A 3-Day Family Affair: Mother’s Day with Heather Morse

Some moms will spend this Mother’s Day weekend at brunch or the spa, on a vacation with their families, or even by simply taking the day to sleep in and relax. For others, including mother and 3-Dayer Heather Morse, this Sunday will mean a town-wide canning event to raise money for her long-time 3-Day team “Cup Crusaders.” Luckily, Heather wouldn’t have it any other way.

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Joined by her family, including three sons aged 16 to 29, Heather will once again be supporting the 3-Day this year, and that includes on Mother’s Day.

Being a mom has shaped much of Heather’s experience with the 3-Day family, including speaking at 3-Day camp in San Diego last year.

“My sons didn’t know I was doing it until that night, but I thought it was important for them to see. I wanted them to see what I was capable of. I wanted them to see the inspiration, and the hope and why it was so important to me.”

That was evident in her speech, where she broke out her 3-Day journey into steps. She walks her initial 8,000 steps for her boys, because they come first in her life. The following steps are for all the other children’s parents who have the disease and everyone with loved ones who are fighting.

“I wanted it to be more impactful and inspirational, but put a little humor in it. I even talked about lunch where you laugh and cry and talk with people. You can feel alone when you have this diagnosis, but ever since I’ve done the 3-Day I’ve had an outlet and a support group to not feel so alone.”

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Her first breast cancer diagnosis came before her involvement with the 3-Day, but once she was re-diagnosed, Heather realized it was something she had to do. She started off by crewing, and then joined a team to walk those 60 miles. After the first few years, her youngest son joined the Youth Corps to support her and last year, all three of her sons walked side-by-side with her as she continues to fight Stage IV breast cancer.

That diagnosis was the original reason she became a part of the 3-Day, because she wanted to meet others also battling Stage IV. She was looking for a “little hope” from a new support system, and the one she found has also become a support group for her boys.

“It has made me feel so proud, and I was so happy that they were getting an outlet as well. It makes me happy for them to see so many cancer survivors, because it gives them hope.”

20170509_122911Hope and passion are something Heather and her family have in spades, as is evidenced by their increasing involvement in the cause. This involvement begins, and continues, with fundraising.

Though her family was involved with her fundraising efforts “since day one,” that fundraising has grown and evolved over the years. In addition to her annual Mother’s Day canning event, Heather and her team also fundraise on their personal social media channels, at local restaurants, and with a motorcycle barbecue.

“We do a motorcycle ride every year where people pay to be part of a guided motorcycle ride, and then there is also a whole BBQ with live music and vendors. We’ve done it for a few years so almost everything is donated, and we raised around $3,500 last year. Then we had a few local companies do a $1,000 match as well, so we end up making even more for our team!”

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The key, she says, is to look professional, and take your fundraising as seriously as possible.

“You need to have posters and signs and dress in pink and present yourself well. Really try to look as legitimate as possible!”

It is the fundraising aspect that makes the 3-Day truly unique in Heather’s eyes.

“It’s amazing the people that you meet and how they touch your lives,” she says. “This raises so much wonderful money, and so much awareness for Stage IV. When you do the fundraising, you meet a lot of people. You touch a lot of people, and they touch you. You learn their stories! And then on the 3-Day you become a family.”

Morse is, of course, lucky to always have her own family on event with her. This is what she is looking forward to most for 2017; seeing her sons walk and captain the Youth Corps again. She can’t wait to watch them succeed along with her friends and breast cancer survivors.

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These wins, and positive successes, are part of what keeps her going year after year.

“The biggest thing in the world, and one of the ways you survive, is keeping your psychological part of your body healthy.  If you keep your mind healthy, that helps keep your body healthy. Being positive and keeping busy and active, I think plays a direct role in your physical health.”

That’s why you’ll see Heather out and moving with her family this weekend, and this coming 3-Day.

May Fundraising Calendar

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Hooray, it’s May! Hopefully we have seen the last of April showers, and have only flowers to look forward to for this coming month. We also hope your fundraising efforts will be blooming, thanks to new and creative ways to take advantage of warmer weather.

Plus, there are all kinds of holidays and events happening in May. Let’s get moving!

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May is a big month in terms of honoring all things fun and festive, and there are plenty of ways to use those holidays to your advantage:

  • National Photography Month: It’s time for team photos! Take shots of your team to use on your social media pages when you promote your fundraising goals. Also, send out the photos in your fundraising letters, so potential donors can put a face to all the amazing work you and your teammates are doing. You can include photos of the people for whom you are walking as well.
  • National Recommitment Month: This means it is the perfect month to re-evaluate your goals and get back at it! Circle back with potential donors that you haven’t reached out to in a while, or whom you haven’t heard from yet. You can also recommit to your training goals as well!

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  • National Barbecue Month: This one is a no brainer! Host a barbecue for your team, and work with local restaurants to help donate or subsidize the food. Invite friends, family, neighbors and previous donors, and ask for a donation to attend. It’s also National Hamburger Month, so you can encourage guests to bring recipes for their best burger, or the most unique one.
  • National Bike Month: While we are all about walking, biking is also a great to get in cardiovascular training for the 3-Day. Grab your teammates for group ride over a weekend, and ask donors to pledge a donation for every mile you ride as a team. National Bike Week starts in the third week of the month, so you can hold a long group ride then and raise money for the 3-Day.

There are a whole heap of training walks, New Walker Meet-Ups, Get Started Meetings, Video Conferences, and more happening in May. You can check out all the upcoming walks, meetings and more on our website. One to surely keep on your radar is our Get Started Meeting Video Conference, which will be available across the country online. This is great for any 3-Dayers who don’t live in the same city as their team, or who are new to the 3-Day.

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Other key days this month include:

  • Kentucky Derby (May 6): Host a fun and fancy brunch at your house for friends and family! Encourage people to wear their Churchill Downs best, and keep the races on TV so you can keep an eye on the races…and the fashion! Have guests vote on their favorite hats, snack, and enjoy the afternoon. This is a great team event for fun bonding, and a perfect event to invite potential donors to so they can meet the rest of your team.
  • Mother’s Day (May 14): Show all the moms, aunts, grandmas and wonderful ladies in your life some love! Send out pink cards or flowers to remind the women in your life that they are loved on that holiday and always.

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  • Flower Day (May 20): Sell bouquets, or even single flowers with a message explaining why you are walking the 3-Day. It’s a simple and sweet way to encourage donors while also brightening someone’s day.
  • Memorial Day (May 29): Need a date to host your National Barbecue Month event? Memorial Day is the perfect time! Everyone has an open day on their calendar, and what a better way to spend their day off than on a good cause like the 3-Day?

What are your fundraising and training goals for May? How will you work to achieve them?

Hooray! Promotion Extension!

Filing taxes is never fun, and it can take a lot out of you. So, if you need a little pick-me-up after all that math and mailing and online double checking, we have a special surprise coming this week.

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Our “Bring Your Bestie” and VIP Slumber Party promotions were set to end on April 19th, but to show our love and support for all our 3-Dayers…we are extending the promotions until April 26th! Hooray!

This means you have a six more days to take advantage of our two awesome promotions for the month. If you need another breakdown of each promotion, we have you covered there as well.

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“Bring Your Bestie”  

Recruit your friends to walk with you this year! We’ll provide a round-trip plane ticket for any out-of-town first-time walker who registers by April 26 with the code BYB17. We want to give new participants the chance to see the 3-Day magic for the first time, especially if they can do so alongside their BFFs. Send your friends to The3Day.org/Bestie to learn more, and help them sign up. This is perfect for long-distance friends who want an extra excuse to get together to walk 60 miles for a great cause.

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The VIP Slumber Party Promotion

2017 is the 15-year anniversary of the Susan G. Komen 3-Day, so one promotion wasn’t enough! We wanted to share another opportunity with you all to really get our celebration going! When you recruit two pals, you can get the VIP glamping treatment. If you recruit two first-time walkers by April 26 to join you on the 3-Day, we’ll arrange for you to have a VIP slumber party together on the event. That slumber party will include the use of a large tent that sleeps up to four people, with air mattresses and pillows, plus phone chargers, camp chairs and souvenir 3-Day pajama pants to take home for each member of your party. Talk about a party!

If you don’t want to stay at camp, you can choose a reward of two free nights at a 3-Day host hotel for the Friday and Saturday of the event, instead of the slumber party.

To get your friends on board, first get your personal recruitment link and ID, then help them register. Get all the info at The3Day.org/Refer.

Just make sure you get moving by April 26! Have you already taken advantage of these promotions? Share your story in the comments or on social media and tag #The3Day