Fundraising During Breast Cancer Awareness Month

Throughout October, an outpouring of attention is brought to breast cancer, survivors, thrivers, and ongoing research efforts. From media outlets to football games and everything in between, communities are rocking pink in support of the cause all month long. Breast Cancer Awareness Month brings people together with shared stories, pink ribbon campaigns, and community events, making it easier to garner support. While the magnifying glass is on the fight against breast cancer, it’s the ideal time to rally to raise both awareness and funds to create a future free from this disease.

People are more likely to engage in charitable activities and donate when they see others around them participating and notice an emphasis on the cause. To maximize your contributions in the fight against breast cancer, we highly recommend joining the pink wave this fall whether you’re fundraising for the 3-Day in 2024 or 2025.

Start by clearly identifying why you participate in the Susan G. Komen 3-Day®. Did you or someone you love battle breast cancer? Has Susan G. Komen had a personal impact on your life? Regardless of your reasoning, clearly communicating why you walk will significantly impact your donors’ contributions. From here, understand how Susan G. Komen uses these dollars and show your donors how their donation could help, the Komen 3-Day’s impact since 2003, and why Komen. Together, this knowledge can help someone finalize their donation to your walk and the breast cancer cause.

Next, choose your fundraising format. Will you be hosting a donation-based workout class on the weekends, or a pink-ribbon bake sale after school hours? Will you utilize social media or dress up in all pink and trick-or-treat for donations? There are countless opportunities to raise money, and, during the month of Breast Cancer Awareness Month, people are more likely to give. Reach out to local companies, as many participate in Breast Cancer Awareness Month by donating a portion of sales, providing items for auctions, or sponsoring events. Their involvement can significantly boost your fundraising efforts and increase your visibility. Regardless of how you choose to fundraise, it’s helpful to have a team of close friends or family to share responsibilities with who will support you along the way.

Finally, plan your timeline to ensure your hard work pays off! Begin your outreach and preparation early in the month and host events midway through. Throughout the month, consider offering a small incentive like a wearable pink ribbon or social media shout-out to thank your donors for their contributions. Use a countdown to build a sense of urgency amongst donors and, at the end of the month, individually thank each donor and report on your progress toward your fundraising goal. If not for their contributions, we wouldn’t be able to make the strides we do in the fight against breast cancer.

No matter how many donations you bring in, utilize Breast Cancer Awareness Month to share the impact that breast cancer continues to have on people throughout the world. Encourage your friends and family to get a mammogram, share their personal stories, and spread awareness whenever possible. With advocacy and fundraising, we can end breast cancer together.

One Face, One Voice: Kim Crist’s Metastatic Breast Cancer Story

Guest Post By: Kim Crist

After I finished treatment for early stage breast cancer, I never considered that I was in remission. I told everyone I was cured. The doctors told me after four months of chemotherapy and 40 rounds of radiation that I would be just fine. It took me a long time to really believe that I was going to be okay. For years, I couldn’t drive by my oncologist’s office without having that “sick to my stomach, I had just had chemo” feeling. But the nauseating fears were finally gone when I hit the five-year mark. I remember driving by my doctor’s office and realized I didn’t think about my cancer. I had finally let go of my fears and realized I really did beat this.

It turns out there is no way to know if you have a cancer cell tucked away. It was almost 10 years after my first diagnosis that I was diagnosed with Metastatic, or stage four, disease. They say if you go five or 10 years, you’ve beat it… I thought I was home free. Not one doctor told me the true statistics for recurrence. If I had known, maybe I would have been more diligent in taking my estrogen blocker. Maybe I would have done more research at the time. Perhaps I would have known what symptoms to look out for. The maybes, the what ifs take a toll.

Funny thing is, I thought I was taking care of myself. I worked out and lifted weights, I took exercise classes. I even thought I was doing too much because on two separate occasions I ended up in the ER with crippling back pain. I had to actually leave during the middle of a workout class. Each time being sent home with pain meds and muscle relaxers. Not one doctor asked about a cancer history.

It wasn’t until a routine yearly blood work and oncologist visit to get my mammogram prescription that my doctor saw a rise in my tumor markers…the results you have figured out. What does this diagnosis mean; Metastatic Breast Cancer?? As far as I’m concerned Metastatic disease is a polite way of saying you have stage IV cancer. Stage IV?? We get it now. At least one would think so.

I believe Susan G. Komen is a wonderful platform. We have so much information to share and research left to be done. Walking and raising money allows me to share my story and hopefully teach someone else what to look out for and what questions to ask. Why didn’t those doctors know to ask if I had a history of cancer? Why didn’t I know that bones are the most likely place for initial metastasis? Why didn’t I think to, or better yet, why didn’t I know to ask for an MRI over an X-ray? X-rays don’t show cancer. This is important information that I wish I had known and needs to be shared.

“We need to laugh. We need to laugh at ourselves”

Now, people ask me, “Are you in remission? You’ll be cured, right? Are you done with your medicine?” The answer? No, no and no. They ask, things like, “how long will your medicine work?” Until it doesn’t. Then I’ll find another drug. All in hopes of going another three months praying and stressing that the next scan is stable. I can live with it in my bones, I dread the day it attacks my organs.

Right now, there is no time for being sick and no time for stinky thinking. No time for rest. Now is the time for faith and giving back. Being a Susan G. Komen walker and super supporter has given me an opportunity to talk to people from all over the country. The 3-Day brings together a large community of fighters, survivors and the surviving.

As a 14-year walker I’ve not only seen the impact we have made in research, but I’m living proof. Coming up on five years, I would have never thought I’d have the quality of life that I do. My bones are weakened by the cancer slowly eating away at it, but now there is a simple shot I take every quarter to keep me strong. My freedom and quality come from not being stuck in a chemo chair. Breakthroughs have happened!! But we have to keep working.

“It’s important to keep your strength and be out in nature”

Thank you, Susan G. Komen, thank you fellow supporters, sponsors and researchers. This walker will never give up and I will never give in.

Learn more about Metastatic Breast Cancer. If you or a loved one has questions or needs support, please call 1-877-GO KOMEN.

Official Sponsor of the 3-Day®

From Pain to Gain – and $1.4 Million

When Tina McDonough was asked to walk in the 2007 Seattle 3-Day with three friends in honor of her friend Michelle, who was living with breast cancer, she couldn’t refuse. She remembers vividly how she felt physically while walking those 60 miles. “I had not trained enough, and was hurting – bad!” Tina confessed. That, she thought, would be her first – and last – 3-Day walk.

When Michelle lost her fight against cancer just two months later, Tina was no longer deterred by her memories of the physical discomfort of her first walk. “I watched Michelle’s 12-year-old daughter and her husband fall apart,” said Tina. “Attending her funeral was one of the hardest things I’ve ever done. I knew I had to do something, so I started a team to walk in her memory. I figured training and fundraising as a group would make it easier.” So her team, Valley Girls and Guys, was born.