New England 3-Day Raises $2.4 Million to End Breast Cancer

Walkers on Day 3 of the New England 3-Day 2025.

This past weekend, the Susan G. Komen 3-Day® returned to New England, and the Pink Bubble showed up in full force with 930 walkers and crew members raising $2.4 million. 

Before the walk began, 3-Day veterans were reminded to keep an eye out for first-time walkers to offer encouragement and support through a fist bump, hug or high-five along the route. 

A walker getting a high-five at the News England 3-Day.

Day 1 

At the Opening Ceremony, held at the Marriott Copley Place, powerful speeches from participants deeply connected to the Pink Bubble community set the tone. Heather B., diagnosed with breast cancer at age 39 during the height of the coronavirus pandemic, shared her story of isolation during her treatment and her journey toward healing. “This June, I celebrated five years as a survivor,” she said. “Until there’s a cure, I’ll keep showing up.” 

First-time walker Maureen O. took the stage and said she was inspired by her friend, Lynn, a breast cancer survivor who has completed 18 3-Days. Maureen walked for her sister, Kelly, a two-time breast cancer survivor. “I walk for the survivors. For the fighters. And for the families who ‘ve lost too much,” Maureen said. “And I walk for my seven nieces and nephews, believing that because of the Pink Bubble they’ll grow up in a world without breast cancer.” 

The Promise Flag was raised by sisters, Heather and Kristen, honoring their mother, Birgit M., who died from breast cancer 25 years ago at the age of 59. “We walk for her and for all the mothers, sisters, daughters and friends we’ve loved and lostdreaming of a day when no one has to walk in memory,” they said.

Survivors and those living with metastatic breast cancer led walkers out for their first 20 unforgettable miles. The route wound past Boston icons like the Citgo sign and through the tree-lined neighborhoods of Brookline, Chestnut Hill and Brighton. 

That night, the Celebration of Champions, sponsored by national presenting sponsor Bank of America, recognized top fundraisers and teams, plus the youngest crew members and fundraisers from the Youth Corps.  

2025 Youth Corps at New England 3-Day

Gregory B. was honored as the 3-Day Rookie of the year, raising over $14,000 in his first walk. 

New for 2025 were participant superlative awards, chosen by the 3-Day Advisory Council, veteran 3-Day walkers and crew members who, in addition to raising money and walking 60 miles, also volunteer to serve this group, working closely with Komen all year long to help steward this special community. 

Coach Heather presented the Milestone Award to Karen E., a 19-time walker who has raised over $182,000. Coach Kiah awarded the Crew Impact Award to Kirstin B. She has raised over $26,000, participated in 28 3-Days and is an integral part of the medical crew. 

Kirstin B. receiving the Crew Impact Award at the 2025 New England 3-Day.

Day 2 

Day two began through the Underground at Ink Block and continued by Boston’s historic sites, including the Old State House, Fort Point Channel and the iconic Cheers bar made famous by the long-running TV sitcom. Walkers even passed Fenway Park, the famed home of the Boston Red Sox since 1912. Along the way, the Memorial Mile offered a moment of quiet reflection for loved ones who have lost their lives to breast cancer.

Memorial Mile 2025 New England 3-Day

Among the walkers was Kim G., who is living with metastatic breast cancer. She walked her second 3-Day on her last weekend of being 60. “I participated in my first 3-Day in Washington D.C. 21 years ago,” Kim said.” I’m thrilled to be walking 60 miles in the Pink Bubble.” 

After more than 40 miles walked, the massage chairs provided by Bank of America were a welcome end-of-day relief.  

Day 2 at the New England 3-Day 2025

That evening, the Honor Ceremony celebrated the Youth Corps, who raised $8,930 and helped support walkers along the route. Each shared their personal connection to breast cancer and were applauded by the audience for their courage.  

Mary Beth M. spoke at the ceremony and honored her husband, Ron, who died from metastatic breast cancer four years ago saying, “His spirit still walks with me, every mile, every step,” she said.  

Courtney L. honored her mother-in-lawwho is a breast cancer survivorand her mother, Brandy, who walked the 3-Day and died 10 years after being diagnosed with breast cancer. “Every step feels like time spent with her. It’s like we’re walking together; me on earth, and her in heaven,” she said. 

Luminarias at the 2025 New England 3-Day

Participants lit candles and placed them in luminaria bags with names of loved ones, creating a moving close to Day 2. 

Day 3 

As temperatures rose on Sunday, the 3-Day adjusted for an earlier start. The route brought walkers past Boston Common, the Frog Pond and along the stories Freedom Trail. Along the way, they encountered historical landmarks like the USS Constitution, Old Church North and Paul Revere’s House. Walkers were even greeted with some 3-Day supporters dressed as colonialists. 

2025 New England 3-Day

Justin G., a four-year participant and XPO employee, walked the final day to support his aunt, sister and friend who were affected by breast cancer. “This cause is huge to me and to everyone who walks it,” he said. “It means everything to me.”  

At the Closing Ceremony, Shirley E., Jennifer S, Mary C. and Tracy F. were welcomed into the Lifetime Commitment Club after raising over $100,000 each for the 3-Day.  

Last walker at the 2025 New England 3-Day

As the final mother and daughter walker crossed the finish line, the Pink Bubble gathered to cheer them on. The Last Walker Flag was raised and everyone celebrated, hugged and lifted their shoes in honor of every survivor and thriver who made the 3-Day journey unforgettable. 

Shoes raised at the Closing Ceremony of the 2025 New England 3-Day.

The New England 3-Day was a weekend filled with dedication, celebration, hope and remembrance. The $2.4 million raised will power groundbreaking research and provide critical support to those impacted by breast cancer. 

None of this would be possible without the generous support of our national series sponsors Mohawk Flooring, Ready and XPO and Bank of America, our longtime national presenting sponsor. From the pink Mohawk carpets to the Bank of America massage chairs, Pit Stop cheer squads from Ready and XPO’s amazing employees walking with us and helping transport our event must-haves from city to city, these partners make every step of the 3-Day journey possible, and we couldn’t do this without them.  

 

3-Day Preparation You Can Do Right NOW

3DAY_PHILADELPHIA_2019-219

The 3-Day might seem like a long way away. After all, the New England 3-Day isn’t until August and the San Diego 3-Day isn’t until November! Time does fly though, and we know that all of you are busy busy bees. Your 3-Day weekend will be here before you know it, so let’s make the most of every day! Even now, there is so much you can be doing to prepare for your 60-mile journey. Let’s get started!

Sign up!

This one might seem like a no-brainer, but it never hurts to remind everyone! The sooner you sign up for the 3-Day, the sooner you can put all your other plans into motion. Registering is your first step towards an amazing 60-mile journey that will take you further than any other in the fight against breast cancer. Commit 3 days in 2020. This is the perfect time to sign up because we extended our Early Bird Discount until February 7! Take $20 off your 2020 3-Day registration — no code needed — and join us in the fight against breast cancer. Let’s go!

Reach out to your coaches

After you sign up, your immediate first step should be reaching out to your 3-Day coach. She is the ultimate resource for everything you could ever want to know about the 3-Day. The coaches are available by phone, email or even Facebook, and they will be just who you need to make sure you start your 3-Day journey on the right foot.

Meet them on Facebook to get started:

women walking at the 3-day

Start fundraising

There are so many ways to fundraise for the 3-Day so starting early just gives you time to try them all! Start by using our resources and links to set you up for success, then challenge yourself to complete all 101 of these exciting fundraising ideas!

You can also check our blog posts for more fundraising ideas. These are some of our favorites:

Make your training plan

We have both 24-week and 16-week training plans that will help you pace out your training so that you can start slow and manage your steps. These plans can be printed out or found on our training app. You can also chat with your coach to customize these plans to you specifically!

We will also post local training walks and other events on our website. Get together with your fellow 3-Dayers to start moving and making progress towards your training goals NOW so that you’ll be fully prepared come this summer or fall.

Talk it up

Though you will never be alone on the 3-Day, the more friends and family you can bring along with you…the more fun you’ll have! Invite your pals on a training walk or to an info meeting to bring them into the 3-Day. They might not sign up right away, but don’t worry, you have time! Remember? ?

Make your plans and take your steps now! The 3-Day will be here soon after all.

Easy Ways to Spread the 3-Day Spirit This Giving Season

After Giving Tuesday, we have officially kicked off the holiday season! This is a time for joy and family, and of course, giving to those in need. The Giving Season is when our hearts and minds are most with those in need, and when we work together to make a difference in their lives. That work includes fundraising to support Komen’s investments in cutting-edge research that will lead to new, more effective treatments, working in communities across the country to ensure all people can access the care they need, and mobilizing passionate supporters to make certain the voice of the breast cancer community is heard by policymakers.

These efforts can be as big or as small you like, and we are here to help make things as easy as possible. There are simple ways to spread the 3-Day love throughout the next few weeks, starting TODAY! Let’s get started…

Sign a friend up for the 3-Day TODAY

What better way to celebrate the Giving Season than with some giving of your own? Today (December 5) is the last day of our current registration discount, so you can register yourself or your future teammates for the 3-Day for only $35 – and you don’t even need a code! It will only take a few minutes and is budget-friendly for everyone on your list.

Whether you want to bring a new friend into our 3-Day Pink Bubble, or help someone you love return to our family, you know that the 3-Day will bring nothing but smiles and joy from the moment you register to those final steps across the finish line.

Remind everyone of the 3-Day’s impact

Your efforts this year, and in years past, have made a real difference in the fight against breast cancer. From your teammates to your donors and your supporters, everyone should know that the accomplishments they helped you achieve this year have made an impact.

You can check out our Facebook page to see how much the 3-Day in your city raised, and then let everyone know how that money was used! The 3-Day also has infographics and videos that explain how donations are aiding in the fight against breast cancer.

These infographics can be printed out and included in your fundraising letter, or you can link right to them if you prefer to send out fundraising emails. You can also link to any of the videos from our YouTube channel!

These explanations and inspirational messages will help thank your family and friends for your support, encourage your donors to continue to give, and provide inspiration throughout the holiday season.

Gather your family close

And that doesn’t just mean your biological family! The 3-Day family extends beyond that. It extends beyond your teammates and even your donors. Every one of us has to work together to expand our networks and spread the impact of the 3-Day. Celebrate the family you have, and the family you have built, by drawing them close and celebrating the end of another amazing year.

Have an all-pink holiday bash to thank everyone who has made your 3-Day journey possible this year! Think holiday cookies, your favorite 3-Day music, and maybe even a sing along with some of our 3-Day carols ? You’ll spread that holiday spirit in no time!