Foolproof Tips for Fundraising Follow-ups

susan g. komen 3-Day breast cancer walk blog fundraising follow-up fridaySending out a fundraising email is one of the most commonly utilized fundraising tactics by Susan G. Komen 3-Day® participants, and for good reason: fundraising emails allow you to reach a potentially large audience quickly and easily, let you tell your potential donors about the Komen 3-Day and why you are taking part in it, and make it simple for donors to click through directly to your personal donation page. That’s why one of the first things the 3-Day® coaches will ask when a walker contacts them to lament the trouble they’re having with fundraising is, “Have you sent out a fundraising email yet?”

Well, have you? You have! Great job!

So now what?

The “now what” tends to be the same for most 3-Day participants: after sending out the first fundraising email, a flurry of donations will come in right away. You’ll feel great, inspired. For a lucky few of you, you’ll end up reaching your fundraising goal just from donations generated from that first email. But for most of you, you’ll notice that after a week or two, the rush of donations slows to a trickle, and you start wondering, “Is that it?”

I promise you, that’s not it. And that’s where the follow-up emails come in.

Here are my time-tested top nuggets of wisdom about working the follow-ups.

Always BCC – Just a quick word about sending out mass emails: always use the BCC (Blind Carbon Copy) function in your email program (or better yet, send your messages through the email function in your 3-Day Participant Center; you can BCC from there, too). This allows you to send a message to a large group of recipients without openly listing everyone’s email addresses in the To field. It’s important to be respectful of your potential donors’ privacy. That said, some email programs won’t let you see who was included in the BCC field once a message has been sent, so we recommend that you keep a separate list somewhere of everyone you sent your messages to.

A Gentle Nudge – When I was a coach for the 3-Day, I told people all the time that their initial fundraising email gets the word out about their 3-Day journey, but the real fundraising impact comes from the follow-ups. Yes, some people will be inspired to donate right away, but most of your donors probably file your message away under “I’ll get to this later” (especially if you’re sending your letters out months before your event). Sending a follow-up message to your original send list is a way to gently remind those folks who didn’t respond yet that, “Hey, I’m still here, and I’m still counting on your help.”

Time It Right – I think that, in general, 2-3 weeks is a good amount of time to let pass after sending your first fundraising email before you send out a follow-up. After that amount of time, it’s likely that your original message has been inadvertently forgotten or lost in someone’s inbox. So you give folks that gentle nudge, then subsequent follow-ups can be spaced out with the same amount of time, or up to a month apart.

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Reduce, Reuse, Recycle…This Blog Post

Today is Earth Day, and in the spirit of the occasion, we’re recycling our Earth Day post from last year! Okay, maybe that’s not the kind of conservation that Earth Day promotes, but it is a good reminder from us to you about How the 3-Day Stays Green in a Pink World.

susan g. komen 3-Day breast cancer walk blog 60 miles earth day


Spring Pinning

We’re adding fun, inspiring and informative pins to the Susan G. Komen 3-Day® Pinterest boards all the time. Below, see some highlights of what we’ve pinned so far this spring, and to see all of the tidbits we’ve collected from the far reaches of the internet, visit the Komen 3-Day Pinterest page at On our Creative Fundraising board, we share ideas you can use to raise money for the 3-Day®. Silent auctions are a common fundraising strategy amongst 3-Dayers, and here, we found some terrific ideas for themed baskets you can auction or sell. susan g. komen 3-Day breast cancer 60 mile walk blog pinterest creative fundraisingWe have an entire board with Portraits of Inspiration, images that we’ve found and we hope will inspire you too with their beauty. This shot of lovely pink fall leaves was, oddly enough, one of our favorite images from this spring. susan g. komen 3-Day breast cancer 60 mile walk blog pinterest portraits of inspiration The Happy & Healthy board is where we pin the great health/wellness/fitness finds we discover, like this brilliant list of ways to incorporate more water into your daily nutritional regimen.susan g. komen 3-Day breast cancer 60 mile walk blog pinterest happy and healthy If there’s one thing the internet loves, it’s quotes. Well, we love them too, so we pin regularly to our Quotable Quotes board.susan g. komen 3-Day breast cancer 60 mile walk blog pinterest quotable quotes Pinterest is a great site for education, as well as inspiration, so we share facts and statistics we find on our Breast Cancer Facts board. This one definitely inspires.susan g. komen 3-Day breast cancer 60 mile walk blog pinterest facts   Remember to follow the 3-Day on Pinterest so you never miss the new and exciting morsels we pin every week.