The Emotional Journey of the 3-Day Fundraiser

The Susan G. Komen 3-Day® is an experience which elicits deep and profound emotional responses at every turn. For most Komen 3-Day walkers, the emotional journey begins as soon as they register and are faced with the challenge of raising $2300. Join us as we dissect the phases of feelings that the average 3-Day® fundraiser goes through.

Anxiety susan g. Komen 3-Day breast cancer walk fundraising

How am I going to raise all that money? Will I have enough time? What if no one donates to me? The beginning of the fundraiser’s journey is often fraught with stomach-churning apprehension. It’s totally normal. Raising $2300 is a big challenge, and it deserves a respectful degree of trepidation.

Resolvesusan g. Komen 3-Day breast cancer walk fundraising resolve

The good news is, for most fundraisers, the anxiety phase is quickly pushed aside by a firm resolve to get the job done. You realize that any fear you’re feeling about fundraising is nothing compared to the terrifying reality of a breast cancer diagnosis, and you are soon ready to move beyond the worry and get to work.

Excitementsusan g. Komen 3-Day breast cancer walk fundraising excitement

Once you’ve dug in your heels and determined that failure is not an option, the fun starts. There are literally hundreds of ways that a 3-Day walker can raise money, and figuring out which strategies will work best is an exciting prospect. Should I organize a fundraising event? I wonder how much money I could raise just by recycling cans and bottles… Hey, my brother works for a company that does matching gifts! Even if your go-to tactic is as simple as sending an email to your friends and family, you will feel a special thrill in expressing your reasons for walking and your anticipation about the 60-mile journey. You will be eager to invite your friends and family to join you in the voyage.

AnticipationSusan G. Komen walkers gear up and take on Day 3 to find a cure for breast cancer.

So you’ve hit “Send” on your fundraising emails, and now…you wait. Waiting can be stressful, but remember that the fundraiser’s journey is a marathon, not a sprint. It can take time for those donations to roll in, so be patient. Give it a week or two, then send a follow-up.

Inspirationsusan g. Komen 3-Day breast cancer walk fundraising inspiration

And oh, when the donations come it, how sweet it is! There’s nothing quite like the delight of getting those notification emails letting you know that you’ve received a new donation. Your hard work is paying off, and with every new donation, your faith in humanity is confirmed. You’ll find yourself surprised and overwhelmed by the generosity that can come from sometimes the most unexpected places.

Gratitudesusan g. Komen 3-Day breast cancer walk fundraising gratitude

The appreciation that the fundraiser feels for his/her donors is as sincere an emotion as they come. With every step you take on your 60-mile adventure, you carry your donors with you.

 

Fundraising for the 3-Day is emotional, make no doubt about it. If you ever feel overwhelmed by any of these emotions, call the coaches at 800-996-3DAY. We’ve all been there, and we will always be there for you – to work through your worries, to overcome your obstacles, and to celebrate your victories.

What emotions have you experienced as a 3-Day fundraiser?

Does your fundraising need a boost? Join us on a Tweet Chat!

Did you know the first Susan G. Komen 3-Day® is less than three months away? We can’t wait to get started on the right foot on August 15 in Michigan! While most of us are thrilled that the 3-Day is only a few months away, it’s okay if you’re a little bit nervous, too. We all know the idea of fundraising $2,300 can be a daunting task and some of you might be a little worried that you won’t be able to get it all done in time. That’s why we want to talk it out with you.

Join us on Thursday, May 29 at 6:00 p.m. PST (That’s 9:00 p.m. EST, and 8:00 p.m. CT) for a Tweet Chat all about fundraising. Never done a Tweet Chat before? That’s okay! Some people call them Twitter Parties or Twitter Meet-Ups. It works like this:

1)      Sign on to Twitter at 6:00 p.m. PST.

2)      Make sure you’re following @The3Day on Twitter.

3)      On Twitter, search for #The3Day, which is the official hashtag we will use for this Tweet Chat.

4)      You can also use the website TweetChat.com. Sign in, enter the hashtag #The3Day, and you’ll be able to watch and tweet in real-time with us.

5)      We’ll have some questions we’ll ask to get things started, and we will also share tips and tricks from 3-Day veterans and coaches. This will be a great way to meet your fellow 3-Day participants, ask questions, and learn about fundraising. Our 3-Day Social Media Team, Alyssa and Erin, can’t wait to tweet with you!

Not on Twitter? Here are a few quick tips to get you started:

  • It’s free and easy to join at Twitter.com.
  • Go to twitter.com/the3day and click “Follow” to make sure our messages show up in your feed.
  • A hashtag is a way to “file” tweets and collect them under a certain topic, so you’ll be able to see everything everyone is tweeting under this hashtag. Just search for #the3day in Twitter and you’ll be able to see everyone’s messages about the 3-Day, not just ours.
  • When writing your own messages, keep in mind that tweets can only be 140 characters at a time, so it’s best to keep things short n’ sweet.

If you can’t make this Tweet Chat, you can always search #The3Day on Twitter to see all of the tweets that came from this Tweet Chat. Do you have any questions? Ask here, and remember, the 3-Day coaches are only a phone call away at 800-996-3-DAY!

3-Day Fundraising Events are the Thing to Do!

Susan G. Komen 3-Day® participants reach their fundraising goals in dozens of different ways, but some of the most successful Komen 3-Day fundraisers are those folks who employ several different strategies to raise money. In general, it’s a good idea to mix up your fundraising approaches, and one of the most effective methods you can incorporate is holding a fundraising event.

Event = Just About Anything!
Think of a 3-Day® fundraising event as being any organized effort to get people together and collect donations. These events range from simple (a wine and cheese night in your home or a casual backyard “Boob-B-Q”), to more elaborate (a Bowl-a-thon or live music show), to downright extravagant (a fashion show or benefit play). The more work you put in to organizing a fundraising event, the more money you’re likely to get out of it, but any size event can be tremendously successful if you follow a few basic guidelines.

susan g. komen 3-Day breast cancer walk fundraiser fundraising beauty pageant

Philadelphia team Breastasaurus Rex has held an adorable and very successful “Pretty in Pink” beauty pageant fundraiser for several years                     

Don’t Apologize for Fundraising 
When you publicize your event and invite friends, family members, co-workers and neighbors, make it very clear that your intent is to raise money. Don’t hide it and don’t apologize for it. Put the expectation in your guests’ minds that they will be giving to your fundraising efforts, and then…

Make it Worth Their While
As charitable as your friends and family members may be, and as much as they want to support you out of the goodness of their hearts, the truth is, some will probably be more inclined to give (or to give more) if they get a little something back. Holding a fundraising event accomplishes both goals: it gets donations for you and it gives your donors a fun, memorable experience. And it’s okay if you attract folks who are more excited about the party than the cause—whatever gets them in the door! The more elaborate or unusual the event it, the more that “can’t miss” factor increases. Yes, big and bold events will take more work on your part, but we’ve known such events to yield $10,000 to 20,000 in a single night.


Get Stuff, Give Stuff

The less you have to spend out of pocket on venue, food or beverages, the more you’ll be able to return to your fundraising efforts. Go around to local businesses, call in favors and get stuff donated for your fundraiser. Many vendors will offer discounted or free goods and services in exchange for free advertising at your event, so don’t be afraid to ask.You can even sweeten the deal by agreeing to put their name/logo on a shirt you wear on the 3-Day itself. The same goes for small donated items that you can give as party favors or bigger donations that you can raffle or auction off at your event. If your guests have the chance to walk away with some fun swag, they’ll be more likely to open their wallets generously.

Team Up!
If you are part of a 3-Day team, fundraising events are a great way for the whole team to get involved. When you can divide up the to-do’s of organizing and executing a fabulous party, it makes the job easier for everyone (one person secures a venue, another arranges entertainment, a few others are tasked with getting raffle prizes donates…). And think about it: if you have 50 people you would invite to a fundraiser, that’s 50 possible donors. But if you and 4 teammates each invite 50 people, suddenly you have 250 potential donors (and a lot more excitement at your event!).

These are just a few tasty tidbits to get your wheels turning about a fundraising event. You can find out lots more by clicking here, or you can call the coaches at 800-996-3DAY.