December 1 is #GivingTuesday – Give Some Love to the 3-Day

This week marks the countdown to one of the busiest weekends of the year. On Thursday, families and friends will join to celebrate Thanksgiving. But just when the leftover turkey is packed up and the dishes are all (well, mostly) cleaned, here comes the shopping frenzy known as Black Friday, followed by the continued retail bustle on Saturday and Sunday. After that is Cyber Monday, the day when millions of consumers get out of the stores and on to their computers to find online deals and discounts. All told, American consumers spend billions of dollars getting a jump on holiday shopping.

But then, as the dust settles from the busy retail weekend, we have the breath of fresh air known as #GivingTuesday.

The website for #GivingTuesday (yes, the hashtag is part of the day’s name) shares this description of the holiday: “Now in its fourth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Observed on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources.”

The 3-Day = Giving

Here at the Susan G. Komen 3-Day®, we witness our participants’ dedication to giving. Every year, thousands of Komen 3-Day walkers and crew members give their energy, time, passion, emotion, and in some cases, even their toenails in a truly extraordinary effort to put an end to breast cancer.IMG_7506

And then there are the tens of thousands of 3-Day® donors who give their hard-earned dollars to fund Susan G. Komen®’s critical mission programs of research, community health, education, public policy and global initiatives.

Here are a few ways that the 3-Day community can make the most of #GivingTuesday:

  • Make the Commitment – If you haven’t already, register to walk the 3-Day in 2016. Registration for all 2016 3-Day events is open, and if you register by December 9, registration is just $35.IMG_8162
  • Make a Big Push for Donations – For those of you already registered for a 2016 3-Day event, use #GivingTuesday to make a big push for donations. Social media will be bustling with #GivingTuesday activity on December 1, so to help your efforts stand out, we’ve made some inspiring graphics for the 3-Day. You are welcome and encouraged to download and share these images next Tuesday. 3Day_2015_SocialMedia_Holidays_GivingTuesday_001_B 3Day_2015_SocialMedia_Holidays_GivingTuesday_002_B 3Day_2015_SocialMedia_Holidays_GivingTuesday_003_B 3Day_2015_SocialMedia_Holidays_GivingTuesday_004_B 3Day_2015_SocialMedia_Holidays_GivingTuesday_005_B
  • Make Yourself Seen – #GivingTuesday is promoted as a social media-driven day of charitable giving, so posts on Facebook, Twitter and Instagram will be your go-to methods of reaching people on December 1. This is not a day to be shy on social media; go ahead and post frequently without worrying about being “pushy.” This will be a day when people want to give; use our tools (and the quote photos above) to make yourself and your 3-Day fundraising stand out. Go to to add the 3-Day app to your Facebook page, and check out our suggested messages for social media at
  • Make it Easy – Remember, the easiest way for donors to give to your 3-Day fundraising efforts is online, and the easiest way for them to find YOU is through your personal URL (the web address that will point donors directly to your personal fundraising page). Need help setting up your personal URL? Click here for a handy how-to, or call the 3-Day coaches at 800-996-3DAY for help.

We’re eager to see how you make #GivingTuesday a remarkable day for the 3-Day! Be sure to share your stories with us on social media, and don’t forget to tag us with #The3Day in your posts.


2015 San Diego 3-Day Wrap-up

As one of the longest-running Susan G. Komen 3-Day® events there is, the San Diego 3-Day has become nearly legendary for being an incredible experience. With abundant sunshine, cool Pacific ocean breezes, and enough photo ops to fill an album, San Diego and its 3-Day event open their arms to participants from every corner of the U.S. (and beyond!). Walkers, crew members and countless supporters come together for three days of belief and hope in our promise to end breast cancer forever.

Day 1 began in the pre-dawn hours of Friday morning with the gathering walkers and crew members shivering against the chilly morning (well, chilly by Southern California standards…). But soon, they were greeted from the stage by Dr. Sheri, along with Chrissy Mathews from Susan G. Komen® and San Diego local events coach Kim, who hosted the always-inspiring Opening Ceremony. IMG_8116 IMG_8060 IMG_8133

Walkers headed west toward the coast and a Star Wars themed pit stop 1 (“May the cure be with you.”) before reaching a cheering station which covered blocks of Del Mar Village.IMG_8302IMG_8332 This was just one of dozens of cheer spots along the route, places where supporters put the 3-Day on their calendars a year in advance to make sure they pull out all the stops.

At around the 5-mile point, walkers reached pit stop 2 before beginning the climb up the well-known (and somewhat feared) Torrey Pines hill.IMG_8420 It’s a tough one, but soon gravity lent a hand and walkers descended through La Jolla, into pit stop 3 at the Salk Institute. A vibrant cheering station at the Scripps Institution of Oceanography gave walkers the push the needed to make it to Kellogg Park for a beach-side lunch stop and some photo ops with local surfers.IMG_8504

After lunch, walkers kept to the coast, passing La Jolla cove, and coming across even more cheering stations and a festive pit stop 4. Many walkers were treated to smooches from the “Kissing Dog” and more scenic views (plus a few more hills…) through La Jolla, before the last waterfront stretch into Crown Point Shores, home of the 3-Day camp.

Dr. Sheri and Chrissy were back on stage to host the Friday night camp show. IMG_8657We heard a moving speech from Miguel Perez from Susan G. Komen headquarters, and another touching message from Amy, a mom of three and a young breast cancer survivor. Recognition was given to San Diego’s top training walk leader, top fundraisers, and Milestone Award winner.

With bright sunshine and clear skies, walkers set out along the water from camp on Day 2.IMG_8942 They were met almost immediately by San Diego Youth Corps Alumni at one of many cheering stations along the route. Pit stop 1 and a morning cheer station got walkers pumped up, which was good because soon they were gaining elevation again, this time into the hilly Sunset Cliffs neighborhood.IMG_9141 The climb was worth it, as panoramic views of the Pacific (as well as the New Balance cheerleaders) greeted the walkers at pit stop 2, and the views continued for miles back down into Ocean Beach and pit stop 3.IMG_9307IMG_9036 IMG_9227IMG_9294

Another public cheering station came next, then lunch at Bonita Cove Park. Many walkers’ families and friends joined them, and walkers leaving the park were given fresh gerbera daisies from a local grower.IMG_9325 The route continued along the boardwalk, with many walkers stopping for the endless photo ops, including a group of furry and friendly therapy dogs. Walkers arriving at pit stop 4 at Fanuel Park got the usual snacks and hydration, but got an extra special treat of fresh-baked cookies from some loyal walkers stalkers. The final stretch of Day 2 brought walkers back along Bayside Walk, which was lined with dozens of supporters, and back into camp.IMG_9468 IMG_9436

The Saturday night camp show featured fun games, a moving speech from co-survivor Melissa, and the San Diego Youth Corps. There was also a tear-jerking talk from well-known 3-Dayer John Shinar, who surprised the whole dining tent by proposing to his special lady on stage.IMG_9555

Walkers set out on Sunday morning for yet another beautiful day in San Diego, starting with the lovely DeAnza Cove as the backdrop for pit stop 1.IMG_0133 It was a string of supporters and cheering stations around every corner, including the MadCaps mother/daughter group before pit stop 2 and the NCL and DHL cheerers near the bottom of the Juan St. hill in Old Town.IMG_0230 IMG_0272 That climb was a doozy, but after reaching the top, walkers enjoyed a pass through a nicely shaded residential neighborhood before arriving at lunch at Mission Hills Park.IMG_0419

The second half of Day 3’s route was new and different, taking walkers through more lovely neighborhoods and back down to the sea and Harbor Drive. Pit stop 3 was a new location at Waterfront Park, complete with fountains and historic ships in the background.IMG_0453 Another couple of miles along the water and walkers crossed into the new Participant Finish Area at Embarcadero Park South.IMG_0586

With the sun setting to the west, walkers and crew members processed into the Closing Ceremony arena outside Petco Park, where hundreds of supporters lined the way. Dr. Sheri, Chrissy and Kim, our hosts from the Opening Ceremony and camp shows, were once again there to thank San Diego’s 2,200 walkers, 350 crew members, countless supporters, and event sponsors, and to celebrate the incredible accomplishment that the San Diego 3-Day achieved: raising $5.9 million.IMG_0659 IMG_0861 IMG_0811

And so, the 2015 3-Day season has come to an emotional close, but as we raised the final flag one last time over San Diego, we stood united with our 3-Day family in Michigan, Twin Cities, Seattle, Philadelphia, Atlanta, Dallas/Fort Worth, and every spot in between, bound by our shared promise: that we will never give up until we have defeated breast cancer forever. Thank you, 3-Day walkers and crew!

2015 Dallas/Fort Worth 3-Day Wrap-up

Day 1 of the Susan G. Komen Dallas/Fort Worth 3-Day began with a beautiful sunrise over Opening Ceremony at the Collin Creek Mall in Plano. The amazing Dr. Sheri welcomed the Dallas/Fort Worth 3-Day family, and was joined on stage by Dallas/Fort Worth local events coach Gayla, as well as Chrissy Mathews from Susan G. Komen®, who was not only the 3-Day’s co-host this weekend, but also participated as a first-time walker.IMG_4561 IMG_4619 IMG_4576

Walkers set out through Plano, and within a few miles, passed an elementary school where literally hundreds of students were out to cheer them on (what a way to start the morning!), and arrived at pit stop 1.IMG_4762 IMG_4872 Soon, the route headed south into Richardson and pit stop 2, where the theme was “Wish for the Cure”, complete with magic lamps and “flying” carpets.IMG_5188 Even early in the day, it was clear that the Dallas/Fort Worth community would be a huge part of the 3-Day weekend; walkers rarely went more than a few blocks without hitting a private cheering station, school, or even just neighbors outside their houses cheering them on.IMG_5134 IMG_5093 IMG_5465 DFW is “Komen Kountry,” and some of the most amazing cheering stations walkers saw all weekend were the ones put on by Susan G. Komen; they literally rolled out the pink carpet and had special goodies for walkers on each of the three days.image1

Walkers enjoyed lunch at Valley View Park, and yes, met up with another public cheering station just on the other side. The second half of Day 1’s route took walkers through some very pretty spots, over bridges and through woods. At Churchill Park, many walkers stopped to snap pics with all the metal figures that populate the park. Soon, it was through pit stop 4 and into camp at Brookhaven College.

At Friday night’s camp show, we were joined once again by Dr. Sheri and Chrissy, who was quick to commiserate with walkers after completing the 20-mile day herself too.IMG_5547 We were moved by a speech from Sara, a young breast cancer survivor, and we celebrated the top fundraisers, top training walk leader and Milestone Award winner.

Day 2’s route was full of new twists and turns with an almost entirely new route from past years. Cloudy skies soon opened up with some morning rain for the walkers to enjoy as they weaved through the neighborhoods of Farmers Branch.IMG_5793 Even with the rain, there were cheering stations a’plenty on Beltline Road, leading into a pit stop in Addison Circle.IMG_5961 Walkers faced a long stretch between pit stop 2 and lunch, but a huge public cheering station just before lunch to push walkers that last little way. Lots of supporters from far away locales (New Jersey, Boston) flew here to be with their walkers. By the time most walkers reached lunch at Campbell Green Recreation Center, the rain had stopped and walkers enjoyed the great park with a wide trail.IMG_5992 A “paw-some” cheering station set up by Lone Star Puppy Raisers greeted walkers after lunch with almost a dozen four-legged friends. From there, the route went through Far North Dallas, then wrapped up down Vitruvian Way, where (not surprisingly) people continued cheering walkers in all the way back into camp.IMG_6359

Day 2’s camp show was certainly emotional. For starters, Chrissy was feeling the burn from completing the 20+ miles of Day 2.IMG_6510 Beyond that, we heard another powerful speech from Robin, a 10-year walker and 10-year survivor, and from Miguel Perez, the Susan G. Komen VP of Affiliate Network. We also honored Dallas/Fort Worth’s Local Impact Award winner and heard moving messages from the DFW Youth Corps.

Sunday started with a short bus ride from camp, where walkers were dropped off at Walnut Hill Recreation Center to begin Day 3’s route. They got in a few good miles through some scenic residential Dallas neighborhoods before hitting pit 1.IMG_6871 IMG_6906 From there, walkers trekked through beautiful Park Cities, finding yet another public cheer station in Curtis Park, then walked around Goar Park. Up the route, walkers spent time on Lakeside Drive next to Exall Lake, a great photo op. Pit 2 was at Cole Park, then walkers circled around Turtle Creek before arriving at Reverchon Park for a gorgeous and shady lunch spot.IMG_7230 From there, it was up to the Katy Trail and into the home stretch past American Airlines HQ and Victory Park, the West End Marketplace and another big cheering station. The route passed Dealey Plaza (with the Book Depository and the “grassy knoll”), an important location in American history. Numerous iconic photo stops dotted the last five miles of the route: the big red courthouse, red Mobil Pegasus statue, and the bronze cattle drive statues leading up to city Hall and pit stop 3.IMG_7300 Main Street Garden Park (the site of last year’s Day 3 lunch stop), and Deep Ellum were the last couple of sights before walkers were routed into Fair Park and the finish line.

The sun dipped in the sky as walkers marched into Closing Ceremony. Dr. Sheri, coach Gayla, and Chrissy were on stage again to thank the Dallas/Fort Worth 3-Day’s sponsors and supporters, and to congratulate DFW’s 1,100 walkers and 325 crew members on their amazing 60-mile journey and the $2.8 million that they raised.IMG_7505 IMG_7589 IMG_7738

The 3-Day event team and our friends at Susan G. Komen can’t say thank you enough to every single person who makes this event what it is. This event, and the kind and passionate little world we create on it, would not be possible without each of you: your spirit, energy and passion. We look forward to welcoming many of you back in Dallas/Fort Worth next year and carrying each of you in our hearts every day until then. IMG_7669