Give a Year-End Bump to Your 3-Day Fundraising

There’s no mistaking that December is one of the busiest months of the year for most people. And it’s perfectly reasonable to assume that many Susan G. Komen 3-Day® participants are focusing on things other than their fundraising efforts for the 2015 Komen 3-Day. That said, there are some easy and efficient ways to give a little nudge to your 3-Day® fundraising this month before we turn over the calendar to 2015.

iStock

iStock

Ask! – If we here at the 3-Day sound like a broken record with this piece of fundraising advice, it’s for a very good reason: it works! The single best way for you to receive donations is to ask for them. Simple as that. And December is as good a month as any to ask. You’re likely to be seeing more family and friends in person than in most months, and an in-person ask is the most powerful and effective.

Leverage the Holidays – Everyone is running around like crazy getting their holiday preparations done. If you’re not swamped with holiday to-dos yourself, volunteer to help out your friends and family in return for 3-Day donations. You can offer your services as a babysitter so parents can go shopping or attend holiday parties. You can wrap gifts. If you’ve got a culinary bent, you could prepare food for festivities. Feeling extra handy? Offer to hang holiday lights on houses.

Add an Ask to Your Holiday Cards – If you’re like me, you’ve got a list as long as your arm of loved ones who will be getting your family’s Christmas card this year. Did you know that the 3-Day has these handy inserts (for walkers and crew), which you can print out and include with your holiday cards? You’re sending love and good cheer to all those people anyway, so why not let them know that you’ve also committed to hope and change in the new year by walking in the 3-Day, and ask for their support?2015_SGK_Holiday-Card-Insert_Walker_fp 2015_SGK_Holiday-Card-Insert_Crew_fp

Offer a Friendly Tax Reminder – Most people are already aware, but it never hurts to remind your supporters that any charitable donations made in calendar year 2014 will be tax deductible in 2015. In fact, research has shown that more online charitable donations are made on December 31 than any other day of the year. If your donors give one more time before the clock strikes midnight on New Year’s Eve, it will end up benefitting not only the fight against breast cancer, but potentially their 2015 tax return too! You can even turn it into a fun “Countdown to the Cure” gimmick on the 31st; each hour, post a challenge on Facebook or Twitter asking your friends to get their donations in before the ball drops.

Keep Your Expectations Realistic – It’s possible that your 3-Day fundraising may get a little bit (or a lot) neglected in December, and that’s totally fine and understandable. If you’re able to get just one donation this month, it’s one donation more than you had, and one step closer to your goal. We know that, no matter what, you’ll be ready to hit the ground running (well, walking, but walking with purpose!) in 2015.

What are your best year-end fundraising strategies?

 

The 2014 Susan G. Komen 3-Day Series, By the Numbers

Seven locations. 420 miles. More than 8,500 walkers, 2,000+ crew members, and countless lives touched. Let’s look at our 2014 Susan G. Komen 3-Day® Series, by the numbers.

Michigan 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer michiganDonations: $2.4 Million
Walkers: 875
Crew: 350

Twin Cities 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer twin citiesDonations: $2.0 Million
Walkers: 750
Crew: 225

 

Philadelphia 3-DayIMG_2216Donations: $3.8 Million
Walkers: 1,350
Crew: 300

 

Seattle 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer seattleDonations: $2.7 Million
Walkers: 925
Crew: 275

 

Atlanta 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer atlantaDonations: $3.2 Million
Walkers: 1,100
Crew: 300

 

Dallas/Fort Worth 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer dallas fort worthDonations: $3.1 Million
Walkers: 1,150
Crew: 300

 

San Diego 3-Daysusan g. komen 3-Day walk blog 60 miles breast cancer san diegoDonations: $6.8 Million
Walkers: 2,400
Crew: 350

 

The fundraising totals listed represent how much was raised by the time each event rolled around, and we’re thrilled that every single Komen 3-Day continued bringing in donation dollars even after the last walker left each Closing Ceremony. With those continued donations, matching gifts and series gifts, the 2014 3-Day® series is on target to exceed $25 million raised toward the fight to end breast cancer.

There’s not a number big enough to calculate our gratitude to you, our 3-Day family, for your part in the fight.

Ways to Say Thank You to Your 3-Day Donors

We have reached the end of the 2014 Susan G. Komen 3-Day® season, and it’s a great time for all of you who raised money for the Komen 3-Day this year to give some special thanks to the donors who supported you. Here are a few simple ways to say thank you to your 3-Day® donors:

Thank You Note – You’re probably saying, “Well, duh!” But throughout my years as a 3-Day coach, I was always surprised when I’d hear that some participants didn’t send thank you notes to their donors. Even if you had thanked them in person or in some other way, a hand-written note of thanks is a small gesture that goes a very long way.

Acknowledge their connection – When you thank your donors, take a minute to acknowledge their reason for donating. If they were supporting you in memory of someone, remember that person with them. Honor the survivors in their lives. If they donated to you just because you’re awesome and they wanted to support you, tell them they’re awesome too!IMG_6556

Tell Them How They Helped – This graphic chart shows the direct impact that donations to Susan G. Komen® (through events like the 3-Day) have on the fight to end breast cancer. Click to print:susan g. komen impact priorities challenges 2014

Don’t Ask For More…Yet – Many 3-Dayers are already registered for a 2015 3-Day, and may be tempted to use their thank you notes to ask for donations toward the next walk. Hold off on that for now. Now is the time to shine some light on the amazing contributions your donors made to you and to Komen already. It will leave them feeling warm and appreciated, and if you’re coming back to the 3-Day next year (and we hope you are!), when you are ready to make your ask for new donations, your donors will remember how gracious you were and show their generosity again.

Keep It Simple – If you want to write a detailed thank you note to a donor who had a particularly strong impact on your 3-Day experience, that’s fine, but for the most part, it’s okay to keep your thank yous simple and heartfelt. I found a great post called “22 Delightful Ways to Say Thank You”, which has some fun and concise ways to express your thankfulness.

Share the Love on Social MediaPrint this sign, personalize it with a message or your donors’ names, and take a picture of yourself holding it up. thank youThen post it on Facebook, Twitter or Instagram (wherever your friends are) and tag your donors. They will appreciate the acknowledgement.

Record a Video Message – Thank you notes are timeless and always an effective way to convey your gratitude, but if you’re of a more technological and visual bent, you can send a video thank you message to your donors (or post it on social media and tag them in it). You should still follow the other suggestions above (keep it simple, acknowledge connections), but a video message could be a fun and dynamic way to express your appreciation to your donors.

 

However you decide to thank you donors, make it from the heart. They are the real heroes of the 3-Day, and they can never be thanked enough for their part in moving us toward our goal of a world without breast cancer.