$0 Balance Fundraising

It can be difficult to figure out where to begin when fundraising for the 3-Day, especially if you have little to no experience with asking for donations. If your fundraising account is stuck at $0, take this opportunity to learn from those who are practically professional fundraisers. Veterans of the Pink Bubble share with us their most successful fundraising strategies that have helped them meet and exceed their fundraising goals, year after year.

Farrell C.’s suggestion is to share and highlight the person for whom you’re walking. She lost her Mom to breast cancer so she shares her personal story. She believes that you never know who you’ll touch by doing so. Farrell also suggests having a high fundraising goal and continuing to move the goal as you get close to reaching the current one.

Debbie S. collects emails addresses from anyone and everyone all year long! She starts a monthly email campaign beginning in June to send to everyone on her list. The first email is long and explains what the 3-Day is, why she’s doing it, how long she’s fundraised and walked, and closes it out with asking for donations. Each month, she sends out a new letter to anyone who hasn’t donated yet. Right before the event, she sends out another email to everyone on her list again, regardless if they’ve donated or not. This email is an update of what she’s doing, why, and how much she’s raised so far. Debbie doesn’t mention a fundraising goal, but always pushes for more, regardless of where she’s at. She also utilizes Facebook by copying and pasting her monthly email to a Facebook post with her personal page link! She is also a big fan of taking advantage of all matching gift opportunities.

Cathy L. started her pink envelope campaign many years ago and has since stuck with it because it works so well! She mails everyone on her list a personalized letter in a bright pink envelope with a self-addressed pink envelope inside for the recipient to mail a donation check back to her. She still gets excited to see those pink envelopes in her mailbox because she knows it’s a donation. (And don’t forget — you can easily deposit checks with the 3-Day app. It’s as simple as taking a picture of the check.) Cathy believes her personal touch is the main reason why her donors keep supporting her. Over the years, she has also hosted many types of parties (Pampered Chef, Tupperware, etc.) where a portion of the sales are donated to her 3-Day fundraising.

For more ideas on how to fundraise, head to our ABCs of Fundraising blog and join our Facebook Groups. What has been your most successful fundraising strategy? Share it with us in the comments below.

* States and local communities have laws governing many fundraising activities, including raffles, garage sales, leafleting, auctions and other promotional activities. Compliance with applicable laws is the responsibility of each participant, and the 3-Day cannot render legal or tax advice on these matters. Please check with your local authorities before fundraising in these ways.

Lori M.’s 3-Day Story and Connection

Lori M. is no stranger to the Susan G. Komen 3-Day. She has completed three 3-Day events, and is currently training for her fourth. This one is different though, as she comes back to the cause after an 11-year break. What happened during those 11 years, and why walk again now? Read on to find out more about Lori M.’s incredible story.

I have done the 3-Day three other times, all in Chicago. The first two times were done with my mom. Our first and second time was in honor of my mom’s husband’s first wife and daughter who both battled breast cancer and lost the fight. In 2010 I walked with three other ladies; our team was “cops for a cure.” I have been a 911 dispatcher for 16 years for my county, and at that time, one of our own was battling breast cancer: Flora #139 from the Portage Police Department. Flora is currently 11.5 years cancer free. She is still a police officer and continues to “fight like a girl.” In 11 years, two childhood friends of mine, one who is a single mom and one who is a very young friend, who both mean the world to me, are currently going for radiation once a week.

In August 2018, my husband, Mark (but everyone calls him Randy), was diagnosed with leukemia. He was the love of my life, childhood sweetheart and best friend. We started living a little more after that, we always loved going and doing things, never sat still, and enjoyed our vacations. We started taking more pictures and going more places. The only times we weren’t together was when we were each at work. We have three beautiful sons and daughters who have given us three grandchildren: two boys and a princess.

Our world took a gut punch again on December 31, 2020 when Mark was admitted to the hospital with Covid. He lost his battle on February 13, 2021 after fighting for six weeks in the hospital. I, along with my children, mother in-law, and a few family members, were fortunate in being able to be with him when he passed. We will be welcoming our fourth grandbaby in December (a baby girl). She’ll be named after her papa in heaven; Randi will be her name.

To say my days have been difficult is an understatement. In addition to taking care of my mom, my days are full of work, kids, and life. I am busy, consumed with trying to just go through life day by day. I didn’t find time to mourn, miss him, to have alone time to just focus on myself. I just kept thinking I need to get away, to think. I tried a vacation with some friends…that didn’t work. I then started seeing more ads for the 3-Day. I got to thinking about it, ignoring it, seeing more ads, ignoring them. Then I pulled up the Susan G. Komen Facebook page and tried ignoring it again.

I finally pulled up the page, looked at it, prayed and thought, “ok, maybe.” Then things started falling into place. I looked at my work calendar because I thought “oh, I’m probably working” (good excuse to say no). Nope, I am off work that weekend. I did a lot of praying, talking to myself, maybe trying to talk myself out of it. I registered and committed to raising the money and walking 60 miles again while not being in shape, 11 years older, and an emotional wreck.

I made contact with Coach Tisho; I had a few questions for her. I think I was hoping she would tell me something I didn’t like to give me an excuse to back out. I didn’t tell anyone that I had signed up, I kept it to myself. I did a lot of praying, planning, searching myself. I knew from previous walks I would have time to myself since I wasn’t walking with anyone this time. I could walk, think, talk to God, finally be alone in my thoughts, talk to my husband. I knew there would be no distractions. I knew I’d be surrounded with survivors, strong women and men on a mission. I wanted to watch them and be inspired. I told God, “If you want me to do this, I need to hear from you, loudly…I need to know this is something I’m supposed to do, not me running from life clear across the country.”

August 5, 2021, I walked into church; only the third time in seven months. It has been difficult to go without Mark. I walked in, sat down next to a cousin and they started playing “Nothing Else,” the same song I played daily for six weeks, the same song I played as my husband took his last breath. As our preacher began to speak, he told the story of Peter being commanded by Jesus to get out of the boat and “WALK.” The message I got was loud and clear: GET OUT AND WALK. I went home, posted about my Susan G. Komen San Diego 3-Day walk, spoke about how this all came about… and the donations started coming in. 

Within five days, I passed the amount needed and have raised my goal to $5,000!!!!  

I’m inspired by women who have battled and survived breast cancer. I’m looking forward to flying across the country, pushing myself, and being surrounded by strong men and women all on the same mission.

Walking 60 miles in three days is hard, but it’s STILL easier than breast cancer.

Three Easy Fundraising Ideas We Bet You’ve Never Tried!

Whether newly part of the 3-Day family, or a long-time & dedicated member, fundraising can be a challenge. Run out of people to reach out to? Finding yourself stuck on how to encourage your friends, family, or colleagues to help you reach your goal? Feeling a lack of motivation or enthusiasm yourself? We’ve all been there. And because of that, we know that you can always use a little extra help and creative ideas for how to keep things fresh and interesting.

Maybe you’ve already thought of these… But we’re guessing you haven’t! Either way, and without further ado, here are some unique & fun fundraising ideas to help you reach all your goals this year!

1. Trade in your old phone with ecoATM

Have an old cell phone lying around? Don’t know what to do with it? Head to ecoATM.com, to see what your phone is worth and bring it to the nearest ecoATM kiosk to get paid on the spot.  No haggling, no waiting , no dealing with strangers, and no mail-in required. You can use that $$ to go toward your 3-Day fundraising. Oh, and don’t forget to ask your friends and family to check their junk drawers for more phones to trade in. And don’t worry, it’s safe! You’ll find instructions to remove all personal accounts online at ecoATM.com. There is an option to donate your device cash-out value to Susan G. Komen®, choosing to donate funds at the kiosk will not count towards your individual 3-Day fundraising.

2. Make them ask, “What are you wearing?!”

This is for the dress up queens and costume aficionados! Take on a “dare to wear” challenge and wear a wild pink outfit, or as many as you can find, for as long as people are donating to your campaign. Let’s see your hot pink wigs, sparkling tutus, onesies, and more! Better yet, designate your significant other or a friend to be the one who has to dress up! Keep the momentum going by posting a selfie every day showing off your outfit and reminding your circle to keep donating if they want to see more!

3. Finally reveal that secret family recipe

Have a delicious family recipe all your friends and colleagues have been begging you for years? Today’s the day folks! Create a fundraising challenge amongst your circle, where you’ll finally share that delicious secret they’ve all been craving if they help you reach your fundraising goal. If not a recipe, make it a secret tip or trick, a DIY specialty, the answer to your unsolvable riddle, or whatever else you’ve got up your sleeve!

Got some more fun ideas of your own? Share them with your community! We’re all in this together after all, working towards one mission of ending breast cancer forever! Happy fundraising 3-Day Fam!