How to Tell Your Story – A Guest Post by Coach Susan

Susan Wynne, the Participant Support Coach for the Atlanta 3-Day, joins us today to talk about the importance that your story has in your fundraising efforts. susan g. komen 3-Day breast cancer walk blog 60 miles how to tell your story fundraising coach susan

 

“Tales told from the heart reach the heart.” – Steve Sanfield

Who doesn’t love a good story? A really great story can draw people in, transport them to new and different places and move them to act. Stories are what connect us to each other.

Your story is an important way for you to share your message with potential donors. Your story is what will help you achieve the goal that you set out to reach, which is to help create a world without breast cancer.

When participants register for the Komen 3-Day, one of the first things that we as coaches suggest they do is customize their personal 3-Day® webpage. This is the place where you will tell potential donors YOUR story. What brought you to the 3-Day? What made you decide to walk 60 miles and raise $2,300? What will your friends’ and family members’ donations mean to you and to the fight?susan g. komen 3-Day breast cancer walk blog 60 miles how to tell your story fundraising

Below I’ve outlined a few tips to help you tell your story:

  1. Make your story authentic. The people who are going to be supporting you will be drawn in because they know you, they want to support you, and they can empathize with your story. Don’t tell someone else’s story. Use your voice. Jot down a few thoughts about what you want to share: what made you decide to participate? Why is this cause important to you? Why did you choose the 3-Day? This will become the outline for your story.
  2. Speak from the heart. For most of us, making the decision to participate in the 3-Day was emotional. Maybe you were driven to participate because you were diagnosed, maybe because you lost a loved one, maybe you might not have a personal connection, but were drawn to participate because you want to do something to make the world better. Whatever the reason, it must have been powerful to make you decide to do something that many other people wouldn’t do. Share your reason with your donors. It is the stories, not statistics, that will help connect people to your cause.
  3. Remember that your story is powerful; share it with everyone! As the 3-Day gets closer, we have many participants who reach out to the coaches because they need some last-minute fundraising advice. As a coach, the first thing I do is go online and visit their personal fundraising page. I’m surprised by how often I discover that they had not personalized their page yet; they had not told their story. Many walkers make the mistake of thinking their story isn’t important, or thinking it won’t make an impact, so they don’t share it. But they couldn’t be more wrong! My first suggestion is to get that personal page updated, then share it with the world. It’s amazing the success that people have when they take this very important step.
  4. Make sure to include your donors in your story. Your donors are helping you achieve your goal by supporting you. Their generosity goes so far beyond the monetary gifts they give, because together with you, they have helped make a difference in the fight to end breast cancer. Share how their donations are helping, and thank them publicly early and often.

Sometimes getting started is the hardest step, so if you need a little help with getting your story out there, call your 3-Day coach at 800-996-3DAY.

3-Day Registration Discount Extended for a Limited Time!

In the beginning, there was an early bird discounted registration fee for the 2015 Susan G. Komen 3-Day® series. The people shouted with joy at the $20 savings, and signed up for just $50 to walk 60 miles in the most incredible and life-changing breast cancer event in the world.susan g. komen 3-Day breast cancer 60 mile walk blog discount registration

But good things must come to an end, and on April 6, the discount expired and the registration fee for the Komen 3-Day went back up to $70.

Or did it?

We at the 3-Day® like awesome things, and we want to pass those awesome things on to you, our incredible supporters and participants. So, we’ve extended the discounted registration fee for a couple more days, if you use code HUGE20.

From now until Thursday, April 9 at 11:55 p.m. CT, participants can register for any 2015 3-Day event for just $50, if you use the discount code HUGE20.

This discount will expire for good at 11:55 p.m. CT this Thursday, April 9, so don’t wait! Share it with your friends, family members, neighbors, church group, co-workers, workout buddies, everyone! Go ahead. Get over to www.The3Day.org/register and sign up for just $50 using the code HUGE20.

March Meet-up Round-up

Even though our first Susan G. Komen 3-Day® event is over 4 months away, our Komen 3-Day coaches are busy meeting up with walkers and crew members, new and returning, to start getting them prepared and excited. Take a peek at some of the meet-ups that brought our 3-Day® family face-to-face in March (and a few from February)!

Michigan

On March 21, Michigan 3-Day coaches Ann, Jennifer and Gina joined long-time walkers and crew captains (and some adorable guests) for a fun-filled reunion at Lucky Strike in Novi. As “America’s High Five” continues to thaw out, more and more events will be happening, so keep an eye on the “Find a Meet-Up” page of the 3-Day website (The3Day.org/Calendar).susan g. komen 3-Day breast cancer walk blog 60 miles meet-up michigan

Twin Cities

With it still being a little too cold for much outside walking, Coach Stephanie met a few 3-Day friends for a Walk & Talk on March 7 at Southdale Mall (home of the Twin Cities Opening Ceremony in 2014). The group included 2014 Top Training Walk Leader, Sue N. (far left). The other ladies were all new walkers. susan g. komen 3-Day breast cancer walk blog 60 miles meet-up twin citiesThe Twin Cities training season officially kicked off with a Get Trained Workshop at Marathon Sports in Minneapolis on Saturday, March 21. Participants were fitted for proper shoes and got tips on hydration, preventing blisters and dressing for warm weather, then two of the Twin Cities’ awesome training walk leaders led attendees on a 3.5-mile walk to break in the new shoes they just bought. susan g. komen 3-Day breast cancer walk blog 60 miles meet-up twin citiessusan g. komen 3-Day breast cancer walk blog 60 miles meet-up twin cities

Seattle

The West Seattle Library Get Started Meeting on March 7 had a mix of veteran and first-time walkers as well as a crew member. One person (Kendra, the blonde holding the sign) was so inspired, she registered for the 3-Day on her phone in the middle of the meeting! susan g. komen 3-Day breast cancer walk blog 60 miles meet-up seattleACME Bowl in Tukwila was the backdrop for the Seattle 3-Day Reunion on March 19. Seattle coaches Aubrey, Paula and Jon met with more than 30 walkers and crew members to eat, play games, award prizes, reminisce about the 2014 event, and join in the commitment to recruit even more new walkers for 2015.susan g. komen 3-Day breast cancer walk blog 60 miles meet-up seattleSeattle team captain Mitch C. (aka, “Mr. Coach Aubrey”) led a fun 3-mile scavenger hunt training walk on March 28. It was the first one he has hosted this year and everyone who attended the walk in Bradley Lake Park in Puyallup had a wonderful time. susan g. komen 3-Day breast cancer walk blog 60 miles meet-up seattle susan g. komen 3-Day breast cancer walk blog 60 miles meet-up seattle

Philadelphia

Some brave Philadelphia walkers gathered for a chilly Walk & Talk/Training Walk held in Washington Lake Park in Sewell, NJ on Saturday, March 28. Even with the threat of snow, the amazing group, made up of veteran walkers as well as two brand new 3-Dayers, walked for almost an hour and had a great time.susan g. komen 3-Day breast cancer walk blog 60 miles meet-up philadelphia

Atlanta

On March 15, 32 Atlanta walkers and crew members met to reconnect with 3-Day friends. We had fun with a photo booth, some yummy snacks, and enjoyed one of the first beautiful days of the year together.susan g. komen 3-Day breast cancer walk blog 60 miles meet-up atlantasusan g. komen 3-Day breast cancer walk blog 60 miles meet-up atlanta

Dallas/Fort Worth

Coach Gayla has been busy in the Lone Star State! Here, she had from a couple of jokesters from team Presbytittyans, Emily “Weave” W. and Tom R., setting up for the Get Started Meeting in Grapevine on March 19.susan g. komen 3-Day breast cancer walk blog 60 miles meet-up dallas fort worthOn March 26, local 3-Day supporter, Title Nine, greeted walkers with fruit and water before and after a 3-mile Walk & Talk on the Katy Trail in Dallas.susan g. komen 3-Day breast cancer walk blog 60 miles meet-up dallas fort worthTeam No Walker Left Behind helped lead a 4+ mile training walk & Meet-Up at the No Walker Left Behind HQ in Cedar Hill on March28. It was the perfect start to a perfect weekend in Texas. The “hill” in Cedar Hill is appropriately named, and Coach Gayla noted, “I had flashbacks of [walking in] San Diego while my hamstrings and calves screamed ‘Yowza!’ as we hiked up and down through training walk leader Mary T.’s neighborhood.” susan g. komen 3-Day breast cancer walk blog 60 miles meet-up dallas fort worth

San Diego

Saturday, Feb 28 was the first Walk & Talk of the season in San Diego. It threatened rain but that didn’t stop this group of 16 walkers—6 of whom were brand new to the 3-Day—from walking 5 miles along the beach in Mission Bay. Coach Kim told us, “New walker Pam S. (pictured in the back row with the teal jacket) shared with us that this was the first time she had ever walked 5 miles. At the start of the walk she thought she would only try and complete 3 miles, but the next thing she knew, she was having so much fun walking and talking with others that 5 miles just snuck up on her and she felt great! She was so excited to get home and write her fundraising letter and include her 5-mile story. It was pretty awesome watching the excitement of all the new walkers.”susan g. komen 3-Day breast cancer walk blog 60 miles meet-up san diego

 

BONUS Meet-ups!

Chicago
Coaches Eileen (Twin Cities) and Jennifer (Michigan) hosted a Chicagoland gathering on February 12 in Rosemont, IL. More than 15 people attended, with the majority being registered participants, and it was a really good mix of new and veteran walkers.  The energy was amazing and everyone really seemed to appreciate keeping the 3-Day spirit alive in the Chicago area.  We had introductions and fundraising chats and two veterans from the group are planning another big reunion training walk in August. susan g. komen 3-Day breast cancer walk blog 60 miles meet-up chicagoland

Tampa Bay
On March 21, approximately 30 Tampa Bay area walkers and crew members met up for a couple of hours at Columbia Restaurant. It was a great afternoon of connecting with old friends and meeting new ones!susan g. komen 3-Day breast cancer walk blog 60 miles meet-up tampa bayland

Arizona
Dallas/Fort Worth coach Liz and San Diego coach Staci (who live in Phoenix and San Diego, respectively), hosted a reunion on March 19 at Claim Jumper restaurant in Tempe for past Arizona 3-Day participants. Most attendees are going to be walking or crewing in other 3-Day events this year, including San Diego, Dallas/Fort Worth and Atlanta.susan g. komen 3-Day breast cancer walk blog 60 miles meet-up arizona

 

If you couldn’t make it to a meet-up in March, fear not! The April calendar is packed with dozens of Meet-ups and more. Visit the 3-Day website to find a local event near you.