Reenergizing Your 3-Day Fundraising

The story is not uncommon: you registered for the Susan G. Komen 3-Day® months ago, and you got started on your fundraising right away. You had a nice rush of donations at the beginning from people who were excited about the challenge and commitment you were undertaking with the Komen 3-Day. But at some point, the rush slowed to a trickle, and perhaps has now stopped completely. Yes, you’ve hit the dreaded 3-Day® fundraising plateau.

If your 3-Day fundraising has hit a lull, here are some quick tips to keep things moving forward.

Work the Follow-ups! – If you sent out a fundraising email or letter and responses have slowed, send a follow-up message to everyone you sent the original message to (including people who have already donated). The follow-ups allow you to do a few key actions:

Publicly thank those who have already donated. I’ve actually had donors give a second time as a result of being thanked in a follow-up email!
Give everyone an update on your fundraising and training progress. (“I just finished my first 10 mile training walk!” “I’m halfway to my fundraising goal!”) Keeping your donors engaged and involved in your journey will compel them to give.
Remind those who have not donated yet that it’s not too late! In all likelihood, they’ve just forgotten and will appreciate the gentle reminder nudge. As a donor who has supported my friends’ fundraising efforts for the 3-Day and other events, I know that I most often give on the second (or sometimes even the third) email.

Set a Deadline – Even though you have until just before your 3-Day event to finish your fundraising, there are countless benefits to reaching your goal early. Go ahead and set a deadline for yourself and share it with your donors. And it doesn’t have to be a deadline for raising the full $2300; for example, you could ask your donors to help you raise $700 in the month of July (the seventh month). The pressure of a deadline can be very persuasive and will help eliminate the “I’ll get to it later” mentality that donors sometimes fall into.

Try a Fundraising Event – If your go-to strategy so far has been fundraising with a one-on-one ask (sending emails, posting on Facebook, asking face-to-face), add some new energy and variety by holding a fundraising event. These events can be elaborate, but certainly don’t have to be. A simple garage sale or a well-positioned bake sale can often yield hundreds of dollars or more. See if your local market will let you set up a table outside. Get the kids involved and set up a lemonade stand at a nearby park or beach on a warm summer day (pink lemonade, naturally). Be sure to put out copies of your 3-Day donation form and/or your 3-Day business cards; there’s a great chance that some of your patrons will be inspired to give more when they get home!

The 3-Day Blog has loads of fundraising posts, and your 3-Day Participant Center is your fundraising idea headquarters. Still need ideas or inspiration? Call the coaches at 800-996-3DAY!

Words to Encourage, Inspire and Motivate – A 3-Day Guest Blog

Today, we’d like to share a message from Lorraine H., Deputy Fire Chief for the San Diego Fire-Rescue Department and Susan G. Komen San Diego’s 2014 Honorary Breast Cancer Survivor.

As Susan G. Komen San Diego’s 2014 Honorary Breast Cancer Survivor for the Susan G. Komen San Diego Race for the Cure®on November 2, and a Susan G. Komen 3-Day walker, it is my goal to bring awareness to this disease. The critical message is that one in eight women in the U.S. will be diagnosed with breast cancer in her lifetime. In addition, as an African American woman, I am concerned with the disparity that exists in African American women diagnosed with breast cancer compared to other races. Breast cancer in African American women is the most common cancer and second leading cause of cancer deaths. Although incidence rates are lower in African American women, the mortality rate is 41% higher than their Caucasian counterparts. I commend the Susan G. Komen California Coalition for recognizing this and taking action in the form of an initiative to address the disparities at both the system and individual levels.

Having survived breast cancer, it is my responsibility to give back to the community. If I can use my voice, my face, my story, my experience to get the message out about the benefits of early detection through mammograms and screenings while providing information about the resources that are available through Komen, then I believe that I will be doing what I’ve been called to do.

I hope by sharing my story I will do three things:

ENCOURAGE women to advocate for their health. Women that are due for a mammogram must get one. We’ve all heard excuses such as “I don’t have time” or “it hurts.” None of these excuses are acceptable and none of them are worth dying for.
My cancer was found through a mammogram. I could not feel a lump. I went in for my annual mammogram and soon after I was asked to return to the office for a follow-up. The message said it was nothing to worry about, so I didn’t. I didn’t return for a follow up until several months later. Because I did not have a family history of breast cancer, I thought I was not at risk. Fact is, data reports that 70% of women diagnosed with breast cancer have no family history.

When I finally did return for a follow-up mammogram, and after a subsequent ultrasound and biopsy, I was devastated to learn four days later that I had breast cancer.

I want women to learn from my experience and not make the same mistakes.

INSPIRE women by sharing my cancer journey. Four months before being diagnosed with breast cancer, I was diagnosed with diabetes. Diabetes runs in my family. Devastated by this diagnosis and not wanting to go on diabetes medication or insulin, I chose to go through a medically supervised weight loss program. Six weeks into the program and after losing 35 pounds, I was diagnosed with cancer. Throughout my surgery, treatment and beyond, I have managed to maintain the weight loss by following a healthy diet and strict daily exercise regimen. Because of the lifestyle I’ve chosen, I am proud to say that I am diabetes and cancer-free!
MOTIVATE everyone regardless of the challenges or adversities you face, to focus on the positive and always try to do WHAT YOU CAN DO to BE THE BEST THAT YOU CAN BE every single day. Going through tough times builds inner strength and character. I have been a firefighter for 24 years and advanced through the ranks from firefighter to deputy chief. Those are significant accomplishments, by anyone’s standards, for an African American woman in a predominantly male profession. However, nothing compares to the accomplishment of surviving breast cancer.
With the help of God, my doctors and my support network, I fought cancer and won. My mantra throughout my journey was “I will come out on the other end of this a better person.” I have, but I’m not done. It’s a continuous process and I choose to make the most out of every day.

My one-year cancer journey culminated by successfully finishing the 2013 Komen 3-Day in San Diego. It was seven months after my last chemotherapy treatment, and I was still suffering from some side effects. Despite that, nine amazing friends (fellow firefighters and friends) finished every step of the 60-mile journey by my side. Between team members and supporters we had more than 20 people rooting for us – as well as the entire San Diego community! We couldn’t have done it without them.

The feeling of accomplishment was amazing and giving back in such a bold way was even more rewarding than I could have ever expected. As I stepped into PETCO Park at the end of the walk, I was overwrought with emotion. It felt as though all of my suffering, physically and emotionally, was over and I could begin my life anew. I’ve always wanted to do the 3-Day but, like many others, the fundraising daunted me.

The entire group of 11 walkers raised the money through multiple FUNdraisers. I emphasize FUN because we really did have a good time raising money together. Our 3-Day team continues to grow this year and we all have people we are walking for.

This is a cause I truly believe in and as long as my legs can walk, this is how I will pay it forward. I knew I would do the 3-Day one day but nobody knew how soon and under what circumstances it would finally become my reality!

Tips for Planning Your Own 3-Day Training Walk

All seven of the Susan G. Komen 3-Day® cities are now 24 weeks or less from their events, which means that walkers everywhere have jumped into their training schedules. Depending on where you live, there may be official Komen 3-Day training walks that you can attend (go to The3Day.org/trainingwalks to find one), but even so, chances are good that at some point, you’ll have to initiate some training walks on your own. Here are a few tips for planning a pleasant and successful training walk.

Map Your Route – The 3-Day® suggested training schedule recommends certain mileages, depending on how many weeks you have until your event. Taking a 3-mile stroll around your neighborhood is usually done pretty easily, but when you start to get up into the higher mileages, you’ll want to plan your route ahead of time. There are several websites that allow you to plot out a walking route using online maps – a few that I’ve used are MapMyWalk.com, RunKeeper.com and USA Track & Field. These sites are great because they will track the distance of the route you plan, so you never have to second guess whether or not you got all your miles in, and you can even browse routes that other users have already created. Most of these websites sync up with GPS-enabled mobile apps as well, so you can plan out a route in the comfort of your home, and it will be right there on your phone when you’re ready to hit the road.

Recruit Some Buddies – If you’ve registered to walk in the 3-Day with friends or family members, great! You have training partners at the ready. But often we hear from walkers who don’t have anyone to train with, and that requires a little bit of creative thinking to solve. For instance, say you have a 12-mile training walk to complete. It might be a tough sell to get one of your non-3-Day friends to go hoof that whole distance with you. But could you get 2 friends to each walk 6 miles with you? Set up your route so that the halfway point is back where you started, and let your friends “tag-team” in and out. Friend 1 will be back at her car and free to head home while Friend 2 is just meeting you, ready to attack the second half of the walk.

Motivate with Music – Have you ever been walking and heard a song with a tempo that matched your stride perfectly? I found a really cool website called Jog.fm which organizes thousands of songs by beats-per-minute, so you can find tunes that fit your pace. You could make a whole playlist of songs that will keep you moving at the speed you’re comfortable with. (Note: For safety reasons, the 3-Day recommends that you do not walk with headphones/earbuds, because they limit your awareness of your surroundings. However, since most mobile devices have built-in speakers these days, you can safely rock your walk with tunes to keep you moving.)

Pack for the Trek – We recommend that 3-Dayers wear a pack of some kind when walking; waist packs that hold one or two water bottles and hydration backpacks are the most popular styles. Training walks are an excellent time to get used to how your pack feels, so you’re not wearing it for the first time on the 3-Day. For your training walks, you’ll want to carry with you whatever you might need: bottles of water and/or sports drink, snacks, sunscreen and lip balm, foot care items, extra socks, your phone, ID and some money. I like to plan stopping points into my longer training walks (Starbucks, anyone?), but in the event that I’m walking someplace without a lot of on-route stopping options, it’s good to know that I have one I need right there on my fanny.

Know Your Limits – Ideally, your 3-Day training will work up gradually, and your body will respond positively to the increase in miles with no issues. But we all know that things happen. On the 3-Day, you’ll have sweep vans available to pick you up if you need to quit, but when you go out for longer training walks and you find you’re just not ready for the distance you’ve planned, have an exit strategy. Make sure friends or family members know where you are and will be willing to pick you up if necessary, or be prepared with the number of a cab company (or Uber/Lyft services, if you have those in your area), just in case.

Remember that your Participant Center has lots of training resources, and your 3-Day coaches are always there if you have questions.