It can be difficult to figure out where to begin when fundraising for the 3-Day, especially if you have little to no experience with asking for donations. If your fundraising account is stuck at $0, take this opportunity to learn from those who are practically professional fundraisers. Veterans of the Pink Bubble share with us their most successful fundraising strategies that have helped them meet and exceed their fundraising goals, year after year.
Farrell C.’s suggestion is to share and highlight the person for whom you’re walking. She lost her Mom to breast cancer so she shares her personal story. She believes that you never know who you’ll touch by doing so. Farrell also suggests having a high fundraising goal and continuing to move the goal as you get close to reaching the current one.
Debbie S. collects emails addresses from anyone and everyone all year long! She starts a monthly email campaign beginning in June to send to everyone on her list. The first email is long and explains what the 3-Day is, why she’s doing it, how long she’s fundraised and walked, and closes it out with asking for donations. Each month, she sends out a new letter to anyone who hasn’t donated yet. Right before the event, she sends out another email to everyone on her list again, regardless if they’ve donated or not. This email is an update of what she’s doing, why, and how much she’s raised so far. Debbie doesn’t mention a fundraising goal, but always pushes for more, regardless of where she’s at. She also utilizes Facebook by copying and pasting her monthly email to a Facebook post with her personal page link! She is also a big fan of taking advantage of all matching gift opportunities.
Cathy L. started her pink envelope campaign many years ago and has since stuck with it because it works so well! She mails everyone on her list a personalized letter in a bright pink envelope with a self-addressed pink envelope inside for the recipient to mail a donation check back to her. She still gets excited to see those pink envelopes in her mailbox because she knows it’s a donation. (And don’t forget — you can easily deposit checks with the 3-Day app. It’s as simple as taking a picture of the check.) Cathy believes her personal touch is the main reason why her donors keep supporting her. Over the years, she has also hosted many types of parties (Pampered Chef, Tupperware, etc.) where a portion of the sales are donated to her 3-Day fundraising.
For more ideas on how to fundraise, head to our ABCs of Fundraising blog and join our Facebook Groups. What has been your most successful fundraising strategy? Share it with us in the comments below.
* States and local communities have laws governing many fundraising activities, including raffles, garage sales, leafleting, auctions and other promotional activities. Compliance with applicable laws is the responsibility of each participant, and the 3-Day cannot render legal or tax advice on these matters. Please check with your local authorities before fundraising in these ways.