Fundraising for breast cancer through social media is an incredibly powerful method. With millions of people connecting daily on platforms like Facebook and Instagram, you can tap into these networks to raise awareness, inspire support, and meet (and hopefully exceed!) your fundraising goals. Here’s how to get started and make the most of social media’s potential.
The Importance of Building Community Through Social Media
Beyond the technical aspects of setting up a fundraiser, social media is an invaluable tool for building a supportive and engaged community around your cause. Here’s how it helps:
Create a Sense of Belonging
Social media platforms allow you to connect with people who care about breast cancer awareness, whether they’re survivors, current patients, or supporters. By sharing your story, updates, and educational content, you create a sense of shared purpose that motivates people to act. When followers see others contributing, they feel a part of something bigger, which encourages more involvement.
Offer Real-Time Updates
Platforms like Instagram and Facebook allow for instant updates, so you can share real-time progress on your fundraising efforts. People feel more connected when they can see immediate impacts, whether it’s reaching a new milestone or hearing from someone directly impacted by the cause.
Amplify Your Reach
Social media allows your message to spread far beyond your immediate network. When someone donates or shares your post, their friends and followers see it too, creating a ripple effect. This amplification is invaluable, especially when working toward a fundraising goal.
Foster Meaningful Engagement
Through comments, messages, and shares, you can interact with your audience, answer questions, and deepen the relationship between your cause and your supporters. This dialogue not only helps raise funds but also builds long-term relationships that continue beyond the current campaign.
The Technical Side: How to Set Up Fundraisers on Social Media
Social media platforms make it easier than ever to set up and manage fundraisers. Here’s a guide to using Facebook for your breast cancer fundraising efforts:
Facebook Fundraisers
Facebook has built-in fundraising tools that allow you to directly raise money for your chosen cause. Here’s how to set one up:
Step 1: Log in at The3Day.org to go to your Participant Center.
Step 2: Look for the big blue box that says “Raise Money Directly on Facebook” and click the link to edit your fundraiser content. As default, your Facebook fundraiser will have the same content as your personal 3-Day fundraising page, but you can customize it during this step.
Step 3: Click “Save and Connect Fundraiser to Facebook.”
Read our Facebook Fundraiser FAQ here.
Instagram Fundraisers
Though Instagram has a direct donation feature, this WILL NOT link to your 3-Day fundraising account. Instead, add your personal 3-Day fundraising link to your Instagram bio and share it via stories.
Content Strategies
Content is the heart of your social media fundraising efforts. Whether it’s a compelling story, an eye-catching image, or an engaging video, what you share can inspire people to act. Authentic, well-crafted content helps build trust and foster emotional connections with your audience. Consider sharing personal experiences, facts about breast cancer, and updates on your progress to keep your supporters engaged. Use a mix of formats like posts, videos, Instagram Stories, and Reels to create dynamic content that raises awareness and encourages donations. The more authentic and creative your content, the better it will resonate with your audience and motivate them to contribute.
Instagram Stories and Reels are quick, engaging ways to share your message and reach a wider audience.
Stories
Post frequent updates to show the progress of your fundraiser and add fun elements like polls, questions, or countdowns. You can even directly link your fundraising page on your stories through the features button on the top of the page.
Reels
Create short, inspiring videos explaining why breast cancer fundraising is important. These can feature personal testimonials, stats about breast cancer, or behind-the-scenes content of you organizing the fundraiser.
Creative Ideas for Social Media Fundraising
To make your social media breast cancer fundraiser stand out, it’s important to think creatively. Here are some ideas to help engage your followers and encourage donations:
Personal Storytelling
Nothing resonates more than personal stories. Whether you’re a survivor, a friend, or a family member, sharing your personal connection to breast cancer can deeply move others to donate. Use captions, videos, or Instagram Live sessions to tell your story and explain why fundraising for breast cancer is important to you.
Host a Live Fundraising Event
Leverage Facebook Live or Instagram Live to host a real-time event. This could be a virtual workout class, a cooking tutorial, or a Q&A with a breast cancer survivor or medical professional. During the event, remind viewers to donate using a link to your personal page and encourage them to share it with others.
Create a Challenge
Social media thrives on challenges! Create a breast cancer awareness challenge, like posting a pink-themed photo or doing 30 push-ups a day for a week and ask participants to donate or share the challenge to raise awareness. Use hashtags like #BreastCancerChallenge or #PinkChallenge to unify posts and grow momentum.
Launch a “Tag and Donate” Campaign
Encourage your followers to donate and tag three friends to do the same. This creates a fun, interactive chain effect that can multiply your reach and fundraising efforts.
Incorporate Milestones
Set fundraising milestones and offer rewards or incentives when they’re met. For example, promise to cook meals for a homeless shelter, dye your hair pink, or walk a certain number of miles if you hit a fundraising target. Sharing this on social media can motivate people to contribute just to see you reach that goal.
Thank Your Donors Publicly
Post regular updates thanking and tagging your donors. Everyone appreciates a thank you, and the public recognition will inspire the friends and followers who have not given you a donation yet to give, so they can get that recognition, too!
Social media fundraising is an effective way to support breast cancer awareness and raise funds for research and patient care. By understanding the technical aspects of setting up fundraisers, fostering a sense of community, and using creative ideas to engage your audience, you can leverage the power of social media to make a meaningful impact in the fight against breast cancer.
Get started today and inspire others to join the cause by sharing your story, connecting with your network, and spreading hope and support.
