In Their Words: The Coaches Behind the 3-Day 

Each year, the Susan G. Komen 3-Day® brings together a powerful community of participants, survivors and supporters who are united by one shared mission: to end breast cancer forever. As participants prepare and train in the months leading up to the 3-Day, they are supported by our dedicated coaches who inspire them, walk alongside them and remind us all why we show up, year after year. In their own words below, they reflect on what this journey means to them. 

Coach Staci

Coach Staci

I walked my first 3-Day (Avon) in 2002. My mother-in-law was in treatment for breast cancerbetween surgery and chemo. I saw my participation as a way I could do something at a time when our family felt very helpless against the disease. My daughters were young, and I also felt I could show them that doing something bigger than yourself is important, powerful and sometimes necessary. 

The discomfort of fundraising was offset by the exhilaration of my donors’ incredible support. 

The discomfort of training was offset by the exhilaration at the Closing Ceremony and the feeling that, “if I can do this, what else can I do?” 

In 2004, I got the chance to become a 3-Day coach, and while my role has evolved over more than 20 years, our shared goal and focus is unwavering. 

I am very proud of the $915 million raised by 3-Day participants over the last 20 years. My mother-in-law passed away in 2007. Her breast cancer had metastasized to her bones.  

All these years later, I believe the work we do together is vital. If not us, then who? We are making a difference! And in the process, we have created a community like no other, based on love, support, friendship and hope. 

The Pink Bubble is a truly special place: three days of how the world should be every day. 

Coach Ann 

Coach Ann

In 2010, my dear friend Susan created a 3-Day team in my honor to celebrate my four years of survivorship. Imagine that—a team of people who didn’t even know me walking for me. I was so humbled. And that started our pay-it-forward journey. 

Money raised by the 3-Day supported research that changed my treatment plan and saved me from having an additional 26 infusions. I am a 17-time walker and a 19-year survivor and will continue to pay it forward!

I love being a coach and fostering relationships with our participants. Everyone has a storya reason why they are walking and committing to this incredible, life-changing challenge. That is really my favorite thinghearing their whys and helping them have the most incredible experience. 

Walking has always been a part of my daily life, and now it is even more so because of the 3-Day. I train for the events and especially get those long, back-to-back miles in. For me, it is not only physically necessary, but mentally necessary. I am fortunate enough to have my incredible co-survivor, my daughter, by my side as we train and walk together; we consider ourselves incredibly fortunate. 

When I’m not walking or coaching, I love spending time with my cute grandson and hanging out on a Lake Michigan beach. 

Coach Susan 

Coach Susan

I‘m Susan Fleming, your coach for all things 3-Day. A Denver resident for more than 20 years, I am new to Komen and the 3-Day but have been involved with non-profit fundraising events around this beautiful area as long as I’ve lived here! 

I am married with two teenage sons. All native Coloradoans,  they keep me busy shuttling them to mountain bike team practice, kayak pool sessions, ski weekends and indoor rock climbingbut I get to read a lot of books while I’m waiting, so it works out for all of us. 

My favorite aspect of the 3-Day is getting to know the amazing participants and learning their stories. I’ve already met several incredible individuals who are so dedicated to the cause that it’s impossible not to share their enthusiasm and excitement. I encourage everyone to take advantage of the training schedules and fundraising tools available in your Participant Centerand, of course, to reach out to me and the other coaches with any questions! 

 Coach Heather 

Coach Heather

Coach Heather here, excited to be the Dallas/Fort Worth Coach again! This will be my eighth year as a 3-Day coach supporting awesome participants across the country in Michigan, Philly and Chicago over the years. 

I was a Michigan 3-Day walker in 2015, so I can speak to the incredible journey that you’ve signed up for! I loved my own 3-Day experience but really had no idea the huge impact that event would have on my life, including my career path. 

It’s been an incredible eight years, meeting some of the most inspirational and amazing human beings on the planet!  

Prior to 2019, I had not been personally affected by breast cancer. That all changed in early 2019, when my own mama was diagnosed. As you can imagine, having the resources and wisdom of this community behind us was a gift. I am so grateful to say my mom is doing great nearly six years later. 

I am excited to take on the 2025 3-Day season with my fellow coaches Staci in San Diego, Ann in New England and Susan in Denver! 

If you have any 3-Day questions, feel free to email the coaches:   

denvercoaches@the3day.org 

newenglandcoaches@the3day.org 

dfwcoaches@the3day.org 

sandiegocoaches@the3day.org 

Cliff’s Crew: 20 Years of Family, Hope and the Quest to End Breast Cancer

Cliff M. and his team, Cliff's Crew, at the San Diego 3-Day.

Cliff M. has been an inspiration to many in the Susan G. Komen 3-Day® community, leading his team, Cliff’s Crew, in the journey to end breast cancer. His passion and unwavering dedication to the 3-Day began in 2002, after the heartbreaking loss of his dear friend, Betty Lou, to breast cancer. The following year, while watching a TV commercial about the 3-Day in Santa Barbara, Cliff said to his wife, “I want to do this in memory of Betty Lou.” And so, his journey began—and continues to this day. 

A 20-Year Legacy of Hope 

This year marks Cliff’s Crew’s 20th anniversary of participating in the 3-Day. Since 2005, the team has raised more than $1 million dollars for breast cancer research and is recognized as a Lifetime Fundraising Commitment Team. Their heartfelt motto: “Our journey will end when a cure is found,” reflects their profound commitment to finding a cure.  

Cliff’s Crew has become a symbol of hope, inspiring not just strangers, but family and friends alike. Over the years, Cliff has trained more than 100 women and men for the 3-Day and has walked alongside his wife, his son, Brian, his daughter-in-law, and even his two granddaughters. 

His granddaughter, Taylor, now 29, was so deeply moved by the 3-Day community that she decided to pursue a career in medical physics. She specializes in childhood cancer survivorship and treatment-related breast cancer risk at MD Anderson Cancer Center. 

“We didn’t realize the 3-Day would make such an impact on Taylor’s life choices, but it did, and we are so proud of her,” Cliff said. 

The Strength of Family 

Cliff and his beloved wife, Karen.

When you speak to Cliff about his team and his journey, you immediately sense his genuine love, excitement and passion for the Pink Bubble—the unforgettable community surrounding the 3-Day. But Cliff’s story also includes personal hardships too, like many in the 3-Day community.  

A few years ago, his beloved wife, Karen, was diagnosed with pancreatic cancer, and Cliff was diagnosed with prostate cancer.  Despite these personal trials, Cliff has continued with his family’s quest to end breast cancer. 

“We joked about it when she was first diagnosed,” Cliff recalled. “She said to me, ‘Here you are walking for breast cancer since 2002, and you ended up with prostate cancer, and me with pancreatic cancer.’ She fought for a year and a half, then passed away in 2022 with a smile on her face, the same year we would have celebrated our 50th anniversary.” 

Before Karen passed away, she had one final wish. “I remember her telling me, ‘Make sure you go down to San Diego,” he said. And two weeks later, he did, continuing the walk she had encouraged him to finish.  

Supporting From the Sidelines  

At 76, Cliff no longer walks in the 3-Day, but he remains a fixture at the San Diego 3-Day, supporting his team year-round and raising at least the annual minimum of $2,300. Cliff’s Crew is now managed by his son, Brian, and friend, Jana Armendariz. 

“I am not as strong as I used to be, but I am still here supporting the team, cheering them on, going to San Diego and raising money not just for a cure for breast cancer, but hopefully for all cancers,” Cliff said. 

For Cliff, the 3-Day is not just an event—it’s been a life-changing journey he will always cherish. “When people ask me questions about the 3-Day, I always tell them, ‘Come join me and I promise you it will change your life like it did mine,” Cliff said. 

Visit the 3-Day to register and learn more. 

From 3-Day Supporter to Breast Cancer Survivor

Nicole S. and her family at the 2024 Susan G. Komen 3-Day in San Diego.

Nicole with her husband and sons at the San Diego 3-Day in 2024.

In 2009, Nicole S. walked in her first Susan G. Komen 3-Day® with her mom and sorority sisters in San Diego, unaware of how deeply breast cancer would one day affect her life. By 2024, she was walking againthis time as a two-year breast cancer survivor. 

“Both 3-Day walks were meaningful, but being a survivor this time around made it extra special and emotional,” Nicole said. 

In 2022, Nicole was a mom to two little boys and a busy orthodontist when she noticed a change in her left breast around the time she stopped breastfeeding her youngest. Her husband urged her to reach out to her doctor, and things moved fast. After an ultrasound and diagnostic mammogram, Nicole was diagnosed with stage 3, HER2-positive, hormone receptor-negative invasive ductal carcinoma with a subcategory of inflammatory breast cancer.

During one of her chemotherapy sessions, Nicole texted her mom and friend: “When I beat this disease, I want to walk a 3-Day with you guys again.” And they held her to it. 

Nicole’s treatment was intensesix rounds of chemotherapy every three weeks, a non-nipple-sparing double mastectomy, axillary lymph node dissection and 33 rounds of radiation therapy. Through it all, she stayed determined. 

Nicole and her team, Breasties Against Breast Cancer, in San Diego at the 2024 3-Day.

In November 2024, Nicole completed her second San Diego 3-Day with her mom and seven friends. “My favorite part of the 3-Day was walking alongside the women who prayed and supported me throughout my treatment,” Nicole said. “And the support from the San Diego community is unmatched.” 

This year, Nicole said her team, “Breasties Against Breast Cancer,” will return bigger and stronger than ever. 

Nicole and her parents at the San Diego 3-Day in 2024.

Visit the 3-Day to register and learn more. 

Statements and opinions expressed are that of the individual and do not express the views or opinions of Susan G. Komen. This information is being provided for educational purposes only and is not to be construed as medical advice. Persons with breast cancer should consult their health care provider with specific questions or concerns about their treatment.