Thanks for Joining Our 3-Day Facebook Meet-Up!

On Tuesday, 2/24, we hosted our first ever Susan G. Komen 3-Day® Facebook Meet-Up! Similar to the Tweet Chats we’ve hosted before, the goal of the Facebook meet-up was to gather our fabulous Komen 3-Day family from every corner of the U.S., in one virtual location, for a lively Q&A.

We kicked things off with a single Facebook post, which our 3-Day® friends then replied to directly. We were so excited to see such a great turnout – over 70 participants, by our estimation—and all the outstanding tips, questions and encouragement we saw going around.

We saw inspiration from many of our fabulous first-time walkers…

cathy Tiana

…as well as from our remarkable returning walkers…ashley

And we got some outstanding fundraising tips:Ann betsy Holly kathleen Linda Terry

Thank you to everyone who logged on and joined us! Alyssa and I truly enjoyed chatting with you. If you’d like to see the entire Meet-Up conversation, click here. And keep an eye on Facebook and here on the blog, where we’ll announce our next Facebook Meet-Up sometime in April.

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Fundraising Strategy: Mark Your Calendars!

Susan G. Komen 3-Day® coach Eileen is our guest blogger today, and she’s here to share some great ideas about how to use the year’s calendar to inspire and invigorate your Komen 3-Day fundraising!

susan g. komen 3-Day breast cancer walk blog 60 miles coach eileen fundraising

Coach Eileen

Every good 3-Day® fundraising plan has a start date and a goal date. Once you’ve got those two big dates marked on your calendar, highlight the best times to ask for donations.

Your birthday is a perfect day to reach out to your friends and family to request donations (who’s going to say no to you on your birthday?). You can ask for a donation in lieu of presents or use your birthday to launch a fun Facebook challenge: see how many of your Facebook Friends will become your “Birthday Buddy” by donating to your fundraising. If you’re feeling brave, share your age and ask for donations in that amount, because a donation request is more effective when you ask for a specific amount.

One great day to focus your fundraising around is April 15th. This is a date that many of us reorganize our finances and do some preliminary tax planning for the upcoming year. What better time to ask for a donation than right before the tax deadline, when tax returns are still fresh on the minds of your donors? Remind them that their donations to the 3-Day are 100% tax deductible.

May is another good month for a fundraising push. Is there a better way to honor and remember our moms than with a donation to support breast cancer research on Mother’s Day? Remind donors that each donation helps bring us closer to a cure and to a world without breast cancer. Doesn’t that beat another house plant?susan g. komen 3-Day breast cancer walk blog 60 miles calendar fundraising

One of the best times of the year to ask for donations is from mid-November through December. There are a number of reasons for this. First, it is the time of year when we feel most generous as we contemplate our personal blessings. The holiday season inspires us to help those less fortunate than us. And of course, there’s that tax thing; December 31st is the biggest donation day of the year, and it is also the last day a donation can be made for a tax deduction. Coincidence? I think not. Although we’ve just passed this season a few months ago, keep this in mind for next year’s 3-Day fundraising.

There are ample fundraising opportunities to be found in each and every month. Use your calendar to look ahead to upcoming holidays/events and use those to help plan a fundraiser.

For example:

  • January – Super Bowl Party (ok- technically this is in February, but you will need to start planning in January)
  • February – Valentine’s Day gift basket sales
  • March – March Madness Brackets
  • April – Easter egg hunt
  • May – Kentucky Derby party
  • June – Car wash
  • July – Fourth of July BBQ
  • August – Back to school garage sale
  • September – Chili cook off
  • October- Halloween/costume party
  • November – Turkey Trot
  • December – Christmas center piece sales

As you can see, your calendar can be a helpful fundraising tool. Choosing a date to start your fundraising, and setting smaller goals along the way, then setting in motion the plans needed to execute your strategy will help ensure that you are successful.

Equally important is choosing a fundraising completion date. This will give you a goal to strive for and will help keep your fundraising front and central. Coach’s tip: choose a fundraising goal date six to eight weeks before your event. This will allow for a little extra time should you need it (no reason for undue stress!).

Of course, if you would like some advice with your fundraising or need an assist setting up a fundraising plan, be sure to give your coach a call at 800-996-3DAY. We’ve been in your shoes before, fundraising for the 3-Day as walkers or crew members, and we’re always happy to help!

Thanks, Eileen! And remember, the Participant Center on the 3-Day website is chock full of fundraising tools and resources, too!

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Skip Fundraising This Month!

Okay, friends, I’m going to take a stance here that might surprise you: I’m encouraging you not to attempt any fundraising for the Susan G. Komen 3-Day® in January.

Wait, what? But haven’t you told us before that it’s best to take an “earlier is better” approach to starting my Komen 3-Day fundraising?susan g komen 3-day breast cancer walk blog skip fundraising

Look, of course, I’m never going to tell you that you shouldn’t work on your 3-Day® fundraising, and if you have a solid plan and are motivated to get going with it, by all means, have at it! But here, at the beginning of the year, many 3-Day walkers are just getting themselves and their teams registered. In the case of first-timers, many of you are just beginning to dip your toes into all the 3-Day encompasses, including what is, for many, the first time they’ve attempted fundraising of this kind. It can all feel a bit overwhelming, and the last thing we want is for anyone to feel undue stress before there’s anything to really be stressed about.

So, skip it this month.

Let me be clear: I still want you to think about fundraising, but tell yourself that it’s okay if you don’t get a single donation in January, as long as you’re percolating about your long-term plans.

  • Take this month to breathe, and start to come up with a strategy.
  • If you’re a veteran 3-Dayer, reflect on what has worked for you in the past. If you’re new, devote some time to exploring all the fundraising tools in your Participant Center (really, that tip goes for returning walkers too). Towards the end of this month, sometime around January 26th, you’ll notice the 3-Day website will have a whole new look, including updated tools and printables in your Participant Center.
  • Shoot for the moon on ideas. At this stage, nothing is too ambitious or outlandish to consider, because remember, you don’t have to put any of it into action right now. So let those brainstorms rage like a polar vortex of ideas!
  • Come up with a strategy and plot out the steps you’ll take to achieve it. Break down goals and phases of action week-by-week or month-by-month (if you need a good blueprint to inspire you, “How to Raise $2300 in 2 Months” is a great place to start, even though you still have way more than 2 months to complete your fundraising).

You can do all of this before February 1 without asking a single person for a donation. Having a plan in place now will allow you to jump into your efforts with two feet, confident that you’re not rushing to come up with ideas as the clock ticks down later in the summer or fall.

And as always, the fabulous 3-Day coaches are always here for you, and they are experts on this kind of thing. They’ve all been in your shoes – as 3-Day walkers and as fundraisers. Give them a call at 800-996-3DAY.