The Life Cycle of a Matching Gift

There are hundreds of fundraising tools, tips and ideas available to Susan G. Komen 3-Day® participants who are working toward their fundraising goals, but I am consistently surprised at how underused matching gifts are. Matching gifts are a way for a donor to double his/her donation, but for some reason, many people don’t pursue the option. Perhaps it’s from a lack of understanding about how the process works, or a misconception that it’s too complicated or time-consuming. I’m hoping to clear some of that up here.

In general, a Komen 3-Day matching gift works like this:

  • Meet Petunia.
  • Petunia has just made a $100 donation to her sister Daisy, who is raising money for the 3-Day®. She’s very proud of what Daisy is doing, and wants to support her as much as she can.
  • Petunia works for Awesome, Inc., which has a company matching gift program. Many companies (especially larger corporations) offer matching gifts as a way to inspire their employees to give charitably.
  • So, Petunia goes to the Matching Gifts info page on the 3-Day website ( to look up Awesome, Inc., and confirms that they do match with the 3-Day. Hooray! The Matching Gifts page has info about how Awesome, Inc.’s matching process works, so she submits a request for Awesome, Inc. to match her $100 donation with $100 of their own.
  • Every company’s matching gift process is unique, but in most cases, the company will use an online matching gift portal (such as EasyMatch or CyberGrants) to process requests. Some companies use paper forms that must be mailed in. Petunia confirms that Awesome, Inc. uses an online process, so she logs in and enters the correct information about her gift. She makes sure to specifically designate the Susan G. Komen 3-Day as the recipient of the matching gift (as opposed to her local Susan G. Komen® affiliate or Komen headquarters), and includes Daisy’s full name and the city where she’s walking, to make sure Daisy gets credit for the match.
  • The 3-Day matching gifts team receives notification of the match request from Petunia/Awesome, Inc., and once they have verified Petunia’s original donation, they will approve the match and send approval notification back to Awesome, Inc. This process can take up to 4-6 weeks, but is usually much faster.
  • Even though Awesome, Inc. may not send the matching funds to the 3-Day right away (many companies only pay out matches once a quarter, or twice yearly), credit for the matching gift will be added to Daisy’s fundraising total as soon as the match is approved.
  • And just like that, Petunia’s $100 donation has doubled, and twice as much money goes back to Susan G. Komen® and the fight to end breast cancer – the cause that the sisters care so much about.

The number one piece of advice we give to participants who are raising money for the 3-Day is to ASK, and that advice carries over into asking about matching gifts too. When you send out your fundraising emails or post on Facebook, be sure to remind your donors about 3-Day matching gifts and ask them to inquire with their employers about getting a match.

You can find more detailed information about the matching gift process, and a searchable list of companies that currently match with the 3-Day, at And as always, the 3-Day coaches are available at 800-996-3DAY to answer any questions you might have about the matching gift process or the status of a request that has already been made.

Introducing the ABC’s of the Susan G. Komen 3-Day

What is the Komen 3-Day? There are so many ways to answer this question. For some, it’s a tribute to a family member or friend battling breast cancer. Others walk in memory of loved ones lost. It’s a fundraising event, 3 days of inspiration, 60 memorable miles, a mobile city, and a community. The 3-Day means something a little bit different to everyone, but for most of us, it’s about doing something bold to help end breast cancer. Whether you’re a ten-time participant loaded with legacy pins or brand new to the 3-Day family, you will experience some meaningful and memorable moments on the 3-Day.

As we gear up for our first 3-Day in Michigan in August, we wanted to introduce the ABCs of the 3-Day; 26 people, places or things you’ll encounter as you prepare for a journey you’ll never forget. We invite you to share ideas for each letter with us here on the 3-Day blog or on Facebook. Come back to the blog each week to see the next set of letters and chime in with your own suggestions.

A is for ask susan g komen 3 day walk breast cancer fundraising


What’s the best way to raise money to help end breast cancer? Just ask! Ask everyone and ask big. You can learn more about getting started with fundraising here.

Breast Cancer Susan G Komen 3 Day Walk

Each year, more than 200,000 cases of breast cancer are diagnosed in women and nearly 2,000 cases are diagnosed in men in the U.S. Ending breast cancer is the reason why we walk. Too many lives have been lost, too many lifetimes cut short. Our motto, our vision, our hope is – a world without breast cancer.

See also: Bank of America and Blister

Susan G. Komen 3-Day Coach Breast Cancer Walk

Each 3-Day event is supported by three coaches, your friendly and experienced advisors on everything and anything 3-Day. Contact them at 800-996-3DAY for questions, support, fundraising ideas or just to say hi. Our office hours are 9:00 a.m. – 5:00 p.m. in the local time zone. If we don’t answer when you call, don’t worry! We’re just busy helping another 3-Day participant like you. We will answer your phone call or email within the next business day. (This is Jen Hanskat, a Michigan 3-Day Coach!)

See also: Camp, Crew , Closing Ceremony, Cheering Station, and Commitment Club

Dr. Sheri Prentiss Susan G Komen 3 Day Walk Breast Cancer

Dr. Sheri Prentiss is the National Spokesperson for the Susan G. Komen 3-Day®, as well as a breast cancer survivor and Komen 3-Day walker. She attends the entire 3-Day Series each year, and gives some incredible inspirational speeches at the Opening and Closing Ceremonies. Dr. Sheri will motivate you at the 3-Day to walk 60 miles, inspire you to never give up the fight and encourage you to do everything you can to help end breast cancer forever.

See also: Donation Form

Do you have any other ideas for A, B, C, and D? How about E, F, G, and H? Share them here and don’t forget to come back next week for the next set of letters from the 3-Day Alphabet!



Crafting the Perfect Fundraising Letter

Each summer, I eagerly anticipate the announcement of the next year’s 3-Day event series schedule. When the 2014 3-Day schedule was posted today, I was happy to see that the 2014 San Diego 3-Day will take place on the same weekend in November that I have come to love. My 2013 event is 109 days away and I am ready to start fundraising for 2014!

As a 3-Day coach, I hear from participants who tell me they don’t know what to say in their fundraising letter. My response is always, “Tell me why you became a 3-Day walker.” It‘s amazing how easily the words then flow. Inspired, tearful or celebratory, I love hearing what motivated them, and after listening to their story, I tell the walker, “Congratulations. You just wrote your fundraising letter!”

One walker who needs no help writing his fundraising letter is Burt Lipshie. Burt started his 3-Day journey in 2004 in San Diego and has not stopped walking since! Burt completed his 15th 3-Day in Boston this past weekend, and is preparing for his 16th and 17th 3-Day journeys in Chicago and Dallas. I asked him to share the secrets of his fundraising success. Continue reading