Working Women’s Day: Meet 3-Day Coach Heather

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Coach Heather with her 2017 Michigan 3-Day coaching team

Today is International Women’s Day, and we are so honored to have so many amazing women working for Susan G. Komen and our 3-Day team. Everyone works hard every day to reach Komen’s Bold Goal, and to create the best 3-Day experience for our participants each year. No one knows that dedication and drive better than our local coaching teams!

On this International Women’s Day, we salute all our coaches, including our Programs & Local Events Coach for Michigan and Philadelphia, Coach Heather. She walked her first 3-Day in 2015 in Michigan and was immediately hooked! By 2017, she had joined our full-time 3-Day team and knew she would be forever changed by our family.

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Coach Heather (at left) with Coach Gayla

“The people……my co-workers, the walkers, the crew… are my favorite part of my job. Truly, being among all the awesome people involved in the 3-Day makes my heart so full! To think that even a year ago, folks who are now so special to me were completely unknown, is insane.

What I feel on the event is indescribable! To witness such concern, compassion, love, and support for other human beings is incredible. I am blessed to be able to do this every day.”

And she truly is working every day. Being a 3-Day Programs & Local Events Coach is a year-round job that includes everything from recruiting new walkers, assisting participants with fundraising and training, as well as taking part in walker meetings and training walks. They also partner with local businesses, community groups, large 3-Day teams and other groups to provide support and excitement on the 3-Day.

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This 24/7 commitment means Heather is an expert at training and fundraising, too! Her fundraising advice is simple but effective.

“Ask, ask, ask. Honestly, the worst someone can say is ‘No,’ but they usually say ‘Yes!’ If they don’t respond, ask again, and if they still haven’t responded as you get close to the 3-Day, ask one more time. Often, people have every intention of donating, but time gets away from them. A little reminder usually is appreciated.”

She also recommends using social media to spread your story. The more your donors can relate to you and your goals, the more likely they are to donate to help you make a difference. This also applies to potential new teammates! She says educating your friends, family, co-workers, even your neighbors can be a great thing when you’re looking for to expand your team.

“Be encouraging, positive, and assure potential new team members: Yes, you can walk those 60 miles! Haven’t most first-time walkers felt the same way? It’s the opportunity to be part of something incredible!”

So, join Heather and be part of something incredible in 2018. She can’t wait to welcome all the participants! She knows, and deeply appreciates, the impact that all our 3-Day participants make.

“Every day someone’s mom, daughter, wife, sister, best friend, aunt, granddaughter could hear the words ‘You have breast cancer.’ When I see little girls cheering on our walkers on the 3-Day, I hope that all the efforts put forth today will lead to a breast cancer-free world for them.”

Heather won’t stop working until that hope becomes a reality. She knows you won’t stop working either.

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