The Life Cycle of a Matching Gift

There are hundreds of fundraising tools, tips and ideas available to Susan G. Komen 3-Day® participants who are working toward their fundraising goals, but I am consistently surprised at how underused matching gifts are. Matching gifts are a way for a donor to double his/her donation, but for some reason, many people don’t pursue the option. Perhaps it’s from a lack of understanding about how the process works, or a misconception that it’s too complicated or time-consuming. I’m hoping to clear some of that up here.

In general, a Komen 3-Day matching gift works like this:

  • Meet Petunia.
  • Petunia has just made a $100 donation to her sister Daisy, who is raising money for the 3-Day®. She’s very proud of what Daisy is doing, and wants to support her as much as she can.
  • Petunia works for Awesome, Inc., which has a company matching gift program. Many companies (especially larger corporations) offer matching gifts as a way to inspire their employees to give charitably.
  • So, Petunia goes to the Matching Gifts info page on the 3-Day website (The3Day.org/Matching) to look up Awesome, Inc., and confirms that they do match with the 3-Day. Hooray! The Matching Gifts page has info about how Awesome, Inc.’s matching process works, so she submits a request for Awesome, Inc. to match her $100 donation with $100 of their own.
  • Every company’s matching gift process is unique, but in most cases, the company will use an online matching gift portal (such as EasyMatch or CyberGrants) to process requests. Some companies use paper forms that must be mailed in. Petunia confirms that Awesome, Inc. uses an online process, so she logs in and enters the correct information about her gift. She makes sure to specifically designate the Susan G. Komen 3-Day as the recipient of the matching gift (as opposed to her local Susan G. Komen® affiliate or Komen headquarters), and includes Daisy’s full name and the city where she’s walking, to make sure Daisy gets credit for the match.
  • The 3-Day matching gifts team receives notification of the match request from Petunia/Awesome, Inc., and once they have verified Petunia’s original donation, they will approve the match and send approval notification back to Awesome, Inc. This process can take up to 4-6 weeks, but is usually much faster.
  • Even though Awesome, Inc. may not send the matching funds to the 3-Day right away (many companies only pay out matches once a quarter, or twice yearly), credit for the matching gift will be added to Daisy’s fundraising total as soon as the match is approved.
  • And just like that, Petunia’s $100 donation has doubled, and twice as much money goes back to Susan G. Komen® and the fight to end breast cancer – the cause that the sisters care so much about.

The number one piece of advice we give to participants who are raising money for the 3-Day is to ASK, and that advice carries over into asking about matching gifts too. When you send out your fundraising emails or post on Facebook, be sure to remind your donors about 3-Day matching gifts and ask them to inquire with their employers about getting a match.

You can find more detailed information about the matching gift process, and a searchable list of companies that currently match with the 3-Day, at www.The3Day.org/matching. And as always, the 3-Day coaches are available at 800-996-3DAY to answer any questions you might have about the matching gift process or the status of a request that has already been made.

Congratulations to George N., the Twin Cities 3-Day Milestone Award Winner!

Congratulations to George Nummer, the Susan G. Komen Twin Cities 3-Day Milestone Award winner! George is in his 11th year of involvement with the Susan G. Komen 3-Day®, on his 32nd event, and has raised over $81,000 in his life towards fighting breast cancer.

George takes on Day 2 of the Twin Cities 3-Day

George takes on Day 2 of the Twin Cities 3-Day

George has walked the Komen 3-Day in Atlanta, Boston, Chicago, Cleveland, Dallas / Fort Worth, Denver, Detroit, Philadelphia, Phoenix, San Diego, San Francisco, Seattle, Tampa Bay, Twin Cities, and Washington D.C. (whew!). In 2007, George walked all twelve 3-Day® events, and with every step George takes, he’s helping to spread the message that early detection is key. Along the route yesterday, he spoke with 14 women who promised they would get mammograms. At the Camp Show last night, George asked women in the audience to raise their hands and promise that they would get mammograms. This passionate advocacy for detection has already saved one life, as George tells the story of a young women who got a mammogram despite her insurance not covering it because she wasn’t 40. She was diagnosed with breast cancer and thanked George for encouraging her to get screened. Because they caught it early, it was treatable. As he likes to say, “What’s more important: the money or your life?”

Fundraising $81,000 is no small feat, and George has fine-tuned his fundraising strategies over the years. “I was hesitant the first time I ever fundraised, and I put in a lot of my own money,” he said. One of George’s favorite ways to raise money is by writing letters. “I send a couple hundred letters out a year,” he said. He also recommends that you get creative with your fundraising. George is a retired electrician and started working side jobs for donations. He also learned to talk to people on training walks and to tell them about his fundraising goals. “Ask for a donation. All they can do is say no – you’d be surprised how many people will donate to you!” George has also sold buttons and badges for fundraising.

George sells buttons and badges for his fundraising efforts.

George sells buttons and badges for his fundraising efforts.

There’s no doubt that seeing George’s smiling face around both Michigan and Twin Cities this year has been a joy for many participants, evident in the numerous photo opps George has been a part of. George’s advice to other 3-Dayers? “Don’t make a race out of it. Take your time, stop and smell the roses, talk to people.”

“After I finish this walk, I’ll be 20 miles short of my 2,000 mile mark. So I signed up for Michigan for next year – after Day 1, I’ll have my 2,000 miles,” George said. We’re grateful for George and every mile he’s walked with our wonderful 3-Day family, helping us get one step closer to ending breast cancer forever.

Congratulations to the Twin Cities 3-Day Top Fundraisers!

Today marked Day 1 of the Susan G. Komen 3-Day® in Twin Cities , and walkers and crew enjoyed Minnesota’s lush green landscape at scenic spots like the Lake Harriet band shell, the Minneapolis Sculpture Garden, and B.H. Nelson Park.  Upon arrival at the Komen 3-Day camp, participants enjoyed new camp elements that premiered last weekend in Michigan, like a make-your-own trail mix bar, and cozy bean bags and foot rests. The 3-Day® camp show wrapped up a beautiful day, and our friends from Bank of America helped us recognize the top fundraisers for the Twin Cities 3-Day. Please join us in saying congratulations to these inspiring people!

Top Fundraising Team: Northern Nippys, $62,445 raised

This is the Northern Nippys’ sixth year at the 3-Day, and in that time they’ve raised an incredible $184,195 total. The 2014 Northern Nippys team has 33 members.

Northern Nippys Team Captain Laura

Northern Nippys Team Captain Laura

Top Crew fundraiser: Sharon Gruenhagen, $4,650 raised 

Hats off to Sharon Gruenhagen who raised $4,650; and has raised $21,963 lifetime total. This is Sharon’s  7th event as a crew member in Twin Cities; she is part of the Sweep team this year.

Top Crew Fundraiser Sharon G.

Top Crew Fundraiser Sharon G.

Top Individual Fundraiser:  Patricia Miller, $14,000 raised 

Patricia Miller raised $14,000 this year; and has raised an astonishing $70,739 in the six years and six events she has completed. Patricia lost her mother to breast cancer 60 years ago when she was just 5 years old. She walks today because she wants to help others who fight this disease.

Top Individual Fundraiser Patricia M.

Top Individual Fundraiser Patricia M.

We’re so grateful to these amazing participants and for all of you who take steps every day to help us end breast cancer forever. To learn more about the top individual, Crew and team fundraisers in Twin Cities, as well as our eight series walkers, check out the framed table-top displays in the dining tent in camp.