Can you believe we’re already halfway through October? Fall is ripe with opportunities to fundraise for the Susan G. Komen 3-Day®. Here are some practical fundraising tips that we shared last year to help you fall into fundraising. Don’t forget, if you need more ideas, your 3-Day coach is available to help at 800-996-3DAY.
Breast Cancer Awareness Month – As you probably know, October is recognized as Breast Cancer Awareness Month, so it’s a great time for you to make your friends and family aware of your part in the breast cancer cause. Wear a 3-Day® shirt around town or on training walks, and take advantage of opportunities to talk about your 3-Day fundraising efforts. Often, a little conversation is all that’s needed to ignite a new supporter’s interest.
Fall = Follow Up – When’s the last time you reached out to your donor base? Take the turning of the new season as an inspiration to send an email to your friends, family, neighbors and co-workers, and update them on your fundraising and training progress. Let them know about your goals for the last few months of the year and ask for their support. Remember, the real impact of fundraising letters/emails comes with the follow-up. Sometimes people just need that gentle reminder, and October is a fitting time to give a little pink nudge.
Trick-or-Treat for Donations! – We’ve heard a few stories over the years of 3-Day participants going door-to-door for donations on Halloween night. Jenny, a Twin Cities 3-Day participant, even wore this amazing pink ribbon costume, complete with her “boobie bucket.” You could find all kinds of ways to dress up for the cause (there’s no shortage of pink superhero costumes, pink wigs, pink tutus, etc. out there this time of year), and even get some training in by walking around your neighborhood.
Warm Up Those Fall Sports Fans – Is your town overtaken with high school or college football fever this time of year? Or are you tight with the local soccer moms at Saturday morning games? How about selling hot chocolate or coffee to tail-gaters or at the sports fields? If you want to think a little bigger, you could even make some no-sew fleece blankets to sell. As always, make sure people know their purchase is going toward your fundraising efforts and often, they’ll invite you to keep the change, too.
Give Thanks, Get Donations – While Thanksgiving is not typically a gift-giving occasion, the feel-good vibe of the holiday tends to put people in a generous spirit. Share that spirit of gratitude by telling people—in person, on Facebook, with a hand-written note—how much they mean to you, and how grateful you are for the advances in breast health that Susan G. Komen® and the 3-Day have helped fund.
Black Friday = Pink Friday! – The day after Thanksgiving, informally known as Black Friday, is the busiest day of the year for retailers. Challenge your friends and family to calculate 10% of what they plan to spend on shopping that day, and instead donate it to your fundraising efforts (this challenge could extend all the way through the weekend to Cyber Monday, the busiest online shopping day). Or, if you’re feeling especially bold and adventurous, sell coffee and donuts to patrons who line up outside their favorite stores early on Friday morning. They’ll appreciate the breakfast options, and you’ll earn some money toward your 3-Day goals.
Giving Tuesday – On the heels of Black Friday and Cyber Monday, the Tuesday after Thanksgiving has become Giving Tuesday, a global day dedicated to giving back to charitable causes. Take advantage of all of the warm and generous feelings flying about (not to mention the wallets that have already been loosened by Thanksgiving weekend shopping) and ask for a donation to support your fight to end breast cancer.
What other fabulous fundraising ideas can you fashion for the fall season? Share them in comments or on Facebook!