Through the Eyes of Seattle 3-Dayers

What an amazing Day 2 we had in beautiful Seattle! On the Susan G. Komen 3-Day®, we love hearing your stories and seeing the event through your eyes. The following ten photos have all been posted on Instagram with the hashtag #SEA3Day (confused about hashtags? Check out this post) and we wanted to share them with you. We also do an Instagram challenge on all Komen 3-Day events — you can learn more about that here. Please continue posting your 3-Day® photos and thoughts on Facebook, Twitter, and Instagram because we love connecting with you online! (Don’t forget to use #The3Day.) See you on social media!











Meet the Seattle 3-Day Coaches

Every Susan G. Komen 3-Day® event has a core team of three coaches, each of whom plays a different role in helping our walkers and crew members prepare for the Komen 3-Day. For months, these dedicated staffers have been having personal conversations with walkers to help them with their training and fundraising, have hosted dozens of local events to bring participants together and build a community of encouragement, and have organized and inspired the amazing team of crew captains and crew members.


Let’s meet the coaches for the Seattle 3-Day®!


Aubrey Cushing – Seattle Local Events Coach

susan g. komen 3-day breast cancer walk meet the seattle coaches aubrey

Aubrey at Aubree’s!

Describe your job in 10 words or fewer. – “Arranging events and surprises to keep excitement around every corner!”

We’re a couple weeks from the Seattle event. What’s a typical day like for you these days? – “Lots of emotions, emails, phone calls, confirmations, excitement and anticipation. I’m finalizing cheering stations, camp entertainment and a few surprises!”

What are 3 things that we didn’t know about you? – “1) In addition to Washington, I have lived in California, Montana, Colorado, Nevada, Utah, Maine and Florida; 2) I’m often heard singing my sentences…with jazz hands! 3) I’m obsessed with the ocean, trees and tacos.”


Paula Hultman – Seattle Participant Coach

susan g. komen 3-day breast cancer walk meet the seattle coaches paula

Paula always stops for a passionately pink fur buddy!

Describe your job in 10 words or fewer. – “I provide information, and receive inspiration from our 3-Day community.”

We’re a couple weeks from the Seattle event. What’s a typical day like for you these days? – “B.U.S.Y! I handle a lot of donations-related matters for participants, and share my fundraising experience and expertise whenever I hear from someone working toward reaching their goal. I think my favorite calls are from first-time walkers, because I remember my first 3-Day pre-event jitters! I can tell them what it’s like to walk 20 miles a day, shower in a truck, and use porta-potties for 3 days, but I can’t prepare them for how the 3-Day will make them feel! Every veteran walker knows what I mean when I say the 3-Day experience is indescribable.”

What are 3 things that we didn’t know about you? – “1) I am a Disneyland junkie, and can point you to any number of ‘hidden Mickeys’ within the park; 2) My husband and I were chosen to be participants on The Amazing Race in 2004, after the casting director met us at the 3-Day in Los Angeles. Sadly, we had to decline the offer due to work schedules. It was our 15 seconds of fame! 3) My secret talent is the ability to tie a cherry stem into a knot with my tongue.”


Jon Lueders – Seattle Crew & Volunteer Coordinator

susan g. komen 3-day breast cancer walk meet the seattle coaches jon

Jon meeting his sweet newborn niece

Describe your job in 10 words or fewer. – “I am the support system for all things crew-related.”

We’re a couple weeks from the Seattle event. What’s a typical day like for you these days? – “A typical day involves reacting to many changes that come along in our run up to the event. This mostly involves keeping crew captains informed and being around when the inevitable questions and technical issues pop up.”

What are 3 things that we didn’t know about you? – “1) I once had a car catch fire while I was driving it; 2) I slept with a stuffed animal on my bed from childhood through college (including my away track meets). 3) I have a brand new baby niece (1 day old as I write this).”


Going to be at the Seattle 3-Day? Come meet coaches Aubrey and Paula at two special meet-and-greets, on Friday and Saturday in camp, 6-7 p.m., in the 3-Day Lounge.



Hashing Out #Hashtags with #The3Day

Remember the old days, when the pound sign was just a way to indicate a number? How times have changed. These days, that little crisscross symbol has an entirely new function and a new name: a hashtag.


What are Hashtags? – Put simply, hashtags are identifiers that are used to group together posts on social networks (Twitter, Facebook, Instagram) that relate to similar topics. Say you want to go onto Twitter and find/follow all of the posts about the Super Bowl. You can search for #superbowl, and any public posts that include that identifier will show up in your search results. Unlike a full internet search, where you would go to a search engine like Google or Yahoo and search for the term “Super Bowl,” then get links to a bunch of websites, instead, you search for a hashtag within a specific site. The results for #SuperBowl in Twitter will be different than the results in Instagram.

A Secondary (and Less Functional) Use of Hashtags – Incidentally, hashtags have also taken on a secondary purpose: punchline. Often now, you’ll see people post about some topic, then to punctuate the underlying emotion, or add an afterthought or meta commentary about the post, they include a hashtag. For example, you could post a picture of your smiling, food-covered toddler on Instagram with the caption, “We’re pretty sure she liked the spaghetti! #bathtime #laundrytimetoo”. You say something with the post, then add a little extra commentary with hashtags. In cases like this, the intent of the hashtag is not to group your post with other posts of the same topic, but to quickly and succinctly add a funny, poignant or impactful gist to your comment.

The Possibilities are Limitless – Anyone can make a hashtag, but there are a few rules and practices that go along with creating a hashtag: letters and numbers are okay, but no spaces or punctuation (except dashes and underscores); capital letters can be used to show separation between words without affecting the function of the hashtag (i.e., #SesameStreet and #sesamestreet are seen as identical in the eyes of the internet, but the former might look a little nicer); try to keep each hashtag short and to-the-point; using too many hashtags can dilute the impact of your post, so choose wisely. But beyond that, the possible hashtags you could come up with are boundless as the World Wide Web itself.

Soooo…What Does This All Have to Do With the 3-Day? – As you (hopefully) have noticed, the 3-Day has been using hashtags in its posts all year to pinpoint its place in the social media space. Hashtag #The3Day has been all over Twitter, Instagram and Facebook as a way to identify and group together posts about our event—ones that come from us, as well as posts that come from our followers and supporters. Aside from the primary #The3Day hashtag, we also have hashtags for each individual event (#MI3Day, #TC3Day, #PHL3Day, #SEA3Day, #ATL3Day, #DFW3Day and #SD3Day). Hashtags allow you (and us) to easily browse through our social media platforms to find other people who are talking about the 3-Day. Or should we say #The3Day.susan g. komen 3-day breast cancer walk blog hashtag location specific

Instagram Photo Challenges – One specific hashtag-driven activity that the 3-Day has started is an on-event photo challenge for each of the seven 3-Day events. Starting on the day before each 3-Day begins, and continuing until the following Monday (5 days total), we’ve asked our participants and supporters to post photos on Instagram with a certain theme and hashtag each day. For example, the theme for Day 2 (Saturday) of each event is “Endurance,” so on that day, we want you to post pictures of what that word means to you, and include the hashtag #the3day_endurance. At the end of each day, the 3-Day social media team searches the specific daily hashtag and picks a few shots to share on our Instagram page too. But meanwhile, anyone can search the hashtags and see what other people are posting too!susan g. komen 3-day breast cancer walk blog hashtag instagram photo challenge


For some, the use of hashtags has been an easy skill to pick up, but for others, it may take a little more time to get the hang of it. That’s okay! You can get a lot out of social media with or without hashtags. If you have questions about hashtag use on the 3-Day, or the 3-Day’s social presence in general, please post on Facebook or tweet us. See you in #cyberspace!