 3-Day.

We went on to celebrate Hands Up For Hooters, our Top Fundraising Team, who raised more than $121,000 amongst their 84 team members, also making them the largest team! Captained by Sally D., in their 15 years as a team, Hands Up For Hooters has raised an unbelievable $1.4 million at the 3-Day and has no plans of stopping until we end breast cancer forever.

Whatever your fundraising goals were for the 2024 San Diego 3-Day, the effort you put in and the funds you raised are essential to ending this disease. On behalf of Bank of America and Susan G. Komen®, thank you for all that you do to help fight breast cancer!

San Diego Crew Impact Award Winner: Lynn C.

Meet Lynn C., our 2024 San Diego 3-Day Crew Impact Award Winner!

Since her first Susan G. Komen 3-Day® 17 years ago, Barbara has participated 28 times and has raised a lifetime total of over $70,000. For years she has served as Sweep and Shuttle Captain in Washington D.C., New England, Philadelphia, and San Diego, bringing her humor, pink hair and Boston accent wherever she goes!

“I first met Lynn 10 years ago when I was co-captain for the Philadelphia sweep team in 2014. She had that spunky attitude and was our go-to van during that event and ever since. I remember riding in a SAG [support and gear] bus with her and within five minutes she had both Mary and me laughing so hard we could hardly speak. She was a staple member of that Philly Sweep Team until they moved the event to New England. She even once tried her hand at being the captain, which of course she rocked, but her heart was to be with the walkers. Lynn has been doing two events a year since I’ve known her, one close to her home base, and the other she flies all the way across the country to go to, in San Diego. She certainly is one of the most valued members of the Sweep Team in both cities. She gives 100% to the team, shows up early to do special ops, stays out late to assist the last of the walkers into camp, drives through pouring rain, and gets lost in Sea World once in a while. To say she gives tired walkers a ride to the next pit stop is an understatement. What she really does is give them encouragement, a joke or two, an ear to hear their story and a lot of Pink Bubble love.” —Carolyn H.

What was your inspiration to do your first Komen 3-Day???

In 2006, my?sister-in-law was diagnosed with breast cancer. I wanted to do something big to help her and I saw the commercial for the New England 3-Day®. I signed up to do the 2007 event by myself even though my friends and family thought I was crazy. I believed in my heart it was a one and done event, but the love, support, stories and commitment to finding the cures was contagious. I wanted to make more friends, learn more about how I could help, and knew before the walk started on that early Friday morning, I was in it for life. I had been engulfed by the Pink Bubble and I didn’t want to leave.

What has brought you back to the 3-Day year after year?

I would meet more and more people going through treatment each year. I would look forward to seeing these friends year after year and sometimes those friends did not make it back for any more walks because of this disease. This would energize me to raise more money to find the cures. The longer I am involved, the more people I know have been diagnosed with breast cancer. This disease has infiltrated my family three times in the past few years. Sadly, it is my daughter’s generation on both sides of our family that have been affected. We lost one young, beautiful cousin who left a young family, and we now have two others who are fighting and thriving and beating this disease. How can I stop now? We are so close to the cures. I believe in my heart I will see the cures in my lifetime.

What is your favorite aspect of crewing the 3-Day?

I love supporting the walkers. Crewing is hard, days are long, sleep is fleeting, but knowing the walkers depend upon us to keep them fed, healthy and safe keeps me energized. Crew has one single goal each day; keep the walkers safe, keep them in a forward moving motion daily and get them safely to closing.

What is your best advice to anyone crewing the 3-Day?

It is hard, it is fun, and they could not walk without our help. We are the fuel that keeps the walk moving each day. We are like the elves behind the scenes making it all look easy.

What’s a fun fact about you?

For the next three years, my favorite sports team is the University of Vermont Women’s Hockey —#ILOVEMYHOCKEYPLAYER. I have had people request a translator when they hear me talking but I only speak one language, it’s called “The Boston Accent.” Yes, I have pahked my cah in Hahvahd Yahd to watch TB12 play football with Best Buddies!

What are the most important lessons you’ve learned on the 3-Day?

To be grateful for all my blessings and to give back and pay it forward.