8 Reasons Why You Haven’t Started Fundraising, and How to Fix Them

There are good reasons why many walkers sign up for the 3-Day months in advance of their events. A lot of it has to do with training: getting your body ready to walk 60 miles is a gradual process that takes time. But maybe more pressing than training is fundraising: raising the $2,300 required to walk the 3-Day is a task that, in most cases, is achieved gradually over many weeks or months.

Even knowing that, many walkers find themselves putting off their fundraising at this time of year. We’re familiar with the reasons why these delays occur, and have some advice for moving past the fundraising procrastination and getting started early.3DAY_2016_Social_Text_FundraisingFriday_1

Excuse: “Starting my fundraising takes a long time.”
Response: It doesn’t have to. A lot of times, walkers look at fundraising with an enormous expectation in mind: I have to raise all $2,300 right now. If that’s the expectation that you are putting on yourself, then yes, getting started could be daunting. At times like these, it’s important to remember that any start is a good start. Don’t look at the entire objective, just look at the smaller goal of getting yourself off of the $0 mark. Getting started is as simple as asking one person for one donation today.

Excuse: “My event is [6, 7, 8, 9] months away.”
Response: How many times have you looked at the calendar and thought, “Where did the last month go?!” Time has a way of passing very quickly. You don’t want to look back later in the year and wish that you still had 6 months left for fundraising. Think how much better it will be to look back and say, “I sure am glad I got it done early!”

Excuse: “I have tons of time.”
Response: See above. Really, why wait? The great thing about fundraising is that you don’t have to stick to a set schedule other than “reach your goal before your event.” That’s it. The same can’t be said for training (if you started trying to crank out 15-mile training walks in March, you’d probably be burnt out by the time your event gets here) or other event prep (I mean, you can pack your bag now if you want to, but aren’t you really going to need those sneakers and sports bras throughout the spring and summer?). So use this time now to get going on fundraising, and free up your time later for those other things.

Excuse: “My donors said they want to wait until my event gets closer.”
Response: It’s natural for a donor to look at an event that isn’t happening until later in the summer or fall and think, I can wait to donate. Remind them that funds raised for the 3-Day don’t sit in a bank account until they end of the year, they go to work right away, funding vital research, education, screening and treatment programs. A donation made today could conceivably help someone tomorrow.

Excuse: “People are waiting to do their taxes to see if they have money to spend.”
Response: This may be true for some of your donors, but that absolutely shouldn’t stop you from asking for donations now. A lot of people have already done their taxes and know what kind of refund they’ll be getting, and even if they haven’t, it could actually benefit you to put the idea in their heads that they should donate some of their refund to you.

Excuse: “My team raises funds together, and I’m still recruiting teammates.”
Response: Yes, a lot of teams work on fundraising as a group; in most cases, this means working together to hold high-yield fundraising events. But even if your team is not quite whole yet and you don’t feel ready to dive into planning your fundraising event, start your individual fundraising anyway. Ask for donations on Facebook, hit up your closest friends and family for personal donations, send out a fundraising letter to your email contacts. When it’s time to rally the team for group fundraising efforts, you’ll already be off to a great start with your own fundraising goal.

Excuse: “I don’t know what to say in my fundraising letter.”
Response: Look no further than your Participant Center! In it, you’ll find numerous sample letters that you can use as-is, or as a starting point that will inspire your own words to flow. The3Day.org/letters has even more. Your own 3-Day friends and teammates are also a great resource for letter-writing ideas; ask them to share what has worked for them. And if you’re still looking for more sample letters to get you going, try calling your 3-Day coach (800-996-3DAY). Some coaches have been known to keep their own collection of letters that they’ve liked or used over the years.

Excuse: “A lot of my donors have questions/concerns about donating to Susan G. Komen, and I don’t know how to answer them.”
Response: Giving to a charitable organization is a personal decision, and of course your donors want to feel informed and confident about giving to Komen. We have a number of resources, including some very insightful (and easily sharable) infographics that are new for 2016 3-Day participants and supporters. You can find the infographics and links to several other documents and fact sheets by visiting The3Day.org/Komen. Share these with your donors!

 

 

2015 Atlanta 3-Day Wrap-up

The Susan G. Komen Atlanta 3-Day has finished for another year, and we could not be more thankful for this amazing community and the memorable weekend we shared.

We gathered in the pre-dawn hours on Friday morning at Stone Mountain Park, a breathtaking backdrop as the sun rose just in time for us to begin the 3-Day journey. The incomparable Dr. Sheri was joined on stage by Chrissy Mathews from Susan G. Komen®, as well as Tara, our local events coach in Atlanta, for a moving Opening Ceremony.IMG_2413 IMG_2375

Walkers set out onto the route, weaving the first few miles through the beautiful park. After a quick break at the pit stop 1, walkers exited the park and hit the streets and a cheering station in Old Historic Stone Mountain Village.IMG_2472IMG_2941 From there, walkers looped through the communities west of Atlanta, making their way toward the city. They passed through the quaint downtown Decatur area, where they were greeted with another cheering station and pit stop 2.IMG_2819 A longer break greeted the walkers at lunch, which was one big pajama party, and from there, the route passed through the eclectic neighborhood of Little Five Points. Crew teams at pit stops 3 and 4 kept walkers pumped up and fueled up in the afternoon.IMG_2784 IMG_3048 As they headed into the downtown Atlanta area, walkers passed by Centennial Olympic Park, built for visitors and spectators of the 1996 Olympic Summer Games. Soon, they had arrived at camp at the Georgia World Congress Center.

Friday night’s camp show, hosted by Dr. Sheri and Chrissy, was emotional. We heard from the Greater Atlanta Affiliate of Susan G. Komen, who told us about the ways that the 3-Day helps fund programs in Atlanta. This was followed by moving speeches from Julie H., who talked about the realities of living with Stage IV (metastatic) breast cancer, and Karen, speaking on behalf of her friend and teammate Rachel who passed away from breast cancer about a month ago. We also recognized Atlanta’s top training walk leader and the Atlanta 3-Day Milestone Award winner.

On Day 2, walkers set out from camp and headed north for the day. Much of Day 2 was spent in the community of Buckhead, where walkers enjoyed the New Balance cheerleaders at a lovely tree-lined pit stop.IMG_2982 IMG_3105 Yes, there were hills a-plenty on Saturday, but the beautiful scenery and dazzling homes (including the Governor’s mansion) gave the walkers plenty to look at as they climbed. Numerous cheer stations along the way kept weary walkers motivated; a favorite was a grassy stop just before lunch with some lovable pooches who came out to support the walkers.IMG_3088 IMG_3181 The lunch stop was at the Greater Atlanta Komen Affiliate headquarters, complete with a pink-dyed fountain, and dozens of Komen Atlanta’s people came out to cheer the walkers in.IMG_3184 As they headed back toward camp, walkers passed by some of downtown Atlanta’s most popular tourist spots, including the Georgia Aquarium and the World of Coca-Cola.IMG_3061

The camp show on Saturday night was a flurry of awards, as we recognized Atlanta’s top fundraisers and Local Impact Award winners. We heard a touching, and at times funny speech from Gerald, a 10-time walker who shared his story of being a co-survivor to his first two wives, both of whom passed from breast cancer. The Saturday camp show was topped off with some heart-touching messages from the Atlanta Youth Corps, who were the perfect inspirations to kick off the always popular Saturday dance party.

The amount of get-up-and-go at the start of Day 3 was incredible, especially from walkers who had already covered over 40 miles of their journey.IMG_3425 The route started out with a stroll and a pit stop on the beautiful Georgia Tech campus, and from there, walkers headed into Piedmont Park, one of Atlanta’s loveliest parks.IMG_3470 IMG_3536 The lunch stop was rocking once again, as walkers relaxed on the cool sunny day and crew members treated tehm to a non-stop dance-a-thon. A highlight of the afternoon was a walk past the Martin Luther King, Jr. National Historic Site before turning towards Turner Field, the site of our Atlanta 3-Day Closing Ceremony.IMG_3846

Walkers crossed the finish line at Turner Field, where hundreds of friends and family members waited to welcome them (and one special guy proposed to his gal as she crossed under the arch!).IMG_3864 IMG_3883 IMG_3925 The unbelievable energy that Atlanta walkers and crew members showed all weekend long seemed to be turned up even more at the Closing Ceremony, where Dr. Sheri, Chrissy and Tara congratulated this amazing Atlanta family on their extraordinary journey.IMG_4003 IMG_4082 IMG_4018 IMG_4300We thanked our marvelous supporters, sponsors and local jurisdictions who helped us along our 60-mile journey, and the whole place erupted with joy when Chrissy shared that a remarkable $2.2 million was raised by Atlanta’s 800 walkers and 275 crew members. The Atlanta 3-Day family danced it out one final time, and as the final flag of the 3-Day was raised, we remembered and repeated the promise we made way back on Friday morning: to never give up our fight until we have ended breast cancer forever.IMG_4176 IMG_4294

Want to see a sneak peek of photos from the Atlanta 3-Day? Click here, and don’t forget to watch Facebook later this week for a full album you can download, tag, and share!

A Piglet Princess Makes Her 3-Day Debut

There’s a group of people on every Susan G. Komen 3-Day® event that you can’t help but notice. It might be their loud, enthusiastic cheering, their impressive helpfulness around pit stops and in camp, or their unmistakable yellow shirts. No matter how the Komen 3-Day Youth Corps kids come to your attention, one thing is certain: they’re a remarkable group of young people.

Last month at the Twin Cities 3-Day, I was excited to see these 10-16 year-old kids out again, as they are always a bright spot on each day, but there was one Youth Corps member in particular whom I simply had to talk to.

Madelynne is a soft-spoken girl from Wisconsin. At 11 years old, she’s one of the younger Youth Corps kids and she seemed a little apprehensive when she was asked if she would mind talking to me for the 3-Day blog (in fact, I had to explain to her what a blog is).

This was Madelynne’s first year on the Youth Corps, but like most Youth Corps kids, her connection with breast cancer goes back longer than any child should have to experience. She has had several family members who have had the disease, including her grandmother who was a 32-year survivor when she passed away a few years ago.Susan g. komen 3-day breast cancer walk blog twin cities crew youth corps mullet pig

And like most Youth Corps kids, the 3-Day has been a part of Madelynne’s own family history for many years too. Her dad has been a participant for most of her life. She said she doesn’t remember him first getting involved with the 3-Day (he’s been crewing since 2008, with one year of walking; all of his events have been in the Twin Cities, plus one year on the crew in San Francisco) but she knows that he’s kind of a celebrity on the Twin Cities 3-Day.

“Because he’s who?” I asked her. She smiled. “Mullet Pig.

Oh yes, Mullet Pig. You would be hard-pressed to find a Twin Cities 3-Day veteran who doesn’t know this icon of the Route Safety team. He’s out here on his bike, year after year, dressed in all kinds of wacky attire, right down to his signature piggy mask and pink lipstick. I asked Madelynne what she thought of that. Her response was what you’d expect from any daughter whose dad sports a pink tutu and an over-the-shirt bra adorned with stick-on googly eyes: “It’s embarrassing.”

But this is the 3-Day and anything goes out here, fashion-wise. I asked her if she thinks it’s cool at all, or is it just embarrassing, to which she promptly replied, “Yeah, it’s cool too.”

A little bit later in the day, I caught up with Mullet Pig (whose name is Dave on the other 362 days of the year) and shared with him some of my conversation with his little girl.

“She’s quiet,” I said to him. “She is quiet,” he agreed. “She’s very quiet at first, but once she gets comfortable, she starts coming out of her shell. I’ve seen it already, just from Thursday to today [Saturday].” Knowing what a larger-than-life presence Mullet Pig is on the Twin Cities 3-Day, I told him I was surprised at how introverted Madelynne seemed to be, by comparison. He replied, “As we were getting ready for the 3-Day, we were talking. And she knows all about Mullet Pig, and she loves that Dad’s Mullet Pig, but I could sense that she was kind of getting a little nervous. I said, ‘What’s wrong?’ and she said, ‘I don’t know if I can be like you.’ And I said, ‘You know what? That’s okay. Madelynne, you can be Madelynne if you want to be at the 3-Day, you can be Princess Mullet Pig [the “family” nickname she’s had for years], or you can be anywhere in between. So she’s a little bit in between, I think. And that’s okay. I want to give her the freedom and the support to be her own person. She doesn’t have to be who I am.”570 susan g. komen 3-Day breast cancer walk blog 60 miles crew twin cities mullet pig youth corps

It was a real pleasure for me to talk to Dave about his daughter. I have kids too, and I know that it’s a special gift when a parent gets to hear the things their kids have said when they weren’t around. I told Dave what Madelynne said when I asked her what she thinks about what her dad does. Not necessarily how he looks, but what he does out here. Her response was: “He makes sure it’s safe. And he cheers the walkers up.” After being on her feet for a day and a half, Madelynne had admitted to me she was tired and knew that the walkers must be that much more tired. But she said she knows that her dad is really, really good at cheering people up.

Dave smiled at hearing that. “If I can bring smiles to people’s faces, that’s what I do. And if I can pass that on to Madelynne… I hear about it. I hear she’s doing her job. I hear, ‘Oh, Princess Mullet Pig was so cute! We loved her cheers!’ then that’s what it’s all about. It’s not about me, or Mullet Pig, or Mulletude, it’s about inspiring. That’s what it’s all about.”

Separately, I asked Madelynne and Dave to tell me one word that describes the other person. Without hesitation, Madelynne replied, “Awesome.” When I asked Mullet Pig a couple of hours later, I said I wasn’t going to tell him what Madelynne’s word for him was (to my knowledge, he’s just finding it out now). Dave pondered on his word for a few seconds. It’s hard to pick just one, isn’t it, I said. Dave, getting a little bit choked up with Daddy pride, said quietly “It is hard to pick just one,” then said, “All right. Awesome.” I laughed, knowing something he didn’t. The piggy apple doesn’t fall far from the tree, it would seem.

He continued, “I have to say ‘awesome.’ You know, just to see her and see her personality and what she does. She’s so open to suggestions but yet, she’ll take those suggestions and make them her own. As a parent, it’s good to see. As she’s growing up, you know, she’s not my little baby anymore—well, she’ll always be my baby—but she’s growing up, she has her own personality, and that’s what I think is cool about all of this. She grasps the concept of what we do out here. Inspiring people.”susan g. komen 3-Day breast cancer walk blog 60 miles crew twin cities mullet pig youth corps