December 1 is #GivingTuesday – Give Some Love to the 3-Day

This week marks the countdown to one of the busiest weekends of the year. On Thursday, families and friends will join to celebrate Thanksgiving. But just when the leftover turkey is packed up and the dishes are all (well, mostly) cleaned, here comes the shopping frenzy known as Black Friday, followed by the continued retail bustle on Saturday and Sunday. After that is Cyber Monday, the day when millions of consumers get out of the stores and on to their computers to find online deals and discounts. All told, American consumers spend billions of dollars getting a jump on holiday shopping.

But then, as the dust settles from the busy retail weekend, we have the breath of fresh air known as #GivingTuesday.

The website for #GivingTuesday (yes, the hashtag is part of the day’s name) shares this description of the holiday: “Now in its fourth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Observed on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources.”

The 3-Day = Giving

Here at the Susan G. Komen 3-Day®, we witness our participants’ dedication to giving. Every year, thousands of Komen 3-Day walkers and crew members give their energy, time, passion, emotion, and in some cases, even their toenails in a truly extraordinary effort to put an end to breast cancer.IMG_7506

And then there are the tens of thousands of 3-Day® donors who give their hard-earned dollars to fund Susan G. Komen®’s critical mission programs of research, community health, education, public policy and global initiatives.

Here are a few ways that the 3-Day community can make the most of #GivingTuesday:

  • Make the Commitment – If you haven’t already, register to walk the 3-Day in 2016. Registration for all 2016 3-Day events is open, and if you register by December 9, registration is just $35.IMG_8162
  • Make a Big Push for Donations – For those of you already registered for a 2016 3-Day event, use #GivingTuesday to make a big push for donations. Social media will be bustling with #GivingTuesday activity on December 1, so to help your efforts stand out, we’ve made some inspiring graphics for the 3-Day. You are welcome and encouraged to download and share these images next Tuesday. 3Day_2015_SocialMedia_Holidays_GivingTuesday_001_B 3Day_2015_SocialMedia_Holidays_GivingTuesday_002_B 3Day_2015_SocialMedia_Holidays_GivingTuesday_003_B 3Day_2015_SocialMedia_Holidays_GivingTuesday_004_B 3Day_2015_SocialMedia_Holidays_GivingTuesday_005_B
  • Make Yourself Seen – #GivingTuesday is promoted as a social media-driven day of charitable giving, so posts on Facebook, Twitter and Instagram will be your go-to methods of reaching people on December 1. This is not a day to be shy on social media; go ahead and post frequently without worrying about being “pushy.” This will be a day when people want to give; use our tools (and the quote photos above) to make yourself and your 3-Day fundraising stand out. Go to to add the 3-Day app to your Facebook page, and check out our suggested messages for social media at
  • Make it Easy – Remember, the easiest way for donors to give to your 3-Day fundraising efforts is online, and the easiest way for them to find YOU is through your personal URL (the web address that will point donors directly to your personal fundraising page). Need help setting up your personal URL? Click here for a handy how-to, or call the 3-Day coaches at 800-996-3DAY for help.

We’re eager to see how you make #GivingTuesday a remarkable day for the 3-Day! Be sure to share your stories with us on social media, and don’t forget to tag us with #The3Day in your posts.


Congratulations to Bob H., the 2015 Twin Cities 3-Day Milestone Award Winner

The Susan G. Komen 3-Day® Milestone Award is given at each event to a walker or crew member who has an outstanding history of participation in the Komen 3-Day. At the Twin Cities 3-Day camp show, we presented Bob Howard with this special honor. Bob is walking in his ninth 3-Day® in the Twin Cities this year, having previously walked seven times in Arizona and once in Philadelphia.

When asked what first got him involved with the 3-Day, Bob responded, “It’s actually a little embarrassing, but the first year I walked was essentially on a dare. I had a friend who had done the 3-Day, and I said ‘I can do that, heck it’s just walking…’ Boy did I have a lot to learn!” While his initial motivation to take on the 3-Day was lighthearted, Bob’s real inspiration came two years later when his wife was diagnosed with breast cancer. “It was then that it took on a whole new meaning for me.”

Bob and Coach Stephanie at the Twin Cities 3-Day

Bob and Coach Stephanie at the Twin Cities 3-Day

In almost a decade of walking in the 3-Day, Bob has raised more than $55,000. He credits his fundraising success largely to his work family. “I work for a company that matches donations every year. I’m really very fortunate, to work with people who are so giving.” And what if someone doesn’t have such a generous network through their jobs? Bob assures them that generous people are everywhere. “I always tell people who are trying to get donations to ‘JUST ASK!’ Everyone knows someone whose life has been touched by cancer, and most people are happy to give what they can to help put an end to this disease.”

With Bob’s history of giving his time and energy to the 3-Day, it’s hard to believe his answer when we asked him what brings him back year after year: “It’s sort of a selfish thing. Aside from the event being very emotional and rewarding, it just makes me feel good. When I read about the advances that are being made in breast cancer research and treatment each year, it makes me realize the importance each of us plays in putting an end to this disease. When I see the survivors and hear people’s stories, I feel that we can make a difference.”

Just in case you’re not already inspired by Bob’s great attitude, we think you’ll like his advice to his fellow 3-Day walkers: “Enjoy the walk, look around at things while you walk, just enjoy the moments. When I feel I cannot walk another step, I think of the reasons I joined the 3-Day, I think of how much suffering so many women who have had this disease have gone through, and the pain they must have endured, and somehow I find that my pain is nothing and then I find the energy to keep walking.”

Bob, your energy, passion and dedication are truly moving. From the bottom of our hearts, we thank you for the amazing mark you have left on the 3-Day community.