When asked what was the secret to her fundraising success, this year’s Susan G. Komen Chicago 3-Day Milestone Award winner Donna Lawson simply replied: “I am blessed with thoughtful and generous people in my life who have continued to support me year after year . . . Some start asking if I am [participating in the 3-Day] again at the beginning of the year so they can plan for a donation later. I send letters through the old-fashioned US Postal Service with a self-addressed envelope and a donation form. My letter provides an update on the last walk, a ‘thank you’ to those who have donated previously, facts about breast cancer, and Susan G. Komen® efforts. I always send a hand-written thank you note to each person who donated, no matter what the amount.”
Donna’s humble and personal approach reflects her personality and is likely a driving factor in both her motivation for fighting breast cancer and her substantial fundraising ability. Her efforts, along with her children and teams, have topped $100,000 over 12 Komen 3-Day events! ”I am a breast cancer survivor, and I knew a few people who had done the walk previously,” recounts Donna. “After the first 3-Day our family was addicted to the feelings during our first experience and wanted to continue that as long as we could.”
Seasoned as she is in the 3-Day® and in fundraising, Donna encourages new walkers to “absorb and enjoy” the feeling of the Opening and Closing Ceremonies, to meet people and hear their stories and of course, to keep dry socks in plastic bags. She reiterates, “If you are not moved by the Opening and Closing Ceremonies, I would be shocked!” What does the Chicago 3-Day mean to Donna Lawson? “Compassion. Community. Commitment.”
Congratulations to the 2013 Chicago 3-Day Milestone Award winner Donna Lawson!