Reenergizing Your 3-Day Fundraising

The story is not uncommon: you registered for the Susan G. Komen 3-Day® months ago, and you got started on your fundraising right away. You had a nice rush of donations at the beginning from people who were excited about the challenge and commitment you were undertaking with the Komen 3-Day. But at some point, the rush slowed to a trickle, and perhaps has now stopped completely. Yes, you’ve hit the dreaded 3-Day® fundraising plateau.

earnings

If your 3-Day fundraising has hit a lull, here are some quick tips to keep things moving forward.

Work the Follow-ups! – If you sent out a fundraising email or letter and responses have slowed, send a follow-up message to everyone you sent the original message to (including people who have already donated). The follow-ups allow you to do a few key actions:

  • Publicly thank those who have already donated. I’ve actually had donors give a second time as a result of being thanked in a follow-up email!
  • Give everyone an update on your fundraising and training progress. (“I just finished my first 10 mile training walk!” “I’m halfway to my fundraising goal!”) Keeping your donors engaged and involved in your journey will compel them to give.
  • Remind those who have not donated yet that it’s not too late! In all likelihood, they’ve just forgotten and will appreciate the gentle reminder nudge. As a donor who has supported my friends’ fundraising efforts for the 3-Day and other events, I know that I most often give on the second (or sometimes even the third) email.

Set a Deadline – Even though you have until just before your 3-Day event to finish your fundraising, there are countless benefits to reaching your goal early. Go ahead and set a deadline for yourself and share it with your donors. And it doesn’t have to be a deadline for raising the full $2300; for example, you could ask your donors to help you raise $700 in the month of July (the seventh month). The pressure of a deadline can be very persuasive and will help eliminate the “I’ll get to it later” mentality that donors sometimes fall into.

Try a Fundraising Event – If your go-to strategy so far has been fundraising with a one-on-one ask (sending emails, posting on Facebook, asking face-to-face), add some new energy and variety by holding a fundraising event. These events can be elaborate, but certainly don’t have to be. A simple garage sale or a well-positioned bake sale can often yield hundreds of dollars or more. See if your local market will let you set up a table outside. Get the kids involved and set up a lemonade stand at a nearby park or beach on a warm summer day (pink lemonade, naturally). Be sure to put out copies of your 3-Day donation form and/or your 3-Day business cards; there’s a great chance that some of your patrons will be inspired to give more when they get home!

The 3-Day Blog has loads of fundraising posts, and your 3-Day Participant Center is your fundraising idea headquarters. Still need ideas or inspiration? Call the coaches at 800-996-3DAY!

Fabulous Fundraising Resources in Your 3-Day Participant Center

You Susan G. Komen 3-Day® Participant Center is chock full of amazing tools and resources to help prepare you for the Komen 3-Day. The best advice I can give when it comes to your Participant Center is to log in sometime when you have a good 30 minutes or more to just explore. Click around on all the different links and discover what goodies are waiting inside.

I could devote a whole series of blog posts to detailing the amazing tools in the 3-Day® Participant Center, but today, I want to focus on a few fundraising gems.

You can find the fundraising resources by logging in, then clicking Fundraise in the left-side navigation menu. susan g. komen 3-Day breast cancer walk blog fundraising tools participant center

From there, click on Fundraising Tools.susan g. komen 3-Day breast cancer walk blog fundraising tools participant center

Here, you will find dozens of links to fundraising materials, including:

When you’re done poking around and have gathered heaps of amazing strategies, get back to the Home Page by clicking Participant Center Home in the left-side menu. susan g. komen 3-Day breast cancer walk blog fundraising tools participant center

Now, look to the menu on the other side of the screen and click the pink colored button that says Progress. susan g. komen 3-Day breast cancer walk blog fundraising tools participant center

This will open a screen that shows you exactly how much you’ve raised and who has donated to you and when. Did you know that your donors can leave you personal messages when they donate (different from the public messages that scroll on your fundraising Honor Roll)? You’ll see them here! And, you can even download a list of your donors, complete with addresses to send those heartfelt thank you notes to. susan g. komen 3-Day breast cancer walk blog fundraising tools participant center

Your 3-Day fundraising is a big commitment, so we give you big tools to tackle the challenge. Spend some time with your Participant Center, and if you ever have questions that you can’t find the answers to, our 3-Day coaches are just a phone call away at 800-996-3DAY.

The Emotional Journey of the 3-Day Fundraiser

The Susan G. Komen 3-Day® is an experience which elicits deep and profound emotional responses at every turn. For most Komen 3-Day walkers, the emotional journey begins as soon as they register and are faced with the challenge of raising $2300. Join us as we dissect the phases of feelings that the average 3-Day® fundraiser goes through.

Anxiety susan g. Komen 3-Day breast cancer walk fundraising

How am I going to raise all that money? Will I have enough time? What if no one donates to me? The beginning of the fundraiser’s journey is often fraught with stomach-churning apprehension. It’s totally normal. Raising $2300 is a big challenge, and it deserves a respectful degree of trepidation.

Resolvesusan g. Komen 3-Day breast cancer walk fundraising resolve

The good news is, for most fundraisers, the anxiety phase is quickly pushed aside by a firm resolve to get the job done. You realize that any fear you’re feeling about fundraising is nothing compared to the terrifying reality of a breast cancer diagnosis, and you are soon ready to move beyond the worry and get to work.

Excitementsusan g. Komen 3-Day breast cancer walk fundraising excitement

Once you’ve dug in your heels and determined that failure is not an option, the fun starts. There are literally hundreds of ways that a 3-Day walker can raise money, and figuring out which strategies will work best is an exciting prospect. Should I organize a fundraising event? I wonder how much money I could raise just by recycling cans and bottles… Hey, my brother works for a company that does matching gifts! Even if your go-to tactic is as simple as sending an email to your friends and family, you will feel a special thrill in expressing your reasons for walking and your anticipation about the 60-mile journey. You will be eager to invite your friends and family to join you in the voyage.

AnticipationSusan G. Komen walkers gear up and take on Day 3 to find a cure for breast cancer.

So you’ve hit “Send” on your fundraising emails, and now…you wait. Waiting can be stressful, but remember that the fundraiser’s journey is a marathon, not a sprint. It can take time for those donations to roll in, so be patient. Give it a week or two, then send a follow-up.

Inspirationsusan g. Komen 3-Day breast cancer walk fundraising inspiration

And oh, when the donations come it, how sweet it is! There’s nothing quite like the delight of getting those notification emails letting you know that you’ve received a new donation. Your hard work is paying off, and with every new donation, your faith in humanity is confirmed. You’ll find yourself surprised and overwhelmed by the generosity that can come from sometimes the most unexpected places.

Gratitudesusan g. Komen 3-Day breast cancer walk fundraising gratitude

The appreciation that the fundraiser feels for his/her donors is as sincere an emotion as they come. With every step you take on your 60-mile adventure, you carry your donors with you.

 

Fundraising for the 3-Day is emotional, make no doubt about it. If you ever feel overwhelmed by any of these emotions, call the coaches at 800-996-3DAY. We’ve all been there, and we will always be there for you – to work through your worries, to overcome your obstacles, and to celebrate your victories.

What emotions have you experienced as a 3-Day fundraiser?