There’s no mistaking that December is one of the busiest months of the year for most people. And it’s perfectly reasonable to assume that many Susan G. Komen 3-Day® participants are focusing on things other than their fundraising efforts for the 2015 Komen 3-Day. That said, there are some easy and efficient ways to give a little nudge to your 3-Day® fundraising this month before we turn over the calendar to 2015.
Ask! – If we here at the 3-Day sound like a broken record with this piece of fundraising advice, it’s for a very good reason: it works! The single best way for you to receive donations is to ask for them. Simple as that. And December is as good a month as any to ask. You’re likely to be seeing more family and friends in person than in most months, and an in-person ask is the most powerful and effective.
Leverage the Holidays – Everyone is running around like crazy getting their holiday preparations done. If you’re not swamped with holiday to-dos yourself, volunteer to help out your friends and family in return for 3-Day donations. You can offer your services as a babysitter so parents can go shopping or attend holiday parties. You can wrap gifts. If you’ve got a culinary bent, you could prepare food for festivities. Feeling extra handy? Offer to hang holiday lights on houses.
Add an Ask to Your Holiday Cards – If you’re like me, you’ve got a list as long as your arm of loved ones who will be getting your family’s Christmas card this year. Did you know that the 3-Day has these handy inserts (for walkers and crew), which you can print out and include with your holiday cards? You’re sending love and good cheer to all those people anyway, so why not let them know that you’ve also committed to hope and change in the new year by walking in the 3-Day, and ask for their support?
Offer a Friendly Tax Reminder – Most people are already aware, but it never hurts to remind your supporters that any charitable donations made in calendar year 2014 will be tax deductible in 2015. In fact, research has shown that more online charitable donations are made on December 31 than any other day of the year. If your donors give one more time before the clock strikes midnight on New Year’s Eve, it will end up benefitting not only the fight against breast cancer, but potentially their 2015 tax return too! You can even turn it into a fun “Countdown to the Cure” gimmick on the 31st; each hour, post a challenge on Facebook or Twitter asking your friends to get their donations in before the ball drops.
Keep Your Expectations Realistic – It’s possible that your 3-Day fundraising may get a little bit (or a lot) neglected in December, and that’s totally fine and understandable. If you’re able to get just one donation this month, it’s one donation more than you had, and one step closer to your goal. We know that, no matter what, you’ll be ready to hit the ground running (well, walking, but walking with purpose!) in 2015.
What are your best year-end fundraising strategies?