How to Tell Your Story – A Guest Post by Coach Susan

Susan Wynne, the Participant Support Coach for the Atlanta 3-Day, joins us today to talk about the importance that your story has in your fundraising efforts. susan g. komen 3-Day breast cancer walk blog 60 miles how to tell your story fundraising coach susan

 

“Tales told from the heart reach the heart.” – Steve Sanfield

Who doesn’t love a good story? A really great story can draw people in, transport them to new and different places and move them to act. Stories are what connect us to each other.

Your story is an important way for you to share your message with potential donors. Your story is what will help you achieve the goal that you set out to reach, which is to help create a world without breast cancer.

When participants register for the Komen 3-Day, one of the first things that we as coaches suggest they do is customize their personal 3-Day® webpage. This is the place where you will tell potential donors YOUR story. What brought you to the 3-Day? What made you decide to walk 60 miles and raise $2,300? What will your friends’ and family members’ donations mean to you and to the fight?susan g. komen 3-Day breast cancer walk blog 60 miles how to tell your story fundraising

Below I’ve outlined a few tips to help you tell your story:

  1. Make your story authentic. The people who are going to be supporting you will be drawn in because they know you, they want to support you, and they can empathize with your story. Don’t tell someone else’s story. Use your voice. Jot down a few thoughts about what you want to share: what made you decide to participate? Why is this cause important to you? Why did you choose the 3-Day? This will become the outline for your story.
  2. Speak from the heart. For most of us, making the decision to participate in the 3-Day was emotional. Maybe you were driven to participate because you were diagnosed, maybe because you lost a loved one, maybe you might not have a personal connection, but were drawn to participate because you want to do something to make the world better. Whatever the reason, it must have been powerful to make you decide to do something that many other people wouldn’t do. Share your reason with your donors. It is the stories, not statistics, that will help connect people to your cause.
  3. Remember that your story is powerful; share it with everyone! As the 3-Day gets closer, we have many participants who reach out to the coaches because they need some last-minute fundraising advice. As a coach, the first thing I do is go online and visit their personal fundraising page. I’m surprised by how often I discover that they had not personalized their page yet; they had not told their story. Many walkers make the mistake of thinking their story isn’t important, or thinking it won’t make an impact, so they don’t share it. But they couldn’t be more wrong! My first suggestion is to get that personal page updated, then share it with the world. It’s amazing the success that people have when they take this very important step.
  4. Make sure to include your donors in your story. Your donors are helping you achieve your goal by supporting you. Their generosity goes so far beyond the monetary gifts they give, because together with you, they have helped make a difference in the fight to end breast cancer. Share how their donations are helping, and thank them publicly early and often.

Sometimes getting started is the hardest step, so if you need a little help with getting your story out there, call your 3-Day coach at 800-996-3DAY.

Meet the Philadelphia 3-Day Coaches!

Every Susan G. Komen 3-Day® event has a core team of three coaches, each of whom plays a different role in helping our walkers and crew members prepare for the Komen 3-Day. For months, these dedicated staffers have been having personal conversations with walkers to help them with their training and fundraising, have hosted dozens of local events to bring participants together and build a community of encouragement, and have organized and inspired the amazing team of crew captains and crew members.

Let’s meet the coaches for the Philadelphia 3-Day®!

Joanne Harrington – Philadelphia Local Events Coachsusan g. komen 3-day breast cancer walk blog philadelphia coach joanne

Describe your job in 10 words or fewer. – “Coordinate everything to welcome our walkers to the 3-Day.”

We’re a couple weeks from the Philadelphia event. What’s a typical day like for you these days? – “I’m insanely busy here! I’m firming up private cheering stations and mobile cheering squads, gathering bakeries for baked good donations, answering questions about ceremony flag bearers and generally just putting on the finishing touches.”

What are 3 things that we didn’t know about you? – “1) I have two lovely granddaughters: Abby, age 9 and Caroline, age 5. Unfortunately, they live in Maryland so I don’t get to see them as much as I would like; 2) I am a Philadelphia Eagles season ticketholder. E-A-G-L-E-S, EAGLES! LOVE my birds! 3) I have been on 16 cruises.”

 

Jen Haber – Philadelphia Participant Coachsusan g. komen 3-day breast cancer walk blog philadelphia coach jen

Describe your job in 10 words or fewer. – “Answering all things 3-Day-related on a daily basis.”

We’re a couple weeks from the Philadelphia event. What’s a typical day like for you these days? – “Busy! My days are filled with interactions with participants. I’ve gotten to know many Philadelphia walkers through the emails and calls I am receiving. It’s that time of the event season when I am helping with matching gift questions, assisting with online check-in and providing last-minute event details. Everyone has a story that connects us to this cause and I love hearing them. The conversations I have each day are very important to me because they remind me why we are all working so hard to make an impact in the fight against breast cancer.”

What are 3 things that we didn’t know about you? – “1) I live in Southern California and have two dogs who love coming to visit the San Diego 3-Day every year; 2) I was a Peace Corps volunteer in Poland, where I organized my first breast cancer awareness walk and where my passion for this cause began; 3) I was a vegetarian for almost 20 years until very recently. My carnivore husband couldn’t be happier!”

 

Melanie Toner – Philadelphia Crew & Volunteer Coordinatorsusan g. komen 3-day breast cancer walk blog philadelphia coach melanie

Describe your job in 10 words or fewer. – “Supporting our amazing captains and crew members to rock on event.”

We’re a couple weeks from the Philadelphia event. What’s a typical day like for you these days? – “I spend most of my day working on communicating final details to crew captains and supporting the crew. My goal is to ensure the crew feels confident and prepared on event. The days are long but it’s all worth it. I’m looking forward to seeing the hard work pay off!”

What are 3 things that we didn’t know about you? – “1) I’m a lefty; 2) An ‘intimate’ family event in my family involves 35-40 people; 3) You will likely find me singing to myself on event – something I do when I have a lot to accomplish and need to focus.”

 

Going to be at the Philadelphia 3-Day? Come meet coach Joanne at a special meet-and-greet on Friday and Saturday in camp, 6-7 p.m., in the 3-Day Lounge.

Meet the Twin Cities 3-Day Coaches

Every Susan G. Komen 3-Day® event has a core team of three coaches, each of whom plays a different role in helping our walkers and crew members prepare for the Komen 3-Day. For months, these dedicated staffers have been having personal conversations with walkers to help them with their training and fundraising, have hosted dozens of local events to bring participants together and build a community of encouragement, and have organized and inspired the amazing team of crew captains and crew members.

Let’s meet the coaches for the Twin Cities 3-Day® event!

Stephanie Winkel – Twin Cities Local Events Coach

susan g. komen 3-day breast cancer walk blog meet the coaches twin cities stephanie

Describe your job in 10 words or fewer. – “Recruiting walkers and securing community involvement for a fantastic event!”

We’re a few weeks from the Twin Cities event. What’s a typical day like for you these days? – “Crazy! The last minute details are my favorite part- involving participants in our ceremonies; driving the route and getting community participation from local businesses and private cheering stations; soliciting donations to make the participant experience a memorable one; securing entertainment! I love watching it all come together.”

What are 3 things that we didn’t know about you? – “1) I’m a nationally certified personal trainer and recently had an opportunity to box with Jillian Michaels (world famous fitness guru and trainer on the hit show, The Biggest Loser). This was my 3 minute claim to fame and gave me rockstar mom status to my 3 kids; 2) I’m obsessed with Pinterest and actually do use a lot of the things I pin; 3) I love my morning coffee so much I stand at the coffee pot everyone morning watching it drip until it’s ready. I’m useless until I have it.”

 

Eileen Barnick – Twin Cities Participant Coach

susan g. komen 3-day breast cancer walk blog meet the coaches twin cities eileen

Eileen (second from right) and family

Describe your job in 10 words or fewer. – “I support amazing people who are changing the world. #bestjobintheworld”

We’re a few weeks from the Twin Cities event. What’s a typical day like for you these days? – “Busy! My days are filled with wonderful interactions with wonderful participants. I am really getting to know the Twin Cities participants through the many emails and calls I am receiving. It’s that time of the event season wheb I am helping with missing donations, assisting with Online Check-In and providing event details. Everyone has a story that connects them to this cause. The conversations I have each day are very important to me because they help me understand how and why we have all been brought to this cause. I am looking forward to finally meeting all of the new 3-Day friends I have met as being the Twin Cities coach this year!”

What are 3 things that we didn’t know about you? – “1) In my previous life (before children) I was a certified scuba diver and licensed stock broker; 2) In my future life (after children move out) there will be an RV and an ocean (watch out California friends!); 3) My one hidden talent (to the embarrassment of my children) is that I am a rockstar hoola hooper!”

 

Kiki Setterlund – Twin Cities Crew & Volunteer Coordinator

susan g. komen 3-day breast cancer walk blog meet the coaches twin cities kiki

Silliness from Kiki and family

Describe your job in 10 words or fewer. – “Fun, challenging, rewarding…all wrapped up in lots of laughter.”

We’re a few weeks from the Twin Cities event. What’s a typical day like for you these days? – “We’re kicking it into high gear here in the Twin Cities. We’re looking at maps and schedules and playing the ‘what if’ game ahead of time. This is all to make sure that the walkers, crew, community and others are safe, well supported and of course, having a good time on-event. I am in weekly contact with my Captains and Senior Captains: Kathy H., Stephanie F., Tami G. and Kate S. to ensure the Crew has the information they need and when they need it. We’re busy recruiting day volunteers and watching the amazing fundraising progress of our Crew. The days (and nights) are long, but they are so worth it. It’s exciting to see all of this hard work and preparation come to fruition. I’ve got an amazing team of Crew Captains I work with and could not be more thankful for them.”

What are 3 things that we didn’t know about you? – “1) I once saved [opera legend] Placido Domingo at a special event from a man wearing a poncho and sombrero; 2) I have solid hips. I once broke a window by giving it a ‘hip check’; 3) My favorite past time is weekend ‘family cuddles’ with my husband Seth, and kids, Finn (8) and Evy (5).”

 

If you’ll be at the Twin Cities 3-Day, be sure to say hello to the coaches! They’ll be happy to see you!