Time Tested Tips from 3-Day Team Captains: Part 1

Whether you’re a super solo walker or part of a team, there’s no doubt that you’ll have an amazing time on the Susan G. Komen 3-Day®. But if you are looking to captain a team, a handful of our top Komen 3-Day team captains from last year have shared their advice for leading a  team to success. Check out what 3-Day® team captains Mary and Roxanne have to say about recruiting new teammates, keeping team members motivated to fundraise and train and engaging with their teams at all points along the way.

susan g. komen 3-Day breast cancer walk blog 60 miles team captains maryMary
Team: No Walker Left Behind (Dallas/Fort Worth)

To recruit new walkers: Have a friendly get together with photos of past events. Put your walking pack, the pins you earned and your fun Komen 3-Day costume on display. Talk about why you do the 3-Day.

To encourage and retain long-time participants: Do something in the off-season. Short walks are a good time to ask potential team members to come out. Keep your training going and register for some fun runs as a team. Keep in touch with your team members; send Christmas and birthday cards.

During the event: Keep track of your team. Eat dinner together, check their tents, show you care. After the event, have an end-of-season get together with family members.

Training: Vary the time and place to keep things interesting, and to figure out what works best for your team members. Get some local running stores to provide water and a restroom stop. Keep the training walks as simple as possible with easy-to-follow directions or maps. Make sure everyone is walking at a comfortable pace and not having to keep up with fast walkers or having to hang back with slower walkers. Ask the faster walkers to sign off when they arrive at the finish if you are not there yet, and be sure you are waiting at the finish for the slower walkers.

Fundraising: When your team members get close to the $2,300 mark, encourage them to raise their goal to $3,000. Ask crew members to help with fundraising efforts to help walkers.

susan g. komen 3-Day breast cancer walk blog 60 miles team captains roxanneRoxanne
Team: OB Walkers (San Diego)

If you have a small team of family and friends, it is important to keep in touch and help everyone stay motivated, especially if you have team members who live far apart.

Fundraising: Group fundraisers can be a lot of fun, but they can also be a lot of work, so it is important to delegate tasks to each team member. Realize that the bigger the “team” participation is in a fundraising event, the less each person can realize from the effort. So make it simple. Always decide first and foremost: What will our potential donors like to do, and what will bring them all together to support our team so that we can raise the most amount of money? This sounds simple but can get lost in the excitement to create a special event.

There are plenty of shops, markets and service providers that will donate to your event, so have each person ask five locations for food, raffle items or a donated space. Each team member should have a personal list of friends, family, co-workers and providers that they can draw from as donors. Even if you are a family team, each of you brings a different list of contacts into the mix.

Start fundraising now! November seems like a long way off, but training season starts in June (for our participation in the San Diego event) and you don’t want to spend precious weekend training time on fundraisers. I found it useful to tell donors that my participation is a HUGE commitment but I don’t tell them exactly when the walk is – not for a while, anyway. When you tell your prospective donors in February that you are walking in November, they think they have all the time in the world. So set mini goals and email donors, “My goal this week/month/day is to raise $X.” Set a high personal goal of $5,000 or $7,000 and tell your donors that goal, not that you have to raise $2,300 to walk. This way you will exceed your $2,300 goal more easily.

Training: Training is vital, not only to having fun on the event but also as a way to bond and meet new friends. Get out and try different training walks to see if they are a good fit for you and your team. Short walks can be team-only events where you can share information and ideas, but going out with a larger group for a training walk enhances the experience. If you are new to the 3-Day, training walks are a terrific place to get information about the event, gear, hydration, nutrition and stretching.

dosomethinghuge_50OffApril6_v02

Thanks for Joining Our 3-Day Facebook Meet-Up!

On Tuesday, 2/24, we hosted our first ever Susan G. Komen 3-Day® Facebook Meet-Up! Similar to the Tweet Chats we’ve hosted before, the goal of the Facebook meet-up was to gather our fabulous Komen 3-Day family from every corner of the U.S., in one virtual location, for a lively Q&A.

We kicked things off with a single Facebook post, which our 3-Day® friends then replied to directly. We were so excited to see such a great turnout – over 70 participants, by our estimation—and all the outstanding tips, questions and encouragement we saw going around.

We saw inspiration from many of our fabulous first-time walkers…

cathy Tiana

…as well as from our remarkable returning walkers…ashley

And we got some outstanding fundraising tips:Ann betsy Holly kathleen Linda Terry

Thank you to everyone who logged on and joined us! Alyssa and I truly enjoyed chatting with you. If you’d like to see the entire Meet-Up conversation, click here. And keep an eye on Facebook and here on the blog, where we’ll announce our next Facebook Meet-Up sometime in April.

dosomethinghuge_50OffApril6_v02

Fundraising Strategy: Mark Your Calendars!

Susan G. Komen 3-Day® coach Eileen is our guest blogger today, and she’s here to share some great ideas about how to use the year’s calendar to inspire and invigorate your Komen 3-Day fundraising!

susan g. komen 3-Day breast cancer walk blog 60 miles coach eileen fundraising

Coach Eileen

Every good 3-Day® fundraising plan has a start date and a goal date. Once you’ve got those two big dates marked on your calendar, highlight the best times to ask for donations.

Your birthday is a perfect day to reach out to your friends and family to request donations (who’s going to say no to you on your birthday?). You can ask for a donation in lieu of presents or use your birthday to launch a fun Facebook challenge: see how many of your Facebook Friends will become your “Birthday Buddy” by donating to your fundraising. If you’re feeling brave, share your age and ask for donations in that amount, because a donation request is more effective when you ask for a specific amount.

One great day to focus your fundraising around is April 15th. This is a date that many of us reorganize our finances and do some preliminary tax planning for the upcoming year. What better time to ask for a donation than right before the tax deadline, when tax returns are still fresh on the minds of your donors? Remind them that their donations to the 3-Day are 100% tax deductible.

May is another good month for a fundraising push. Is there a better way to honor and remember our moms than with a donation to support breast cancer research on Mother’s Day? Remind donors that each donation helps bring us closer to a cure and to a world without breast cancer. Doesn’t that beat another house plant?susan g. komen 3-Day breast cancer walk blog 60 miles calendar fundraising

One of the best times of the year to ask for donations is from mid-November through December. There are a number of reasons for this. First, it is the time of year when we feel most generous as we contemplate our personal blessings. The holiday season inspires us to help those less fortunate than us. And of course, there’s that tax thing; December 31st is the biggest donation day of the year, and it is also the last day a donation can be made for a tax deduction. Coincidence? I think not. Although we’ve just passed this season a few months ago, keep this in mind for next year’s 3-Day fundraising.

There are ample fundraising opportunities to be found in each and every month. Use your calendar to look ahead to upcoming holidays/events and use those to help plan a fundraiser.

For example:

  • January – Super Bowl Party (ok- technically this is in February, but you will need to start planning in January)
  • February – Valentine’s Day gift basket sales
  • March – March Madness Brackets
  • April – Easter egg hunt
  • May – Kentucky Derby party
  • June – Car wash
  • July – Fourth of July BBQ
  • August – Back to school garage sale
  • September – Chili cook off
  • October- Halloween/costume party
  • November – Turkey Trot
  • December – Christmas center piece sales

As you can see, your calendar can be a helpful fundraising tool. Choosing a date to start your fundraising, and setting smaller goals along the way, then setting in motion the plans needed to execute your strategy will help ensure that you are successful.

Equally important is choosing a fundraising completion date. This will give you a goal to strive for and will help keep your fundraising front and central. Coach’s tip: choose a fundraising goal date six to eight weeks before your event. This will allow for a little extra time should you need it (no reason for undue stress!).

Of course, if you would like some advice with your fundraising or need an assist setting up a fundraising plan, be sure to give your coach a call at 800-996-3DAY. We’ve been in your shoes before, fundraising for the 3-Day as walkers or crew members, and we’re always happy to help!

Thanks, Eileen! And remember, the Participant Center on the 3-Day website is chock full of fundraising tools and resources, too!

dosomethinghuge_50OffApril6_v02