Skip Fundraising This Month!

Okay, friends, I’m going to take a stance here that might surprise you: I’m encouraging you not to attempt any fundraising for the Susan G. Komen 3-Day® in January.

Wait, what? But haven’t you told us before that it’s best to take an “earlier is better” approach to starting my Komen 3-Day fundraising?susan g komen 3-day breast cancer walk blog skip fundraising

Look, of course, I’m never going to tell you that you shouldn’t work on your 3-Day® fundraising, and if you have a solid plan and are motivated to get going with it, by all means, have at it! But here, at the beginning of the year, many 3-Day walkers are just getting themselves and their teams registered. In the case of first-timers, many of you are just beginning to dip your toes into all the 3-Day encompasses, including what is, for many, the first time they’ve attempted fundraising of this kind. It can all feel a bit overwhelming, and the last thing we want is for anyone to feel undue stress before there’s anything to really be stressed about.

So, skip it this month.

Let me be clear: I still want you to think about fundraising, but tell yourself that it’s okay if you don’t get a single donation in January, as long as you’re percolating about your long-term plans.

  • Take this month to breathe, and start to come up with a strategy.
  • If you’re a veteran 3-Dayer, reflect on what has worked for you in the past. If you’re new, devote some time to exploring all the fundraising tools in your Participant Center (really, that tip goes for returning walkers too). Towards the end of this month, sometime around January 26th, you’ll notice the 3-Day website will have a whole new look, including updated tools and printables in your Participant Center.
  • Shoot for the moon on ideas. At this stage, nothing is too ambitious or outlandish to consider, because remember, you don’t have to put any of it into action right now. So let those brainstorms rage like a polar vortex of ideas!
  • Come up with a strategy and plot out the steps you’ll take to achieve it. Break down goals and phases of action week-by-week or month-by-month (if you need a good blueprint to inspire you, “How to Raise $2300 in 2 Months” is a great place to start, even though you still have way more than 2 months to complete your fundraising).

You can do all of this before February 1 without asking a single person for a donation. Having a plan in place now will allow you to jump into your efforts with two feet, confident that you’re not rushing to come up with ideas as the clock ticks down later in the summer or fall.

And as always, the fabulous 3-Day coaches are always here for you, and they are experts on this kind of thing. They’ve all been in your shoes – as 3-Day walkers and as fundraisers. Give them a call at 800-996-3DAY.

Give a Year-End Bump to Your 3-Day Fundraising

There’s no mistaking that December is one of the busiest months of the year for most people. And it’s perfectly reasonable to assume that many Susan G. Komen 3-Day® participants are focusing on things other than their fundraising efforts for the 2015 Komen 3-Day. That said, there are some easy and efficient ways to give a little nudge to your 3-Day® fundraising this month before we turn over the calendar to 2015.

iStock

iStock

Ask! – If we here at the 3-Day sound like a broken record with this piece of fundraising advice, it’s for a very good reason: it works! The single best way for you to receive donations is to ask for them. Simple as that. And December is as good a month as any to ask. You’re likely to be seeing more family and friends in person than in most months, and an in-person ask is the most powerful and effective.

Leverage the Holidays – Everyone is running around like crazy getting their holiday preparations done. If you’re not swamped with holiday to-dos yourself, volunteer to help out your friends and family in return for 3-Day donations. You can offer your services as a babysitter so parents can go shopping or attend holiday parties. You can wrap gifts. If you’ve got a culinary bent, you could prepare food for festivities. Feeling extra handy? Offer to hang holiday lights on houses.

Add an Ask to Your Holiday Cards – If you’re like me, you’ve got a list as long as your arm of loved ones who will be getting your family’s Christmas card this year. Did you know that the 3-Day has these handy inserts (for walkers and crew), which you can print out and include with your holiday cards? You’re sending love and good cheer to all those people anyway, so why not let them know that you’ve also committed to hope and change in the new year by walking in the 3-Day, and ask for their support?2015_SGK_Holiday-Card-Insert_Walker_fp 2015_SGK_Holiday-Card-Insert_Crew_fp

Offer a Friendly Tax Reminder – Most people are already aware, but it never hurts to remind your supporters that any charitable donations made in calendar year 2014 will be tax deductible in 2015. In fact, research has shown that more online charitable donations are made on December 31 than any other day of the year. If your donors give one more time before the clock strikes midnight on New Year’s Eve, it will end up benefitting not only the fight against breast cancer, but potentially their 2015 tax return too! You can even turn it into a fun “Countdown to the Cure” gimmick on the 31st; each hour, post a challenge on Facebook or Twitter asking your friends to get their donations in before the ball drops.

Keep Your Expectations Realistic – It’s possible that your 3-Day fundraising may get a little bit (or a lot) neglected in December, and that’s totally fine and understandable. If you’re able to get just one donation this month, it’s one donation more than you had, and one step closer to your goal. We know that, no matter what, you’ll be ready to hit the ground running (well, walking, but walking with purpose!) in 2015.

What are your best year-end fundraising strategies?

 

The 2014 Susan G. Komen 3-Day Series, By the Numbers

Seven locations. 420 miles. More than 8,500 walkers, 2,000+ crew members, and countless lives touched. Let’s look at our 2014 Susan G. Komen 3-Day® Series, by the numbers.

Michigan 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer michiganDonations: $2.4 Million
Walkers: 875
Crew: 350

Twin Cities 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer twin citiesDonations: $2.0 Million
Walkers: 750
Crew: 225

 

Philadelphia 3-DayIMG_2216Donations: $3.8 Million
Walkers: 1,350
Crew: 300

 

Seattle 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer seattleDonations: $2.7 Million
Walkers: 925
Crew: 275

 

Atlanta 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer atlantaDonations: $3.2 Million
Walkers: 1,100
Crew: 300

 

Dallas/Fort Worth 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer dallas fort worthDonations: $3.1 Million
Walkers: 1,150
Crew: 300

 

San Diego 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer san diegoDonations: $6.8 Million
Walkers: 2,400
Crew: 350

 

The fundraising totals listed represent how much was raised by the time each event rolled around, and we’re thrilled that every single Komen 3-Day continued bringing in donation dollars even after the last walker left each Closing Ceremony. With those continued donations, matching gifts and series gifts, the 2014 3-Day® series is on target to exceed $25 million raised toward the fight to end breast cancer.

There’s not a number big enough to calculate our gratitude to you, our 3-Day family, for your part in the fight.