Tag Archives: breast cancer awareness month

Fundraising During Breast Cancer Awareness Month

Throughout October, an outpouring of attention is brought to breast cancer, survivors, thrivers, and ongoing research efforts. From media outlets to football games and everything in between, communities are rocking pink in support of the cause all month long. Breast Cancer Awareness Month brings people together with shared stories, pink ribbon campaigns, and community events, making it easier to garner support. While the magnifying glass is on the fight against breast cancer, it’s the ideal time to rally to raise both awareness and funds to create a future free from this disease.  

People are more likely to engage in charitable activities and donate when they see others around them participating and notice an emphasis on the cause. To maximize your contributions in the fight against breast cancer, we highly recommend joining the pink wave this fall whether you’re fundraising for the 3-Day in 2024 or 2025.  

Start by clearly identifying why you participate in the Susan G. Komen 3-Day®. Did you or someone you love battle breast cancer? Has Susan G. Komen had a personal impact on your life? Regardless of your reasoning, clearly communicating why you walk will significantly impact your donors’ contributions. From here, understand how Susan G. Komen uses these dollars and show your donors how their donation could help, the Komen 3-Day’s impact since 2003, and why Komen. Together, this knowledge can help someone finalize their donation to your walk and the breast cancer cause.  

Next, choose your fundraising format. Will you be hosting a donation-based workout class on the weekends, or a pink-ribbon bake sale after school hours? Will you utilize social media or dress up in all pink and trick-or-treat for donations? There are countless opportunities to raise money, and, during the month of Breast Cancer Awareness Month, people are more likely to give. Reach out to local companies, as many participate in Breast Cancer Awareness Month by donating a portion of sales, providing items for auctions, or sponsoring events. Their involvement can significantly boost your fundraising efforts and increase your visibility. Regardless of how you choose to fundraise, it’s helpful to have a team of close friends or family to share responsibilities with who will support you along the way.  

Finally, plan your timeline to ensure your hard work pays off! Begin your outreach and preparation early in the month and host events midway through. Throughout the month, consider offering a small incentive like a wearable pink ribbon or social media shout-out to thank your donors for their contributions. Use a countdown to build a sense of urgency amongst donors and, at the end of the month, individually thank each donor and report on your progress toward your fundraising goal. If not for their contributions, we wouldn’t be able to make the strides we do in the fight against breast cancer. 

No matter how many donations you bring in, utilize Breast Cancer Awareness Month to share the impact that breast cancer continues to have on people throughout the world. Encourage your friends and family to get a mammogram, share their personal stories, and spread awareness whenever possible. With advocacy and fundraising, we can end breast cancer together.  

The Dallas/Fort Worth 3-Day Was Incredible! 

We wrapped up Breast Cancer Awareness Month in Texas for the Dallas/Fort Worth 3-Day. From October 27–29, the Pink Bubble gathered in the Lone Star State to walk 60 or 20 miles over the course of three days. Together, 600 walkers and 200 crew members raised a total of $2 million for breast cancer research, community health, patient care and advocacy.   

Day 1 

3-Dayers traded their cowboy boots for walking shoes as they took on Downtown Dallas! With the sun shining and temperatures high, walkers began at the Opening Ceremony where they were instructed to hydrate whenever they heard the word “Ya’ll,” prompting ample water consumption. A few incredible speeches were made by Kim Hamstead from Bank of America and participants Trish A., and Stacy T. before Brooke K shared the names of those we lost and Kat C. raised the Promise Flag. Feeling touched by the stories from our incredible speakers, the entire room raised their rally ribbons for survivors and thrivers to lead the way out on the route.  

Walkers got to experience an abundance of what the city has to offer as they passed through Dealey Plaza, Turtle Creek Park, Oak Lawn Rainbow Road and the AT&T Discovery District. Outfits ranged from t-shirts and cowboy hats to tutus, and one crew member boasted a shark costume at our Under the Sea themed lunch! Cheering stations were packed and full of vigor, with over fifty Bank of America representatives encouraging walkers at pit stop 3 and Expedia holding a variety of fun signs at pit stop 4. Many representatives even brought their children to experience the spirit of the Pink Bubble and the importance of philanthropy. 

We met with two incredible walkers, Cameron and Caroline who walk in honor of their mother Rae, a long-time walker who lost her battle with breast cancer in 2017. They each carry one of her shoes with them along the route. We also spoke with David, a first-time walker who said, “I walk for everyone. I’m here to support everyone who’s struggling right now and I want to keep fighting for the cures to breast cancer.” 

With temperatures reaching upwards of 90 degrees, walkers made their way into our hotel camp for some air conditioning before a delicious dinner followed by a celebration of the 20th anniversary of the Susan G. Komen 3-Day! The night commenced with the Bank of America Celebration of Champions, where they awarded our Top Fundraisers, Milestone Award Winner, and Crew Impact Award Winners with donations of up to $500 for their 2024 3-Day fundraising. New this year, Bank of America hosted a raffle where five Dallas/Fort Worth 3-Day participants won $250 toward their 2024 fundraising efforts.   

Day 2 

Would it be a 2023 3-Day if there wasn’t a little bit of rain? Or a lot of rain, in today’s case! After enjoying a delicious breakfast, walkers hopped aboard buses to Fort Worth for Day 2 filled with liquid sunshine. Our Dallas/Fort Worth 3-Day Ultimate Event Experience winner, Riley W., led the way, accompanied by her dear friend and walking partner, Lyndell W. In the qualifying period, Riley raised over $25,000 in a variety of ways, including singing country music. We were even lucky enough to hear her belt out a tune before heading out on the route!  

With ponchos on and taped-up sneakers, walkers triumphed through the route, reminding themselves that “we walk because we must.” Our incredible sweep teams were working hard today as they safely escorted walkers to an indoor lunch. Protected from the elements, they enjoyed a delicious meal while your beloved 3-Day hosts, Cati Diamond Stone and Lori Maris, stayed on-theme with today’s weather as they walked around in snorkeling gear. Back on the route, the Fort Worth Water Gardens were extra lively with the additional supply of water from Mother Nature. Walkers also got to experience Sundance Square, the National Cowgirl Museum & Hall of Fame, and the Fairmount-Southside Historic District while out and about. In typical 3-Day fashion, spirits were as high as ever, reminding us that not even rain can pop the Pink Bubble. 

When returned to camp, walkers were greeted by the Charlie Brown crew from pit stop 2! Everyone soon dried up and enjoyed some mac ?n cheese before our friends from Mohawk took to the stage with a one-of-a-kind 3-Day rap. We welcomed back our last walker and the Youth Corps then kicked off the Honor Ceremony by sharing their reason for participating. Burt L. and Anna B. shared their “why” before the entire room lit candles to line the way to the remembrance room. Enlightened and inspired, participants made their way to bed to rest up for their final day of the Dallas/Fort Worth 3-Day!  

Day 3 

Walkers returned to Dallas for their third and final day of the 2023 Dallas/Fort Worth 3-Day. Though it was chilly, the skies held up and walkers were able to enjoy a mostly dry day! After departing the hotel, walkers were immersed in Texas’ cowboy heritage at the Pioneer Plaza’s Longhorn Cattle Sculptures. They continued their day immersed in Deep Ellum and even witnessed the iconic Giant Eyeball sculpture.  

Cheerleaders from the University of Texas at Arlington ruffled their pompoms alongside crew and Youth Corps to support walkers as they completed their 60-mile journey. 600 people crossed the Mohawk Pink Carpet with smiles on their faces to receive their well-deserved victory shirt and medal. They entered the ballroom for the Closing Ceremony, which was adorned with proud loved ones, a photo opportunity from Nature’s Bounty, delicious READY bars, and the beloved Bank of America massage chairs.  

Since we don’t celebrate until everyone is home, we welcomed our last walker with cheers and applause that echoed throughout the room. The Closing Ceremony began and we learned that our 600 walkers and 200 crew raised an incredible $2 million to fund breast cancer research and treatment. Together, we raised our shoes to welcome in our survivors and thrivers who make 60 miles seem easy in comparison to their journey. 

Did you walk the 2023 Dallas/Fort Worth 3-Day? How did you stay motivated with every step along the way? 

Happy Halloween from the 3-Day Awarewolves

What’s that? Do you hear that howling? Is it Halloween? Or is it…The Awarewolves?!

This amazing team is a staple on the 3-Day, and their costumes keep them Halloween-ready all year long! They walked with us in New England in September, but their 3-Day journey began long before that. It began when Linda Lafragiola was diagnosed with breast cancer in 2011, when she and her sister Kathi Elliot decided that breast cancer would not beat them.

Linda explains, “Since being diagnosed, I decided to raise awareness about early detection and how important it is. Participating in the 3-Day allows me to share my story and experiences with any and everybody, year-round.”

What began as a promise, and a walk, between two sisters, has now grown to a whole team! That team includes their very own Awarewolf, Kathi’s beautiful Siberian Husky, Nika. Nika joined many of Linda and Kathi’s early training walks and quickly became their mascot.

After one of those such walks, the sisters started sharing possible team names with Kathi’s husband, David and her daughter Paige. They were talking about how everyone on the walks jokingly asks if Nika is a wolf, and right on cue, David began singing “Werewolves of London.” Suddenly, the group was singing “Werewolves in San Diego” instead, in honor of their upcoming walk in California.

From there, they all talked about how their team mission was about awareness and early detection, in honor of Linda’s own early diagnosis. So, David came up with AwareWolves. Paige created the team logo. Kathi coined the tagline, “Don’t be afraid — Early detection saves lives”. Linda found the amazing hot pink wolf ears. But they each came up with their own signature howls! And from there, a team was born.

More of how their story and team began, in Kathi’s own words…

“Linda learned that she had breast cancer in 2011. Fortunately, it was an early diagnosis and the cancer was limited to a small tumor. She underwent surgery that summer, followed by six weeks of radiation.

Mid-way through her treatment a friend asked Linda to join her at the Susan G. Komen 3-Day in San Francisco in June 2012. She thought, ‘60 miles in 3 days…if I can survive breast cancer then I can do that!’

As a sister of someone who is going through something like breast cancer, you try to find ways to be helpful. Driving Linda to radiation appointments was something I could do. When Linda said she was walking, I said, ‘Why not me too?!’ From then on, the drives to radiation became a time to plan fundraisers and future training walks.

Linda’s last radiation appointment was on November 1, 2011 and the next morning, we laced up our sneakers and started training. Several months later, we had logged more than 1,000 miles and raised over $5,000 dollars each – enough for two 3-Day walks. So, we decided to register for the San Diego 3-Day in November 2012, as well.

Clearly walking 60 miles is no small feat, especially factoring in inclement weather and hilly terrain, but any 3-Day participant will tell you that the aches, pains and blisters are worth it.

Linda says her first 3-Day in San Francisco was emotional, inspiring and eye opening. It really hit home.

She told me, ‘I met so many women and men whose lives had been touched by breast cancer. It was mind boggling! It helped me to go from feeling like a victim — saying why did this happen to me? — to actually doing something about it.’

Not long after completing our second 3-Day in San Francisco, Linda and I officially started our team, cleverly named…The AwareWolves.”

But that was only the beginning of so many amazing memories for their team and their sisterhood!

Since then, they have walked in nearly ten 3-Days in different cities, and their team has only grown in number and recognition!

“The AwareWolves pack has grown, just by the people we have met along our journey,” explains Linda. “Some of them are veteran 3-Day walkers and crew members. Some are first-time walkers who have joined us to see what it’s all about. Everyone loves our signature ears and I swear some people have joined just to rock the ears and howl with the pack! ? And, we’re ok with that! Our team is made up of people from all over the US and although we walk at different speeds, we know we are there for each other. ? We are known for taking our time, enjoying the event and everything that comes with being in the pink bubble.”

Though in the past the Awarewolves have been in that pink bubble for a few Halloween weekend walks, this year Linda will be part of a group costume, which is a Pac-Man theme, instead!

She and Kathi are gearing up to walk in San Diego in November, and even though Halloween might be in the rearview mirror at that point, you can expect some AwareWolves on the San Diego 3-Day trails. Just keep a pink ear perked up for their howl!